Super 8

What Super 8 does

Super 8 by Wyndham is an economy-tier hotel brand wholly owned and operated by Wyndham Hotels & Resorts, Inc. (NYSE: WH), the world's largest hotel franchisor. The brand targets budget-conscious travelers — including road trippers, families, special-rate groups (AAA, AARP, government/military, seniors), and small/mid-size business travelers — through more than 2,000 franchise-licensed properties spanning North America and select international markets. Individual properties are independently owned and operated under the Super 8 brand license, while the brand itself sits alongside 24 other Wyndham brands (including Days Inn, Microtel, Howard Johnson by Wyndham, and Travelodge by Wyndham) within a portfolio covering 95 countries and over 9,100 hotels. Wyndham's corporate headquarters is at 22 Sylvan Way, Parsippany, NJ; Wyndham Hotels & Resorts, Inc. was incorporated in Delaware in 2018 as the entity that emerged in Wyndham's spin-out from Wyndham Worldwide.

Super 8 monetizes primarily through franchise/royalty fees paid by property owners for use of the brand, the centralized reservation system, and Wyndham's operational standards. Secondary revenue flows from direct bookings routed through wyndhamhotels.com and the Wyndham mobile app (where direct-book members are guaranteed the lowest rate), plus Wyndham Rewards loyalty economics — free-night redemptions start at 7,500 points per bedroom, ranging 7,500–30,000 by property. Pricing is unit-based nightly with location, season, and availability variance; a paid "Wyndham Rewards Insider" subscription tier ($95/year) layers on member discounts of 15–25%+ and a sign-up bonus. The brand participates in Wyndham's broader commercial ecosystem, including Caesars Entertainment loyalty cross-redemption, Barclays-issued co-branded credit cards, a Wyndham Rewards Debit Card, airline and rail point-conversion partnerships, travel bundles (flights, cars, tours, activities), and a Wyndham Business corporate travel program offering up to 15% off standard rates for SMBs.

Underlying technology is shared across the Wyndham portfolio rather than proprietary to Super 8: a centralized booking platform on wyndhamhotels.com, the Wyndham Hotels & Resorts mobile application (iOS/Android) with mobile check-in/checkout, and the Wyndham Rewards loyalty engine supporting point earning, redemption, and the Insider subscription. Distribution runs principally through Wyndham's direct channels; third-party travel agencies and OTAs are supported but their bookings do not qualify for rewards-point earning, reinforcing the direct-channel economics that are core to the franchise model.

Name

Super 8

Legal name

Wyndham Hotels & Resorts, Inc.

Website

https://wyndhamhotels.com

Company type

Public

Founded year

2018

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Super 8 by Wyndham is an economy-tier, franchise-licensed hotel brand owned by Wyndham Hotels & Resorts, operating 2,000+ properties that serve budget-conscious road trippers, families, special-rate travelers, and small/mid-size business customers via Wyndham's centralized booking platform and Wyndham Rewards loyalty program.

Ownership category

akta.pro rank

Product category

Economy Hotel Services

NAICS

Hotels (except Casino Hotels) and Motels (721110)

akta.pro primary industry

Budget Hotel Chains & Franchises (THAGABAM)

Keywords

• Economy hotel accommodations
• Budget hotel brand
• Hotel franchise network
• Road trip lodging
• Hotel loyalty program

Headquarters

HQ city

Parsippany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Franchise Fees: Super 8 operates as a franchise brand under Wyndham Hotels & Resorts. Hotel owners pay franchise fees to use the Super 8 brand name, access Wyndham's reservation system, marketing support, and operational standards.
2. Direct Booking Revenue: Revenue generated from direct bookings through wyndhamhotels.com and the Wyndham mobile app. Bookings made through official brand websites and (800) numbers qualify for Wyndham Rewards points.
3. Wyndham Rewards Program: The loyalty program drives repeat bookings and customer retention across all Wyndham brands including Super 8. Members earn points on stays that can be redeemed for free nights or other rewards.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Super 8 by Wyndham is an economy-tier hotel brand operating as part of Wyndham Hotels & Resorts' portfolio of 25 brands, offering affordable overnight accommodations with standard amenities such as free WiFi and complimentary breakfast at many locations. The brand serves budget-conscious travelers, including road-trippers, families, and business travelers, and operates under a franchise model where individual properties are independently owned and licensed under the Super 8 brand.

