Love And Lace Bridal

What Love And Lace Bridal does

Love and Lace Bridal Salon is a privately held, single-location bridal boutique founded in 2014 by Ramona Southard in historic Old Towne Orange, California. The company curates non-traditional wedding gowns from a portfolio of 20+ independent designers (including MWL Bride, Alena Leena, Alyssa Kristin, Tara LaTour, Vagabond, Rish, and Evie Young) and explicitly excludes traditional ballgowns and mermaid silhouettes. Its assortment spans an exclusive private label called the Fearless Women Collection, a 'Dare to Be Different' line of bold and printed gowns, and an extended plus-size offering (sizes 10-24). Pricing for custom gowns ranges from $3,000 to $6,500 with 6-7 month production lead times, while off-the-rack floor samples and monthly Friday Drop events are priced between $1,000 and $3,000.

The business model is direct-to-consumer, appointment-based, and entirely in-person. Brides book appointments through a third-party booking platform (book.app) with reservation fees of $25-$40 depending on appointment type (Standard, Encore, Just One Gown, It's The One, Friday Drop, and Accessory). The salon employs a small team of expert stylists (1-10 total employees) whose personalized one-on-one service is the core value proposition. The catchment area spans eight Southern California counties (Orange, Los Angeles, Riverside, San Bernardino, San Diego, Ventura, and Santa Barbara), with brides traveling regionally to access the curated assortment.

The company has no disclosed venture or institutional funding, no e-commerce channel for gowns, and no parent company or subsidiary structure. Marketing is executed through a multi-channel organic content strategy: an active Instagram (5,000+ followers), TikTok, Facebook, Pinterest, and YouTube presence; a regularly updated wedding blog; a bi-weekly podcast ('The Gown and Beyond') hosted by the founder; and Yelp/Google reviews. The differentiating thesis is curation of non-traditional silhouettes and inclusive sizing, supported by designer exclusivity, founder-led brand storytelling, and an intimate boutique experience.

Name

Love And Lace Bridal

Legal name

Love and Lace Bridal Salon

Website

https://loveandlacebridalsalon.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Love and Lace Bridal Salon is a single-location boutique in Old Towne Orange, CA, curating non-traditional wedding gowns from 20+ independent designers for modern and plus-size brides across Southern California, with custom gowns priced $3,000-$6,500.

Ownership category

akta.pro rank

Product category

Bridal Retail / Wedding Dress Shop

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Bridal & Occasionwear (CRAAAFAI)

akta.pro secondary industry

Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)

Keywords

• Bridal salon services
• Wedding dress retail
• Plus size bridal
• Private label bridal
• Bridal appointment styling

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wedding Gown Sales: Primary revenue from selling curated non-traditional bridal gowns. Gowns are custom-ordered from designers with 6-7 months production time, or purchased off-the-rack from available floor samples.
2. Bridal Appointments: Revenue from appointment reservation fees ranging from $25-$40 for various appointment types including Standard Bridal, Encore Bridal, and Just One Gown appointments.
3. Accessory Sales: Revenue from bridal accessories including veils, jewelry, and other bridal items. Accessories take approximately 3 months to produce.
4. Off-the-Rack Sales: Sale of floor sample gowns at discounted prices. Standard off-the-rack prices range $2,000-$3,000, while Friday Drop events offer gowns at $1,000-$1,750.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Love and Lace Bridal Salon is a single-location bridal boutique that curates and sells non-traditional wedding gowns from approximately 20 independent designers, including an exclusive in-house private-label line (Fearless Women Collection). It offers personalized appointment-based styling services for individual brides, an extended plus-size collection (sizes 10–24), complementary bridal accessories (veils, jewelry), and off-the-rack floor sample sales through scheduled events such as the monthly Friday Drop. Production and inventory rely on custom orders with 6–7 month lead times from designers.

Product overview

Love and Lace Bridal Salon is a non-traditional bridal boutique in Orange County, CA, offering a curated selection of wedding dresses from independent designers. The core offering centers on their bridal gown collection featuring designer labels such as Alena Leena, Alyssa Kristin, Anais Anette, Antonio Gual, Gabrielle Atelier, Guardiola, MWL Bride (Made With Love Bridal), Rish Bridal, Tara LaTour, and Vagabond Bridal. The portfolio includes their private label Fearless Women Collection, a Dare to Be Different collection of unique/colorful gowns, and an extensive plus size collection. The salon also offers The Gown and Beyond wedding podcast as a content extension, along with various bridal appointment service types. Price range is $3000-$6500 for standard gowns, with off-the-rack options between $1000-$3000.

Differentiator

Problem solved

Functional benefit

Brands

• Fearless Women Collection: An exclusive private label collection featuring bridal gowns named after fearless women throughout history, designed for brides seeking one-of-a-kind looks with modern architectural shapes and fearless confidence.

