Lady Wong
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Lady Wong firmographics
Firmographics- Name
- Lady Wong
- Legal name
- Lady Wong (LLC)
- Website
- https://ladywong.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Lady Wong industry classification
Industry- Product category
- Artisanal Patisserie
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)
- akta.pro secondary industries
- Cake Shops & Custom Celebration Cakes (THAFAFAC), Online Bakery & Desserts Delivery (CRAHAIAK), Bread & Pastry Specialty Stores (CRAHAGAC)
Keywords
Where Lady Wong is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Lady Wong business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Cake and Pastry Sales: Primary revenue stream from selling whole cakes, entremets, mille crêpes, petit gateaux, and traditional Southeast Asian kuih through e-commerce website and physical boutiques. Products are priced individually as one-time purchases with prices ranging from $54 to $115 per item.
- Gift Cards: Lady Wong gift cards sold in denominations of $50, $100, $150, and $200. Gift cards are valid for 5 years from purchase date and redeemable online at ladywong.com and at East Village and Greenwich locations.
- Party Platters and Bulk Orders: Corporate gifting and event catering through party kuih tiers (Silver $98, Gold, Platinum) and petit gateau platters. Bulk orders require 3-7 days advance notice and full payment upon confirmation.
- Corporate Gifting Services: Corporate event services including wedding favors, party platters, and corporate gifting with budget options from $5-25 per person and guest count ranges from 10-100+
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Whole Cakes - Entremets (7-8 inches) |
| Unit Pricing | Pay-as-you-go | Mille Crêpes (9 inches) |
| Unit Pricing | Pay-as-you-go | Party Platters |
| Unit Pricing | Pay-as-you-go | Asian Sweet Treats - Traditional Kuih |
| Unit Pricing | Pay-as-you-go | Add-Ons and Accessories |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Lady Wong product offering
Product offeringCore offering
Lady Wong produces and sells Southeast Asian-French fusion cakes, pastries, and traditional Asian sweet treats through retail boutiques in New York and Connecticut, an e-commerce website with nationwide frozen shipping, and corporate bulk ordering for events. The portfolio includes entremets, mille crêpes, shortcakes, petit gateau platters, traditional kuih, and baked nian gao, with prices typically ranging from $54 to $115 per item.
Product overview
Lady Wong is a Southeast Asian patisserie offering a portfolio of whole cakes, party platters, and traditional Asian sweet treats. The core offering includes French-style entremets and mille crêpes (in 7-9 inch sizes), petit gateau party platters, and traditional kuih/Nian Gao items. The company operates multiple boutique locations and offers nationwide shipping for select cakes. Add-on products include gift cards, cake accessories, and a loyalty rewards program powered by BON POPP. Founded in 2020 by Seleste Tan and Mogan Anthony, Lady Wong blends Malaysian heritage with French pastry techniques.
Differentiator
Problem solved
Functional benefit
Products and services
- Whole Cakes Assorted whole cakes available in 7-9 inch sizes, including entremets, mille crêpes, shortcakes, and specialty flavors such as Black Sesame Passionfruit, Strawberry Guava, Ube Blackberry, Matcha Pandan Mille Crêpes, Hazelnut Praline Mille Crêpes, Pistachio Raspberry Mille Crêpes, Royal Thai Tea Mille Crêpes, Calamansi & Passionfruit, Brown Butter Carrot Cake, Blackout Noir, Mango Shortcake, and Strawberry Shortcake. Priced from $70 to $115 per cake.
- Party Platters Assorted party platters featuring petit gateau mini desserts and party kuih tiers including Chocolate Passionfruit Mousse Bites, Matcha Pandan Tart Bites, Mango Sticky Rice Tart Bites, and Pandan Panna Cotta Mini Cups. Petit Gateau Platters (24 pieces) priced at $54.00.
- Nationwide Shipping Cakes Whole cakes available for shipping across the continental US, shipped frozen with dry ice and insulated packaging. Includes Black Sesame Passionfruit, Strawberry Guava, Matcha Pandan, Ube Blackberry, and Calamansi Passionfruit. Up to 2 cakes per shipping order at a flat shipping fee. Shipping unavailable to Alaska, Hawaii, P.O. Boxes, APO, and FPO addresses.
- Asian Sweet Treats Traditional Southeast Asian desserts including Kuih platters (Pandan Bakar, Pandan Serimuka, Lapis Sago, Banh da Lon, Talam, Kosui) and Baked Nian Gao rice cakes in Pandan and Ube flavors. Some varieties are naturally gluten-free and vegan.
- Gift Cards Lady Wong gift cards available in denominations of $50, $100, $150, or $200, redeemable online at ladywong.com and at East Village and Greenwich locations. Valid for 5 years from purchase date.
- Add-Ons and Accessories Accessories including Happy Birthday Cake Topper ($5.00), Birthday Candle Set (6pcs, $5.00), Silver Cooler Gift Bag ($8.88), and Pineapple Shortcakes (6pcs, $24.88).
