What Sober Network does

Sober Network Inc. is a privately held, founder-led behavioral health technology company headquartered in Delray Beach, Florida, operating since 1999 (legal founding year 2000) under parent entity Sober Systems, Inc. The company builds a multi-platform ecosystem for the addiction and recovery industry, anchored by SOBER.COM (the first comprehensive internet directory for the addiction community), SOBERSYSTEMS (a mobile app for tracking client outcomes and reducing recidivism), and REMINDERZ (a patient engagement app for clinical trials). Its flagship consumer-facing offering is the Sobercoin (SOBRTM) cryptocurrency, a blockchain-based rewards token integrated with the SobrRewards daily check-in program, where users complete a 6-question daily survey and earn 1 Sobercoin per day redeemable for recovery coaching and NADAC-certified recovery coach training. The company also operates the SOBRLIFE sub-brand, which sells Hope Fiend and SoberVerse clothing collections and SOBRLIFE Water (a premium artesian bottled water launched in 2024 and distributed via the SOBRLIFE e-commerce storefront, Amazon marketplace, and community-event sampling).

Sober Network's revenue model combines transactional D2C merchandise sales (apparel and bottled water), professional services revenue from NADAC-certified recovery coach certification programs, and a transaction-fee-style model inside the Sobercoin redemption economy (coaching sessions and educational modules purchased with earned tokens). The company serves four customer segments: individuals in recovery (primary), treatment providers, recovery community organizations, and niche demographic audiences served through 550+ recovery-focused domains (BabyBoomers.com, ChristianRehabs.com, DuallyDiagnosed.com, executive and faith-based rehabs, sober houses, halfway houses). Go-to-market is multi-modal, spanning community-led growth through the 'Recover Out Loud' movement, event-driven marketing, organic SEO across its domain portfolio, content marketing via the SOBRLIFE blog, social media, and D2C e-commerce. Headcount is reported at 1-10 employees, with a named team of five led by founder and CEO Harold Jonas, PhD (35+ years in behavioral health).

Name

Sober Network

Legal name

Sober Network Inc.

Website

https://sobernetwork.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Sober Network is a privately held, founder-led behavioral health technology company that operates a multi-platform ecosystem for the addiction and recovery industry, anchored by the Sobercoin blockchain rewards system, the SobrRewards daily accountability program, and the SOBRLIFE apparel and water consumer brand, serving individuals in recovery, treatment providers, and niche demographic audiences.

Ownership category

akta.pro rank

Product category

Addiction Recovery Technology

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industries

Substance Use Disorder (SUD) & Addiction Teletherapy Platforms (HLALAEAD), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

Keywords

• Recovery technology
• Addiction treatment software
• Sobriety rewards program
• Recovery coaching
• Behavioral health technology

Headquarters

HQ city

Delray Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. SobrRewards Redemption Services: Users earn Sobercoin through daily engagement and redeem points for recovery coaching sessions and educational modules/certification programs.
2. SOBRLIFE Merchandise Sales: Sale of sober lifestyle clothing merchandise including Hope Fiend and SoberVerse collections, as well as SOBRLIFE Water premium artesian bottled water.
3. Recovery Coach Training/Certification: Educational modules for becoming a certified recovery coach, offered through RecoveryCoaches.com and certified by NADAC.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sober Network operates a multi-platform addiction recovery ecosystem anchored by SobrRewards, a virtual daily accountability program that rewards users with Sobercoin (a blockchain-based cryptocurrency) for completing daily check-ins. The company also provides SOBERSYSTEMS mobile apps for outcome tracking in addiction treatment, the SOBER.COM recovery directory, NADAC-certified recovery coach training via RecoveryCoaches.com, and the SOBRLIFE consumer brand offering sober-lifestyle clothing and premium artesian water. The combined offering delivers a "Sober Economy" where engagement is incentivized with tokens redeemable for coaching, training, and educational services.

Product overview

Sober Network is a multi-platform ecosystem offering digital and real-world properties focused on addiction recovery. The core offering combines SobrRewards (virtual daily accountability program), Sobercoin cryptocurrency rewards system, and SOBERSYSTEMS mobile platform. The company operates under a platform-plus-modules architecture, with SOBERSYSTEMS as the foundational mobile app tracking client outcomes, REMINDERZ as a clinical trials engagement extension, and Sobercoin as the rewards/currency layer. Additional products include SOBER.COM directory, RecoveryCoaches.com certification platform, and the SOBRLIFE sub-brand offering clothing (Hope Fiend and SoberVerse collections) and SOBRLIFE Water. The Sober Economy concept ties these products together, providing recovery capital through an incentivized engagement model.

