LeaderShift Inc.

What LeaderShift Inc. does

LeaderShift Inc. is a privately held Canadian leadership development company founded in 2017 by Kelly Dobson and Darrel Thiessen, operating from Brandon, Manitoba. The company specializes in coaching the 'people side' of agricultural businesses, serving Canadian farm families, individual farmers, agribusiness managers, and corporate clients across adjacent sectors such as finance, engineering, inspection services, and education.

Its core offering is the National Farm Leadership Program (NFLP), an 11-month cohort-based leadership program with residency components and a one-year follow-up guarantee, supported by shorter programs including InSight and InSider (4-week cohort programs), Metabolize Strategy individual coaching, and customized Partner Programs for groups and organizations. All programs are delivered through LeaderLab, a proprietary e-learning platform accessible via web and mobile app that provides audio/video lessons, personal workbooks, live virtual sessions, private group engagement, and confidentiality safeguards.

LeaderShift generates revenue through subscription/recurring cohort fees (publicly disclosed at $625-$875 per participant, with discounted 'Young Farmer' pricing of $325-$450 via partnerships with Farm Credit Canada and Farm Management Canada), individual coaching engagements, and professional-services engagements for corporate and Partner Programs. Go-to-market is multi-channel: direct Calendly booking for coaching, inquiry-based direct sales for corporate programs, self-serve sign-ups on LeaderLab, partner-driven distribution through FCC and FMC, and content-led demand generation via a Country Guide Magazine column, LinkedIn publishing, keynotes (e.g., Pacific Ag Show), and podcast appearances. The company is bootstrapped, with 1-10 employees, no disclosed funding, and no M&A activity.

Name

LeaderShift Inc.

Legal name

LeaderShift Inc.

Website

https://leader-shift.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

LeaderShift Inc. is a privately held Canadian leadership coaching firm founded in 2017 that serves farm families, individual farmers, and agribusiness managers through cohort programs, individual coaching, and corporate engagements, delivered via its proprietary LeaderLab e-learning platform.

Ownership category

akta.pro rank

Product category

Executive Coaching Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industries

Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

Keywords

• Leadership development programs
• Executive coaching services
• Agricultural leadership training
• Cohort-based learning
• Farm family coaching

Headquarters

HQ city

Brandon

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Cohort-Based Leadership Programs: Fee-based group programs (InSight, InSider) delivered over 4 weeks with live virtual sessions and LeaderLab access. Programs are priced at $625-$875 per participant, with discounted young farmer pricing available.
2. Individual Coaching: One-on-one coaching services focused on specific business issues, personal development, and strategy execution. Coaching is outcome-based with clear success criteria determined by the client.
3. National Farm Leadership Program (NFLP): An 11-month cohort program with coursework, residency, and year-long follow-up. This is the flagship offering that serves as the primary client acquisition and revenue driver.
4. Partner/Corporate Programs: Customized leadership development programs delivered to organizations through the LeaderLab platform, blending virtual and in-person delivery with personalized approaches for agribusinesses.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

LeaderShift develops and sells leadership coaching programs, online cohort courses, and one-on-one advisory services targeting the Canadian agricultural sector. Its portfolio includes the 4-week InSight and InSider programs, private Metabolize Strategy coaching, group/corporate Partner Programs, and the flagship 11-month National Farm Leadership Program (NFLP) with a one-year follow-up. All programs are delivered through the proprietary LeaderLab platform, which combines live virtual sessions, self-paced lessons, workbooks, and a confidential client community.

Product overview

LeaderShift Inc. operates as a leadership development company offering a portfolio of coaching and training programs. The core offerings include LeaderShift InSight (interpersonal effectiveness training), LeaderShift InSider (self-awareness and internal work), and Metabolize Strategy Coaching (private one-on-one coaching). These are delivered through the LeaderLab e-learning platform, which provides content, tools, community access, and coaching support via app and web. The company also offers Partner Programs for group and corporate clients. The National Farm Leadership Program (NFLP) is a flagship 11-month cohort-based program with residency components. All programs blend virtual and in-person delivery with confidentiality as a core principle.

