Peake Social
Peake Social is a privately held, founder-operated adult social sports league based in Annapolis, Maryland, organizing 20+ co-ed recreational leagues — kickball, flag football, soccer, sailing and more — across Anne Arundel County and expanding Maryland sub-markets, with registration via League Lab and League Apps.
- Company typePrivate
- Founded2019
- HeadquartersAnnapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Peake Social does
Peake Social is a privately held, founder-operated adult social sports league organizer headquartered in Annapolis, Maryland. The company recruits adult participants across skill levels — as full teams, small groups, or free agents — and runs them through 5-to-7-week seasons (with playoffs) across more than 20 sport offerings, including kickball, flag football, soccer, bowling, cornhole, bocce, golf, pickleball, tennis, basketball, volleyball, softball, and sailing. Its stated mission is "Compete, Socialize, Serve," and the leagues are paired with social events at local bars and philanthropic community touchpoints.
The company's product surface is operationally centered rather than technology-centered. Peake Social does not operate a proprietary league management platform; instead, registration, scheduling, and team formation are handled through third-party SaaS providers — primarily League Lab (peakesocial.leaguelab.com) and League Apps (peakesocial.leagueapps.com). The marketing and merchandise front-end runs on a Squarespace-hosted website at peakesocial.com. A small e-commerce store at /store sells branded hoodies and sweatshirts in the $30-$45 price range as ancillary merchandise. The architecture is therefore intentionally lean: community curation and venue partnerships are the asset, not software.
Revenue is generated from two streams: per-league participant registration fees (paid through the third-party registration platforms; pricing not publicly disclosed) and one-time merchandise sales from the apparel store. Distribution is community-led and event-driven: participants find leagues via the company website, an email newsletter (Mailchimp), and word-of-mouth across its served Maryland geography, which spans Annapolis and Anne Arundel County plus an expanding footprint that includes Crofton, Gambrills, Odenton, Glen Burnie, Severn, Kent Island, Baltimore County, Crownsville, Arnold, Severna Park, Davidsonville, Queen Anne's, and Prince George's. The company is bootstrapped with no disclosed institutional funding, no employees listed beyond its two co-founders (Jeremiah and Megan), and no parent organization.
Peake Social firmographics
Firmographics- Name
- Peake Social
- Website
- https://peakesocial.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peake Social is a privately held, founder-operated adult social sports league based in Annapolis, Maryland, organizing 20+ co-ed recreational leagues — kickball, flag football, soccer, sailing and more — across Anne Arundel County and expanding Maryland sub-markets, with registration via League Lab and League Apps.
- Ownership category
- akta.pro rank
Peake Social industry classification
Industry- Product category
- Adult Recreational Sports Leagues
- NAICS
- Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)
- akta.pro secondary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where Peake Social is headquartered
LocationHeadquarters
- HQ city
- Annapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Peake Social business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- League Registration Fees: Adults pay to register for various sports leagues including kickball, flag football, soccer, bowling, volleyball, softball, and others. Registration is available for full teams, small groups, or individual free agents. Leagues run for 5-7 weeks with playoffs included.
- Merchandise Sales: The company operates an e-commerce store selling branded apparel including hoodies, sweatshirts, and other merchandise. Products range from $30 to $45.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Branded apparel items sold individually |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Peake Social product offering
Product offeringCore offering
Peake Social organizes and runs 20+ co-ed adult recreational sports leagues across Maryland (Annapolis, Anne Arundel County, and surrounding areas) in sports such as kickball, flag football, soccer, bowling, cornhole, bocce, golf, pickleball, tennis, basketball, volleyball, softball, and sailing. Each league runs 5-7 weeks of regular-season games plus playoffs, with referees provided, and combines competitive play with post-game social gatherings at local bars. The company supplements league revenue with a branded apparel e-commerce store selling hoodies and sweatshirts.
Product overview
Peake Social is an adult social sports league platform offering 20+ co-ed recreational sports leagues throughout Anne Arundel County, Maryland and expanding areas. The core platform consists of organized adult sports leagues (kickball, flag football, soccer, bowling, cornhole, bocce, golf, pickleball, tennis, basketball, volleyball, softball, and sailing) that combine competitive play with social events at local venues. The company operates primarily through partnerships with LeagueLab and LeagueApps for league registration and scheduling, and supplements its league offerings with a branded merchandise/apparel store selling hoodies and sweatshirts. The portfolio spans team sports, individual sports, and social leagues with various skill levels from recreational to competitive.