- Party Kuih Tier Southeast Asian sweet platter available in Silver (34 pieces, 12-15 pax), Gold (63 pieces), and Platinum (105 pieces) tiers, featuring traditional kuih varieties including Pandan Bakar, Pandan Serimuka, Lapis Sago, Banh da Lon, Talam, and Kosui. Silver tier starts at $98.00.
- Corporate Bulk Ordering Corporate gifting and event catering service offering party kuih tiers, petit gateau platters, and custom bulk dessert orders for corporate events, weddings, and celebrations. Budget options from $5-25 per person with guest counts from 10-100+. Requires 3-7 days advance notice and full payment upon confirmation.
Quantifiable outcome
- Named 'Best Bakery' by Eater NY 2022 - major industry recognition for a pandemic-born business
- +2 more outcomes
Companies that use Lady Wong
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Lady Wong technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lady Wong partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- La Bistro (Cos Cob, CT)coreLady Wong operates a patisserie location within La Bistro at 203 E Putnam Ave, Cos Cob, CT. The location offers to-go pickup and dine-in service combined with La Bistro's menu. This represents a retail space partnership arrangement rather than a traditional franchise or licensing model.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
Lady Wong competitors and assessment
Company assessmentDirect peers
- Cha-An: NYC Japanese tea house and dessert destination offering Japanese-inspired sweets and savory dishes. Comparable in Asian-inspired premium dessert positioning and East Village NYC presence.
- Levain Bakery: NYC-founded premium bakery known for cookies and baked goods, now nationally distributed. Comparable in NYC-born premium positioning, DTC e-commerce, nationwide shipping, and cult-brand recognition.
- Keki Modern Cakes: NYC bakery specializing in Asian-inspired cakes (bento cakes, mochi-inspired creations) for retail and nationwide shipping. Closely comparable in Asian-fusion cake focus, DTC channels, and premium price points.
- Mah-Ze-Dahr Bakery: Chef Umber Ahmad's premium NYC bakery offering pastries, cakes, and viennoiserie with a retail boutique. Comparable in premium DTC positioning, NYC flagship, and chef/founder-driven brand identity.
- Lady M Cake Boutique: NYC-founded premium patisserie best known for its signature Mille Crêpes. Highly comparable to Lady Wong in premium positioning, DTC cake-led model, French-Asian dessert identity, and NYC flagship with broader US presence.
- Breads Bakery: Artisanal NYC bakery with multiple locations and a strong wholesale and DTC presence, including nationwide shipping. Comparable in premium bakery positioning, NYC flagship, and multi-channel distribution.
- Dominique Ansel Bakery: NYC bakery famous for the Cronut and other signature pastries, with global expansion. Comparable in DTC premium patisserie model, signature product IP, and editorial-driven brand building.
- Chikalicious Dessert Bar: NYC-based dessert destination offering a prix-fixe dessert tasting menu and retail pastries. Comparable in premium dessert positioning, chef-driven brand, and NYC flagship experience.
- Patisserie Chanson: NYC French-Japanese fusion patisserie offering premium cakes and viennoiserie with a chef pedigree. Closely comparable in cross-cultural pastry fusion concept, premium DTC positioning, and NYC flagship.
- Bien Cuit: NYC artisanal bakery and café focused on slow-fermented breads and pastries with nationwide shipping. Comparable in premium artisanal bakery positioning, NYC base, and DTC e-commerce model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Lady Wong social profiles
Digital presenceLady Wong financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lady Wong leadership team
Management profileNumber of profiles
Profiles2 records
Lady Wong funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lady Wong M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lady Wong
What does Lady Wong do?
Lady Wong produces and sells Southeast Asian-French fusion cakes, pastries, and traditional Asian sweet treats through retail boutiques in New York and Connecticut, an e-commerce website with nationwide frozen shipping, and corporate bulk ordering for events. The portfolio includes entremets, mille crêpes, shortcakes, petit gateau platters, traditional kuih, and baked nian gao, with prices typically ranging from $54 to $115 per item.
Is Lady Wong a public or private company?
Lady Wong is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lady Wong founded?
Lady Wong was founded in 2020. It employs 1 to 10 people.
Where is Lady Wong based?
Lady Wong is headquartered in New York, United States, in the North America region.
How does Lady Wong make money?
Four revenue lines are on record. Direct Cake and Pastry Sales are the primary driver. The others are gift Cards, party Platters and Bulk Orders and corporate Gifting Services.
Who are Lady Wong's main competitors?
Direct peers on record are Cha-An, Levain Bakery, Keki Modern Cakes, Mah-Ze-Dahr Bakery, Lady M Cake Boutique, Breads Bakery, Dominique Ansel Bakery, Chikalicious Dessert Bar, Patisserie Chanson and Bien Cuit.
Does Lady Wong have an API?
No public API is recorded for Lady Wong.
What industry is Lady Wong in?
Lady Wong's product category is Artisanal Patisserie. Its primary akta.pro industry code is THAFAFAJ, Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin), with a secondary code of THAFAFAC, Cake Shops & Custom Celebration Cakes. Its NAICS code is 311811 and its SIC code is 2050.