Look Ahead Consulting

What Look Ahead Consulting does

Look Ahead Consulting is a privately held, founder-owned boutique advisory practice founded in 2022 by Anna Look and headquartered in Edmonton, Alberta (Treaty 6 Territory, Amiskwacîwâskahikan). The firm provides business event strategy, tourism consulting, coaching, and training for destination marketing organizations (DMOs), convention bureaux, municipalities, regional districts, economic development bodies, and meeting venues/hotels across Canada and the United Kingdom. It operates as a sole-practitioner model with 1–10 employees, with all client delivery conducted by the founder.

The service portfolio comprises six core offerings: One to One Coaching in an Immersive three-month format ($2,400 CAD) or Focused Intensive three-session package ($699 CAD); Strategic Consulting engagements scoped individually; Workshops and Facilitation priced at $4,000 CAD (half day) to $8,000 CAD (full day); Street Wisdom Walkshops ($1,800 CAD for up to 15 participants, with 25% of fees donated to Street Wisdom's global not-for-profit); Speaking engagements for conferences; and The Horizon Collective, a six-week subscription community for small town and rural tourism professionals. The firm also distributes a free Sustainable Event Checklist as a lead magnet.

The business model is fee-for-service professional services with a hybrid mix of subscription coaching, unit-priced workshops/walkshops, and individually scoped strategic consulting projects. Distribution is consultative and relationship-driven via direct client engagement, supplemented by thought-leadership content marketing (weekly YouTube "Look Ahead with Anna" series, monthly email newsletter "The Positive Outlook," blog posts, and external podcast appearances). The firm holds a content-and-network moat anchored in the principal's 30 years of UK/Canadian tourism experience and affiliations with ICCA, The Iceberg, GDS Movement, Street Wisdom, and TIAC. Geographic reach spans Alberta, broader Canada, the United Kingdom, and select European engagements, with services delivered both in-person and virtually.

Name

Look Ahead Consulting

Legal name

Look Ahead Consulting

Website

https://lookaheadconsulting.ca

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Look Ahead Consulting is an Edmonton-based boutique advisory practice founded in 2022 by Anna Look, providing business event strategy, tourism consulting, coaching, workshops, and speaking services to destination marketing organizations, municipalities, and economic development bodies across Canada and the United Kingdom.

Ownership category

akta.pro rank

Product category

Tourism and Business Events Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Destination management consulting
• Business events strategy
• Tourism development advisory
• Regenerative tourism consulting
• Destination marketing strategy

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services (Coaching, Consulting, Workshops, Speaking): Revenue generated through fee-for-service engagements including one-to-one coaching programmes (immersive three-month and focused intensive), strategic consulting projects, workshop facilitation, Street Wisdom walkshops, and speaking engagements. Services are priced at fixed rates per engagement type. Additional revenue stream includes The Horizon Collective community membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Look Ahead Consulting is a boutique advisory practice delivering business event strategy, tourism development, and regenerative destination consulting for DMOs, municipalities, convention bureaus, economic development bodies, venues, and hotels. Services include one-to-one coaching (Immersive three-month and Focused Intensive three-session packages), strategic consulting projects, half-day and full-day workshops and facilitation, Street Wisdom Walkshop sessions, keynote speaking, and The Horizon Collective community for rural tourism professionals. All services are delivered by founder Anna Look, who brings over 25 years of European and Canadian tourism and business events expertise.

Product overview

Look Ahead Consulting is a business events and tourism consulting firm offering a portfolio of professional services including coaching programs, strategic consulting, workshops and facilitation, speaking engagements, and community-based learning initiatives. The core offering consists of One to One Coaching (Immersive and Focused Intensive formats), Strategic Consulting, Workshops and Facilitation, Street Wisdom Walkshop, Speaking services, and The Horizon Collective community program. The company also provides a free Sustainable Event Checklist as a lead magnet resource. All services are delivered by founder Anna Look, a business events and tourism professional with over 25 years of European and Canadian expertise, targeting destination marketing organizations, municipalities, regional districts, economic development bodies, meeting venues, and hotels.

Differentiator

Problem solved

Functional benefit

Brands

• The Horizon Collective: A professionally curated six-week community for small town and rural tourism and events professionals to connect with peers, learn together, and gain clarity through shared insight and expert guidance.

Products and services

• One to One Coaching: Immersive A three-month immersive coaching engagement for tourism and events professionals that combines a full review of the current situation, a tailored tactical plan, and expert one-on-one support grounded in global tourism and events experience. Priced at $2,400 CAD plus tax.
• One to One Coaching: Focused Intensive A focused three-session coaching package built around one specific challenge or goal, including practical strategic support, a clear plan, and a three-month check-in. Priced at $699 CAD plus tax.
• Strategic Consulting Tailored strategic consulting for destinations and tourism organisations requiring deep, hands-on support to shape practical long-term strategies grounded in regenerative thinking and real-world implementation. Engagements include projects such as the Business Events Attraction Strategy executed for Discover Saskatoon.
• Workshops and Facilitation A tailored workshop service for organisations needing engaging, well-prepared facilitation to align people, shift thinking, and move important challenges forward together. Half-day from $4,000 CAD plus tax; full-day from $8,000 CAD plus tax; travel and accommodation additional where applicable.
• Street Wisdom Walkshop A two- to three-hour guided outdoor session combining the science of how movement clears the mind with a practical method for making decisions on your feet, finding answers that participants' gut already knows. Priced at $1,800 CAD plus tax for up to 15 participants; 25 percent of every Walkshop fee is donated to Street Wisdom. Available in person or virtual.
• Speaking Speaking engagements for conferences and leadership events delivering experienced, forward-thinking insight on tourism, business events, destination development, and regenerative growth. Pricing not publicly disclosed; quoted based on event requirements.
• The Horizon Collective A professionally curated six-week community for small town and rural tourism and events professionals to connect with peers, learn together, and gain clarity through shared insight and expert guidance. Pricing not publicly disclosed; waitlist open for next cohort.

