What Indo Board Balance Trainer does

Indo Board Balance Trainer is a privately held fitness equipment company founded in 1998 by Hunter Joslin, headquartered in Solana Beach, California, and operating as a direct-to-consumer e-commerce brand. The company designs and sells balance board training systems built around a wooden deck platform mounted on a cylindrical roller or inflatable cushion, with the product line consisting of the Original flat-deck board ($139), the Rocker reverse-camber board ($149), and interchangeable bases including the Original Roller ($60), Foam Roller ($20), and Flow Cushion ($30). The boards are constructed from American Maple with a proprietary GripFlex non-slip surface and are load-tested to support up to 350 pounds, with the company benchmarking its 540 square-inch deck surface and 25% stronger construction against unspecified competitors. The company also operates an Artist Series of limited-edition collaborations with graphic artists including Un Mar de Colores, GRLSWIRL, Brian Bent, and Drew Brophy.

The business operates entirely through its Shopify-powered website (indoboard.com), shipping from a single San Diego warehouse with 75%+ same-day or next-business-day fulfillment via FedEx. Revenue is generated almost exclusively through one-time hardware sales of decks and accessories, supplemented by bundle discounts of up to 20%, free US shipping, and specialized price programs delivered through GovX for military, first responders, medical workers, and teachers, and through Truemed for HSA/FSA-eligible purchases. The customer base is broad and horizontal, spanning board-sport athletes, fitness consumers, yoga practitioners, rehabilitation patients, and professional athletes, with no enterprise or B2B channel disclosed. The brand holds a registered trademark on the Indo Board name and logo, and the company has been operating for 28 years without any disclosed external funding, acquisitions, or institutional ownership.

Name

Indo Board Balance Trainer

Legal name

Indo Board International, Inc.

Website

https://indoboard.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Indo Board Balance Trainer is a privately held, direct-to-consumer fitness equipment company founded in 1998, selling American Maple balance boards and roller/cushion bases to board-sport athletes, fitness enthusiasts, yoga practitioners, and rehabilitation patients through its Shopify storefront.

Ownership category

akta.pro rank

Product category

Fitness Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)

Keywords

• Balance training equipment
• Fitness equipment
• Balance boards
• Rehabilitation equipment
• Core training

Headquarters

HQ city

Melbourne

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Sales - Balance Boards: One-time purchase revenue from balance board decks (Original and Rocker models). Boards sold with or without bases/rollers. Multiple design/color options available including artist collaborations.
2. Accessories and Replacement Parts: Sales of replacement rollers (Original Roller, Foam Roller), Flow Cushion, and accessories like Indo Board Carpet. Bundles offer savings up to 20%.
3. Artist Series Collaborations: Limited edition boards featuring artist designs (Un Mar de Colores, GRLSWIRL, Brian Bent) at premium price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Indo Board designs, manufactures, and sells balance board training equipment: the Original (flat deck, 30"x18") and Rocker (cambered deck, 33"x16") American Maple hardwood decks with GripFlex non-slip surfaces, paired with interchangeable bases including the Original Roller, Foam Roller, and Flow Cushion. The product line targets athletes, board sport enthusiasts, yoga practitioners, fitness-conscious users, and rehabilitation patients for balance, core strength, and stability training. The company also offers limited-edition Artist Series collaboration boards and accessories, sold exclusively through its own Shopify e-commerce site.

Product overview

Indo Board Balance Trainer is a fitness equipment company offering balance boards as a unified product system. The core products are two balance board deck models—the Original (flat deck, 30" x 18") and the Rocker (cambered deck, 33" x 16")—both made from American Maple with GripFlex non-slip coating and 350lb weight limit. These decks are combined with interchangeable bases (Original Roller, Foam Roller, Flow Cushion) to create complete balance training setups. The product line also includes Artist Series collaboration designs (Indo x Un Mar de Colores, Indo x GRLSWIRL, Brian Bent, Bamboo Beach, Cuby, Country Road, Ola Grande) and accessories. The modular architecture allows users to customize difficulty by selecting different bases and deck styles.

