Frietboutique
- Company typePrivate
- Founded2013
- HeadquartersDiemen, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
Frietboutique firmographics
Firmographics- Name
- Frietboutique
- Legal name
- Frietboutique
- Website
- https://frietboutique.nl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Frietboutique is headquartered
LocationHeadquarters
- HQ city
- Diemen
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Frietboutique business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail food sales: Direct sales of fresh fries, snacks, and ice cream to consumers at boutique locations. Customers can also order for delivery via Thuisbezorgd and UberEats platforms.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Frietboutique product offering
Product offeringCore offering
Frietboutique operates snack boutiques that serve fresh fries, snacks, and artisanal ice cream to individual consumers at five physical locations in the Netherlands (Rotterdam, Amsterdam, and Laren). The company also provides horeca (hospitality industry) supply services and event catering under the Frietboutique and IJsboutique brands. Orders are accepted in-store, via the company's own online ordering platform for pickup, and through third-party delivery aggregators (Thuisbezorgd and UberEats) for home delivery.
Product overview
Frietboutique is a unified food service brand offering two complementary product lines: Frietboutique (fresh fries and snacks) and IJsboutique (artisanal ice cream). The company operates as a single concept under the founders Sammy and Pebbles, combining fries and ice cream in boutique-style physical locations across the Netherlands.
Differentiator
Problem solved
Functional benefit
Brands
- IJsboutique: Ice cream boutique brand
Products and services
- Frietboutique (fresh fries and snacks) The flagship Frietboutique offering of freshly prepared Belgian-style fries with various toppings and accompaniments, served alongside snacks at company-owned boutique locations across the Netherlands; aimed at walk-in consumers, pickup orders, and home delivery customers.
- IJsboutique (artisanal ice cream) Artisanal, masterfully crafted ice cream ("meesterlijk ijs") offered as part of the Frietboutique brand experience at the same boutique locations; targeted at individual consumers seeking premium ice cream alongside fries and snacks.
- Horeca supply Supply of Frietboutique products to hospitality (horeca) businesses in the Netherlands; supports external food service operators sourcing fries, snacks, or ice cream from the Frietboutique brand.
- Events and catering Catering and event supply services leveraging Frietboutique's fries, snacks, and ice cream offerings for private and corporate events in the Netherlands.
Companies that use Frietboutique
Customer profileSegments1 record
Ideal customer profiles1 record
Frietboutique technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Frietboutique partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ThuisbezorgdminorThird-party food delivery aggregator partner enabling home delivery of Frietboutique products to customers in the Netherlands.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Frietboutique competitors and assessment
Company assessmentBroad incumbents
- Smullers: Dutch quick-service chain operating primarily in train stations and high-traffic locations. Comparable on snack/fries offering and Dutch foodservice model, though distribution is heavily concentrated in transit locations.
- FEBO: Iconic Dutch automatten chain (wall-mounted vending of snacks and burgers) with broad nationwide footprint. A broader incumbent in Dutch quick-service snack category; overlapping customer occasion with Frietboutique but distinct operating model.
- Domino's Pizza Netherlands: Large Dutch delivery-led foodservice operator with strong aggregator and direct-ordering infrastructure. Comparable on delivery-channel strategy and third-party aggregator exposure in the Dutch market.
Direct peers
- Alberto's IJssalon: Established Dutch artisanal ice cream chain with locations across the Netherlands. Directly comparable to Frietboutique's IJsboutique sub-brand on product (artisanal ice cream), boutique retail format, and Dutch market footprint.
- Vleminckx: Iconic Amsterdam fries stand operating since 1887, specializing in fresh Belgian-style fries with sauces. Direct comparable to Frietboutique on product (fresh fries, toppings) and single-country Dutch foodservice retail model.
- Bram Ladage: Long-established Dutch fries specialty chain with multiple locations in Rotterdam and The Hague. Closely comparable to Frietboutique in core product (fresh fries and snacks) and direct-to-consumer retail format, making it the most relevant Dutch fries peer.
- Manneken Pis: Dutch fries vendor with locations in Amsterdam, The Hague, and Rotterdam. Comparable in product mix (fries, snacks) and limited-service street-food boutique format that mirrors Frietboutique's positioning.
Others
- Bagels & Beans: Dutch boutique food service chain with multi-location presence emphasizing quality and hospitality. Comparable on boutique-format hospitality positioning and Dutch multi-unit retail footprint, though the core product category differs.
Regional players
- The Tailor: Amsterdam-based artisanal ice cream brand. Comparable to IJsboutique on premium artisanal positioning in the Dutch market, though regional rather than multi-city presence.
- De Vlamertjes: Belgian-style fries concept operating in the Netherlands. Comparable in product (Belgian-style fries, snacks, sauces) and boutique foodservice positioning, though smaller geographic reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Frietboutique social profiles
Digital presenceFrietboutique financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frietboutique leadership team
Management profileNumber of profiles
Profiles2 records
Frietboutique funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frietboutique M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frietboutique
What does Frietboutique do?
Frietboutique operates snack boutiques that serve fresh fries, snacks, and artisanal ice cream to individual consumers at five physical locations in the Netherlands (Rotterdam, Amsterdam, and Laren). The company also provides horeca (hospitality industry) supply services and event catering under the Frietboutique and IJsboutique brands. Orders are accepted in-store, via the company's own online ordering platform for pickup, and through third-party delivery aggregators (Thuisbezorgd and UberEats) for home delivery.
Is Frietboutique a public or private company?
Frietboutique is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Frietboutique founded?
Frietboutique was founded in 2013. It employs 11 to 50 people.
Where is Frietboutique based?
Frietboutique is headquartered in Diemen, Netherlands, in the Europe region.
How does Frietboutique make money?
One revenue line is on record: retail food sales.
Who are Frietboutique's main competitors?
Broad incumbents on record are Smullers, FEBO and Domino's Pizza Netherlands. Direct peers are Alberto's IJssalon, Vleminckx, Bram Ladage and Manneken Pis. Bagels & Beans is listed as an others. Regional players are The Tailor and De Vlamertjes.
Does Frietboutique have an API?
No public API is recorded for Frietboutique.