What National Soccer Hall Of Fame does

The National Soccer Hall of Fame (NSHOF) is a 501(c)(3) nonprofit organization that operates an interactive museum, event venue, and education facility inside Toyota Stadium in Frisco, Texas. Founded in 1950 by the Philadelphia Old-Timers Association and officially recognized by U.S. Soccer in 1983, the NSHOF was without a physical home from 2010 to 2018 before reopening in October 2018 as the first major sports hall of fame built inside a stadium, as part of a $55 million public-private partnership among FC Dallas, the City of Frisco, Frisco Independent School District, and U.S. Soccer Federation. The current 19,350-square-foot NSHOF Experience is built on NEC Corporation of America's NeoFace facial recognition platform, which personalizes each visitor's tour based on hometown, favorite teams, position, and fandom level; exhibits layer this with virtual reality goalkeeper simulations (Tim Howard / Briana Scurry), gesture-based skills challenges hosted by legends such as Alexi Lalas and Cobi Jones, interactive digital touch screens, projection-mapped MLS jerseys, and over 400 historical artifacts including all four FIFA Women's World Cup trophies. The organization monetizes through a diversified mix of individual admission tickets (including $5 Wednesdays), annual and lifetime memberships ($20–$75 tiers), event rentals across three configurable spaces (HOF Club, Red Star Club, Press Conference Room), retail via the adjacent Soccer 90 store, donations and planned giving, FC Dallas season-ticket seating packages, and STEAM FC educational field trips developed with the San Francisco 49ers EDU Academy for K-8 students. It also runs the annual Hall of Fame induction ceremony — including the Class of 2026 on May 1 — and the Colin Jose Media Award, anchoring its role as the official record-keeper of American soccer achievement.

Name

National Soccer Hall Of Fame

Legal name

U.S. Soccer Federation

Website

https://nationalsoccerhof.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

The National Soccer Hall of Fame is a 501(c)(3) nonprofit operating a 19,350-square-foot interactive museum inside Toyota Stadium in Frisco, Texas, using NEC facial recognition and VR/gesture technology to deliver personalized experiences to soccer fans, K-8 students, and corporate event clients.

Ownership category

akta.pro rank

Product category

Sports Hall of Fame Museum

NAICS

Museums (71211), Museums (712110), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

akta.pro secondary industries

Awards Ceremonies & Recognition Events (MPAGAHAF), Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), Sports, Concert & Venue Gift Shops (CRALAJAH)

Keywords

• Soccer museum exhibits
• Interactive museum experiences
• Hall of fame inductees
• Sports education programs
• Event rental venue

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Revenue: Annual and lifetime memberships available for purchase including all-access passes. Membership levels include Adult ($25), Youth (4-12) ($20), Seniors 65+ and Military ($20), and Family ($75). Members receive unlimited general admission for the calendar year plus perks including 20% off Soccer 90 purchases.
2. Ticket Sales: Individual day tickets, group tickets, and tour packages sold directly to the public. Special pricing programs such as $5 Wednesdays provide accessible entry points.
3. Event Rentals: Private parties, corporate functions, and special occasion rentals. The venue includes the Hall of Fame Club (10,750 sq. ft., approx. 650 banquet style, 690 reception style), Red Star Club (3,800 sq. ft., approx. 250 reception style), and Press Conference Room (1,100 sq. ft.).
4. Donations and Charitable Giving: The NSHOF is a 501(c)(3) nonprofit organization accepting one-time and monthly donations. Impact tiers include $100 supporting STEAM education, $300 for artifact preservation, and $450 for podcast interviews. Also accepts planned giving, matching gifts, and corporate partnerships.
5. Retail Sales (Soccer 90 Store): Soccer 90 is a premier soccer lifestyle store located adjacent to the Hall of Fame offering National Team apparel, merchandise, MLS team gear, international club merchandise, and athleisure fashions. The store also carries National Soccer Hall of Fame gifts and memorabilia.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The National Soccer Hall of Fame operates a 19,350-square-foot interactive museum experience at Toyota Stadium in Frisco, Texas, that honors American soccer history through NEC-powered facial recognition personalization, virtual reality exhibits, gesture-technology skills challenges, and over 400 artifacts including all four FIFA Women's World Cup trophies. The organization also operates as a full-service event venue, retail store (Soccer 90), STEAM education program partner, and runs annual Hall of Fame induction ceremonies.

