New Jersey Lcv

What New Jersey Lcv does

New Jersey League of Conservation Voters (NJLCV) is a non-partisan, 501(c)(4) statewide political advocacy organization founded in 2011 and headquartered in Trenton, NJ, that operates as New Jersey's recognized political voice for the environment. The organization's three core programmatic functions are evaluating elected officials through legislative scorecards, endorsing candidates via a systematic vetting process, and helping elect and retain environmental champions through grassroots mobilization and direct campaign expenditures. Its affiliated entities include the NJLCV Political Action Committee (PAC), the NJ LCV Victory Fund super PAC, and the NJ LCV Education Fund (a 501(c)(3) sister organization), together forming an integrated advocacy-to-election-to-education structure.

NJLCV does not develop technology products; its operational stack consists of an EveryAction-powered donation and email platform, a website (njlcv.org) hosting issue pages, scorecards, and a Common Agenda for legislative priorities, plus standard social channels (Facebook, Instagram, YouTube, LinkedIn, Bluesky, TikTok) and an active webinar and events program. Advocacy reach is executed through grassroots mobilization — canvassing, phone banking, and volunteer organizing — combined with PAC and super PAC independent expenditures in priority races.

The organization is funded through individual donations, memberships, event proceeds, and political contributions routed to its PAC and super PAC affiliates; revenue is not publicly disclosed. Key customer segments include New Jersey environmental advocates and voters, candidates and elected officials seeking endorsement and accountability support, and underserved communities disproportionately affected by environmental harm. Strategic priorities span clean air, clean water, open space preservation, climate action, offshore wind, plastic reduction, and racial justice in environmental policy.

Name

New Jersey Lcv

Legal name

New Jersey League of Conservation Voters

Website

https://njlcv.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

New Jersey League of Conservation Voters is a non-partisan 501(c)(4) statewide political advocacy organization that evaluates, endorses, and helps elect environmental champions in New Jersey through a PAC, super PAC, and Education Fund affiliate structure.

Ownership category

akta.pro rank

Product category

Environmental Advocacy

NAICS

Social Advocacy Organizations (8133), Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Environmental Policy, Advocacy & Litigation (BPAGAGAG)

akta.pro secondary industries

Climate Change Mitigation & Adaptation (BPAGAGAF), Environmental Education & Outreach (BPAGAGAH)

Keywords

• Environmental advocacy
• Political endorsements
• Conservation policy
• Voter mobilization
• Legislative scorecards

Headquarters

HQ city

Trenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Donations and Membership: NJLCV raises funds from individual donors and members who support environmental advocacy and political action. The organization collects donations through its website and EveryAction platform.
2. Political Action Committee (PAC) Contributions: New Jersey League of Conservation Voters PAC directly spends 'hard dollars' on campaigns to defend allies, defeat opponents, and elect environmental leaders. The Victory Fund (super PAC) conducts independent expenditures on races.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels11 records

Core offering

New Jersey League of Conservation Voters is the statewide political voice for the environment in New Jersey. It evaluates the environmental voting records of state legislators through public scorecards, endorses pro-environment candidates running for state and local office, makes campaign contributions and independent expenditures through its affiliated PAC and super PAC, and mobilizes grassroots advocates to support clean air, clean water, climate, and open space policies. The organization is funded primarily through individual donations, memberships, and event sponsorships rather than selling commercial products or services.

Product overview

New Jersey League of Conservation Voters (NJLCV) is a non-partisan political advocacy organization focused on environmental conservation in New Jersey. NJLCV does not offer technology products or software services. Their core offerings include: evaluating elected officials through Environmental Scorecards, endorsing candidates through a systematic vetting process, operating a Political Action Committee (NJLCV PAC) and Victory Fund super PAC for campaign contributions, publishing legislative policy agendas (Common Agenda for the Environment), hosting educational webinars on environmental topics, and advocating for environmental policies at the state and local levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Environmental Scorecards Publicly published scorecards rating New Jersey state legislators on conservation votes; available at scorecards.njlcv.org with historical archive access.
• NJLCV Political Action Committee (PAC) Direct campaign expenditure arm that contributes to endorsed pro-environment candidates for state and local office in New Jersey.
• NJLCV Victory Fund (Super PAC) Super PAC affiliated with NJLCV that conducts independent expenditures in support of endorsed candidates; invested more than $250,000 in two Jersey Shore races and more than $147,000 in mail and digital campaigns including Governor Murphy re-election in recent cycles.
• Candidate Endorsements Formal endorsement of pro-environment candidates running for state legislative, county, and local office, accompanied by voter mobilization, PAC financial support, and public validation.
• NJLCV Membership (Join or Renew) Annual membership program for individual supporters of NJLCV's environmental advocacy mission, processing through the EveryAction donation platform.
• Common Agenda for the Environment Biennial legislative priorities document published by NJLCV outlining the policy agenda for clean air, water, climate, open space, offshore wind, and plastic issues in New Jersey.
• Educational Webinars Educational webinar series on environmental policy topics (climate change, clean energy, voting rights, offshore wind) hosted by NJLCV for supporters and the general public.

