HAIR WE ARE

What HAIR WE ARE does

Hair We Are Salon is a privately held, single-location hair salon founded in 2004 in Virginia Beach, VA, operating at 829 Lynnhaven Parkway Suite 108. The business provides a full range of hair services — cutting, styling, dimensional coloring (balayage, highlights, vivids, corrective color), perm wraps, keratin/smoothing treatments (Brazilian Blowout, Global Keratin, Agave Smoothing), hair extensions, special occasion and bridal styling, and waxing — serving women, men, and children across all hair types, including a specialized curly/textured hair offering. The salon is founder-led by owner and master stylist Jane Pryor, with a team averaging over 15 years of experience and an in-house apprentice pipeline.

The business model is direct-to-consumer service revenue supplemented by retail product sales. Service pricing is unit-based and tiered by complexity, with haircuts starting at $60, color services ranging from $115 to $200+ (and $100/hour for vivid and corrective work), keratin treatments between $235 and $350, perms between $165 and $225, and bridal/event styling starting at $85. Revenue mechanics rely on appointment-based bookings via phone (757-498-9868) or the company website, with a recently implemented credit card-on-file policy to enforce cancellation discipline and protect yield. Retail revenue is generated from a curated selection of 13 professional haircare brands (Olaplex, Loma, Matrix, Kenra, Morrocanoil, Amika, GK Hair, Milbon, Innersense, Brazilian Blowout, Redken, Pravana, and Agave).

The go-to-market is local and physical: a 14-station salon open Monday through Sunday with extended hours, supported by an Instagram and Facebook presence focused on visual portfolio and client testimonials. The company is bootstrapped with no disclosed external funding, parent entity, or M&A activity, and there is no published revenue or headcount figure beyond the qualitative scale of the station count and team size.

Name

HAIR WE ARE

Legal name

Hair We Are Salon

Website

https://hairwearesalon.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Hair We Are Salon is a privately held, single-location hair salon in Virginia Beach, VA, founded in 2004. It serves women, men, and children with cutting, coloring, keratin treatments, extensions, special-occasion styling, and retail haircare products, anchored by a 14-station operation and a 15-plus-year-average-experience stylist team.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Hair Extensions & Weaves Services (HSALAAAG), Women's Hair Salons (HSALAAAA), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

Keywords

• Hair salon services
• Professional haircare
• Hair coloring
• Keratin treatments
• Hair extensions

Headquarters

HQ city

Sevierville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Hair Services Revenue: One-time service fees for haircuts, coloring, keratin treatments, extensions, waxing, and special occasion styling. Prices vary by service complexity, hair length/thickness, and consultation requirements.
2. Product Sales: Retail sales of professional haircare products including Olaplex, Loma, Matrix, Kenra, Morrocanoil, Amika, GK Hair, Agave Smoothing, Milbon, Innersense, and Brazilian Blowout products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

HAIR WE ARE is a single-location hair salon in Virginia Beach, VA, founded in 2004, providing haircuts, styling, coloring, keratin treatments, hair extensions, waxing, and special occasion styling services to individual consumers. The salon also retails premium professional haircare product brands such as Olaplex, Loma, Matrix, Kenra, Moroccanoil, Amika, GK Hair, Milbon, Innersense, and Brazilian Blowout. Owned and operated by master stylist Jane Pryor, the business operates on a per-service pricing model.

Product overview

Hair We Are Salon is a traditional hair salon service provider offering a comprehensive range of hair care and styling services. The salon's service portfolio centers on core hair services including cutting, coloring (with techniques such as balayage, highlights, and corrective color), texture services (perms and keratin treatments), and special occasion styling. The salon operates as a service-based business rather than a technology platform, supplemented by a curated selection of professional haircare products available for retail purchase, including Olaplex, Loma, Matrix, Kenra, Morrocanoil, Amika, GK Hair, Milbon, and Innersense. The salon also offers proprietary treatment services such as Brazilian Blowout, Agave Smoothing Treatment, and Global Keratin Smoothing Treatment. Services are customized to individual client needs with personalized consultations, targeting women, men, and children seeking professional hair care.