Product overview

The National Soccer Hall of Fame operates as a unified visitor experience combining museum, event venue, and membership services at Toyota Stadium in Frisco, Texas. The core NSHOF Experience is a 19,350-square-foot interactive museum powered by NEC facial recognition technology that personalizes each visit. Adjacent offerings include the Soccer 90 retail store, HOF Club premium seating memberships, event rental spaces, and STEAM education programming developed with the San Francisco 49ers EDU Academy. The organization also runs annual induction ceremonies, the Colin Jose Media Award program, and a 501(c)(3) donations program supporting artifact preservation and educational initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Soccer 90: Premier soccer lifestyle store located adjacent to the Hall of Fame, offering National Team apparel, merchandise, and soccer gear. The store also operates online at Soccer90.com.

Products and services

• NSHOF Experience A 19,350-square-foot interactive museum experience at Toyota Stadium featuring facial recognition personalization, virtual reality exhibits where visitors can relive legendary saves as Tim Howard or Briana Scurry, gesture technology skills challenges, digital touch screens showcasing U.S. soccer history, and over 400 artifacts including all four FIFA Women's World Cup trophies. Open to the general public for individual, group, and tour visits.
• Membership Program Annual memberships providing unlimited general admission access to the Hall of Fame experience, exclusive founding member benefits, 20% discount at Soccer 90 store, and special event access. Membership tiers include Adult ($25/year), Youth ages 4-12 ($20/year), Seniors 65+ and Military ($20/year), and Family ($75/year).
• Event Rentals Full-service venue rental for private parties, corporate functions, meetings, social receptions, and special occasions. Venues include Hall of Fame Club (10,750 sq ft, ~650 banquet / 690 reception), Red Star Club (3,800 sq ft, ~250 reception), and Press Conference Room (1,100 sq ft). Event bookings handled through Legends Hospitality management.
• STEAM FC Education Program Science, Technology, Engineering, Art, and Mathematics education program developed in partnership with the San Francisco 49ers EDU Academy, using soccer as a learning platform. Includes field trips, stadium tours, and hands-on activities aligned with educational standards. Hosts K-8 students with focus on underserved communities.
• Soccer 90 Retail Store Official merchandise store adjacent to the National Soccer Hall of Fame offering National Team apparel, MLS team gear, international club merchandise, athleisure fashion, Hall of Fame memorabilia, and NSHOF-branded items. Operates both as a physical storefront and online at Soccer90.com.
• Hall of Fame Induction Ceremonies Annual induction ceremonies honoring players, veterans, and builders who have made outstanding contributions to American soccer, including the Medal of Honor awards and Colin Jose Media Award presentations. The 2026 class included Tobin Heath, Heather O'Reilly, Chris Wondolowski, Tony Sanneh, Kevin Crow, and Kari Seitz.

Quantifiable outcome

• 5,000+ students educated in STEAM through field trips in 2019
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered signature partner, core and founding partner.

