Involved Media Inc
Involved Media Inc is an independent, full-funnel media agency headquartered in Markham, Ontario, that plans, buys, and measures digital and traditional media campaigns for enterprise brands across Canada, the United States, Australia, and Spain.
- Company typePrivate
- Founded2023
- HeadquartersMarkham, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Involved Media Inc does
Involved Media Inc is an independent media agency headquartered in Markham, Ontario, that delivers full-funnel media strategy, planning, buying, and operations for enterprise brands across Canada, the United States, Australia, and Spain. The company is structured around six practice areas: Media Strategy, Tactical Planning, Digital Media (Connected TV, Online Video, Branded Content), Specialty Digital (Programmatic, Paid Search, Paid Social), Traditional Media (Broadcast, Radio, OOH/DOOH), and Operations (Ad Ops, Analytics, Finance). Its proprietary technology asset is the Performance Hub analytics platform, which cross-references years of client year-over-year sales data, advertising media spending, and Google Analytics to generate actionable media optimization insights. Revenue is generated through professional service fees and media commissions on a sales-led go-to-market model targeting enterprise clients, with no publicly disclosed pricing.
Involved Media Inc firmographics
Firmographics- Name
- Involved Media Inc
- Legal name
- Involved Media Inc
- Website
- https://involvedmedia.ca
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Involved Media Inc is an independent, full-funnel media agency headquartered in Markham, Ontario, that plans, buys, and measures digital and traditional media campaigns for enterprise brands across Canada, the United States, Australia, and Spain.
- Ownership category
- akta.pro rank
Involved Media Inc industry classification
Industry- Product category
- Advertising and Media Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industries
- Affiliate & Partner Media Buying (BPAFABAJ), Media & Audience Measurement Analytics (BPAHALAO)
Keywords
Where Involved Media Inc is headquartered
LocationHeadquarters
- HQ city
- Markham
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Involved Media Inc business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Media Planning and Buying Services: Full-service media agency providing strategy, planning, and execution across digital and traditional media channels. Revenue generated through professional service fees and media commissions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Involved Media Inc product offering
Product offeringCore offering
Involved Media Inc is an independent full-service media agency that plans, buys, and measures advertising campaigns across digital (Connected TV, online video, programmatic, paid search, paid social, branded content) and traditional (broadcast, radio, OOH/DOOH) channels for growing enterprise brands. The agency couples these media capabilities with a proprietary analytics platform called Performance Hub, which cross-references client sales data with advertising media spending and Google Analytics to deliver actionable, sales-tied insights that inform media budget allocation.
Product overview
Involved Media Inc is a media agency offering a comprehensive suite of services structured as distinct practice areas. The core offerings include Media Strategy and Tactical Planning for strategic development, Digital Media (Connected TV, Online Video, Branded Content) and Specialty Digital Teams (Programmatic, Paid Search, Paid Social) for digital execution, Traditional Media (Broadcast, Radio, OOH/DOOH) for conventional channels, and Operations (Ad Ops, Analytics, Finance) for support functions. The Performance Hub provides advanced analytics and insights capabilities. These services work together to deliver full-funnel media campaigns for clients across global markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Strategy Strategic media planning service that develops comprehensive media approaches for enterprise clients across various channels and markets.
- Tactical Planning Detailed execution planning service that translates strategic media goals into actionable, channel-level tactics for clients.
- Digital Media Digital advertising service including Connected TV, Online Video, and Branded Content delivery for enterprise brand clients.
- Specialty Digital Teams Specialized digital marketing service covering Programmatic, Paid Search, and Paid Social campaign execution.
- Traditional Media Conventional media buying service including Broadcast, Radio, and Out-of-Home / Digital Out-of-Home advertising placement.
- Operations Backend operational support service including Ad Operations, Analytics, and Finance functions supporting campaign delivery.
- Performance Hub Proprietary analytics service that analyzes years of year-over-year sales data, maps it to advertising media spending, and cross-references with Google Analytics to deliver actionable insights for media budget optimization.
