Multiflora Corporation

What Multiflora Corporation does

Multiflora Corporation is a privately held, vertically integrated grower and wholesale distributor of fresh cut flowers founded in 1969 in Bogotá, Colombia. The company controls over 250 acres of farmland in the Bogotá savanna, including a production facility at the San Carlos industrial park in Funza, where it grows and controls more than 15 flower product categories — roses, carnations, alstroemeria, lilies, hydrangeas, chrysanthemums, veronica, and others — alongside value-added lines such as painted/dyed flowers, seasonal bouquets, consumer bunches, and combo boxes. Multiflora propagates its own planting material in close cooperation with breeders, supporting both new variety testing and a consistent, quality-controlled supply chain.

The company sells B2B on a wholesale basis to global flower distributors, importers, and retailers across more than 35 countries. Its commercial infrastructure consists of a Bogotá headquarters and growing operation, a permanent Miami distribution and quality-control hub supporting farm-consolidation and Miami-truck delivery into North America, and a sales office in Madrid serving European customers. MultiOnline, the company's internal customer-facing platform hosted at multionline.vida18.com, provides real-time farm and Miami inventory visibility and 24/7 after-hours ordering for existing accounts and underpins the just-in-time fulfillment positioning. Revenue is generated through quote-based wholesale unit pricing on bulk flower volumes; pricing is not publicly disclosed and accounts are relationship-driven rather than self-serve.

Multiflora is privately held with no disclosed external investors, funding rounds, or M&A activity, and no public AI/ML capability or technology platform beyond the MultiOnline ordering tool. Its competitive position rests on five decades of grower expertise, vertical integration from propagation through Miami export logistics, and the breadth of its SKU portfolio and geographic reach.

Name

Multiflora Corporation

Legal name

Multiflora Corporation

Website

https://multiflora.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Multiflora Corporation is a Colombian vertically integrated grower and wholesale distributor of fresh cut flowers, founded in 1969, that cultivates 250 acres in Bogotá across 15+ flower categories and exports to global flower distributors, importers, and retailers in 35+ countries.

Ownership category

akta.pro rank

Product category

Cut Flower Wholesale

NAICS

Floriculture Production (111422)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Wholesale flower distribution
• Fresh cut flowers
• B2B flower export
• Floriculture cultivation
• Floral supply chain

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh Cut Flower Sales: B2B wholesale distribution of fresh cut flowers grown on company-owned farms in Colombia to international markets. Flowers are exported from certified farms and delivered to customers globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Multiflora Corporation grows and wholesale-distributes fresh cut flowers from 250 acres of company-owned, certified farms in Bogotá, Colombia, exporting more than 15 flower varieties to over 35 countries. Its proprietary MultiOnline platform enables existing B2B customers to view real-time inventories and place orders 24/7, with delivery fulfilled via farm consolidation or Miami truck routes.

Product overview

Multiflora Corporation is a flower grower and distributor established in 1969, operating as a single unified product company with a vertically integrated model. The core offering is fresh cut flowers grown on company-controlled farms in Bogotá, Colombia across 250 acres, exported to over 35 countries. The product portfolio includes 15+ product categories: Roses, Carnations/Mini Carnations, Alstroemeria (including Alstro Perfection and Alstro Prem.Net specialty lines), Lilies, Hydrangeas, Chrysanthemums (Daisy Poms, Cushion Poms, Novelty Poms, Santini, Super Mums, Mum Balls), Veronica, Sunflower, Statice, Aster/Solidago, Limonium, Gypsophila, Callas, Leucadendron, Bells of Ireland, Dianthus, Marigold, Green Pittosporum, Stock, and Snapdragons. Value-added offerings include Pre-arranged Bouquets for occasions (Valentine's Day, Easter, Christmas, Mother's Day, etc.), Painted/Dyed Flowers for seasonal themes, Consumer Bunches, and Combo Boxes. MultiOnline is an internal customer-facing purchasing platform enabling real-time inventory access and 24/7 ordering for existing customers. Miami operations handle distribution and quality control for North American markets.