Products and services

• Curated Non-Traditional Bridal Gown Collection Curated selection of non-traditional wedding gowns from approximately 20 independent designers, emphasizing modern, ethereal, architectural, and contemporary silhouettes (e.g., basque waist, drop waist, square necklines, 3D lace). Sold via custom order with a 6–7 month production lead time. Targeted at brides who do not want traditional ballgown or mermaid styles.
• Fearless Women Collection An exclusive Love and Lace private-label collection of bridal gowns inspired by fearless women throughout history, featuring modern architectural shapes and fearless confidence. Pricing starts from the low $3,000s. Designed for brides seeking one-of-a-kind looks not available at other boutiques.
• Dare to Be Different Collection Curated assortment of unique wedding dresses featuring bold colors, prints, and non-traditional designs for brides who want to express their individuality. Draws from designers such as Alena Leena (Dahlia) and Tara LaTour (printed/colored options).
• Plus Size Wedding Dresses Extensive collection of plus-size wedding dresses in extended sizes 10–24, offering the same high-fashion designer gowns (Alyssa Kristin, MWL Bride, Tara LaTour, etc.) as the main collection. Targeted at curvy brides seeking luxury craftsmanship and modern silhouettes outside mainstream plus-size bridal offerings.
• Bridal Appointment Services Personalized in-store bridal appointment services with an expert stylist, including Standard Bridal (90 min, $40 fee), Encore Bridal (60 min, $30 fee), Just One Gown (45 min, $25 fee), It's The One commitment appointment (45 min, no fee), Friday Drop off-the-rack event (60 min, free), Celebration appointment, Accessory appointment (free with cancellation penalty), and The Final Step. Includes private salon experience for up to 6–7 guests.
• Bridal Accessories Bridal accessories including veils, jewelry, and related items, sourced to complement the curated gown collection. Custom production typically takes approximately 3 months. Sold via dedicated Accessory Appointment consultations.
• Off-the-Rack Gown Sales / Friday Drop Sale of floor sample gowns at discounted prices. Standard off-the-rack prices range $2,000–$3,000, while the monthly Friday Drop event offers gowns at $1,000–$1,750 (limited to sizes 10–24). Free appointment booking.

