Keller Williams Asheville
Keller Williams Asheville (Keller Williams Professionals Realty) is a privately held residential and commercial real estate brokerage franchise serving buyers, sellers, and investors across Western North Carolina with 200+ agents across six offices.
- Company typePrivate
- Founded1999
- HeadquartersAsheville, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Keller Williams Asheville does
Keller Williams Professionals Realty, doing business in part as Keller Williams Asheville, is a privately held real estate brokerage operating as an independent market center franchise of Keller Williams Realty in Western North Carolina. The firm serves individual home buyers and sellers, commercial property investors, landlords, and business tenants across Asheville, Biltmore Village, South Asheville, Black Mountain, Weaverville, Hendersonville, and surrounding WNC communities through six physical offices and a roster of 200+ licensed agents organized into specialty teams by vertical (Luxury, Commercial, Unique) and submarket (Downtown, Biltmore Village, South, Weaverville, Black Mountain).
The brokerage is built on the Keller Williams technology stack, with agents operating as Tech-Enabled Agents on the Keller Cloud end-to-end suite, which includes KW Command for agent productivity and client management and PropertyPress IDX widgets for consumer property search on the web. A consumer-facing mobile app, individual agent profile sites hosted on kw.com, and a dedicated KW Commercial division for commercial and investment real estate round out the product surface. The firm also runs a vendor partner program covering mortgage (Dwello Mortgage Advisors, CMG Home Loans), home warranty (2-10), insurance (GEICO), inspection (Allied Home Inspection), moving (Trinity Movers), and closing coordination (Closings Simplified, Quality Home Consultants).
Revenue is generated primarily through transaction-based commissions on residential and commercial real estate sales and leases, supplemented by referral fees from vendor partners and build-to-suit development work in the commercial segment. Pricing follows the standard real estate model of a take-rate commission typically paid at closing, with specific rates negotiated per transaction. Leadership includes CEO/Team Leader J. Michael Manley, Market Center Administrator/CFO William Jones, Principal Broker-in-Charge Scott Easler, and Assistant Team Leader Julie May, alongside office-level brokers-in-charge and directors of first impressions.
Keller Williams Asheville firmographics
Firmographics- Name
- Keller Williams Asheville
- Legal name
- Keller Williams Professionals Realty
- Website
- https://kellerwilliamsasheville.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Short description
- Keller Williams Asheville (Keller Williams Professionals Realty) is a privately held residential and commercial real estate brokerage franchise serving buyers, sellers, and investors across Western North Carolina with 200+ agents across six offices.
- Ownership category
- akta.pro rank
Keller Williams Asheville industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Seller Representation & Listing Services (BPAJAAAK), Buyer Representation Services (BPAJAAAJ)
Keywords
Where Keller Williams Asheville is headquartered
LocationHeadquarters
- HQ city
- Asheville
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Keller Williams Asheville business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Residential Real Estate Commission: Commission-based residential property sales and purchases for individual home buyers and sellers across Western North Carolina markets
- Commercial Real Estate Services: Full-service commercial real estate including property disposition, acquisition, landlord representation, and tenant representation for commercial and investment properties in Western North Carolina
- Build-to-Suit Development: Development services for custom build-to-suit commercial real estate projects
- Referral Services: Referral fees from vendor partners including mortgage, insurance, home inspection, moving, and warranty services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Residential real estate services |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Keller Williams Asheville product offering
Product offeringCore offering
Keller Williams Asheville (Keller Williams Professionals Realty) is a full-service residential and commercial real estate brokerage representing buyers and sellers across Western North Carolina. Services include home buying and selling representation, luxury and relocation services, and commercial property disposition, acquisition, landlord representation, tenant representation, and build-to-suit development delivered through a network of 200+ agents across six office locations. Revenue is earned primarily through commissions on closed transactions, supplemented by referral fees from mortgage, insurance, warranty, inspection, and moving partners.
Product overview
Keller Williams Asheville operates as a real estate brokerage offering a comprehensive product portfolio centered on residential and commercial real estate services. The core technology platform is powered by Keller Cloud, an end-to-end technology suite that includes KW Command for agent management and a consumer-facing mobile app. Property search functionality is delivered through PropertyPress IDX widgets (Search, Grid, and Slider formats). KW Commercial provides specialized commercial and investment real estate services. Individual agents maintain their own profile websites on the kw.com platform. The company serves multiple Western North Carolina communities through multiple office locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Brokerage Services
Quantifiable outcome
- Industry leader in agent count, units and sales volume
Companies that use Keller Williams Asheville
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Keller Williams Asheville technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Keller Williams Asheville partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Dwello Mortgage AdvisorscorePreferred mortgage lending partner providing home financing options for buyers; offers mortgage calculator tools on website; contact at 900 Hendersonville Rd., Ste. 102, Asheville NC 28803
- CMG Home LoansminorAdditional mortgage lending partner listed on vendor page
- 2-10 Home Buyers WarrantyminorHome warranty provider offering protection plans for homebuyers and sellers; contact Caroline Remillard, Market Manager
- GEICO GreensborominorInsurance partner providing home and property insurance; contact Matthew Young, Agency Principal at 4401 W. Wendover Ave. Ste 103, Greensboro, NC 27407
- Allied Home InspectionminorHome inspection services provider; contact Kimi McBurney at 65 Merrimon Ave #1234, Asheville, NC 28801
- Trinity MoversminorMoving services partner for relocations; contacts (828) 674-3373 and (828) 702-0081
- Quality Home ConsultantsminorHome improvement and consulting services; P.O. Box 583, Mountain Home, NC 28758
- Closings SimplifiedminorTransaction coordination services for real estate closings; contact 828-243-4819
- MovementminorLending/mortgage partner (Dwello parent company)
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Keller Williams Asheville competitors and assessment
Company assessmentEmerging players
- Redfin: Technology-led residential brokerage and iBuyer operating a hybrid model with salaried agents and consumer-direct platform. Represents the discount/tech-native competitive threat to traditional full-service brokerages like Keller Williams Asheville, particularly for first-time and price-sensitive buyers.