Differentiator

Problem solved

Functional benefit

Products and services

• Haircuts and styling services Professional haircutting and styling services performed in-chair by salon stylists for individual consumers seeking routine cuts, restyles, blowouts, and finishing services.
• Hair coloring services Professional hair coloring services for individual consumers, including all-over color, highlights, balayage, and color correction, using professional product lines.
• Keratin treatments Professional keratin smoothing and restorative treatments (including Brazilian Blowout) applied in the salon to reduce frizz, smooth texture, and improve manageability for individual clients.
• Hair extensions Professional hair extension consultation and application services for individual clients seeking added length, volume, or specific styling effects.
• Waxing services Facial and body waxing services performed at the salon for individual clients.
• Special occasion styling Upscale and bridal/event styling services for individual clients preparing for weddings, proms, and other special occasions.
• Professional haircare product retail Sale of professional-grade haircare products from brands such as Olaplex, Loma, Matrix, Kenra, Moroccanoil, Amika, GK Hair, Milbon, Innersense, and Brazilian Blowout to salon clients for at-home use.

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor.

• OlaplexminorOthersProfessional haircare product brand carried at the salon for retail sales.
• LomaminorOthersProfessional haircare product brand carried at the salon for retail sales.
• MatrixminorOthersProfessional color line brand used by salon color specialists and carried for retail.
• KenraminorOthersProfessional haircare product brand carried at the salon for retail sales.
• MorrocanoilminorOthersProfessional haircare and styling product brand (Moroccan Oil) carried at the salon.
• AmikaminorOthersProfessional haircare product brand carried at the salon for retail sales.
• GK HairminorOthersProfessional haircare product brand carried at the salon for retail sales.
• Agave SmoothingminorOthersProfessional smoothing treatment product line carried at the salon.
• MilbonminorOthersProfessional haircare product brand carried at the salon for retail sales.
• InnersenseminorOthersProfessional haircare product brand carried at the salon for retail sales.
• Brazilian BlowoutminorOthersProfessional keratin/smoothing treatment product brand used for services and retail products at the salon.
• RedkenminorOthersProfessional color line brand used by salon color specialists for beautiful, lasting results.
• PravanaminorOthersProfessional color line brand used by salon color specialists for beautiful, lasting results.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Fantastic Sams: U.S. franchise hair salon chain offering full-service cuts, color, and styling. Comparable as a multi-location franchise operator in the same service category although positioned in a more value-oriented segment.
• Sport Clips: U.S. franchise hair salon chain focused on men, boys, and families with a sports-themed experience. Comparable as a franchise-driven salon operator with standardized service menus, though differentiated by demographic focus.
• Supercuts: National chain of walk-in and appointment hair salons offering cuts, color, and styling services. Directly comparable on service mix and target customer, owned by Regis Corporation which adds a broader incumbent relationship.
• Cost Cutters: U.S. franchise salon chain owned by Regis Corporation offering walk-in and appointment haircut and color services. Comparable as a value-positioned direct competitor serving the same walk-in haircut customer base.
• Great Clips: Largest U.S. hair salon franchise by unit count, operating thousands of walk-in haircut salons. Comparable on core hair cutting/styling services and franchise-style operating model, though targeting a more value/quick-service customer than a premium independent.
• Hair Cuttery: One of the largest privately held family salon chains in the U.S. with hundreds of locations. Directly comparable as a walk-in/appointment haircut, color, and styling operator, though at significantly greater scale than a single-location independent.
• Toni&Guy: Global premium hairdressing brand with a salon network and an associated hairdressing academy. Comparable on premium service positioning, education-led culture, and brand-driven salon experience.

Others

• SalonCentric: U.S. wholesale distributor of professional salon products to licensed stylists and salon owners. Comparable as a supplier to the same professional haircare ecosystem and a potential channel partner for product expansion.

Broad incumbents

• Ulta Beauty: Largest U.S. beauty retailer carrying haircare, color, and styling products across many of the same professional brands (Olaplex, Morrocanoil, Matrix) stocked by Hair We Are. Comparable on the retail product side of the business and as a broader incumbent in the beauty category.
• Regis Corporation: Public company that owns and franchises multiple salon brands including Supercuts, SmartStyle, Cost Cutters, and First Choice Haircutters. Comparable as a broad incumbent in the salon services space operating many brands at different price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hairwearesalonvirginiabeach
• Instagraminstagram.com/hairwearesalon
• LinkedInlinkedin.com/company/hair-we-are

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAIR WE ARE