• NEC Corporation of Americasignature partnerTechnology or Integration · 21 August 2018NEC provides NeoFace facial recognition technology as the driving force behind the NSHOF Experience. Guests are recognized upon check-in and receive personalized tours based on hometown, favorite teams, position, and fandom level. NEC's technology was ranked #1 in performance tests by the U.S. National Institute of Standards and Technology. NEC also provides facial recognition technology for Tokyo 2020 Olympics.
• San Francisco 49ers (EDU Academy)coreStrategic or Co-development Partner · 11 July 201849ers EDU Academy partnership to develop and implement STEAM education programming at NSHOF. Uses soccer as common denominator to engage learners in Science, Technology, Engineering, Art and Math. EDU Academy's model has engaged 210,000+ K-8 students. NSHOF education program launched Spring 2019.
• U.S. Soccer FederationcoreStrategic or Co-development Partner · 1 January 2013Public-private partnership among FC Dallas, the City of Frisco, Frisco Independent School District and U.S. Soccer Federation. NSHOF officially recognized by U.S. Soccer in 1983 as the National Soccer Hall of Fame.
• City of FriscocoreStrategic or Co-development Partner · 1 January 2013Public-private partnership for the $55 million Toyota Stadium renovation that includes the National Soccer Hall of Fame.
• Frisco Independent School DistrictcoreStrategic or Co-development Partner · 1 January 2013Public-private partnership for the National Soccer Hall of Fame at Toyota Stadium.
• Winstar World Casinofounding partnerGTM or Marketing PartnerFounding Partner of the National Soccer Hall of Fame. Displayed in founding partners section of website alongside Gallagher.
• Gallagher (Arthur J. Gallagher & Co.)founding partnerGTM or Marketing PartnerFounding Partner of the National Soccer Hall of Fame. Displayed in founding partners section of website alongside Winstar.
• FC Dallas / Hunt FamilycoreStrategic or Co-development PartnerFC Dallas owners Clark and Dan Hunt launched campaign in 2013 to bring Hall of Fame to Frisco. NSHOF located within Toyota Stadium. FC Dallas season ticket members access NSHOF Club seats.
• Toyota StadiumcoreStrategic or Co-development PartnerToyota Stadium in Frisco, Texas houses the National Soccer Hall of Fame in its south end. First major league sports hall of fame to be built within a stadium.
• Soccer 90coreChannel Partner/ Reseller/ DistributorSoccer 90 is the official provider of National Soccer Hall of Fame gifts and memorabilia. Located adjacent to the building at the south end of Toyota Stadium. Offers NSHOF merchandise, National Team apparel, MLS gear, and international club merchandise.

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Naismith Memorial Basketball Hall of Fame: The Naismith Memorial Basketball Hall of Fame in Springfield, Massachusetts operates a museum, hosts annual induction ceremonies, and runs event programming — directly comparable as a single-sport American hall of fame with public visitation and educational programming.
• International Tennis Hall of Fame: The International Tennis Hall of Fame in Newport, Rhode Island combines a tennis museum with event venue operations and annual inductions — closely comparable as a sport-specific American hall of fame with multi-revenue-stream operations including venue rentals.
• NASCAR Hall of Fame: The NASCAR Hall of Fame in Charlotte, North Carolina is an interactive motorsports heritage attraction with induction ceremonies, museum exhibits, and event spaces — comparable as a U.S. sport-themed hall of fame destination with similar guest-experience focus.
• Pro Football Hall of Fame: The Pro Football Hall of Fame in Canton, Ohio is the most direct comparable — a stand-alone sports hall of fame honoring American football achievement since 1963 with museum exhibits, an annual induction ceremony, and event venue spaces, mirroring NSHOF's structure for soccer.
• National Baseball Hall of Fame and Museum: The National Baseball Hall of Fame in Cooperstown, New York is a museum and shrine to American baseball history with induction ceremonies, artifact collections, and educational programming — a peer in both mission (preserving U.S. sports history) and operating model.
• WWE Hall of Fame: The WWE Hall of Fame honors professional wrestling achievement with annual induction ceremonies and a connected fan experience — comparable as a niche-vertical American sports/entertainment hall of fame with branded merchandise and event programming.
• College Football Hall of Fame: The College Football Hall of Fame operates an interactive museum (relocated to Atlanta in 2014) with personalized guest technology, similar induction programming, and event rental spaces — comparable in audience (American sports fans) and operating model (interactive museum with annual inductions).

Broad incumbents

• Rock & Roll Hall of Fame: The Rock & Roll Hall of Fame in Cleveland is a much larger music-themed museum and hall of fame, broader in scale but analogous in operating model as an interactive museum with annual inductions, event programming, and educational components.

Others

• U.S. Soccer Federation: The U.S. Soccer Federation is the parent and governing body that officially recognized the NSHOF in 1983, operates the museum, and provides strategic alignment — relevant as the controlling entity rather than a competing hall of fame.
• FC Dallas: FC Dallas is the MLS club whose Toyota Stadium hosts NSHOF, providing match-day traffic, season-ticket cross-sell (3,200+ NSHOF Club seats), and venue infrastructure — a strategic host/partner rather than a direct hall-of-fame peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/[email protected]
• YouTubeyoutube.com/watch?v=9px4_U0yMRo
• Facebookfacebook.com/SoccerHOF
• Instagraminstagram.com/soccerhof
• LinkedInlinkedin.com/company/national-soccer-hall-of-fame

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Soccer Hall Of Fame