Tjejjouren Väst
Tjejjouren Väst (operating as Maana) is a Gothenburg-based Swedish nonprofit that provides free, anonymous mental health support to girls and young women in the Västra Götaland region via volunteer-staffed chat, a matched peer-support program, and the Stella mobile app.
- Company typePrivate
- Founded2010
- HeadquartersGoeteborg, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Tjejjouren Väst does
Tjejjouren Väst, operating as Maana, is a Swedish nonprofit organization headquartered in Gothenburg that provides free, anonymous emotional and mental health support to girls and young women primarily in the Västra Götaland region. The organization originally operated under the Tjejjouren Väst name before rebranding to Maana, and it is registered as a charitable entity (organisationsnummer 802460-9284) with 90-konto certification from Svensk Insamlingskontroll and approved gift-recipient status from Skatteverket.
Maana's core product is an anonymous chat service staffed by trained female volunteers, open Tuesday, Wednesday, Thursday, and Sunday evenings from 20:00 to 22:00. The Digital storasyster (Digital Big Sister) program extends this by matching users with the same volunteer for at least five weeks of ongoing support. A companion mobile application, Stella, offers self-service tools including exercises, informational content, and a diary function. Additional offerings include fee-based education and training programs for companies, authorities, and associations on topics such as digital youth life, mental health, and violence prevention, plus the Maana för hela staden outreach project in Bergsjön providing in-person activities.
Maana is funded through a mix of individual donations (including monthly giving), corporate sponsorships (named sponsors include Ernst Rosén, Spintr, Tjörns Sparbank, Lowi, Hoy, Chord, Ong, and Leit), membership fees, fee-based education services, and operational support from Västra Götalandsregionen. All end-user support services are free and explicitly delivered by real people, never AI or bots, a positioning the organization actively promotes. The organization holds a registered Maana® trademark and is an official charity partner of the Gothenburg Horse Show.
Tjejjouren Väst firmographics
Firmographics- Name
- Tjejjouren Väst
- Legal name
- Maana
- Website
- https://tjejjourenvast.se
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tjejjouren Väst (operating as Maana) is a Gothenburg-based Swedish nonprofit that provides free, anonymous mental health support to girls and young women in the Västra Götaland region via volunteer-staffed chat, a matched peer-support program, and the Stella mobile app.
- Ownership category
- akta.pro rank
Tjejjouren Väst industry classification
Industry- Product category
- Youth Mental Health Support Services
- NAICS
- Child and Youth Services (62411), Individual and Family Services (6241)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
- akta.pro secondary industries
- Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL), Peer Support, Mentoring & Student Leadership (SEL) (EDAKAMAO)
Keywords
Where Tjejjouren Väst is headquartered
LocationHeadquarters
- HQ city
- Goeteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Tjejjouren Väst business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Individual Donations: Private donations from individuals, including one-time gifts and monthly giving programs. Maana is an approved gift recipient with Skatteverket, enabling tax deductions for donors.
- Corporate Sponsorship: Corporate gifts and sponsorship arrangements with companies supporting the organization's mission.
- Support Membership: Annual membership fee paid via Swish or bankgiro, providing supporters a formal membership while helping spread awareness.
- Education and Training Services: Fee-based educational programs for adults, businesses, authorities, and associations covering topics like the digital lives of youth, mental health, and violence prevention.
- Regional Government Support: Operational support from Västra Götalandsregionen (Västra Götaland Region) as a supported organization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Support Services |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Tjejjouren Väst product offering
Product offeringCore offering
Tjejjouren V\u00e4st (operating as Maana) is a Swedish nonprofit that provides free, anonymous emotional and mental health support to girls and young women through a web-based chat service, the Stella mobile app, and email. The organization pairs users with matched volunteers for five-week continuity support (Digital Storasyster) and delivers paid educational training to companies, authorities, and associations on topics such as youth digital wellbeing, mental health, and violence prevention.
Product overview
Maana is a Swedish support and education organization offering a portfolio of digital support services primarily targeting girls and young women. The core offering consists of anonymous real-time chat support available on specific evenings, supplemented by the Digital storasyster (Digital Big Sister) program providing five-week matched peer support. The organization operates the Stella app as a self-service companion tool with exercises and diary features. Broader services include educational programs for adults and the Maana för hela staden outreach project in Bergsjön. All human support is explicitly delivered by real volunteers, with the Stella app positioned as a complement when chat is unavailable rather than an AI-powered alternative.
Differentiator
Problem solved
Functional benefit
Brands
- Stella: Mobile app providing support with exercises, tools, calming exercises, diary features, and information about various topics. Always free to download.
- Digital Storasyster (Digital Big Sister)
- Maana för hela staden (Maana for the whole city)
Products and services
- Maana Chat Support Anonymous, real-time chat support for girls and young women on topics including anxiety, stress, relationships, family, school, body image, boundaries, abuse, and violence. Staffed by trained volunteers, always free, with no registration required.
- Digital Storasyster (Digital Big Sister) Matching program that pairs young women with the same volunteer for at least five weeks of ongoing chat support, providing continuity and a trusted relationship.
