PPOW Gallery

What PPOW Gallery does

P·P·O·W (PPOW Gallery) is a privately held contemporary art gallery founded in 1983 by Wendy Olsoff and Penny Pilkington in New York City's East Village. The gallery has relocated four times — East Village (1983), Soho (1988), Chelsea (2002), and Tribeca (2021) — and currently operates two adjacent spaces at 392 Broadway and 390 Broadway, 2nd Floor, in Tribeca. It represents a roster of pioneering and emerging artists whose work explores gender, sexuality, race, and social inequality, and manages the artist estates of Martin Wong and David Wojnarowicz, with works by represented artists held in major institutional collections including MoMA, Whitney, the Metropolitan Museum of Art, Centre Pompidou, Tate, and the Walker Art Center.

The gallery's core operations consist of rotating exhibitions across its two Tribeca spaces, a digital viewing room, an Artsy marketplace storefront, and an online store selling shirts and publications. Its commercial go-to-market relies on direct, private-negotiation sales to collectors and institutional buyers, supplemented by sustained participation in premier international art fairs (Art Basel Basel and Paris, Frieze New York and London, EXPO Chicago, ADAA: The Art Show). Backed by a team of approximately 15–20 staff including a Senior Director, Sales Director, Director of Estates, Registrar, Archivist, and dedicated estate researcher, PPOW operates a hybrid sales-and-event-driven motion. Pricing is not publicly disclosed. The gallery does not accept unsolicited artist submissions, signaling selective representation, and has no disclosed external investment, parent company, or funding rounds — operating as an independent, founder-led business since inception.

Name

PPOW Gallery

Legal name

P·P·O·W

Website

https://ppowgallery.com

Company type

Private

Founded year

1983

Operating status

Operating

Short description

PPOW Gallery is a privately held New York contemporary art gallery founded in 1983, representing artists exploring gender, sexuality, race, and social inequality, and managing estates of Martin Wong and David Wojnarowicz for collectors and museums worldwide.

Ownership category

akta.pro rank

Product category

Contemporary Art Gallery

NAICS

Art Dealers (459920)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Contemporary art gallery
• Artist representation
• Art fair exhibitions
• Artist estate management
• Art viewing room

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Art Sales: Primary revenue from sales of contemporary artwork by represented artists including paintings, photographs, prints, sculpture, and mixed media. Gallery represents artists such as Jimmy DeSana, Carolee Schneemann, Martha Wilson, Daniel Correa Mejía, Martin Wong, David Wojnarowicz, and others.
2. Art Fair Participation: Revenue from sales at international art fairs including Art Basel (Basel, Paris), Frieze (New York, London), EXPO Chicago, and ADAA: The Art Show. Gallery maintains booth presence at major art market events.
3. Publications and Merchandise: Gallery store sells shirts and publications, providing secondary revenue stream.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PPOW Gallery is a contemporary art gallery that represents and promotes artists whose work explores gender, sexuality, race, and social inequality. The gallery operates two physical exhibition spaces in Tribeca, New York, sells artwork through exhibitions, an online viewing room, and participation in international art fairs, and manages the estates of historically significant artists including Martin Wong and David Wojnarowicz.

Product overview

P·P·O·W is a New York City art gallery founded in 1983, representing contemporary artists whose work explores gender, sexuality, race, and social inequality. The gallery operates from two locations in Tribeca (392 Broadway and 390 Broadway), offering exhibition spaces for rotating shows, artist representation, a digital viewing room, participation in international art fairs, and an online store featuring merchandise and publications. The gallery has a commitment to pioneering artists and new generations creating work in all media.

Differentiator

Problem solved

Functional benefit

Products and services

• Contemporary Art Exhibitions Rotating exhibitions of contemporary art by represented and featured artists, hosted at two Tribeca gallery spaces (392 Broadway and 390 Broadway, 2nd Floor) in New York City. Open to visitors during gallery hours, exhibitions drive artwork sales and curatorial engagement with collectors and museums.
• Artist Representation

Quantifiable outcome

• Artists' works held in major collections including MoMA, Whitney, Met, Centre Pompidou, Tate, and others

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ArtsycoreChannel Partner/ Reseller/ DistributorP·P·O·W maintains a partner gallery presence on Artsy platform, enabling online visibility and sales of artwork through the digital marketplace. The partnership expands the gallery's reach beyond its physical New York locations to global collectors.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Pace Gallery: Mega-gallery with global outposts representing blue-chip contemporary and historical estates. Larger and broader than P·P·O·W but competes for the same institutional collectors, fair presence, and estate mandates.
• Hauser & Wirth: Global gallery with locations across Europe and the US, representing both contemporary and historical estates. Competes for institutional clients and art fair visibility; broader scope but overlapping client base.
• David Zwirner: Global contemporary mega-gallery representing high-end primary-market artists. Competes with P·P·O·W at international fairs and for museum placement of significant estates, though at a materially larger scale.

Direct peers

• Marian Goodman Gallery: Pioneer contemporary gallery with NYC, Paris, and London locations representing estate and living artists across conceptual and identity-driven practices. Comparable in artist quality, institutional reach, and representation of historically significant estates.
• Lehmann Maupin: Multi-city contemporary gallery representing identity-focused artists (e.g., Mickalene Thomas, Lorna Simpson) with spaces in NYC, London, Seoul, and Hong Kong. Closely comparable to P·P·O·W in thematic curation, blue-chip museum placements, and primary-market positioning at top fairs.
• Mitchell-Innes & Nash: NYC contemporary gallery representing conceptually rigorous and identity-focused artists with strong institutional placement. Closely comparable size, NYC footprint, and curatorial orientation to P·P·O·W.
• Bortolami Gallery: NYC Tribeca contemporary gallery representing conceptual, queer, and politically engaged artists. Same neighborhood, comparable size, and similar curatorial focus on identity-driven contemporary practice.
• Sperone Westwater: Long-established Lower Manhattan contemporary gallery representing living and estate artists including conceptual and identity-focused figures. Comparable tenure, NYC-centric footprint, and primary-market model.
• Luhring Augustine: NYC/Brooklyn contemporary gallery with strong representation of identity, queer, and politically engaged artists (e.g., David Wojnarowicz contemporaries). Direct overlap with P·P·O·W's roster and curatorial mission.
• Alexander Gray Associates: NYC contemporary gallery representing artists and estates exploring identity, race, and post-war American practice. Comparable in thematic focus, estate representation, and primary-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ppowgallery
• Instagraminstagram.com/ppowgallery

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PPOW Gallery