Format Srl

What Format Srl does

Format Srl is a third-generation Italian furniture showroom retailer and interior design services company headquartered in Orbassano, near Turin. Founded in the 1960s by the Macocco family, the company operates a 3,000+ square meter showroom curating more than 40 premium design brands, including Riflessi, Horm, Modulnova, and 41zero42. It serves three customer cohorts: private residential consumers seeking curated furnishings, trade professionals (architects and interior designers) specifying products for client projects, and a commercial/hospitality stream delivered through its Casa Format contract furnishing arm.

The company operates through a multi-subsidiary brand portfolio: Format Store (e-commerce retail), Format Space (an experience-driven showroom in the Stupinigi Natural Park that integrates the SP143 pizzeria), Casa Format (B2B interior design and contract furnishing), Format Home (residential offerings), and Simpol.agency (in-house communication and marketing). This structure segments customer interactions across physical showroom visits with expert consultation, transparent online pricing, an outlet channel offering discounts of up to 50%, and bespoke design services for commercial projects.

Revenue is generated through margin on premium furniture sales, fees on interior design and contract work, transparent e-commerce pricing, and outlet clearance volume. As a privately held, self-funded company with no disclosed funding rounds or external investors, Format grows organically and relies on long-standing distribution partnerships with its brand portfolio as the principal competitive asset.

Name

Format Srl

Legal name

Format Srl

Website

https://formatabitativi.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Format Srl is a third-generation Italian furniture showroom operator in Orbassano (Turin) curating 40+ design brands across a 3,000 sqm venue, serving private consumers, trade professionals, and commercial clients via multi-brand retail, e-commerce, design services, and contract furnishing.

Ownership category

akta.pro rank

Product category

Furniture Retail

NAICS

Interior Design Services (54141)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Furniture showroom
• Interior design services
• Home furnishings retail
• Designer furniture brands
• Italian furniture retail

Headquarters

HQ city

Orbassano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Furniture Product Sales: Revenue from selling furniture and interior design products from Italian and international brands through the showroom and e-commerce platform.
2. Interior Design Services: Custom interior design and space planning services provided by qualified architects and interior designers, from concept to completion.
3. E-commerce Sales (Format Store): Digital storefront offering products with transparent pricing, updated daily with design trends and new arrivals.
4. Outlet Sales: Discounted showroom products sold at reduced prices, offering savings up to 50%.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Format Srl operates Format Progetti Abitativi, a 3,000+ sqm Italian furniture showroom in Orbassano (Turin) selling furniture from more than 40 prestigious Italian and international design brands. The company provides custom interior design services (Progettazione), a 500+ sample materials library (Materioteca), an e-commerce platform (Format Store), an outlet for discounted products, and post-sale delivery and assembly support for both private clients and trade professionals.

Product overview

Format Srl operates Format Progetti Abitativi, a major Italian furniture showroom established in the 1960s in the Piedmont region. The company offers a comprehensive ecosystem combining a 3,000+ square meter physical showroom (with brands including Poliform, Cattelan Italia, Lago, Ditre Italia, and Arketipo Firenze), custom interior design services (Progettazione) with 2D/3D design and rendering, a materials library (Materioteca) with 500+ samples, and an e-commerce platform (Format Store). Related ventures include Format Space (innovative design hub), Casa Format (restaurant/hotel), SP143 (gourmet pizzeria), Format Home (renovation services), and Simpol. (marketing agency). The company also offers transport, assembly, and post-sale services.

Differentiator

Problem solved

Functional benefit

Brands

• Format Space: Technology hub structure immersed in greenery within parco naturale di Stupinigi, innovative pole of Italian excellences combining creativity, design, furnishing, and gastronomy
• Format Store
• Casa Format
• SP143
• Format Home
• Simpol. agency

Products and services

• Format Progetti Abitativi Showroom A 3,000+ square meter physical furniture showroom across three floors in Orbassano (Turin) offering Italian and international design furniture across living rooms, bedrooms, kitchens, bathrooms, outdoor, lighting, and accessories, with professional consultation. For individual homeowners and trade professionals.
• Progettazione (Interior Design Services)

