Nova Sport App
Nova Sport is a Brussels-based social sports platform, founded in 2020, that connects university students, corporate employees, and general public users with sport buddies, coaches, and venues across 100+ sports via a freemium mobile app and B2B enterprise subscriptions.
- Company typePrivate
- Founded2020
- HeadquartersBrussels, Belgium
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Nova Sport App does
Nova Sport is a Belgian social sports platform, operated as Nova Sport Srl and founded in 2020 in Brussels by brothers Karam and Amir Fattal while they were students at ULB University. The mobile application (iOS and Android, built on Odoo-powered web infrastructure) connects users with sport buddies across more than 100 sports, enables booking of sport sessions and courts, facilitates private invitations to meet in real life, and supports the creation of groups, teams, and events. The platform integrates with over 18 smartwatch and fitness app brands for cross-platform challenge tracking, and the company reports 100,000+ organically acquired users, 500,000+ sessions/courts booked, and 120,000+ private real-life invitations to date.
The company serves three distinct segments via specialized modules: a University Module (students connecting on campus, with VUB as a visible reference customer), a Corporate Module (employee engagement and wellbeing tools for HR leaders, with BESIX as a reference customer), and a Municipality Module (general public and municipal sport venue connections, still in 'Coming Soon' rollout). The distribution model pairs self-serve mobile app downloads for individual consumers with demo-call-initiated enterprise sales for universities, corporates, and municipalities.
Nova Sport's monetization is anchored on B2B enterprise subscriptions (annual, sales-negotiated, no public pricing tiers) covering administrative dashboards, usage stats, content management, and survey tools, with individual users accessing core matching and booking features on a freemium basis. Distribution relies heavily on the ESN (Erasmus Student Network) partnership for university reach, earned media coverage in Belgian press (La Libre, L'Echo), and Hub Brussels visibility. The company has received Belgium's Sport Award from La Libre in 2022 and operates as a bootstrapped private limited company with 1-10 employees and no disclosed external funding rounds.
Nova Sport App firmographics
Firmographics- Name
- Nova Sport App
- Legal name
- Nova Sport Srl
- Website
- https://novasport.app
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nova Sport is a Brussels-based social sports platform, founded in 2020, that connects university students, corporate employees, and general public users with sport buddies, coaches, and venues across 100+ sports via a freemium mobile app and B2B enterprise subscriptions.
- Ownership category
- akta.pro rank
Nova Sport App industry classification
Industry- Product category
- Social Sports Platform
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Gaming Social Networks & Community Platforms (profiles, guilds, forums, discovery) (MPAFAIAD)
Keywords
Where Nova Sport App is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Nova Sport App business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B Enterprise Subscription: Enterprise subscriptions for universities, corporate employers, and municipalities to access administrative dashboards, usage stats, content management, and survey tools. Deals are closed via demo-call sales motion targeting HR, sport directors, and municipal administrators.
- Individual Freemium: Individual users (students, employees, general public) can use core matching and booking features for free. Freemium model drives organic user acquisition and network effects for B2B upsell.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | B2B Enterprise Subscription (universities, corporates, municipalities) |
| Freemium | Monthly | Individual Freemium (core features free) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Nova Sport App product offering
Product offeringCore offering
Nova Sport operates a social sports mobile platform that helps users find sport buddies across 100+ sports, join cross-brand challenges, book sports sessions and courts, create groups/teams/events, and send private invitations to meet in real life. The platform is delivered as a freemium consumer app plus paid enterprise subscriptions for universities, corporate employers, and municipalities that unlock administrative dashboards, usage statistics, content management, and survey tools.
Product overview
Nova Sport is a unified sport companion mobile application that connects users across three distinct segments—university students, corporate employees, and the general public/municipalities—with sport buddies, coaches, and venues. The core Nova Sport App provides foundational features for finding sport buddies (100+ sports), joining challenges (18+ smartwatch/app brand integrations), booking sports sessions and courts, and creating groups, teams, and events. This core platform is supplemented by three specialized modules: the University Module for student-specific sports networking and university booking; the Corporate Module for employee engagement, team organization, and workplace wellness features; and the Municipality Module for general public location-based sports connections. All modules share the common infrastructure for user profiles, sports preferences, challenges, and bookings, while providing segment-specific user experiences.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 100,000+ organic users acquired without paid marketing, demonstrating strong product-led and community-driven growth
- +4 more outcomes
Companies that use Nova Sport App
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Nova Sport App technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Nova Sport App partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ESN (Erasmus Student Network)coreESN (Erasmus Student Network), a large international student organization present in many European universities, partnered with Nova Sport to drive university student onboarding and sport community engagement. The partnership enables Nova Sport to access ESN's university network for user acquisition, while ESN benefits from a digital platform to support student sport activities.
