Pretty Amazing

What Pretty Amazing does

Pretty Amazing, LLC is a Boston-based animation studio and original intellectual property incubator founded on July 11, 2023, as a spin-off from the award-winning animation and motion design studio Hero4Hire Creative. The company develops, produces, and distributes original family entertainment content for screens of all sizes, anchored by the reacquired Fizzy's Lunch Lab property — a 3x Daytime Emmy-nominated animated web series originally produced for PBS Kids Go! that teaches children about nutrition, healthy eating, and physical activity. Content is delivered through animated webisodes, music videos from the in-show house band Freezer Burn, live-action cooking segments (Lunch Lab Live!), and educational segments such as Sully's Guide to the Human Body and Corporal Cup's Food Camp.

The company monetizes the Fizzy's Lunch Lab IP through multiple revenue streams: content licensing and distribution royalties across streaming platforms; book publishing through Candlewick Press (titles including Super Supper Throwdown, Escape from Greasy World, and Nelly Nitpick: Kid Food Critic); merchandise sales (apparel, mugs, skateboards) through Threadless; and music distribution of Freezer Burn tracks on Spotify, Apple Music, Amazon Music, Pandora, YouTube Music, and CDBaby. Distribution channels include YouTube (@lunchlab), Sensical (Common Sense Media), BatteryPOP (Roku, Apple TV, Amazon Fire), and Kartoon Channel for streaming, with physical products at Amazon, Walmart, Barnes & Noble, and Books-A-Million.

Pretty Amazing is led by Co-CEOs Allison Dressler Kramer (Founder, former Executive Producer at Hero4Hire Creative with prior network television experience at Cartoon Network, Nickelodeon, truTV, and courtTV) and Evan Sussman (Partner and Executive Creative Director at Hero4Hire Creative, former post-production lead at Soup2Nuts), with Jordan Beck serving as Head of Operations. The team is small (1-10 employees), the company is privately held with no disclosed external institutional funding, and it operates as a controlled subsidiary of Hero4Hire Creative, sharing executive leadership and creative infrastructure with the parent studio.

Name

Pretty Amazing

Legal name

Pretty Amazing, LLC

Website

https://prettyamazingproductions.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Pretty Amazing is a Boston-based animation studio and original IP incubator that develops, produces, and distributes family entertainment content for children and families, anchored by the 3x Emmy-nominated animated series Fizzy's Lunch Lab distributed across streaming, broadcast, publishing, music, and merchandise channels.

Ownership category

akta.pro rank

Product category

Children's Animation Production

NAICS

Information (51), Broadcasting and Content Providers (516)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)

akta.pro secondary industries

Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG), Children’s Digital & Interactive Publishing (E-books, Apps, Enhanced Content) (MPAJAFAJ)

Keywords

• Children's animated content
• Original IP development
• Family entertainment production
• Animated web series
• Content licensing distribution

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Content Licensing and Distribution: Licensing and distributing original animated series through streaming platforms and broadcast networks
2. Book Publishing: Publishing books through Candlewick Press including Super Supper Throwdown, Escape from Greasy World, and Nelly Nitpick: Kid Food Critic
3. Merchandise Sales: Selling branded merchandise including apparel and accessories through Threadless
4. Music Revenue: Freezer Burn house band music available on streaming platforms including Spotify, Amazon Music, Pandora, YouTube Music, Apple Music, and CDBaby

Go-to-market motion2 records

Distribution channels8 records

Marketing channels5 records

Core offering

Pretty Amazing develops, produces, and distributes original animated family entertainment for screens of all sizes. Its core product is Fizzy's Lunch Lab, a 3x Emmy-nominated animated web series teaching children about nutrition, healthy eating, and cooking. The IP extends across animated webisodes, music videos, live-action segments, published books, web games, and branded merchandise.

Product overview

Pretty Amazing is an animation studio and original IP incubator that develops, produces, and distributes original family entertainment for screens of all sizes. The company's flagship product is Fizzy's Lunch Lab, a 3x Emmy-nominated animated web series that teaches children about nutrition, healthy eating, and cooking through Professor Fizzy and his crew. The Fizzy's Lunch Lab franchise has expanded into multiple sub-products including animated webisodes, Freezer Burn music videos, Lunch Lab Live cooking segments, Corporal Cup's Food Camp recipe videos, and Sully's Guide to the Human Body educational content. The IP has also spawned published books through Candlewick Press, interactive web games for PBS Kids, and official merchandise sold through Threadless. Content is distributed across major streaming platforms including YouTube, Kartoon Channel, Sensical, and BatteryPOP.