- eXp Realty: Cloud-based, agent-centric brokerage with a low-overhead franchise model that has rapidly scaled agent count nationally. Competes with Keller Williams for agent recruiting and offers an alternative operating model particularly attractive to cost-conscious agents in regional markets.
Direct peers
- RE/MAX: Global franchised residential real estate brokerage with a strong regional office model that closely mirrors Keller Williams' market-center structure. Direct competitor for agent recruiting, listings, and buyer representation across WNC and lifestyle/destination markets.
- Sotheby's International Realty: Luxury-focused international real estate brokerage with strong presence in destination lifestyle markets including Western North Carolina. Directly comparable to Keller Williams' Luxury specialty team for high-end buyer representation and unique property listings.
- Better Homes and Gardens Real Estate: Franchised residential real estate brokerage backed by a nationally recognized lifestyle brand. Competes in lifestyle/destination markets like WNC for agents, residential listings, and lifestyle-driven buyer segments — directly comparable market-center operating model.
- Coldwell Banker: Established franchised real estate brokerage operating regional offices across the U.S. including WNC. Direct competitor for residential listings, luxury segment, and agent affiliation, with a comparable franchised-market-center model and brand recognition in lifestyle markets.
- Berkshire Hathaway HomeServices: National franchised real estate brokerage affiliated with the Berkshire Hathaway brand. Competes head-to-head for agents, luxury listings, and relocation buyers in lifestyle markets like Asheville, with similar multi-office regional coverage.
- Howard Hanna: Privately-held regional residential real estate brokerage with strong Mid-Atlantic and Southeast presence. Comparable multi-office regional franchise model competing for agents and listings in lifestyle markets similar to Asheville.
Broad incumbents
- Compass: National tech-enabled real estate brokerage with consumer-facing platform and agent-centric model. Comparable to Keller Williams Asheville as a large-scale, technology-forward brokerage competing for top agents and listings across U.S. markets including secondary lifestyle markets similar to Asheville.
Regional players
- Allen Tate Realtors: Large privately-held regional residential brokerage dominant across the Carolinas including the Asheville/WNC market. Most direct local competitor for agent recruiting, residential listings, and buyer representation in Keller Williams Asheville's primary operating geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Keller Williams Asheville social profiles
Digital presenceKeller Williams Asheville financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keller Williams Asheville leadership team
Management profileNumber of profiles
Profiles9 records
Keller Williams Asheville funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keller Williams Asheville M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keller Williams Asheville
What does Keller Williams Asheville do?
Keller Williams Asheville (Keller Williams Professionals Realty) is a full-service residential and commercial real estate brokerage representing buyers and sellers across Western North Carolina. Services include home buying and selling representation, luxury and relocation services, and commercial property disposition, acquisition, landlord representation, tenant representation, and build-to-suit development delivered through a network of 200+ agents across six office locations. Revenue is earned primarily through commissions on closed transactions, supplemented by referral fees from mortgage, insurance, warranty, inspection, and moving partners.
Is Keller Williams Asheville a public or private company?
Keller Williams Asheville is a private company. It is classified as unknown and is currently operating.
When was Keller Williams Asheville founded?
Keller Williams Asheville was founded in 1999.
Where is Keller Williams Asheville based?
Keller Williams Asheville is headquartered in Asheville, United States, in the North America region.
How does Keller Williams Asheville make money?
Four revenue lines are on record. Residential Real Estate Commission is the primary driver. The others are commercial Real Estate Services, build-to-Suit Development and referral Services.
Who are Keller Williams Asheville's main competitors?
Emerging players on record are Redfin and eXp Realty. Direct peers are RE/MAX, Sotheby's International Realty, Better Homes and Gardens Real Estate, Coldwell Banker, Berkshire Hathaway HomeServices and Howard Hanna. Compass is listed as a broad incumbent. Allen Tate Realtors is listed as a regional player.
Does Keller Williams Asheville have an API?
No public API is recorded for Keller Williams Asheville.
What industry is Keller Williams Asheville in?
Keller Williams Asheville's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 53121 and its SIC code is 6531.