Quantifiable outcome

• Elected more than 60 local environmental champions in recent elections
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• New Jersey LCV Education FundcoreStrategic or Co-development PartnerAffiliated 501(c)(3) organization that shares mission alignment. NJLCV may share personally identifiable information with this sister organization when consistent with their mission. Both organizations work together on environmental advocacy initiatives.
• New Jersey Sierra ClubcoreStrategic or Co-development PartnerMajor environmental advocacy partner that co-hosts webinars and collaborates on policy initiatives including clean energy, offshore wind, and climate action.
• New Jersey Organizing ProjectcoreStrategic or Co-development PartnerEnvironmental organization partner focused on community organizing at the Jersey Shore. Collaborated on offshore wind advocacy and marine mammal protection efforts.
• Association of New Jersey Environmental Commissions (ANJEC)minorStrategic or Co-development PartnerPartner organization representing environmental commissions across New Jersey municipalities.
• GreenFaith AllianceminorStrategic or Co-development PartnerFaith-based environmental organization partner working on environmental justice and climate issues.
• New Jersey Wind Works CoalitioncoreStrategic or Co-development PartnerCoalition focused on supporting offshore wind development in New Jersey. NJLCV is an organizational sponsor and leads coalition activities.
• Attentive EnergyminorGTM or Marketing PartnerCorporate sponsor for NJLCV events supporting clean energy advocacy.
• Atlantic Shores Offshore WindminorGTM or Marketing PartnerCorporate sponsor for NJLCV events supporting offshore wind development.
• OrstedminorGTM or Marketing PartnerCorporate sponsor for NJLCV events supporting offshore wind development.
• NRDC (Natural Resources Defense Council)minorGTM or Marketing PartnerCorporate sponsor for NJLCV events supporting environmental advocacy.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maryland League of Conservation Voters: MD LCV is a state-level environmental political advocacy organization with comparable electoral activities, endorsement workflows, and PAC structure. Same LCV movement, same advocacy toolkit, similar East Coast political environment.
• Massachusetts Environmental Voters: MA Environmental Voters runs an analogous state-level political advocacy program focused on environmental policy and elections, including endorsements and electoral spending in a Northeast state. Directly comparable mission, structure and geography.
• New York League of Conservation Voters: State-level LCV affiliate operating the same evaluate-endorse-elect model with its own PAC and scorecard system. Closest structural peer: same mission, same playbook, same revenue model (donations + PAC), and the adjacent state to NJ.
• Conservation Voters of Pennsylvania: Pennsylvania's state LCV affiliate running an identical endorsement, scorecard, and electoral-advocacy model. Highly comparable: sister organization under the broader LCV movement with political action committee activity and similar legislative scorecards.
• New Jersey Organizing Project: NJ-focused grassroots community organizing partner collaborating with NJLCV on offshore wind and marine mammal advocacy. Smaller than NJLCV but operates overlapping constituency (underserved Jersey Shore communities) and share political advocacy goals.
• California League of Conservation Voters: CALCV operates the same evaluate-endorse-elect playbook at a larger scale, including a state PAC and electoral spending. Direct functional peer: same brand family (LCV), same model, but operating in a much larger state with bigger budgets.
• Connecticut League of Conservation Voters: CT LCV uses the same state-level environmental political advocacy framework: endorsements, scorecards, and electoral mobilization. Directly comparable operating model and scale to NJLCV in a neighboring Northeast state.

Broad incumbents

• Natural Resources Defense Council (NRDC): NRDC is a large national environmental advocacy organization listed as a corporate sponsor of NJLCV events. They share climate, clean energy and environmental justice priorities, but NRDC operates at national scale with deep policy expertise rather than electoral spending.
• Sierra Club (New Jersey Chapter): Sierra Club NJ is a named core partner of NJLCV that co-hosts webinars and collaborates on offshore wind and climate policy. Overlapping mission and donor base in NJ, but Sierra Club is a broader membership-based environmental organization rather than an electoral-PAC-focused entity.
• League of Conservation Voters (National): The national LCV umbrella organization of which NJLCV is a state affiliate. Operates a federal PAC, runs national advocacy, and supports state affiliates - a broader incumbent in the same advocacy space, with wider scope but less local granularity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCa9YEjcFBAARgNgOUcz0JGg
• Facebookfacebook.com/NJLCV
• LinkedInlinkedin.com/company/new-jersey-lcv
• Instagraminstagram.com/njlcv
• TikToktiktok.com/@newjerseylcv

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Jersey Lcv