Quantifiable outcome

• Positive customer testimonials with multiple 5-star reviews

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• MWL Bride (formerly Made With Love Bridal)coreStrategic or Co-development PartnerAustralian bridal designer featuring modern romantic gowns with interesting laces and low backs. Love and Lace carries multiple MWL Bride collections including Frankie, Willow, Harper, Charlie, Danni, and new arrivals. The partnership includes exclusive access to certain designs and trunk show events.
• Alena Leena BridalcoreStrategic or Co-development PartnerDesigner known for romantic bridal gowns including the iconic Alena Leena Dahlia featured on their site. Offers unique prints and botanical lace designs with options in black colorways.
• Alyssa Kristin BridalcoreStrategic or Co-development PartnerModern, independent bridal designer offering fully customizable made-to-order gowns. Known for contemporary designs that inspire confidence in brides.
• Tara LaTour BridalcoreStrategic or Co-development PartnerAvant-garde bridal designer featuring architectural shapes and fearless confidence. Love and Lace carries multiple Tara LaTour gowns including Ruthie, Elenain Print, Pearlin Dove Gray, McCartney, Lottie, and Hedy.
• Rish BridalcoreStrategic or Co-development PartnerDesigner featuring whimsical boho-glam wedding dresses with intricate custom lace. Love and Lace carries gowns from their Northern Star collection featuring Norwegian folk art inspiration.
• Vagabond BridalcoreStrategic or Co-development PartnerUkrainian fashion-forward bridalwear brand founded in 2017 by Valery Zelenyuk Jansen van Vuuren. Each piece is individually handmade with couture-level construction. Vagabond gowns range $3,000-$5,000 at Love and Lace with 6-month production time. Offers customization including mixing bodices and skirts.
• Gabrielle Atelier BridalcoreStrategic or Co-development PartnerBridal designer offering romantic gowns including Monroe (strapless ruched basque waist) and Luxe (off-the-shoulder floral jacquard).
• Anais Anette BridalminorStrategic or Co-development PartnerBridal designer known for romantic designs including Isolde with delicate scalloped lace edges, and customizable options like the Cybele gown.
• Antonio Gual BridalminorStrategic or Co-development PartnerDesigner offering modern bridal gowns including Zan, LP, and MP gowns. Also offers unique printed options like Fleur in Grey Floral Print.
• Guardiola BridalminorStrategic or Co-development PartnerBridal designer featuring romantic gowns including Vivianna with voluminous silhouette and Celine gown.
• Truvelle BridalminorStrategic or Co-development PartnerBeloved designer featuring modern bridal gowns with curve-specific patterns, pockets, and sleeves. Love and Lace carried their 2022 collection including Amber, Lillie, Lucinda, and Scarlett gowns.
• Anna KaraminorStrategic or Co-development PartnerDesigner known for edgy designs and creative feminine detailing. Love and Lace offers three Anna Kara wedding gowns.
• Evie Young BridalminorStrategic or Co-development PartnerAustralian designer collection for extraordinary brides who embrace individuality and make their own rules. Drawn inspiration from Australian landscapes.
• Karen Willis HolmesminorStrategic or Co-development PartnerAustralian bridal designer offering separates collection including Mabel, Alexandra, and Anya gowns. Known for sequin dresses and customizable crop top and skirt combinations.
• Daughters of SimoneminorStrategic or Co-development PartnerAustralian designer featuring crocheted lace gowns including Camille with scalloped edges and off-shoulder design.
• Leanne MarshallminorStrategic or Co-development PartnerDesigner known for soft silks and ethereal gowns including Stella with flowing layers, Beulah, and Samantha. Featured in multiple styled shoots.
• Tatyana MerenyukminorStrategic or Co-development PartnerBrooklyn-based designer featuring elegant and trendy gowns including Codie, Natalie, Sabine, and Kayla. Known for airy, effortless designs.
• Theia CoutureminorStrategic or Co-development PartnerDesigner featuring beaded gowns including Tara (beaded glory) and Daria (geode styling).
• Laudae BridalminorStrategic or Co-development PartnerDesigner known for fun, sexy gowns with interesting laces and silhouettes. Love and Lace carried their 2022 Helios Collection.
• Emmy Mae BridalminorStrategic or Co-development PartnerNewer designer added to Love and Lace collection following New York bridal market visits.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• David's Bridal: Largest US bridal chain with hundreds of locations and broad assortment across price points. Competes at the mass-market end of bridal, including off-the-rack and plus-size offerings that overlap with Love and Lace's Friday Drop and plus-size assortment.
• Kleinfeld Bridal: Iconic large-format US bridal retailer in New York with a wide assortment spanning traditional and modern designers. Competes for bridal appointments in a much broader portfolio and is a national reference point for the category, though less specialized in non-traditional silhouettes than Love and Lace.

Direct peers

• Lovely Bride: Multi-location independent bridal boutique chain specializing in modern, romantic, non-traditional wedding gowns from independent designers. Operates the same appointment-based, anti-traditional-ballgown positioning as Love and Lace and serves a comparable bride persona seeking individuality over convention.
• Rue de Seine Bridal: New Zealand-based modern bridal designer whose gowns emphasize bohemian, lace-forward, and contemporary silhouettes. Operates a wholesale showroom model carried at boutique partners (like Love and Lace carries similar indie designers) and competes for the same non-traditional bride.
• The White Flower Bridal Boutique: Independent bridal boutique specializing in modern, romantic, and designer-driven gowns with multiple US locations. Shares Love and Lace's curated-indie-designer positioning and appointment-based service model.
• BHLDN: Anthropologie's bridal brand offering romantic, vintage-inspired, and non-traditional wedding gowns across multiple US stores and online. Directly competes in the modern, indie-aesthetic bridal category Love and Lace serves, with broader geographic reach and omnichannel fulfillment.
• Grace Loves Lace: Australian-origin bridal label and showroom network featuring modern, bohemian, and contemporary gowns often designed in-house. Competes for the same non-traditional, modern bride persona and has a strong US showroom presence overlapping with Love and Lace's Southern California catchment.
• A&BÉ Bridal Shop: Independent bridal boutique chain with multiple US locations curated around modern, romantic, and minimalist gowns from independent designers. Shares Love and Lace's appointment-based model and designer-led curation philosophy.
• Jenny Yoo: Modern bridal and bridesmaid designer known for clean, contemporary, and minimalist silhouettes distributed through authorized retailers. Competes directly in the modern, less-traditional bridal aesthetic that Love and Lace curates.

Emerging players

• Azazie: Digitally-native bridal and occasionwear retailer offering made-to-order gowns at lower price points with try-at-home programs. Represents a digitally-native threat to boutique-only bridal models like Love and Lace, particularly for budget-conscious and shorter-timeline brides.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@loveandlacebridalsalon5009
• Facebookfacebook.com/LoveandLaceBridalSalon
• Instagraminstagram.com/loveandlacebridalsalon
• TikToktiktok.com/@loveandlacebridalsalon
• Pinterestpinterest.com/lovelacebridal
• LinkedInlinkedin.com/company/love-and-lace-bridal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love And Lace Bridal