Differentiator

Problem solved

Functional benefit

Brands

• SOBRLIFE: Recovery advocacy organization offering clothing collections (Hope Fiend, SoberVerse) and SOBR Water artesian water products to support the recovery community and 'drown the stigma'.
• SobrRewards
• Sobercoin (SOBRTM)
• Hope Fiend
• SoberVerse
• SOBR WATER

Products and services

• SobrRewards Virtual daily accountability program for individuals in recovery that issues Sobercoin rewards for daily check-ins and survey completion; redeemable for recovery coaching sessions and certification training.
• Sobercoin (SOBRTM) Blockchain-based digital currency that functions as the rewards token of the Sober Economy, redeemable for coaching, training, education, and recovery support services within the Sober Network ecosystem.
• SOBERSYSTEMS Mobile App Mobile application that tracks and records client outcome data in addiction treatment to increase compliance and reduce recidivism; designed for treatment providers and clinical use.
• REMINDERZ App Award-winning patient engagement mobile application designed to improve adherence and participation in clinical trials.
• SOBER.COM Comprehensive internet directory providing addiction and recovery resources to the community and treatment profession.
• RecoveryCoaches.com Certification Online training platform delivering recovery coach certification curricula certified by NADAC, with educational modules accessible via Sobercoin redemption.
• SOBRLIFE Water Premium artesian bottled water product sold direct-to-consumer via the SOBRLIFE storefront and Amazon marketplace; positioned to support the recovery community and 'drown the stigma'.
• Hope Fiend Clothing Collection Recovery-themed apparel collection including hoodies, beanies, hats, V-necks, and tees featuring recovery messaging such as the 'Get Sober. Stay Sober' design.
• SoberVerse Clothing Collection Recovery-themed apparel collection with bold graphics and uplifting messages targeting sober apparel consumers across age groups.

Quantifiable outcome

• The SobrRewards program incentivizes engagement through 1 Sobercoin earned per daily check-in, redeemable for coaching and education services
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BOLD Soul EventscoreGTM or Marketing Partner · 28 July 2024SOBRLIFE sponsored BOLD Soul's inaugural Recover Out Loud Celebration held July 28, 2024 at Washington Square Park in NYC. The event was a public gathering of the recovery community with speakers, music, giveaways, and Sober Water distribution. Michaella serves as CEO & Creative Director of BOLD Soul Events.
• Fentanyl SolutionsminorGTM or Marketing Partner · 28 July 2024Co-sponsor of the BOLD Soul's Recover Out Loud Celebration event, supporting the recovery community awareness initiative.
• Sober Hope GroupminorGTM or Marketing Partner · 28 July 2024Co-sponsor of the BOLD Soul's Recover Out Loud Celebration event supporting recovery advocacy.
• FREE Recovery Community ColoradominorGTM or Marketing Partner · 28 July 2024Co-sponsor of the BOLD Soul's Recover Out Loud Celebration event supporting recovery advocacy.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sober Grid: Sober Grid operates a mobile recovery community app offering location-based sober meetups and peer support networks. Directly comparable to Sober Network's SobrRewards daily accountability model and similar target audience of individuals in recovery.
• Workit Health: Workit Health is a telehealth substance use disorder treatment platform offering medication-assisted treatment and counseling. Comparable in addressing the SUD outpatient market with technology-enabled services that overlap with Sober Network's SOBERSYSTEMS B2B positioning.
• Tempest: Tempest is a digital alcohol recovery platform offering membership-based recovery programs, peer support, and content. Directly comparable in serving the self-directed recovery journey similar to SobrRewards, with overlapping consumer-facing positioning.
• Lionrock Recovery: Lionrock provides online recovery support meetings, coaching, and counseling via telehealth. Comparable as a virtual SUD support provider with daily engagement tools that overlap with Sober Network's accountability program.
• WEconnect Health: WEconnect Health offers a daily accountability app for substance use recovery with check-ins and milestone tracking, similar to Sober Network's SobrRewards program. Both serve the same outpatient recovery population with habit-tracking tools.
• Monument: Monument is a digital alcohol treatment platform offering therapist-led care, medication, and community support. Comparable as a consumer-facing recovery technology company targeting the same outpatient population as Sober Network.
• Pelago (formerly Quit Genius): Pelago is a digital substance use treatment platform sold to employers and health plans, providing virtual SUD care. Comparable as a tech-enabled SUD intervention that also serves the same treatment-provider ecosystem Sober Network targets with SOBERSYSTEMS.

Emerging players

• Loosid: Loosid is a sober lifestyle app combining peer support, dating, and a community-driven sober-curious marketplace. Comparable to Sober Network's community-focused, lifestyle-adjacent recovery positioning and similar D2C merchandising plays like SOBRLIFE.
• Connections App: Connections App is a recovery community mobile app offering location-based sober meetups and daily check-ins, similar to SobrRewards. Comparable as a smaller-scale recovery engagement platform targeting the same individual recovery population.

Broad incumbents

• Hazelden Betty Ford Foundation: Hazelden Betty Ford is the largest nonprofit addiction treatment provider in the US, operating residential programs, outpatient services, and digital recovery resources. Relevant as the dominant incumbent in the SUD treatment space that Sober Network's directory and certification assets orbit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SobrLifestyle
• Instagraminstagram.com/recoveroutloudny
• Xx.com/soberdotcom
• LinkedInlinkedin.com/company/harold-jonas-phd-lmhc-cap-47560b6

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sober Network