MO State
The Missouri Lottery Commission is a Missouri state government entity that operates state draw games, Scratchers instant tickets, and the My Lottery Players Club loyalty platform through 3,000-plus authorized retailers, generating proceeds for Missouri public education.
- Company typePublic
- Founded1985
- HeadquartersJefferson City, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What MO State does
The Missouri Lottery Commission is a Missouri state government entity created in 1985 with sales beginning in 1986, headquartered in Jefferson City with regional offices in Springfield, St. Louis, and Kansas City. It holds the statutory monopoly on lottery operations within Missouri, operating a portfolio that includes multi-state draw games (Powerball, Mega Millions, Cash4Life), in-state draw games (MO Millions, Show Me Cash, Pick 3, Pick 4, Cash Pop, Club Keno), instant-win products (Scratchers, Pull-Tabs), and the My Lottery Players Club loyalty program. Tickets are sold through more than 3,000 authorized retailers across Missouri (convenience stores, gas stations, grocery stores, and chains such as QuikTrip and Casey's), supplemented by a web platform and mobile app for ticket checking, winning numbers, and loyalty management.
The underlying technology comprises a statewide lottery gaming system with terminal-based ticket issuance, a public-facing e-commerce site (molottery.com), a mobile app (iOS and Android), and the My Lottery Players Club platform — which handles ticket entry, points accrual, promotional drawings, and a digital rewards store. Differentiated features include public number-frequency tracking for draw games and an integrated digital/physical channel model. No AI/ML capabilities, APIs, or developer-facing documentation are disclosed.
By law since 1994, net proceeds fund Missouri public education (elementary/secondary and higher education). FY25 proceeds exceeded $337M; cumulative contributions since inception exceed $8.9B, funding roughly 4% of the state's public education budget with an average of ~$600,000/day directed to education. Since 1986, the Lottery has produced 750+ millionaires. Pricing is per-ticket across Scratchers ($1–$50) and draw games with add-on features (Power Play, Wild Ball, Bulls-Eye, Multiplier, Double Play). Revenue mechanics are typical state-lottery: a fixed percentage of sales is retained by the state after prize payouts and retailer commissions.
MO State firmographics
Firmographics- Name
- MO State
- Legal name
- Missouri Lottery Commission
- Website
- https://molottery.com
- Company type
- Public
- Founded year
- 1985
- Operating status
- Operating
- Short description
- The Missouri Lottery Commission is a Missouri state government entity that operates state draw games, Scratchers instant tickets, and the My Lottery Players Club loyalty platform through 3,000-plus authorized retailers, generating proceeds for Missouri public education.
- Ownership category
- akta.pro rank
MO State industry classification
Industry- Product category
- State Lottery Services
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Lottery Operators (Government & Private Licensed) (MPAEAFAA)
- akta.pro secondary industries
- Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Lottery Marketing, Promotions & Player CRM Services (MPAEAFAG), Lottery Beneficiary/Fund Administration & Grant Management Services (MPAEAFAN)
Keywords
Where MO State is headquartered
LocationHeadquarters
- HQ city
- Jefferson City
- HQ country
- United States
- HQ region
- North America
Markets served
MO State business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Scratchers instant-win tickets |
Distribution channels3 records
Marketing channels5 records
MO State product offering
Product offeringCore offering
The Missouri Lottery Commission operates the official state lottery of Missouri, selling draw game tickets (Powerball, Mega Millions, Cash4Life, MO Millions, Show Me Cash, Pick 3, Pick 4, Cash Pop, Club Keno) and instant-win Scratchers tickets through a network of over 3,000 authorized retail locations. Proceeds from ticket sales are directed to Missouri public education programs.
Product overview
The Missouri Lottery operates a comprehensive lottery portfolio consisting of multi-state games (Powerball, Mega Millions, Cash4Life), state-specific draw games (MO Millions, Show Me Cash, Pick 4, Pick 3, Cash Pop, Club Keno), instant win games (Scratchers, Pull-Tabs), and a loyalty program (My Lottery Players Club). The portfolio serves players seeking both large jackpot experiences and smaller, frequent win opportunities, with proceeds funding Missouri public education.
Differentiator
Problem solved
Functional benefit
Brands
- Scratchers: Instant win scratch-off lottery tickets
- Powerball
- Mega Millions
- MO Millions
- Show Me Cash
- Pick 4
- Pick 3
- Cash Pop
- Club Keno
- Cash4Life
- Pull-Tabs
Products and services
- Powerball Multi-state lottery game with jackpot drawings held Monday, Wednesday, and Saturday. Players select numbers and can win prizes by matching winning numbers, with Power Play option for multiplied prizes.
- Mega Millions Multi-state lottery game with drawings held Tuesday and Friday. Players select numbers hoping to match winning combinations for jackpot prizes.
- Cash4Life Multi-state lottery game offering top prize winners $1,000 a day for life or lump sum cash option.
- MO Millions Missouri state lottery game with main drawings and Double Play drawings including Bulls-Eye feature. Drawings held Wednesday and Saturday.