Quantifiable outcome

• Anna helped Discover Saskatoon connect business events to sport tourism, investment, and social profit opportunities, building relationships inside and outside the region.
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• ICCA (International Congress and Convention Association)coreStrategic or Co-development PartnerAnna Look works with ICCA as a contributor and presenter, delivering webinars for ICCALearn and the Destination Enhancement Programme. She brings expertise on data-driven client targeting and business events strategy to ICCA's global community of convention bureaux and associations.
• NorQuest CollegeminorStrategic or Co-development PartnerPartnership through NorQuest College's Environmental Technology program, creating four-month summer internships. The partnership brings environmental knowledge and dedicated capacity to sustainability projects, while providing students with valuable work experience.
• Green Economy CanadaminorStrategic or Co-development PartnerNational programme providing guidance and access to CarbonHound tracking platform for emissions measurement. Partnership provides knowledge infrastructure for climate capacity building initiatives.
• Meet4ImpactcoreStrategic or Co-development PartnerOrganisation of interest and collaboration in sustainability and regenerative tourism space. Anna completed GDS-Academy Impact and Measurement Masterclass Certificate and follows Meet4Impact's work in the sector.
• GDS MovementcoreStrategic or Co-development PartnerGlobal movement focused on destination sustainability and regenerative tourism. Anna completed GDS-Academy Impact and Measurement Masterclass Certificate in November 2021. GDS Movement is a key organisation in the sustainable tourism ecosystem.
• Street Wisdom (Global)coreStrategic or Co-development PartnerGlobal movement founded by David Pearl focused on movement-based decision-making and insight discovery. Anna is a trained facilitator and has hosted nine WalkShops across Alberta. 25% of every Walkshop fee is donated to Street Wisdom's global not-for-profit mission.
• Edmonton Waste Reduction NetworkminorStrategic or Co-development PartnerLocal network that facilitated connection to Green Economy Canada and carbon tracking resources for sustainability initiatives.
• The IcebergcoreStrategic or Co-development PartnerInternational organisation promoting the legacy of business and professional events. Anna serves as an Iceberg Ambassador, contributing to knowledge sharing and thought leadership in the business events industry.
• Edmonton GlobalcoreStrategic or Co-development PartnerEconomic development agency for the Edmonton Metropolitan Region. Anna appeared on the Economic Development Matters podcast discussing business events' role in economic development and investment attraction.
• TIAC (Tourism Industry Association of Canada)coreStrategic or Co-development PartnerNational tourism industry association that sponsored three cohorts for the Regenerative Events Management course. Anna participated in this programme facilitated by GDS Movement, ConnectSeven Group, and Meet4Impact.
• Discover SaskatooncoreChannel Partner/ Reseller/ DistributorRegional destination marketing organisation (DMO) engaged Look Ahead Consulting to execute their Business Events Attraction Strategy. Relationship expanded to sport tourism, investment, and social profit opportunities.
• Marketing LiverpoolcoreChannel Partner/ Reseller/ DistributorUK-based DMO with long-term working relationship. Anna worked with Marketing Liverpool on sustainability initiatives and Liverpool hosted micebook's inaugural Sustainability and Social Impact Catapult event.
• SFA-Connect (Sarah Fleming Associates Ltd)minorStrategic or Co-development PartnerUK consultancy engaged to help identify international conference opportunities aligned with Edmonton's unique economic strengths. Lisa Owen later moved to Marketing Liverpool, continuing the partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PCMA (Professional Convention Management Association): Leading business events industry association delivering education, certification, and strategy resources to meeting professionals and DMOs — adjacent to Look Ahead's business events strategy consulting.
• Destinations International: Trade association for DMOs worldwide providing education, certification, and advisory resources to destination organisations — competes for the same client relationships and education/training budgets as Look Ahead's DMO practice.
• IMEX Group: Global business events trade show operator and industry thought leader; comparable in the MICE industry influence and education ecosystem that Look Ahead serves through speaking and consulting.
• Saffron Brand Consultants: Global brand consultancy with a destination and place-branding practice serving countries, cities, and DMOs on positioning and identity strategy — comparable strategic advisory to destinations at a much larger scale.
• MMGY Global: Large integrated marketing and advertising firm specialising in travel, tourism, and hospitality with strategy and research capabilities — provides comparable destination and tourism strategy services at significantly larger scale.

Direct peers

• Twenty31 Consulting: Boutique destination strategy consultancy serving DMOs, convention bureaux, and tourism organisations on business events strategy, marketing, and development — closely aligned with Look Ahead's DMO/convention bureau focus.
• Resonance Consultancy: Global destination and place-branding consultancy that advises cities, countries, and DMOs on tourism strategy, brand positioning, and economic development — directly comparable in service offering and client base to Look Ahead Consulting.
• Tourism Think Tank: Independent tourism strategy consultancy advising destinations, governments, and industry bodies on tourism development, policy, and marketing — comparable boutique consultancy model serving destination clients.

Emerging players

• Tourism Economics: Oxford Economics-affiliated consultancy providing tourism forecasting, economic impact analysis, and strategy research for destinations and tourism organisations — partially overlapping on economic-development-focused destination advisory work.
• Micebook: Business events media platform and community that publishes MICE intelligence and operates industry initiatives (e.g., Sustainability and Social Impact Catapult) — adjacent overlap with Look Ahead's business events strategy and community-building work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@lookaheadwithanna/videos
• LinkedInlinkedin.com/company/look-ahead-consulting
• Instagraminstagram.com/lookaheadwithanna

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Look Ahead Consulting