Differentiator

Problem solved

Functional benefit

Brands

• Fizzy's Lunch Lab: 3x Emmy-nominated animated web series teaching children about nutrition, healthy eating, and cooking through entertainment.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Hero4Hire CreativecoreStrategic or Co-development Partner · 11 July 2023Hero4Hire Creative spun off Pretty Amazing as an original IP incubator and production company. Both companies share executive leadership (Allison Dressler Kramer and Evan Sussman as Co-CEOs). Hero4Hire provides animation and motion design services while Pretty Amazing focuses on original content development, production, and distribution.
• Sensical (Common Sense Media)coreChannel Partner/ Reseller/ Distributor · 11 July 2023Fizzy's Lunch Lab is available for streaming on Sensical channels, Common Sense Media's streaming platform for families.
• BatteryPOPcoreChannel Partner/ Reseller/ Distributor · 11 July 2023Fizzy's Lunch Lab is available on BatteryPOP, an OTT streamer accessible on smart TVs and connected devices including Roku, Apple TV, and Amazon Fire.
• YouTubecoreChannel Partner/ Reseller/ DistributorFizzy's Lunch Lab has an official @lunchlab YouTube channel with full episodes and content. Freezer Burn music videos are also distributed on YouTube.
• Kartoon ChannelminorChannel Partner/ Reseller/ DistributorFizzy's Lunch Lab is available on Kartoon Channel for streaming distribution.
• Candlewick PresscoreChannel Partner/ Reseller/ DistributorPublished Fizzy's Lunch Lab books including Super Supper Throwdown, Escape from Greasy World, and Nelly Nitpick: Kid Food Critic through Candlewick Press between 2009-2021.
• PBS KidscoreChannel Partner/ Reseller/ DistributorFizzy's Lunch Lab was originally produced for PBS Kids Go! and was PBS Kids' first web-exclusive series. The show spawned multiple games for the PBS Kids website.
• ThreadlessminorChannel Partner/ Reseller/ DistributorFirst-ever Fizzy's Lunch Lab store opened on Threadless selling exclusive merchandise including shirts, mugs, and skateboards.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WildBrain (formerly DHX Media): Established kids' entertainment company owning large IP libraries (e.g., Strawberry Shortcake, Peanuts, Teletubbies) and operating a leading YouTube network for kids. Comparable as a scaled owner/distributor of children's IP and digital content.
• Sesame Workshop: Non-profit educational media organization producing Sesame Street and related kids' IP across TV and streaming. Comparable as an incumbent producer of educational children's content and a former Pretty Amazing client.
• DreamWorks Animation Television: Major animation studio producing kids' series (e.g., Gabby's Dollhouse, Kung Fu Panda Legends of Awesomeness) for Netflix, Peacock, and broadcasters. Comparable as an incumbent producing original kids' animation IP at scale.

Emerging players

• Curiosity Ink Media: Kids' and family entertainment brand management and development company producing original IP and managing brand extensions. Comparable as an emerging indie operator building and licensing original kids' properties.
• Studio Yotta: Independent animation and kids' content studio producing original digital-first IP for streaming platforms. Comparable as a small emerging player in original kids' animation production and licensing.

Direct peers

• Moonbug Entertainment: Digital-first kids' entertainment company that owns and distributes original IP (e.g., CoComelon, Blippi) across YouTube and streaming platforms. Comparable to Pretty Amazing in targeting digital distribution of original kids' IP with multi-format brand extensions.
• 9 Story Media Group: Independent creator, producer, and distributor of children's and family content (e.g., Wild Kratts, Daniel Tiger's Neighborhood). Comparable as a similarly-sized kids' animation production and IP company targeting broadcasters and streamers.
• Pocket.watch: Kids' entertainment company that acquires, develops, and monetizes digital-first children's IP across YouTube, licensing, and consumer products. Closely comparable in go-to-market and franchise-extension business model.
• Guru Studio: Toronto-based animation studio behind True and the Rainbow Kingdom and PAW Patrol-adjacent IP. Comparable as an independent kids' animation studio developing and producing broadcast/streaming original IP.
• Fred Rogers Productions: Non-profit children's media producer behind Daniel Tiger's Neighborhood and other PBS-affiliated educational series. Comparable in producing Emmy-recognized educational kids' content for PBS and streamers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@lunchlab
• Instagraminstagram.com/fizzyslunchlab
• Facebookfacebook.com/prettyamazingproductions
• LinkedInlinkedin.com/company/prettyamazing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pretty Amazing