- Show Me Cash Missouri state lottery game where players select five numbers to match for jackpot prizes drawn daily.
- Pick 4 Missouri state lottery game with midday and evening drawings. Offers Wild Ball add-on option allowing multiple prize wins.
- Pick 3 Missouri state lottery game with midday and evening drawings. Features Wild Ball add-on option for additional winning opportunities.
- Cash Pop Missouri state lottery game with five daily drawings. Players select numbers and can win up to $2,500.
- Club Keno Missouri state keno game with more than 300 chances daily to win up to $1 million. Offers Multiplier, Bulls-Eye, and Double Bulls-Eye play options.
- Pull-Tabs Pull-tab dispensers available at Veteran and Fraternal clubs offering instant win opportunities.
- Scratchers Instant win scratch-off lottery tickets available in various price ranges ($1 to $50) with top prizes ranging from hundreds to millions of dollars. Tickets can be entered into My Lottery Players Club for rewards.
- My Lottery Players Club Free loyalty program allowing players to enter eligible tickets, earn points toward rewards, receive promotions and coupons, and enter drawings for prizes.
Quantifiable outcome
- Created 750+ millionaires over 40 years
- +4 more outcomes
Companies that use MO State
Customer profileSegments1 record
Ideal customer profiles2 records
MO State technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MO State partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
MO State competitors and assessment
Company assessmentDirect peers
- Illinois Lottery: State-run lottery in Illinois operated under a long-term private management contract. Comparable in product mix (multi-state draw games + instant tickets) and as a Midwestern state lottery of similar scale to Missouri.
- California State Lottery: Operates draw games and Scratchers across California, the largest U.S. state lottery by sales. Directly comparable product mix (multi-state draw games + Scratchers) and beneficiary-fund model funding public education.
- North Carolina Education Lottery: State-run lottery funding public education in North Carolina. Comparable in education beneficiary model and as a Southeastern U.S. state lottery with a similar Scratchers + draw game portfolio.
- Texas Lottery Commission: State government lottery operator running draw games and scratch-offs across Texas. Directly comparable as a state monopoly lottery in a similarly large U.S. state with a multi-billion-dollar sales base.
- Florida Lottery: State-run lottery funding public education in Florida. Comparable as a government monopoly lottery with a similar Scratchers + draw game portfolio and education beneficiary structure.
- New York State Gaming Commission (Lottery): Operates the New York Lottery, one of the largest U.S. state lotteries. Directly comparable as a state monopoly offering draw games, instant tickets, and a Players Club-style loyalty program.
- Georgia Lottery Corporation: State-run lottery funding the HOPE Scholarship program in Georgia. Directly comparable in funding beneficiary programs through lottery proceeds, with a similar Scratchers and draw game mix.
- Michigan Lottery: State-run lottery in Michigan offering draw games, instant tickets, Pull-Tabs, and Club Keno. Comparable as a Midwestern state lottery with overlapping product categories (Club Keno, Pull-Tabs) directly analogous to Missouri.
- Ohio Lottery: State-run lottery funding public education in Ohio. Directly comparable as a Midwestern state monopoly lottery with a similar Scratchers, draw game, and Keno portfolio.
- Pennsylvania Lottery: The only U.S. state lottery that directly funds programs for older adults rather than education. Directly comparable in operating model (state monopoly, draw + instant games, retailer network) and product portfolio to Missouri.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MO State social profiles
Digital presenceMO State financial estimates
Financial estimateRevenue estimate
Valuation estimate
MO State leadership team
Management profileNumber of profiles
MO State funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MO State M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MO State
What does MO State do?
The Missouri Lottery Commission operates the official state lottery of Missouri, selling draw game tickets (Powerball, Mega Millions, Cash4Life, MO Millions, Show Me Cash, Pick 3, Pick 4, Cash Pop, Club Keno) and instant-win Scratchers tickets through a network of over 3,000 authorized retail locations. Proceeds from ticket sales are directed to Missouri public education programs.
Is MO State a public or private company?
MO State is a public company. It is classified as state government owned and is currently operating.
When was MO State founded?
MO State was founded in 1985.
Where is MO State based?
MO State is headquartered in Jefferson City, United States, in the North America region.
Who are MO State's main competitors?
Direct peers on record are Illinois Lottery, California State Lottery, North Carolina Education Lottery, Texas Lottery Commission, Florida Lottery, New York State Gaming Commission (Lottery), Georgia Lottery Corporation, Michigan Lottery, Ohio Lottery and Pennsylvania Lottery.
Does MO State have an API?
No public API is recorded for MO State.
What industry is MO State in?
MO State's product category is State Lottery Services. Its primary akta.pro industry code is MPAEAFAA, Lottery Operators (Government & Private Licensed), with a secondary code of MPAEAFAE, Draw-Based Lottery Management (Number Games, Keno as Lottery). Its NAICS code is 7132 and its SIC code is 7900.