Differentiator

Problem solved

Functional benefit

Brands

• MultiOnline: A real-time inventory and purchasing platform for customers to buy flowers 24/7

Products and services

• Fresh Cut Flowers Multiflora's umbrella wholesale offering of fresh cut flowers grown on 250 acres of company-owned certified farms in Bogotá, Colombia, spanning more than 15 product categories and exported to distributors, importers, and retailers in over 35 countries.
• Roses Wholesale rose varieties including Vendela, Freedom, Goldfinch, Momentum, and High & Exotic, grown on Multiflora's Colombian farms and sold to B2B flower distributors, importers, and retailers.
• Carnations and Mini Carnations Wholesale carnations and mini carnations in varieties such as Brut, Don Pedro, Red Magic, Caesar, Aragon, Jade, and Hamada, grown on company-owned Colombian farms for B2B distribution.
• Alstroemeria (including Alstro Perfection and Alstro Prem.Net) Wholesale alstroemeria varieties such as Himalaya, Red Queen, Sunny Lady, Orange Queen, Mila, Nadya, Whistler, Lucia, Amposta, Dubai, Winterfell, plus specialty lines Alstro Perfection and Alstro Prem.Net (netted varieties).
• Lilies Wholesale lily varieties such as Scansano and Pavia, grown on company-owned Colombian farms and sold to B2B customers.
• Hydrangeas Wholesale hydrangeas in multiple colors including blue, pink, white, lavender, green, yellow, orange, antique, and Hulk varieties, grown on Colombian farms for B2B distribution.
• Chrysanthemums (Daisy Poms, Cushion Poms, Novelty Poms, Santini, Super Mums, Mum Balls) Wholesale chrysanthemum varieties including Daisy Poms (Pink Atlantis, Indira, Sunagua, Lina, Starfire, Adele, Choice, Ragusa, Ronda), Cushion Poms, Novelty Poms, Santini Pom, Super Mums, Mum Balls, and Mums & Cremones.
• Bouquets Pre-arranged wholesale bouquets assembled from Multiflora's farm-grown flowers for occasions including Valentine's Day, Easter, Christmas, Mother's Day, Halloween, Fall/Thanksgiving, St. Patrick's Day, International Women's Day, Spring, and Patriotic Holidays; 215 products in catalog.
• Painted and Dyed Flowers Wholesale painted and dyed flowers for seasonal and themed occasions (Christmas, Easter, Fall, Valentine's Day, St. Patrick's Day, and everyday designs such as Football Mums Tinted, Novelty Poms Tinted, and Spider Mums Tinted); 131 products in catalog.
• Consumer Bunches Pre-packaged wholesale consumer bunches including Daisy Poms, Mini Daisy Poms, Painted Cushion Poms, and Painted Novelty Poms; 12 products in catalog.
• Combo Boxes Pre-curated wholesale combo box arrangements combining multiple flower varieties; 3 products in catalog.
• MultiOnline MultiOnline is Multiflora's internal B2B customer-facing purchasing platform that provides real-time inventory visibility, just-in-time availability checking, and 24/7 after-hour ordering for fresh cut flowers, supporting farm consolidation or Miami truck delivery.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Dümmen Orange: Global leader in flower breeding, propagation, and cut flower production with operations across multiple continents. Larger incumbent in the broader floriculture value chain, particularly overlapping in breeding and propagation activities.
• Hilverda Florist: Dutch-based floriculture company specializing in breeding, propagation, and cut flower production. Larger incumbent in the breeding-and-cutting segment of the floriculture industry with similar value-added offerings.
• Sunshine Bouquet Company: One of the largest cut flower importers and bouquet manufacturers in the US with extensive global sourcing. A larger incumbent with similar B2B wholesale distribution model but operating at greater scale and breadth.

Direct peers

• Equiflor: Ecuadorian rose and cut flower grower-export with similar vertically integrated model. Comparable in product mix (premium roses and other cut flowers) and global B2B distribution channels.
• Royal Flowers Group: Direct competitor headquartered in Ecuador with extensive cut flower production and global export operations. Highly comparable vertically integrated grower-distributor model across similar product categories.
• Sun Valley Floral Group: US-based cut flower grower and importer with multi-origin sourcing model. Comparable in B2B distribution focus and serving similar wholesale and retail florist customers with mixed-origin flower supply.
• Esmeralda Farms: Major Ecuadorian cut flower grower and exporter with multi-country production and global distribution. Directly comparable in product categories, scale, and B2B wholesale distribution model.
• Jet Fresh Flower Distributors: Miami-based flower importer and distributor serving similar wholesale customers. Comparable in serving as a US-facing hub for Latin American flower imports with focus on B2B distribution.
• Florequisa: Ecuadorian cut flower grower operating significant acreage and exporting globally. Directly comparable in vertical integration, B2B wholesale model, and product portfolio to North American and European markets.
• The Queen's Flowers: Colombian-based cut flower grower with substantial acreage and international export operations. Directly competing peer in the same Colombian growing region with similar B2B distributor customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/multiflora-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multiflora Corporation