Maison Garros

What Maison Garros does

Maison Garros is a France-based B2B wine merchant and event wine service specialist headquartered in Bruges, near Bordeaux. The business was revived in 2000 by Matthieu Colbeau-Justin, grandson of Odile Garros, under a name that traces its origin to an 1806 Bordeaux wine trading house. The company maintains a portfolio of approximately 2,000 wines sourced directly from French winemakers through short supply chains, supplemented by an exclusive partnership with TWINS (a Bordeaux negociant) that provides access to Grand Crus Classés and over one million bottles of inventory. Its core service covers the full lifecycle of wine at events: pre-event wine list consulting and curation, on-site sommelier service, bottle management (temperature, aeration, security), professional tasting animations, and casual post-event wine sharing.

The business model is event-by-event and transaction-based, with custom quotes tied to guest count (events range from 2 to 8,000 guests), wine selection rarity, and service scope. Maison Garros also derives professional services revenue from standalone tasting animations and educational workshops. There are no subscription, recurring, or consumer-facing channels; all distribution is direct B2B sales to event organizers, venues, and major Parisian caterers, augmented by referral flow from caterer and venue relationships.

Maison Garros serves a concentrated set of high-profile French enterprise and government clients, including Stade de France (exclusive concession supplier since 2017), Ligue de Football Professionnel (10+ years), Hermès' Le Saut Hermès at the Grand Palais (6 years), Tournoi des 6 Nations, Fédération Nationale des Travaux Publics, Opéra Garnier and Bastille, 24 Heures du Mans, Mondial de l'Auto, Élysée Palace garden parties, and Congrès des Maires. The company is privately held, family-controlled, operates with a core team of 3-4, and shows no external institutional capital, M&A activity, or public-market signals in the available data.

Name

Maison Garros

Legal name

Maison Garros

Website

https://maisongarros.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Maison Garros is a France-based B2B wine merchant and event wine service specialist, providing wine curation, on-site sommelier service, and tasting animations for high-profile French events including Stade de France, Hermès, and LFP.

Ownership category

akta.pro rank

Product category

Event Wine Services

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro industry

PRIMARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

Keywords

• Wine merchant services
• Event wine curation
• Wine tasting animation
• B2B wine sourcing
• Premium wine supply

Headquarters

HQ city

Bruges

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Event Wine Services: One-time transaction-based revenue for wine provision at events. Services include wine selection consulting, wine list curation, on-site wine service, tasting animations, and bottle management. Pricing is custom-quoted based on event size, wine selection complexity, and service requirements. Revenue is project-based per event rather than recurring.
2. Wine Animation and Tasting Services: Professional wine tasting and animation services during events, including educational workshops, vertical tastings, and themed wine discovery sessions. These services are bundled with wine sales or offered as standalone professional services for event clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Maison Garros is a B2B wine merchant specialized in the events industry, providing end-to-end wine services for high-end public and private events. Offerings include wine selection consulting and wine list curation before events, on-site wine service and tasting animations during events, and bottle management in atypical venues. The company sources from a portfolio of 2,000 wines via direct winemaker relationships and exclusive TWINS partnership allocations, serving events ranging from 2 to 8,000 guests.

Product overview

Maison Garros is a specialized wine merchant for events offering three integrated offerings: a core portfolio of 2,000 wines sourced directly from French winemakers in short supply chains; wine tasting animation services for events including vertical tastings, old vintage tastings, and appellation-focused sessions; and access to exclusive owner wines and Bordeaux Grand Crus through its partnership with TWINS. The company provides end-to-end event wine services from wine selection to on-site tasting animation.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Portfolio (Curated Wine Selection) Curated selection of 2,000 wines sourced directly from French winemakers in short supply chains, featuring rare finds and wines representative of their terroir at perfect maturity. Sold to professional event clients as the foundation of each event's wine list.
• Wine Tasting Animations Event entertainment services including vertical tastings, old vintage tastings, Burgundy premier cru tastings, Côtes de Nuits village-to-grand-cru progressions, world elite wine tastings, and appellation-focused sessions. Delivered to event clients as standalone or bundled professional services.
• End-to-End Event Wine Service Comprehensive wine service for events including pre-event wine list curation and consulting, on-site wine service and tasting animation during events, and post-event follow-up. Includes wine management (temperature, aeration, inventory, bottle security) and professional service in atypical venues. Events supported range from 2 to 8,000 guests.
• TWINS Partnership Wines (Exclusive Grand Crus Classés Access) Exclusive owner wines and Bordeaux Grand Crus Classés made available to event clients through the September 2019 partnership with TWINS, an independent family-owned Bordeaux négociant. Access includes over one million bottles in stock and allocations unavailable through traditional distribution.

Quantifiable outcome

• 420 active clients served annually
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TWINScoreStrategic or Co-development Partner · 1 September 2019Partnership established September 2019 with TWINS, an independent family-owned Bordeaux negociant operating for over 25 years. TWINS provides Maison Garros access to all Grand Crus Classés de Bordeaux and international wine icons through their exclusive allocations and warehouse of over 1 million bottles. Both companies share philosophy of selecting premium wines and creating exceptional wine experiences. TWINS wines complement Maison Garros' direct winemaker relationships.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lavinia: Larger wine retail and on-trade operator with shops, restaurants and a broad fine wine selection across multiple geographies. Comparable to Maison Garros on premium wine curation and B2B event-adjacent service, but with a much broader retail footprint.
• Grands Chais de France: One of France's largest wine producers and distributors, operating across all price tiers and channels. Adjacent incumbent comparator on French wine distribution scale, but serving mass and mid-market rather than luxury event specialization.

Emerging players

• Vinatis: French online wine retailer offering a broad catalogue of French wines direct-to-consumer. Adjacent comparator to Maison Garros on the French fine wine trade model, but digitally native and consumer-facing rather than event-specialized.

Direct peers

• Borie-Manoux: Family-owned Bordeaux négociant with vineyard ownership and global distribution of classed growths. Comparable to Maison Garros as an independent, family-rooted Bordeaux wine house operating in the premium segment.
• Duclot: Independent Bordeaux négociant distributing premium wines including Grand Crus Classés to trade and hospitality clients. Directly comparable to Maison Garros on the Bordeaux wine merchant angle and partnership-style distribution model.
• Compagnie Médocaine des Grands Crus: Bordeaux négociant specializing in distribution of grands crus and fine wines to international trade and on-trade clients. Comparable to Maison Garros on the wholesale/trade distribution model for premium Bordeaux wines.
• Millésima: Bordeaux-based wine merchant (négociant) selling fine French wines direct-to-consumer and to professional clients. Closest direct comparable to Maison Garros on the wine trading side, though with a stronger retail/e-commerce focus rather than event specialization.
• Joanne: Bordeaux-based wine merchant and négociant distributing French wines domestically and internationally to hospitality and retail clients. Comparable to Maison Garros in the Bordeaux négociant model and professional client focus.

Regional players

• Le Bon Marché / La Grande Épicerie de Paris (wine cellars): Iconic Parisian department store group with curated premium wine cellars serving luxury clientele and event buyers in the same Île-de-France catchment. Comparable on luxury French wine curation and Parisian prestige clientele, though operates retail rather than on-site event services.

Others

• Saint Clair Le Traiteur: Major Parisian luxury caterer that partners with Maison Garros (joint delivery on Hermès Le Saut Hermès). Comparable as a high-end event service counterpart in the same client events, making it a commercial partner/peer within the same premium event ecosystem rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Garros