Twenty31

What Twenty31 does

Twenty31 Consulting Inc., operating as Skift Advisory, is a management strategy and research consultancy founded in 2015 that serves the global travel and tourism industry. The firm delivers strategic advisory services — including brand strategy development, go-to-market planning, business intelligence program design, tourism recovery planning, and sustainable tourism strategy — to a portfolio spanning government tourism authorities, hospitality brands, airlines, and travel technology companies. The company is headquartered in Vancouver, Canada, but projects span North America, EMEA, Central and South America, and Asia Pacific; its legal entity is incorporated in the United States as Twenty31 Consulting Inc., and it operates commercially under the Skift Advisory brand.

The firm is not a technology company; its core offering is professional consulting services delivered by a specialized team of approximately 9-10 professionals structured around a Managing Director and practice leads covering strategy, innovation and insights, and a deeper bench of directors, senior associates, and associates. The product surface is a unified consulting engagement rather than a modular software platform. Documented engagements include co-creating Egypt's new global brand strategy, designing Tourism Fiji's tourism recovery business intelligence program, developing a sustainable tourism strategy for the Rwanda Development Board, defining MGM Resorts' positioning, producing a 10-year whole-of-government tourism strategy for Travel Alberta, and advising on flagship Gulf projects including NEOM and the Royal Commission for Al Ula.

Revenue is generated through consulting fees negotiated on a per-engagement basis; pricing is not publicly disclosed. Customer acquisition runs through direct enterprise advisory relationships rather than channel sales, with marketing limited to website content and a LinkedIn presence. The firm maintains strategic partnerships with industry associations (PATA, ATTA) and development finance institutions (IFC and the Inter-American Development Bank Tourism Cluster), which extend its reach into emerging-market destination strategies and provide institutional credibility in government-tourism mandates.

Name

Twenty31

Legal name

Twenty31 Consulting Inc.

Website

https://twenty31.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Twenty31 Consulting Inc. (Skift Advisory) is a travel-focused management consultancy that delivers strategic advisory services—brand strategy, go-to-market planning, business intelligence, and tourism recovery planning—to government tourism authorities, hospitality brands, airlines, and travel technology firms worldwide.

Ownership category

akta.pro rank

Product category

Travel & Tourism Strategy Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Reporting, Analytics & Program Optimization (BI/Benchmarking) (THAKAMAM)

Keywords

• Travel industry consulting
• Tourism strategy advisory
• Destination branding
• Hospitality consulting
• Tourism recovery planning

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Advisory Services: Consulting fees for strategic planning, brand development, tourism recovery programs, and go-to-market advisory services for travel industry clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Twenty31 (operating as Skift Advisory) is a management strategy and research consultancy serving the global travel and tourism industry. The firm delivers strategic advisory services that transform evidence into insights and actionable strategies, covering brand strategy development, go-to-market planning, business intelligence program design, sustainable tourism development, and tourism recovery support for government tourism authorities, hospitality brands, airlines, and travel technology companies.

Product overview

Skift Advisory is a travel industry strategic consulting division offering advisory services as a single, unified consulting offering rather than a modular software platform. The core service encompasses strategic consulting engagements including brand strategy development, go-to-market planning, business intelligence program design and management, sustainable tourism development strategy, and positioning work for travel industry clients including destinations, hospitality companies, airlines, and tourism boards worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Skift Advisory Strategic Consulting Services

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Adventure Travel and Trade Association (ATTA)minorStrategic or Co-development PartnerCollaboration with ATTA for adventure travel industry strategic initiatives and market development.
• Pacific Asia Travel Association (PATA)minorStrategic or Co-development PartnerPartnership with PATA for Asia Pacific travel industry research and strategic consulting.
• International Finance Corporation (IFC)coreStrategic or Co-development PartnerIFC engagement for tourism development projects, particularly in emerging markets and developing economies.
• Inter-American Development Bank Tourism ClusterminorStrategic or Co-development PartnerCollaboration on Latin American tourism development and investment initiatives.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• McKinsey & Company (Travel Practice): McKinsey has a global Travel, Logistics & Infrastructure practice serving airlines, hospitality groups, and tourism authorities on transformation and strategy. It is a frequent competitor on the same high-end travel strategy RFPs that Twenty31 targets.
• Oliver Wyman: Oliver Wyman runs a dedicated Travel & Hospitality practice providing strategy consulting to airlines, hospitality, and tourism clients. It competes with Twenty31 for the same marquee tourism strategy mandates but operates as part of a much larger generalist consultancy.
• Skift: Skift is the global travel industry media, research, and events brand — and Twenty31 operates as its advisory arm (Skift Advisory). They share the same travel-industry specialization and brand identity, with Twenty31 converting Skift's editorial audience into paid advisory engagements.
• Euromonitor International: Euromonitor provides global market research and consulting with a substantial travel and tourism practice covering destinations, hospitality, and consumer trends. Overlaps with Twenty31 in destination market sizing, consumer intelligence, and strategy advisory for travel clients, though it operates across many industries.
• Bain & Company (Travel & Hospitality): Bain has an established Travel & Hospitality practice serving airlines, lodging, and tourism clients on strategy, marketing, and operational performance. It is a direct competitor for enterprise hospitality engagements (IHG, Accor) that also appear in Twenty31's client list.

Direct peers

• Phocuswright: Phocuswright is a travel industry research and consulting firm specializing in tourism market intelligence, consumer travel research, and travel technology analysis. Directly comparable to Twenty31/Skift Advisory given the shared model of monetizing deep travel-industry research via paid advisory and subscription services.
• Bloom Consulting: Bloom Consulting is a strategy and brand consulting firm specializing in country and city branding and ranking (Country Brand Index, City Brand Index). It directly competes with Twenty31 on destination brand strategy and government tourism authority mandates such as those with Abu Dhabi DCT and Travel Alberta.
• STR (CoStar Group): STR is the leading hospitality data and benchmarking firm, providing performance benchmarking, market intelligence, and analytics for hotels and tourism boards. Overlaps with Twenty31's data/BI program design work (e.g., Tourism Fiji BI program) and hospitality-focused advisory.
• C9 International: C9 is a specialist tourism and destination strategy consultancy serving government tourism authorities, DMOs, and hospitality groups. It is one of the closest comparables to Twenty31 in terms of focus (pure-play tourism strategy), client segment (sovereign DMO buyers), and engagement type (brand, recovery, and master planning).

Emerging players

• Digital Tourism Think Tank: Digital Tourism Think Tank is a niche advisory focused on digital transformation and innovation strategy for destinations and tourism organizations. It overlaps with Twenty31's innovation and insights offering for the same DMO buyer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/twenty31-consulting-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twenty31