- Hub BrusselsminorHub Brussels (Hub.brussels / Brussels Enterprises) featured Nova Sport in a US Video Interview as part of support for Belgian startups and innovation, providing international visibility.
- La LibreminorLa Libre featured Nova Sport as the recipient of Belgium's Sport Award in April 2022, providing editorial press coverage that boosted brand credibility and awareness in the Belgian market.
- L'EchominorL'Echo published Nova Sport's first press article in April 2022, covering Nova Sport as a 'Tinder for sporty students' and providing early-stage media coverage that contributed to brand awareness.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Nova Sport App competitors and assessment
Company assessmentBroad incumbents
- ClassPass: Subscription platform providing access to fitness classes and sport venues. Overlaps with Nova Sport on the corporate-wellness and venue-discovery axes and competes for the same HR/wellbeing budget.
- Wellhub (formerly Gympass): Global corporate wellness platform giving employees access to gyms, fitness apps, and wellness services. Most directly comparable to Nova Sport's Corporate Module as both sell to HR/wellbeing leaders to drive employee engagement through sport activity.
- Strava: Leading consumer sports social network with challenge features and wearable integrations. Comparable to Nova Sport on the social/challenges/wearable integration axis, though Strava is individual-focused rather than closed-community focused.
- Meetup: General-purpose platform for finding and organizing local interest-based groups, including sport groups. Adjacent comparable to Nova Sport's community/group creation and real-life meetup coordination mechanics, though not sport-specialized.
Emerging players
- Teamer: Platform for organizing amateur sport teams, fixtures, and player availability. Comparable to Nova Sport's teams/events creation and sport buddy matching for amateur community sports, with similar target user profile.
- Bunch Live: Group video chat and micro-community platform with gaming/community roots expanding into shared-activity use cases. Emerging comparable to Nova Sport on the closed-community social mechanics, though not specifically sport-focused.
Direct peers
- SportEasy: Team and amateur sport community platform used by clubs, schools, and corporate teams to manage rosters, events, and communication. Most direct comparable to Nova Sport on the team/club/group creation and amateur-sport-coordination side.
- Playtomic: Marketplace and community platform for booking padel, tennis, and other sport courts, with social/matching features for players. Closest direct comparable to Nova Sport's session/court booking and sport-buddy matching functionality across multiple sports.
Regional players
- Decathlon Playgrounds: Decathlon's sport community and booking initiative primarily active in European markets. Comparable to Nova Sport on the location-based venue discovery and amateur sport community angle, though backed by a major sporting goods retailer.
- Urban Sports Club: European (especially DACH) sport and fitness subscription platform offering flexible access to gyms and sport venues. Comparable to Nova Sport's session/court booking and corporate wellness positioning, though focused on a different European region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Nova Sport App social profiles
Digital presenceNova Sport App compliance and trust
Trust signalCompliance1 record
Nova Sport App financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nova Sport App leadership team
Management profileNumber of profiles
Profiles2 records
Nova Sport App funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nova Sport App M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nova Sport App
What does Nova Sport App do?
Nova Sport operates a social sports mobile platform that helps users find sport buddies across 100+ sports, join cross-brand challenges, book sports sessions and courts, create groups/teams/events, and send private invitations to meet in real life. The platform is delivered as a freemium consumer app plus paid enterprise subscriptions for universities, corporate employers, and municipalities that unlock administrative dashboards, usage statistics, content management, and survey tools.
Is Nova Sport App a public or private company?
Nova Sport App is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nova Sport App founded?
Nova Sport App was founded in 2020. It employs 1 to 10 people.
Where is Nova Sport App based?
Nova Sport App is headquartered in Brussels, Belgium, in the Europe region.
How does Nova Sport App make money?
Two revenue lines are on record. B2B Enterprise Subscription is the primary driver. The others are individual Freemium.
Who are Nova Sport App's main competitors?
Broad incumbents on record are ClassPass, Wellhub (formerly Gympass), Strava and Meetup. Emerging players are Teamer and Bunch Live. Direct peers are SportEasy and Playtomic. Regional players are Decathlon Playgrounds and Urban Sports Club.
Does Nova Sport App have an API?
No public API is recorded for Nova Sport App.
What industry is Nova Sport App in?
Nova Sport App's product category is Social Sports Platform. Its primary akta.pro industry code is MPAFAIAD, Gaming Social Networks & Community Platforms (profiles, guilds, forums, discovery). Its NAICS code is 71394 and its SIC code is 7900.