Nova Sport App

What Nova Sport App does

Nova Sport is a Belgian social sports platform, operated as Nova Sport Srl and founded in 2020 in Brussels by brothers Karam and Amir Fattal while they were students at ULB University. The mobile application (iOS and Android, built on Odoo-powered web infrastructure) connects users with sport buddies across more than 100 sports, enables booking of sport sessions and courts, facilitates private invitations to meet in real life, and supports the creation of groups, teams, and events. The platform integrates with over 18 smartwatch and fitness app brands for cross-platform challenge tracking, and the company reports 100,000+ organically acquired users, 500,000+ sessions/courts booked, and 120,000+ private real-life invitations to date.

The company serves three distinct segments via specialized modules: a University Module (students connecting on campus, with VUB as a visible reference customer), a Corporate Module (employee engagement and wellbeing tools for HR leaders, with BESIX as a reference customer), and a Municipality Module (general public and municipal sport venue connections, still in 'Coming Soon' rollout). The distribution model pairs self-serve mobile app downloads for individual consumers with demo-call-initiated enterprise sales for universities, corporates, and municipalities.

Nova Sport's monetization is anchored on B2B enterprise subscriptions (annual, sales-negotiated, no public pricing tiers) covering administrative dashboards, usage stats, content management, and survey tools, with individual users accessing core matching and booking features on a freemium basis. Distribution relies heavily on the ESN (Erasmus Student Network) partnership for university reach, earned media coverage in Belgian press (La Libre, L'Echo), and Hub Brussels visibility. The company has received Belgium's Sport Award from La Libre in 2022 and operates as a bootstrapped private limited company with 1-10 employees and no disclosed external funding rounds.

Name

Nova Sport App

Legal name

Nova Sport Srl

Website

https://novasport.app

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Nova Sport is a Brussels-based social sports platform, founded in 2020, that connects university students, corporate employees, and general public users with sport buddies, coaches, and venues across 100+ sports via a freemium mobile app and B2B enterprise subscriptions.

Ownership category

akta.pro rank

Product category

Social Sports Platform

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Gaming Social Networks & Community Platforms (profiles, guilds, forums, discovery) (MPAFAIAD)

Keywords

• Sport buddy matching
• Sports community platform
• Employee wellness app
• University sports network
• Sports venue booking

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B Enterprise Subscription: Enterprise subscriptions for universities, corporate employers, and municipalities to access administrative dashboards, usage stats, content management, and survey tools. Deals are closed via demo-call sales motion targeting HR, sport directors, and municipal administrators.
2. Individual Freemium: Individual users (students, employees, general public) can use core matching and booking features for free. Freemium model drives organic user acquisition and network effects for B2B upsell.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Nova Sport operates a social sports mobile platform that helps users find sport buddies across 100+ sports, join cross-brand challenges, book sports sessions and courts, create groups/teams/events, and send private invitations to meet in real life. The platform is delivered as a freemium consumer app plus paid enterprise subscriptions for universities, corporate employers, and municipalities that unlock administrative dashboards, usage statistics, content management, and survey tools.

Product overview

Nova Sport is a unified sport companion mobile application that connects users across three distinct segments—university students, corporate employees, and the general public/municipalities—with sport buddies, coaches, and venues. The core Nova Sport App provides foundational features for finding sport buddies (100+ sports), joining challenges (18+ smartwatch/app brand integrations), booking sports sessions and courts, and creating groups, teams, and events. This core platform is supplemented by three specialized modules: the University Module for student-specific sports networking and university booking; the Corporate Module for employee engagement, team organization, and workplace wellness features; and the Municipality Module for general public location-based sports connections. All modules share the common infrastructure for user profiles, sports preferences, challenges, and bookings, while providing segment-specific user experiences.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100,000+ organic users acquired without paid marketing, demonstrating strong product-led and community-driven growth
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ESN (Erasmus Student Network)coreStrategic or Co-development Partner · 3 January 2024ESN (Erasmus Student Network), a large international student organization present in many European universities, partnered with Nova Sport to drive university student onboarding and sport community engagement. The partnership enables Nova Sport to access ESN's university network for user acquisition, while ESN benefits from a digital platform to support student sport activities.
• Hub BrusselsminorGTM or Marketing Partner · 3 January 2024Hub Brussels (Hub.brussels / Brussels Enterprises) featured Nova Sport in a US Video Interview as part of support for Belgian startups and innovation, providing international visibility.
• La LibreminorGTM or Marketing Partner · 27 April 2022La Libre featured Nova Sport as the recipient of Belgium's Sport Award in April 2022, providing editorial press coverage that boosted brand credibility and awareness in the Belgian market.
• L'EchominorGTM or Marketing Partner · 27 April 2022L'Echo published Nova Sport's first press article in April 2022, covering Nova Sport as a 'Tinder for sporty students' and providing early-stage media coverage that contributed to brand awareness.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ClassPass: Subscription platform providing access to fitness classes and sport venues. Overlaps with Nova Sport on the corporate-wellness and venue-discovery axes and competes for the same HR/wellbeing budget.
• Wellhub (formerly Gympass): Global corporate wellness platform giving employees access to gyms, fitness apps, and wellness services. Most directly comparable to Nova Sport's Corporate Module as both sell to HR/wellbeing leaders to drive employee engagement through sport activity.
• Strava: Leading consumer sports social network with challenge features and wearable integrations. Comparable to Nova Sport on the social/challenges/wearable integration axis, though Strava is individual-focused rather than closed-community focused.
• Meetup: General-purpose platform for finding and organizing local interest-based groups, including sport groups. Adjacent comparable to Nova Sport's community/group creation and real-life meetup coordination mechanics, though not sport-specialized.

Emerging players

• Teamer: Platform for organizing amateur sport teams, fixtures, and player availability. Comparable to Nova Sport's teams/events creation and sport buddy matching for amateur community sports, with similar target user profile.
• Bunch Live: Group video chat and micro-community platform with gaming/community roots expanding into shared-activity use cases. Emerging comparable to Nova Sport on the closed-community social mechanics, though not specifically sport-focused.

Direct peers

• SportEasy: Team and amateur sport community platform used by clubs, schools, and corporate teams to manage rosters, events, and communication. Most direct comparable to Nova Sport on the team/club/group creation and amateur-sport-coordination side.
• Playtomic: Marketplace and community platform for booking padel, tennis, and other sport courts, with social/matching features for players. Closest direct comparable to Nova Sport's session/court booking and sport-buddy matching functionality across multiple sports.

Regional players

• Decathlon Playgrounds: Decathlon's sport community and booking initiative primarily active in European markets. Comparable to Nova Sport on the location-based venue discovery and amateur sport community angle, though backed by a major sporting goods retailer.
• Urban Sports Club: European (especially DACH) sport and fitness subscription platform offering flexible access to gyms and sport venues. Comparable to Nova Sport's session/court booking and corporate wellness positioning, though focused on a different European region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nova-sports-app

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Sport App