Quantifiable outcome
- 32% purchase consideration lift for Rust-Oleum Walmart retail audio campaign
- +5 more outcomes
Companies that use Involved Media Inc
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Involved Media Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Involved Media Inc partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- AMS Growth PartnerminorParent company affiliation referenced on website - AMS Growth Partner appears to be an investment or parent entity for Involved Media.
- RokucoreTechnology partnership for connected TV advertising execution. Roku serves as a key CTV platform partner for campaign delivery and measurement.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Involved Media Inc competitors and assessment
Company assessmentBroad incumbents
- PHD Worldwide: Omnicom's strategic media agency emphasizing data-driven planning and innovation. Direct peer in the data-led, full-funnel media agency category where Involved Media also competes.
- Starcom: Global media agency within Publicis Groupe offering media planning and buying across digital, CTV, and traditional channels. Comparable to Involved Media as a full-service media agency with global footprint, but with vastly greater scale and holding-company backing.
- Carat: Dentsu's global media agency brand offering media strategy, planning, and buying. Direct overlap with Involved Media's full-service media capabilities for enterprise and growth-stage brands.
- Mindshare: WPP-owned global media agency offering adaptive planning, digital, and traditional media buying. Comparable full-funnel media offering with similar targeting of growing and enterprise brands globally.
- MediaCom: WPP's media agency emphasizing 'Seeing the Bigger Picture' through data-driven planning. Comparable in full-service media planning and global enterprise targeting.
- Wavemaker: WPP's media, content, and technology agency combining data, content, and media planning. Comparable to Involved Media in targeting growth-oriented brands with integrated media campaigns.
- OMD Worldwide: Omnicom's flagship media agency providing strategic media planning, buying, and analytics across global markets. Direct overlap with Involved Media's full-service media capabilities, with substantially broader geographic and data infrastructure.
- Initiative: IPG Mediabrands' global media agency focused on brand and commerce outcomes. Comparable in offering data-led media planning and buying for global enterprise brands.
Direct peers
- john st. Independent Canadian creative and media agency. Comparable to Involved Media as an independent Canadian-headquartered agency serving enterprise brands with creative and media capabilities.
- Hearts & Science: Omnicom's data-driven media agency built around analytics-led planning. Closely mirrors Involved Media's Performance Hub positioning and emphasis on cross-referencing media spend with business outcomes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Involved Media Inc social profiles
Digital presenceInvolved Media Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Involved Media Inc leadership team
Management profileNumber of profiles
Profiles1 record
Involved Media Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Involved Media Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Involved Media Inc
What does Involved Media Inc do?
Involved Media Inc is an independent full-service media agency that plans, buys, and measures advertising campaigns across digital (Connected TV, online video, programmatic, paid search, paid social, branded content) and traditional (broadcast, radio, OOH/DOOH) channels for growing enterprise brands. The agency couples these media capabilities with a proprietary analytics platform called Performance Hub, which cross-references client sales data with advertising media spending and Google Analytics to deliver actionable, sales-tied insights that inform media budget allocation.
Is Involved Media Inc a public or private company?
Involved Media Inc is a private company. It is classified as corporate owned and is currently operating.
When was Involved Media Inc founded?
Involved Media Inc was founded in 2023. It employs 11 to 50 people.
Where is Involved Media Inc based?
Involved Media Inc is headquartered in Markham, Canada, in the North America region.
How does Involved Media Inc make money?
One revenue line is on record: media Planning and Buying Services.
Who are Involved Media Inc's main competitors?
Broad incumbents on record are PHD Worldwide, Starcom, Carat, Mindshare, MediaCom, Wavemaker, OMD Worldwide and Initiative. Direct peers are john st. and Hearts & Science.
Does Involved Media Inc have an API?
No public API is recorded for Involved Media Inc.
What industry is Involved Media Inc in?
Involved Media Inc's product category is Advertising and Media Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAFABAJ, Affiliate & Partner Media Buying. Its NAICS code is 54183 and its SIC code is 7311.