Quantifiable outcome

• Discounts up to 50% available through outlet section
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• 41zero42coreStrategic or Co-development Partner41zero42 is a research-focused Italian ceramics company known for innovative ideas and designs that create unique experiences. Format has partnered with them to feature their materials in the materioteca and projects, including SP143 pizzeria where their Sunday collection ceramics were integrated into table surfaces.
• TAVARminorStrategic or Co-development PartnerTAVAR specializes in parquet flooring. Partnered with Format to provide high-quality wood flooring materials for interior design projects.
• INKIOSTRO BIANCOminorStrategic or Co-development PartnerINKIOSTRO BIANCO produces custom wallpapers and decorative surfaces. Format offers their products through the materioteca for wall covering customization in design projects.
• Casa FormatminorStrategic or Co-development PartnerRestaurant hotel located adjacent to the showroom, designed by architect Carlo Colombo. Completely eco-sustainable and energy self-sufficient. Features a 2000 sqm organic garden and serves as a reference point for KM0 food and environmental sustainability enthusiasts.
• Simpol. agencyminorGTM or Marketing PartnerCommunication agency described as 'The reactive agency' that transforms experience into reactivity in producing results. Develops innovative ideas at professional levels, creating connections between companies and consumers through the web.
• Format HomeminorStrategic or Co-development PartnerRenovation partner offering complete home renovation services ranging from total restyling to 'home lifting' - smaller interventions to improve appearance or increase perceived property value.
• SP143minorStrategic or Co-development PartnerContemporary gourmet pizzeria opened April 1 inside Spazio Format. Features innovative ingredient combinations and uses materials from Format's material partners including 41zero42 ceramics integrated into table surfaces.
• RiflessicoreStrategic or Co-development PartnerStrong partnership with Riflessi, consolidated through projects like Ristorante & Hotel di Design Casa Format where Sveva chairs and Madie Segno furniture were installed. Riflessi products are prominently featured throughout the extensive showroom.
• HormcoreStrategic or Co-development PartnerRecent collaboration with Horm, a unique company in international design that creates exclusive, art-like furniture pieces while maintaining serial functionality. Features collaborations with internationally renowned designers.
• ModulnovacoreStrategic or Co-development PartnerFeatured partnership with Modulnova, manufacturer of the Skill kitchen system with light aesthetics and strong compositional flexibility. Products prominently displayed in showroom and used in design projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Minotti: Italian designer furniture manufacturer with high-end upholstered sofas, tables, and a global flagship mono-brand store network. Comparable to Format as an Italian premium design brand frequently retailed in Format-style multi-brand showrooms.
• Scavolini: Italian leading kitchen and bathroom furniture manufacturer with a broad retail network; comparable to Format in serving residential renovation customers with full-room furnishing solutions.
• Cattelan Italia: Italian premium furniture brand with wide distribution through multi-brand showrooms; comparable to Format both as a peer and as a current brand partner in Format's curated assortment.
• Poltrona Frau Group: Italian heritage luxury furniture manufacturer (Poltrona Frau, Cassina, Cappellini) with own-brand flagship stores. Comparable to Format for the Italian premium furniture market, and a potential supplier/competitor tension.
• Poliform: Italian premium furniture and kitchen systems brand with a global mono-brand showroom network; directly comparable to Format's positioning and a key current brand partner within Format's portfolio.
• Lema Mobili: Italian premium furniture manufacturer (modular systems, wardrobes, living) operating own-brand showrooms and trade channels; comparable to Format as an Italian premium brand and a partner/competitor.
• B&B Italia: Italian designer furniture manufacturer with mono-brand stores worldwide; comparable premium positioning and overlapping partner-brand supplier relationships with Format's curated portfolio.

Direct peers

• Roche Bobois: French-founded international multi-brand retailer of high-end designer furniture (sofas, dining, bedroom, outdoor) operating company-owned showrooms worldwide with in-house interior design services. Most direct comparable to Format's premium multi-brand showroom + design service model.
• Boca do Lobo: Portuguese luxury design furniture brand and retailer selling ultra-premium statement pieces online and through showroom presence; comparable to Format for its design-led, premium-positioned retail orientation.
• Maisons du Monde: French retailer operating physical showrooms and a strong e-commerce storefront for designer and trend-led home furniture across styles. Comparable to Format's showroom-plus-e-commerce omnichannel approach in the European premium segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/formatabitativi
• Instagraminstagram.com/formatabitativi
• Pinterestpinterest.it/formatstore/_created
• LinkedInlinkedin.com/company/format-progetti-abitativi

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Format Srl