Differentiator
Problem solved
Functional benefit
Products and services
- Kickball League
Companies that use Peake Social
Customer profileSegments3 records
Ideal customer profiles2 records
Peake Social technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peake Social partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Premier Sailing SchoolminorPeake Social partners with a premier sailing school for their 3-week introductory sailing league. The sailing school provides instruction, experienced sailors to guide participants, and uses local sailboats (Rainbow 24) at a waterfront property location.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Peake Social competitors and assessment
Company assessmentDirect peers
- City Leagues: Operates adult social sports leagues across multiple U.S. metros with a focus on inclusive, recreational-level play — comparable league format and target participant to Peake Social.
- Underdog Sports: Runs adult social sports leagues with an emphasis on community, free-agent matching, and post-game bar meetups — directly comparable community-driven adult league model.
- ZogSports: Adult social sports league operator running co-ed leagues with a charitable/community-service mission — closely comparable concept to Peake Social's 'Compete, Socialize, Serve' positioning.
- Volo Sports: Operates adult social sports leagues (kickball, volleyball, soccer, etc.) with post-game social events in the Baltimore/DC corridor and other U.S. cities — directly comparable geography, format, and target audience to Peake Social.
- WAKA (World Adult Kickball Association): National adult kickball and social sports league operator offering co-ed leagues, free-agent sign-ups, and bar-based social events — closest format match to Peake Social's flagship kickball and multi-sport league model.
- Pub League: Adult social sports and bar-tied league operator that combines recreational league play with hospitality partnerships — mirrors Peake Social's bar-sponsor social component.
Others
- LeagueApps: League management software platform that Peake Social uses for registration and scheduling — adjacent ecosystem enabler rather than a direct competitor, but shapes the competitive operating environment.
- League Lab: League management platform powering Peake Social's primary registration site — adjacent technology provider whose product roadmap and pricing directly affects Peake Social's unit economics.
Regional players
- DC Fray: Regional adult social sports and social events operator in the Washington DC metro that targets a similar participant profile — relevant competitor for any Peake Social push toward the DC-adjacent Prince George's market.
Broad incumbents
- SportsEngine (NBC Sports Next): Broad sports management platform serving leagues, clubs, and tournaments at national scale — an incumbent ecosystem player whose product expansion could overlap with adult league operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Peake Social social profiles
Digital presencePeake Social financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peake Social leadership team
Management profileNumber of profiles
Profiles2 records
Peake Social funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peake Social M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peake Social
What does Peake Social do?
Peake Social organizes and runs 20+ co-ed adult recreational sports leagues across Maryland (Annapolis, Anne Arundel County, and surrounding areas) in sports such as kickball, flag football, soccer, bowling, cornhole, bocce, golf, pickleball, tennis, basketball, volleyball, softball, and sailing. Each league runs 5-7 weeks of regular-season games plus playoffs, with referees provided, and combines competitive play with post-game social gatherings at local bars. The company supplements league revenue with a branded apparel e-commerce store selling hoodies and sweatshirts.
Is Peake Social a public or private company?
Peake Social is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Peake Social founded?
Peake Social was founded in 2019. It employs 11 to 50 people.
Where is Peake Social based?
Peake Social is headquartered in Annapolis, United States, in the North America region.
How does Peake Social make money?
Two revenue lines are on record. League Registration Fees are the primary driver. The others are merchandise Sales.
Who are Peake Social's main competitors?
Direct peers on record are City Leagues, Underdog Sports, ZogSports, Volo Sports, WAKA (World Adult Kickball Association) and Pub League. Others are LeagueApps and League Lab. DC Fray is listed as a regional player. SportsEngine (NBC Sports Next) is listed as a broad incumbent.
Does Peake Social have an API?
No public API is recorded for Peake Social.
What industry is Peake Social in?
Peake Social's product category is Adult Recreational Sports Leagues. Its primary akta.pro industry code is MPAKACAJ, Sport-Specific Amateur Leagues & Circuits (Non-Professional), with a secondary code of MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 711211 and its SIC code is 7997.