Differentiator

Problem solved

Functional benefit

Brands

• LeaderLab: E-learning platform that delivers content, tools, coaching, private groups, and confidentiality to clients. Accessible via App or PC.
• LeaderShift InSight
• LeaderShift InSider
• National Farm Leadership Program (NFLP)

Products and services

• LeaderShift InSight A 4-week online program teaching participants to understand human behavior, identify triggering patterns, and apply practical tools to shift behavior for better outcomes in professional and personal relationships. Includes 4 weeks of 3-hour live virtual sessions plus LeaderLab community access. Priced at $625 regularly, with a Young Farmer rate of $325 via Farm Credit Canada and Farm Management Canada partnerships.
• LeaderShift InSider A 4-week introspective program focused on self-understanding, confronting avoidance patterns, silencing negative self-talk, and developing decisive decision-making capabilities. Includes 4 weeks of 3-hour live virtual sessions plus LeaderLab community access. Priced at $875 regularly, with a Young Farmer rate of $450 via Farm Credit Canada and Farm Management Canada partnerships.
• Metabolize Strategy Coaching One-on-one private coaching service focused on specific business or personal challenges, delivered via an initial no-charge 'right fit' meeting followed by booked sessions. Outcome-based with success criteria determined by the client and booked directly through Calendly.
• Partner Programs Customized leadership development programs delivered to groups and corporate clients, blending virtual and in-person delivery with personalized approaches for agribusinesses, agricultural organizations, and cooperatives. Sold through direct inquiry to Kelly Dobson, President.
• National Farm Leadership Program (NFLP) An 11-month cohort-based leadership development program for farm families and agribusiness managers, including residency components and year-long follow-up accountability. Combines coursework, residency, and ongoing accountability, and serves as the primary client acquisition and revenue driver for LeaderShift.

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Farm Credit CanadacoreChannel Partner/ Reseller/ DistributorFarm Credit Canada partners with LeaderShift to offer discounted pricing on InSider and InSight programs for young farmers. The partnership enables eligible young farmer clients to access leadership development at reduced rates ($450 for InSider, $325 for InSight versus standard pricing).
• Farm Management CanadacoreChannel Partner/ Reseller/ DistributorFarm Management Canada co-offers young farmer pricing alongside Farm Credit Canada on LeaderShift's InSight and InSider programs. Partnership expands reach to Canadian agricultural producers seeking leadership development.
• National Farm Leadership Program (NFLP)flagshipStrategic or Co-development PartnerThe National Farm Leadership Program is the flagship cohort-based coaching program that serves as the foundation of LeaderShift's service offerings. Originally developed for farm families, the program's success expanded Kelly's client base to include agribusiness managers of private and multinational firms. The program includes 11 months of coaching with a one-year follow-up guarantee.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Dale Carnegie Training: Long-established leadership, communication, and interpersonal skills training incumbent. Overlaps with LeaderShift on the people-skills curriculum axis but operates across all industries at global scale.
• John Maxwell Team: Global leadership coaching franchise built around Maxwell's content. Comparable in delivering coach-led leadership development programs to individuals and teams, though without agricultural vertical specialization.
• Pinion (formerly KCoe Isom): Large US agribusiness advisory and accounting firm with a leadership, succession, and human capital practice serving farm and agribusiness clients. Broader incumbent offering overlapping leadership development as part of a wider professional services portfolio.
• Arbinger Institute: Established leadership and mindset training provider with programs addressing self-awareness, interpersonal effectiveness, and organizational culture — overlapping LeaderShift's InSight/InSider themes at broader scale and across industries.
• FranklinCovey: Global leadership and organizational performance training incumbent whose content (e.g., The 7 Habits) competes for the same mid-market leadership development budgets LeaderShift targets in agribusiness, though at much broader scale and without ag specialization.

Direct peers

• Cultivate Advisors: Agribusiness-focused advisory firm providing coaching, peer groups, and consulting to farm operators. Closely comparable to LeaderShift in target customer (US farm operators and agribusiness managers) and in offering peer-group-style leadership and business development engagements.
• Legacy by Design: US-based farm family coaching and succession planning firm that works directly with multi-generational agricultural operators. Highly comparable to LeaderShift's farm family succession and leadership focus, though operating in the US rather than Canada.
• The Executive Link: Long-running peer advisory group for agricultural operators and agribusiness executives, offering facilitated peer groups and leadership development. Comparable cohort/peer-group model aimed at senior leaders of agricultural enterprises.

Emerging players

• Conscious Leadership Group: Leadership coaching and development firm focused on self-awareness, team effectiveness, and conscious leadership practices — strongly overlapping LeaderShift's introspective coaching methodology but serving a broader, non-agricultural client base.
• People Centric Consulting Group: Mid-market leadership development and executive coaching firm. Comparable in delivering cohort and 1-on-1 leadership engagements to owner-operators and management teams, though without LeaderShift's agricultural specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/leader-shift

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeaderShift Inc.