LI-Kick

What LI-Kick does

LI-Kick, operating as Long Island Social Sports, Inc., is a private, bootstrapped, founder-owned operator of adult co-ed recreational sports leagues, tournaments, mix-and-match events, and social gatherings headquartered in Glen Cove, New York. Founded in 2013, the company runs six seasons per year across Nassau and Suffolk Counties on Long Island, offering organized play in 11 sports — bowling, cornhole, darts, dodgeball, European handball, kickball, pickleball, soccer, softball, ultimate frisbee, and volleyball — through full-team, group, free-agent, semi-pro, and corporate registration pathways. The company has cumulatively served more than 80,000 players across more than 2,000 leagues over its 14-year history.

The underlying technology is a web-based registration and league management platform with mobile-responsive design, Auth0 authentication, social login via Facebook and Instagram, and an ELO rating system that supports competitive balancing across sports. Supporting product surface includes Mix & Match single-session events, standalone tournaments, social events (bar crawls, Mets outings, themed gatherings), Theme Weeks with Instagram poll competitions, a Travel Experience for national destination tournaments, a podcast launched in February 2023, and venue-based operations at named partners including AMF, Bowlero, LI Sports Dome (Massapequa), and Harbor Pickleball (Commack). Eventbrite is used for ticketing social events.

Revenue is generated primarily through per-season league registration fees (team, group, and free-agent), per-event tournament and mix-and-match fees, ticketed social events, and corporate team packages with customized pricing. Go-to-market is community-led and event-driven: organic social media on Facebook, Instagram, TikTok, and YouTube, a podcast, email marketing with a 10% first-league incentive, word-of-mouth driven by player testimonials and codified community traditions, and venue-based local visibility. Customer mix is overwhelmingly individual consumers with a small corporate team overlay.

Name

LI-Kick

Legal name

Long Island Social Sports, Inc.

Website

https://li-kick.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

LI-Kick is a bootstrapped, founder-owned operator of adult co-ed social sports leagues, tournaments, and events across 11 sports in Nassau and Suffolk Counties on Long Island, serving more than 80,000 cumulative players since 2013.

Ownership category

akta.pro rank

Product category

Recreational Sports Leagues

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

akta.pro secondary industry

Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Adult social sports leagues
• Recreational co-ed leagues
• Sports tournament organization
• Corporate team building
• Community sports events

Headquarters

HQ city

Glen Cove

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. League Registration Fees: Team captains register complete teams for seasonal leagues. Fees vary by sport and format (traditional doubles vs. indy style). Individual players and free agents pay per-season registration. Corporate teams have dedicated registration pathways.
2. Tournament and Mix & Match Fees: One-time fees for standalone tournament participation and mix-and-match casual events. These provide lower-commitment entry points to the platform.
3. Social Events: Ticketed social events including bar crawls, game day outings, and themed gatherings that generate ancillary revenue from food, beverage, and entertainment.
4. Corporate Team Packages: Dedicated corporate team registration and management services for businesses looking to engage employees through social sports.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

LI-Kick operates organized co-ed adult social sports leagues across Long Island (Nassau and Suffolk Counties) in 11 sports including kickball, bowling, volleyball, pickleball, cornhole, soccer, dodgeball, softball, darts, ultimate frisbee, and European handball, running six seasons per year. It supplements its recurring leagues with one-time tournaments, mix-and-match drop-in events, semi-pro competitive tiers, off-field social events, corporate team packages, and destination travel tournaments. The platform provides self-serve online registration, schedule tracking, standings, ELO-based skill matching, and team management tools for individual players, groups, and complete teams.

Product overview

LI-Kick is a single, unified social sports platform offering adult co-ed recreational leagues across Long Island, New York. The core product is a year-round league system featuring 11 sports (Bowling, Cornhole, Darts, Dodgeball, European Handball, Kickball, Pickleball, Soccer, Softball, Ultimate Frisbee, and Volleyball) with over 2,000 leagues serving 80,000+ players. The platform is structured around multiple participation formats: full-season Leagues, flexible Mix & Match single-session events, competitive Tournaments, and Semi-Pro leagues for advanced players. Supporting modules include Social Events for community-building off the field, Corporate Teams for business team-building, a Travel Experience for national tournament competition, a Podcast for content marketing, and Theme Weeks for seasonal engagement activities. The company operates across Nassau and Suffolk Counties with two named venue partnerships (LI Sports Dome in Massapequa and Harbor Pickleball in Commack).