- Stella App Mobile app providing self-help exercises, calming tools, informational content on difficult topics, and a diary feature. Free to download and serves as a complement to the human-led chat support when chat is unavailable.
- Educational Services (Utbildningar) Fee-based training programs for adults covering topics such as digital youth life, mental health and performance demands, and exposure to violence and intimate partner violence. Targets companies, authorities, and associations.
- Maana f\u00f6r hela staden (Maana for the Whole City) Project offering free safe meeting places and activities for young girls in Bergsj\u00f6n, including creative workshops, movement, conversations, music, and excursions, all free and on the girls' own terms.
- Psykologen svarar (The Psychologist Answers) Twice-per-term publication where psychologists answer the most common questions encountered in the chat, covering topics such as anxiety, relationships, and mental health.
Quantifiable outcome
- Free support provided to girls and young women in Gothenburg area
Companies that use Tjejjouren Väst
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Tjejjouren Väst technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tjejjouren Väst partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gothenburg Horse ShowcoreOfficial charity partner to Gothenburg Horse Show, raising awareness and funds for youth mental health support services.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Tjejjouren Väst competitors and assessment
Company assessmentEmerging players
- The Mix: UK charity providing digital support, information, and services for under-25s on mental health, relationships, and wellbeing. Similar youth-focused, multi-channel (web, app, social) digital support approach.
- Kry (Livi): Swedish-headquartered digital health provider offering app-based mental health and primary care consultations. Comparable in digital-first Swedish health delivery, though commercial rather than charity.
- Mindler: Sweden-based digital psychology platform connecting users to licensed psychologists via app. Comparable Swedish digital mental health delivery model but commercial clinician-based vs. Maana's volunteer/peer approach.
Direct peers
- Shout (Mental Health Innovations): UK's free 24/7 text messaging support service for people in crisis. Comparable volunteer-staffed, anonymous, digital-first crisis support model operating as a charity.
- Suicide Zero: Swedish nonprofit focused on suicide prevention with significant youth-targeted programming, awareness campaigns, and educational services. Comparable Swedish nonprofit, donor-funded model, and youth mental health focus.
- BRIS (Barnens Rätt i Samhället): Swedish national children's rights and support organization running an anonymous helpline and chat for children and young people up to age 18. Closest direct peer — same digital helpline model, same Swedish nonprofit structure, same youth mental health mission, but broader age and gender scope.
- Jourhavande Medmänniska: Swedish volunteer-staffed nighttime telephone helpline providing anonymous emotional support to adults in crisis. Directly comparable operating model (volunteers, anonymity, evenings/weekends) but adult-focused.
Regional players
- Childline (NSPCC): UK-based free, confidential helpline and online chat service for children and young people, run by NSPCC. Same anonymous chat/online model for young people, UK-specific geographic footprint.
- Mind (UK): UK mental health charity providing information, support, and the Shout 24/7 text crisis line. Same charity/donor model and digital-first youth support offering but operating primarily in the UK rather than Sweden.
Broad incumbents
- Rädda Barnen (Save the Children Sweden): Large Swedish branch of the global children's rights NGO, running youth support lines and education programs. Overlaps with Maana's youth mental health and education mission but as part of a much broader portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Tjejjouren Väst social profiles
Digital presenceTjejjouren Väst compliance and trust
Trust signalCompliance1 record
Tjejjouren Väst financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tjejjouren Väst leadership team
Management profileNumber of profiles
Tjejjouren Väst funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tjejjouren Väst M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tjejjouren Väst
What does Tjejjouren Väst do?
Tjejjouren V\u00e4st (operating as Maana) is a Swedish nonprofit that provides free, anonymous emotional and mental health support to girls and young women through a web-based chat service, the Stella mobile app, and email. The organization pairs users with matched volunteers for five-week continuity support (Digital Storasyster) and delivers paid educational training to companies, authorities, and associations on topics such as youth digital wellbeing, mental health, and violence prevention.
Is Tjejjouren Väst a public or private company?
Tjejjouren Väst is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Tjejjouren Väst founded?
Tjejjouren Väst was founded in 2010. It employs 1 to 10 people.
Where is Tjejjouren Väst based?
Tjejjouren Väst is headquartered in Goeteborg, Sweden, in the Europe region.
How does Tjejjouren Väst make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are corporate Sponsorship, support Membership, education and Training Services and regional Government Support.
Who are Tjejjouren Väst's main competitors?
Emerging players on record are The Mix, Kry (Livi) and Mindler. Direct peers are Shout (Mental Health Innovations), Suicide Zero, BRIS (Barnens Rätt i Samhället) and Jourhavande Medmänniska. Regional players are Childline (NSPCC) and Mind (UK). Rädda Barnen (Save the Children Sweden) is listed as a broad incumbent.
Does Tjejjouren Väst have an API?
No public API is recorded for Tjejjouren Väst.
What industry is Tjejjouren Väst in?
Tjejjouren Väst's product category is Youth Mental Health Support Services. Its primary akta.pro industry code is BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits, with a secondary code of EDAJAIAL, Student Support Hotlines & Digital Wellbeing Tools. Its NAICS code is 62411 and its SIC code is 8300.