Product overview

Super 8 by Wyndham is an economy hotel sub-brand under the Wyndham Hotels & Resorts umbrella. It operates as one of 25 brands within the Wyndham portfolio, which spans 95 countries with over 9,100 hotels. Super 8 is positioned alongside other economy brands such as Days Inn, Microtel, Howard Johnson by Wyndham, and Travelodge by Wyndham. The brand serves the budget-conscious traveler segment and participates in the Wyndham Rewards loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Super 8 by Wyndham Hotel Stays Economy-tier overnight hotel accommodations offered at over 2,000 Super 8 locations globally, targeting budget-conscious travelers such as road-trippers, families, and small business travelers. Rooms include standard amenities like free WiFi, with complimentary breakfast available at many properties.
• Wyndham Rewards Loyalty Program Free-to-join loyalty program allowing members to earn and redeem points on stays at Super 8 and other Wyndham properties, with free night redemptions starting at 7,500 points per bedroom.
• Wyndham Business Corporate Travel Program Corporate travel management program offering up to 15% discount on Standard Rate for small and mid-size businesses, with access to Wyndham brands including Super 8.
• Wyndham Travel Bundles Bundle packages combining Super 8 and other Wyndham hotel stays with flights, car rentals, tours, activities, transfers, and cruises for a single combined booking experience.

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Caesars EntertainmentcoreStrategic or Co-development PartnerWyndham Rewards has a strategic partnership with Caesars Rewards loyalty program, allowing members to earn and redeem points at 30+ Caesars casino destinations. This partnership extends the reach of the Wyndham Rewards program beyond traditional hotels to include casino resorts and entertainment destinations. Wyndham Rewards members can earn points and receive perks at Caesars properties.
• Travel Partner Programs (Airline Miles, Rail Points)minorGTM or Marketing PartnerWyndham Rewards partners with various airline frequent flyer programs and rail point programs allowing members to earn Travel Partner Currency (airline miles, rail points) instead of Wyndham Rewards points for Qualified Stays. Partners include major airlines and rail systems.
• Extra Holidays, LLCminorGTM or Marketing PartnerEntity that accepts Wyndham Rewards points for free and discounted stays at Participating Destinations (vacation resorts). Part of the Wyndham vacation ownership and rental network.
• Vacation Rentals (UK) LtdminorGTM or Marketing PartnerEntity that accepts Wyndham Rewards points for free stays at Redemption Cottages. Part of Wyndham's vacation rental portfolio in international markets.
• Travel Bundles Partners (Airlines, Car Rentals)minorChannel Partner/ Reseller/ DistributorWyndham Travel Bundles partner with airlines, car rental services, and tour operators allowing bundled booking of hotel + flights + car rentals. Members earn Wyndham Rewards points on total package purchases.
• Viator, Inc.minorGTM or Marketing PartnerTravel activities partner allowing Wyndham Rewards members to earn points or access tours and activities at destinations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Days Inn by Wyndham: Days Inn is a sister Wyndham economy-tier hotel brand with franchise locations across North America. It targets a near-identical budget-traveler customer as Super 8, and is directly comparable in product category, distribution model, and Wyndham Rewards integration.
• Motel 6: Motel 6 is a North American economy hotel chain with a similar franchise/corporate-owned hybrid model, targeting budget-conscious road travelers. It competes directly with Super 8 in the no-frills budget segment on price, location convenience, and brand recognition.
• Econo Lodge (Choice Hotels): Econo Lodge is Choice Hotels' economy-tier franchise brand positioned in the same no-frills budget segment as Super 8. It targets price-sensitive travelers along highways and within local markets.
• Microtel Inn & Suites by Wyndham: Microtel is Wyndham's economy-tier limited-service brand, positioned slightly above Super 8 in amenities but in the same budget segment. It competes directly for value-oriented travelers and shares the same franchise and Wyndham Rewards platform.
• Red Roof Inn: Red Roof is a U.S. economy/budget hotel chain operating franchise and corporate-owned properties along highways. It targets the same budget road-tripper demographic as Super 8 with comparable amenities and pricing.
• Travelodge by Wyndham: Travelodge is a Wyndham sister brand in the economy tier, with roadside locations across North America. It serves the same value-conscious traveler as Super 8 and shares the same franchise model and Wyndham Rewards distribution infrastructure.
• Best Western: Best Western is a global membership-based hotel brand with significant economy and midscale roadside presence in North America. Its budget-tier properties compete directly with Super 8 for value-oriented road-trippers and family travelers.
• Sleep Inn (Choice Hotels): Sleep Inn is a Choice Hotels economy/limited-service brand with newer-build properties along highways. It competes with Super 8 for value-driven travelers seeking modern budget accommodations and integrates with Choice Privileges loyalty.
• Howard Johnson by Wyndham: Howard Johnson is a Wyndham economy-tier hotel brand with a long-standing U.S. roadside presence. It targets a similar budget family and road-tripper customer as Super 8 and is part of the same Wyndham franchise system.
• Quality Inn (Choice Hotels): Quality Inn is a Choice Hotels economy/midscale brand with a U.S. roadside footprint. It competes with Super 8 for budget-conscious travelers and benefits from Choice's competing loyalty program (Choice Privileges).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

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• Instagraminstagram.com/wyndhamhotels
• TikToktiktok.com/@wyndhamhotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super 8