Napoleons Casino

What Napoleons Casino does

Napoleons Casinos & Restaurants is a UK-based casino and hospitality operator headquartered in Sheffield and owned by The A&S Leisure Group. The company operates five physical casino venues across Northern England in Bradford, Hull, Leeds, Sheffield, and Manchester, combining traditional casino gaming with on-site contemporary British dining and bars. Its core products include live table games (American Roulette, Blackjack, Three Card Poker, Punto Banco), electronic gaming machines and slots with progressive jackpots up to £20,000, and restaurant services featuring seasonal menus, late-night dining, and signature packages such as Dine in Style and the 3Bs (Burger, Beer & Bet). The business targets adults aged 18 and over seeking combined gaming and dining experiences, with group bookings, birthday celebrations, and live entertainment events (tribute nights, quiz nights, drag bingo, blackjack and slot tournaments) functioning as additional acquisition drivers.

The company makes money primarily through transaction-based revenue from casino gaming activity and on-site food and beverage sales, with a free membership program providing repeat-visit incentives including exclusive offers and birthday deals. Distribution is physical retail across five venues, supplemented by online table reservations via the ResDiary booking platform (Microsoft Azure backend) and direct marketing through the company website, email newsletter, and social channels. A&S Leisure Group is the parent company, chaired by Dave Allen, and operates under a concentrated private ownership structure with no publicly disclosed funding rounds or external institutional investment.

The under-lying technology of the gaming floor is conventional casino equipment and electronic gaming machines, with no disclosed proprietary software, AI systems, or digital product platforms. Strategic activity over the past five years has been weighted toward venue refurbishment (Bradford 2023, Leeds 2024, Sheffield 2025) and ancillary partnerships (ResDiary, hotel partners in Manchester, Owlerton Stadium and OEC Sheffield adjacencies), rather than aggressive expansion or new market entry.

Name

Napoleons Casino

Legal name

Napoleons Casinos & Restaurants

Website

https://napoleons-casinos.co.uk

Company type

Private

Operating status

Operating

Short description

Napoleons Casino operates five physical casino and restaurant venues across Northern England (Bradford, Hull, Leeds, Sheffield, Manchester) under The A&S Leisure Group, offering traditional casino gaming, contemporary British dining, and live entertainment to adults aged 18 and over.

Ownership category

akta.pro rank

Product category

Casino and Restaurant Hospitality

NAICS

Casinos (except Casino Hotels) (71321), Gambling Industries (7132)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Casino Food, Beverage & Nightlife Operations (MPAEAAAI)

Keywords

• Casino gaming operations
• Restaurant hospitality services
• Live entertainment venues
• Combined gaming dining
• Electronic gaming machines

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Casino Gaming: Revenue from live gaming including American Roulette, Blackjack, Three Card Poker, Punto Banco, and electronic gaming machines including slots with progressive jackpots up to £20,000.
2. Food and Beverage: Revenue from restaurant dining including dinner menus, bar food, late-night dining, and signature packages like Dine in Style and 3Bs (Burger, Beer & Bet).
3. Membership Program: Free membership program that provides exclusive offers, birthday deals (free meal for birthday guest in party of 4+), and promotional access to members.
4. Beverage Sales: Bar sales including cocktails, beers, wines, spirits, soft drinks. Includes bucket of beer offers and wine pre-order deals.
5. Events and Entertainment: Revenue from special events including tribute nights, drag bingo events, blackjack tournaments, slot tournaments, and Christmas party packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Napoleons Casino operates five physical casino, bar and restaurant venues across Northern England (Bradford, Hull, Leeds, Sheffield, Manchester) offering traditional casino gaming (American Roulette, Blackjack, Three Card Poker, Punto Banco), electronic gaming machines and slots with progressive jackpots up to £20,000, alongside on-site contemporary British restaurants, bars, late-night dining and a regular programme of entertainment events. Signature bundled products include the Dine in Style package (3 courses + arrival drink + £5 bet) and the 3Bs (Burger, Beer & Bet) offer.