Differentiator

Problem solved

Functional benefit

Products and services

• Indo Board Original Flat-deck balance board (30" x 18") made from American Maple hardwood with GripFlex non-slip surface coating, 350 lb weight limit, and inlaid wood end stops for stability; suitable for beginners to experts and the foundational product of the Indo Board line.
• Indo Board Rocker Cambered (reverse-camber) balance board (33" x 16") made from American Maple with GripFlex non-slip surface coating, 350 lb weight limit, and no end stops to allow full range of motion and increased roller speed; designed for intermediate-to-advanced users and board sports training.
• Original Roller Gold standard 6.5" diameter plastic roller for balance board training with three 2" bands of grip tape for optimal trick performance; delivers fast, snappy, and unforgiving response, backed by a 2-year warranty.
• Foam Roller 6" diameter foam roller providing slower, softer, more forgiving movement than the Original Roller, ideal for beginners, recovery days, and confidence-building.
• Flow Cushion Inflatable cushion creating 360° dynamic omnidirectional instability with tunable firmness (firmer for deeper challenge, softer for support); suitable for yoga, rehabilitation, and standing desk use.
• Indo x Un Mar de Colores (Artist Series) Limited edition artist collaboration Indo Board Original deck featuring the Un Mar de Colores artwork design at $139.00.
• Indo x GRLSWIRL (Artist Series) Limited edition artist collaboration Indo Board Original deck featuring the GRLSWIRL design signature.
• Artist Series - Brian Bent Limited edition artist series balance board collaboration featuring Brian Bent's Beach Front artwork on the Indo Board Original deck.
• Bamboo Beach (Drew Brophy Artist Series) Artist collaboration design featuring Drew Brophy's Bamboo Beach artwork on the Indo Board Original balance board.
• Bases Collection Collection of interchangeable roller and cushion bases compatible with Indo Board decks, including Original Roller, Foam Roller, and Flow Cushion, allowing users to tune difficulty.
• Accessories Collection Collection of accessories for Indo Board balance training including Indo Carpet and other add-ons.

Quantifiable outcome

• 25% stronger than leading competitors
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the indoboard.com online store. Handles payment processing, order management, customer accounts, and store infrastructure.
• TruemedminorStrategic or Co-development PartnerPartnership enabling customers to pay for Indo Board products using HSA (Health Savings Account) and FSA (Flexible Spending Account) funds, expanding payment accessibility.
• GovXminorGTM or Marketing PartnerIdentity verification service enabling discount program for Military, First Responders, Medical Workers, and Teachers. Provides special pricing through GovX ID verification.
• FedExminorOthersPrimary shipping carrier for continental US orders. FedEx Home Delivery service used for order fulfillment from San Diego warehouse.
• Un Mar de ColoresminorOEM/ Whitelabel/ Licensing PartnerArtist collaboration for limited edition Indo Board design. Co-branded product featuring artist's colorful design aesthetic.
• GRLSWIRLminorOEM/ Whitelabel/ Licensing PartnerArtist collaboration for limited edition Indo Board design. Co-branded product featuring GRLSWIRL's signature design.
• Brian BentminorOEM/ Whitelabel/ Licensing PartnerArtist collaboration part of the Artist Series. Limited edition board design featuring Brian Bent's Beach Front artwork.
• Drew BrophyminorOEM/ Whitelabel/ Licensing PartnerArtist collaboration featuring Drew Brophy's Bamboo Beach artwork design on Indo Board Original decks.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sportneer: DTC fitness equipment brand offering balance boards, balance trainers, and recovery tools primarily through Amazon. Comparable balance board product line and target market of board-sport athletes and general fitness users, with a value-positioned go-to-market.
• Revolution Balance Boards: Direct competitor in the balance board category offering wooden deck balance boards with rollers and rocker designs. Comparable product line, similar target market of surfers/skiers/fitness users, and overlapping distribution through DTC e-commerce.
• Yes4All: Broad fitness equipment brand selling balance boards, balance trainers, and home gym gear via Amazon and DTC channels. Comparable in balance board product offering and value-oriented positioning, with deeper scale across many fitness categories.
• FluidStance: US-based premium balance board brand selling directly to consumers with a focus on standing-desk and active-lifestyle use. Closely comparable to Indo Board in product category, premium positioning, made-in-America manufacturing ethos, and DTC go-to-market.
• VEVOR: Large multi-category fitness and equipment brand selling balance boards and balance trainers via DTC and marketplaces. Comparable product overlap on balance boards with significant pricing pressure and broader SKU breadth.
• URBNFit: DTC fitness equipment brand offering balance boards, foam rollers, and related accessories at competitive price points. Overlapping product catalog, similar Amazon/DTC channel mix, and shared target customer of fitness-conscious consumers and surfers.

Emerging players

• TriggerPoint: Performance Health brand focused on foam rollers, massage tools, and recovery/therapy products. Comparable in balance training and recovery use-case adjacency, and shares some component-product overlap (foam rollers) with Indo Board's accessory line.

Broad incumbents

• TheraBand: Performance Health brand covering rehabilitation, physical therapy, and balance/exercise products including stability equipment. Comparable in rehab and balance training use cases but as a much broader incumbent with clinical distribution channels.
• BOSU: Iconic balance trainer brand (half-dome design) owned by Hedstrom, with broad distribution across gyms, fitness professionals, and rehab markets. Comparable in balance training category but as a more established incumbent with a different form factor and a wider product ecosystem including digital training content.
• Therabody: Premium recovery and wellness brand with broader product portfolio including percussive therapy devices and adjunct balance/recovery tools. Comparable in the recovery/rehab use case that Indo Board serves, but as a much larger incumbent with adjacent rather than direct product overlap.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/indo-board

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indo Board Balance Trainer