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Social Sports Leagues Year-round, co-ed adult social leagues in 11 sports (Bowling, Cornhole, Darts, Dodgeball, European Handball, Kickball, Pickleball, Soccer, Softball, Ultimate Frisbee, Volleyball) with over 2,000 leagues and 80,000+ players across Nassau and Suffolk Counties on Long Island.
• Mix & Match Events

Quantifiable outcome

• 80,000+ players have participated since founding
• +2 more outcomes

Named customers4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• AMF Bowling CenterscoreOthersAMF bowling alleys in Nassau & Suffolk County serve as primary venues for LI-Kick's bowling league operations. The partnership enables unique bowling league formats at professional bowling facilities.
• BowlerocoreOthersBowlero bowling alleys in Nassau & Suffolk County serve as venues for LI-Kick bowling leagues. Bowlero's modern facilities support the league's bowling programming.
• LI Sports DomecoreOthersLI Sports Dome at 5600 Old Sunrise Hwy, Massapequa is a key venue for volleyball and other indoor sports leagues. The climate-controlled facility enables year-round programming.
• Harbor PickleballcoreOthersHarbor Pickleball at 5 Brayton Court, Commack hosts pickleball leagues. The dedicated pickleball facility provides consistent courts for league play.
• Bars and Pubs (Nassau and Suffolk)minorOthersVarious bars across Nassau and Suffolk County host cornhole leagues and serve as after-party venues. These partnerships support the social atmosphere and 'Bar Champs' tradition.
• USA VolleyballminorOthersLI-Kick follows USA Volleyball rules as the main rule set, adapting them for their social league format.
• USA PickleballminorOthersLI-Kick follows USA Pickleball rules as the main rule set, adapting them for their league formats.
• EventbriteminorChannel Partner/ Reseller/ DistributorUsed for ticketing and promoting social events like 'LI Social League: Canvas Totes & Cocktails' and 'Mets Game & Tailgate'.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Volo Sports: Volo runs coed adult social sports leagues and kids' programming across several metros with a similar social-first, multi-sport, charity-linked model. Closely comparable to LI-Kick on product format, target customer, and community positioning.
• ZogSports: ZogSports operates adult coed social sports leagues across multiple U.S. cities with a directly comparable league + tournament + social events model. It is the most relevant scale comparable to LI-Kick's community-led, 18-and-over recreational format.
• NYC Social Sports Club: NYC Social Sports Club offers adult coed leagues, tournaments, and social events in the New York metro. It is the most directly adjacent geographic peer to LI-Kick, sharing the same regional player pool and overlapping venue/format approach.
• WAKA (World Adult Kickball Association): WAKA is a national adult kickball and social sports operator built around coed recreational play and community events. Directly comparable on the kickball/leader-of-the-pack format LI-Kick originated with.
• Underdog Sports NYC: Underdog Sports runs coed adult recreational leagues in NYC with an emphasis on social atmosphere and flexible participation formats. Comparable to LI-Kick on customer profile, league cadence, and bar/venue tie-ins.

Broad incumbents

• Playfly Sports: Playfly Sports is a scaled youth and amateur sports platform with league management, tournament, and media assets. Represents the broader incumbent/strategic universe a regional operator could eventually partner with, sell into, or compete against as it scales.

Regional players

• Chicago Sport and Social Club: Chicago Sport and Social Club organizes adult coed leagues, tournaments, and social events in the Chicago metro. Equivalent business model in a different geography; useful comp for unit economics and pricing.
• Atlanta Sport and Social Club: Atlanta Sport and Social Club runs adult recreational leagues and tournaments with the same coed, social-first model. Useful comp for what a mature regional adult-sports operator looks like outside the NYC metro.
• DC Social Sports Club: DC Social Sports Club hosts adult coed leagues and social events in Washington, D.C. It mirrors LI-Kick's mix of multi-sport seasons, free-agent sign-ups, and themed social events in another urban market.

Others

• LeagueApps: LeagueApps provides league-management, registration, and payment software to sports organizers, including many adult social-sports operators. It is a B2B infrastructure peer — relevant both as a cost-saving technology alternative and as a strategic competitor/partner if LI-Kick expands its tech stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrcyK_a5EoxxhJwqrDtHKgw
• Instagraminstagram.com/li_kick
• TikToktiktok.com/@li_kick
• LinkedInlinkedin.com/company/li-kick

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LI-Kick