Product overview

Napoleons Casinos and Restaurants operates as a unified casino and hospitality brand across five Northern England venues (Bradford, Hull, Leeds, Sheffield, Manchester). The product portfolio centers on traditional casino gaming (American Roulette, Blackjack, Three Card Poker, Electronic Roulette, Slots with progressive jackpots) combined with on-site restaurants serving contemporary British and fusion cuisine. Key branded packages include the Dine in Style package, 3Bs (Burger, Beer & Bet) offer, and 3 Small Plates sharing option. A free membership program unlocks exclusive offers including birthday dining deals. Additional services include live entertainment events, poker tournaments, heated outdoor gaming terraces, and late-night dining until the early hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Casino Gaming Live and electronic casino gaming offering for adults 18+, including American Roulette, Blackjack, Three Card Poker, Punto Banco, Electronic Roulette, Touchbet Roulette and slot machines with progressive jackpots up to £20,000, plus poker tournaments and Texas Hold'em cash games in dedicated card rooms.
• Restaurant and Dining Services On-site contemporary British and fusion cuisine served in casino restaurants and bars across all five venues, featuring ever-changing seasonal menus, late-night dining options, vegetarian/vegan/gluten-free choices, private dining areas and signature cocktails, beers, wines and spirits.
• Dine in Style Package Signature bundled dining package combining an arrival drink, a 3-course dinner and a £5 bet for the gaming floor; priced from £30 at Bradford and £35 at Hull, with birthday guests eating free when part of a party of four or more.
• 3Bs (Burger, Beer & Bet) Offer Standardised food-and-gaming bundle priced at £20 that includes a burger (with plant-based option), a selected drink and a £5 bet to use on the gaming floor; available daily across all five branches.
• 3 Small Plates Offer Tapas-style sharing dining offer priced at £18 in Manchester and £20 at other branches, featuring world cuisine-inspired small plates for sharing.
• Events and Entertainment Nights Scheduled entertainment and gaming event programming including karaoke nights, quiz nights, tribute acts, drag bingo, blackjack tournaments, slot tournaments and seasonal events (including Christmas party packages), held across the five venues and marketed as an acquisition channel.
• Membership Program Free loyalty membership open to guests 18+ who sign up at any Napoleons branch with valid ID or via the website offers sign-up; provides exclusive dining perks, member-only promotions and access to the Birthday Offer and Blue Light/NHS discounts.

Quantifiable outcome

• Slot machine progressive jackpots up to £20,000 available at Bradford and Sheffield venues
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, infrastructure and minor.

• ResDiarycoreTechnology or IntegrationOnline restaurant reservation platform integrated into Napoleons website for table bookings across all five venues. Handles party size selection, date/time booking, and customer contact information collection.
• Microsoft AzureinfrastructureTechnology or IntegrationCloud infrastructure provider for ResDiary booking system data storage, ensuring secure handling of customer booking information and personal data.
• Clayton Hotel Manchester City CentreminorStrategic or Co-development PartnerPartner hotel offering stay packages for Napoleons Manchester customers. Located nearby for convenient accommodation options.
• voco Manchester City CentreminorStrategic or Co-development PartnerPartner hotel offering stay packages for Napoleons Manchester customers. Part of IHG hotel group providing accommodation options.
• Owlerton StadiumminorStrategic or Co-development PartnerAdjacent greyhound racing venue in Sheffield, creating combined entertainment destination. Visitors can experience greyhound racing before continuing evening at Napoleons casino.
• OEC SheffieldminorStrategic or Co-development PartnerAdjacent live events venue in Sheffield, enabling visitors to attend live entertainment before or after visiting Napoleons casino.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Hippodrome Casino: London-based flagship casino combining gaming with multiple restaurants, bars, and entertainment venues under one roof. Comparable in concept to Napoleons' gaming-plus-dining-plus-events model, though at a single London flagship versus Napoleons' regional multi-venue model.
• Grosvenor Casinos: Operated by The Rank Group, Grosvenor is the UK's largest multi-venue casino chain with 50+ locations nationwide. It is the most direct analogue to Napoleons' regional gaming-plus-dining model, competing for the same adult gaming and casual dining customers in UK cities.
• Genting Casinos UK: Genting operates around 30 casinos across the UK, combining table gaming with restaurants and bars. Closely comparable to Napoleons in offering land-based gaming with on-site dining at regional and city venues, including Northern England locations.
• The Empire Casino: Central London casino with table gaming, electronic gaming, and on-site restaurant and bar offerings. Comparable to Napoleons in combining casino operations with integrated dining and entertainment under a single venue footprint.
• Alea Casino: Alea operates three UK casino venues (Glasgow, Nottingham, London) offering table gaming, slots, and dining. Similar to Napoleons in combining casino with an upscale dining offer targeting adult gaming customers in regional UK cities.
• Aspers Casino: Aspers runs a smaller UK portfolio of regional and city casinos (Stratford, Newcastle, Milton Keynes, Swansea) combining casino gaming with restaurants and bars. A direct competitor at the multi-venue regional casino scale similar to Napoleons.
• Les Ambassadeurs Club: London private members' casino offering high-end gaming and dining. While smaller and more premium in positioning, it competes for the same adult gaming plus upscale dining customer segment that Napoleons targets at its regional venues.

Broad incumbents

• Mecca Bingo: UK bingo and gaming chain operated by The Rank Group, providing physical gaming halls across the country. While focused on bingo rather than casino, it competes for the same regional leisure spend and adult gaming customers in Northern England locations.
• The Rank Group: Parent company of Grosvenor Casinos and Mecca Bingo, Rank Group is a publicly listed UK leisure operator with broad gambling and gaming exposure. Relevant as a larger incumbent operating in the same regulatory and competitive environment as Napoleons.
• Caesars Entertainment UK: US-headquartered global casino and hospitality operator with international gaming operations. Comparable as a broader incumbent in the casino category, though its UK footprint has been more limited and its scale dwarfs regional operators like Napoleons.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NapoleonsCasinos
• LinkedInlinkedin.com/company/napoleons-casino

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Napoleons Casino