What Headwall Group does

The Headwall Group, LLC is a Denver, Colorado-based experiential training and organizational consulting firm founded in 2016 by co-founders Bix Firer and Patrick Brehm. The company operates two distinct service lines: a wilderness medicine course program delivered as a licensed provider of Wilderness Medicine Training Center International (WMTCI) curricula (including Wilderness First Aid, Wilderness Advanced First Aid, Hybrid Wilderness First Responder, Wilderness EMT Upgrade, and recertification courses), and an organizational training practice that covers hiring, training, risk management, curriculum design, and assessment for mission-aligned programs. The combined methodology translates outdoor and adventure-based leadership pedagogy into professional development contexts for corporate, non-profit, government, and athletic clients.

The business delivers primarily through on-site training engagements and digital products sold via the Gumroad marketplace, with pricing handled through direct quotes rather than published rates. Distribution is founder-led and direct: the company website, an email newsletter, and client referrals/testimonials are the principal marketing channels. Named clients include Vertical Ventures, GLTF, Movement Denver, Rural Cap, JBER, Rock Jungle Fitness, and Cereal City Athletics, spanning outdoor recreation, youth development, fitness, non-profit, and military segments. The company is organized as a small founder-owned partnership operating from a single Denver headquarters (303 S Broadway, Ste. 200 #234), with no disclosed investors, parent company, or external funding.

There is no proprietary technology platform, no patent portfolio, and no AI/ML component disclosed; the underlying product is human-capital-intensive service delivery stratified by instructor credentials. Revenue is generated through professional service fees for training engagements on a project basis, with no disclosed recurring SaaS or subscription revenue. The lack of published pricing, combined with the founder-led structure, indicates a boutique consultancy whose scale is tightly coupled to the founders' direct delivery capacity.

Name

Headwall Group

Legal name

The Headwall Group, LLC.

Website

https://headwallgroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Headwall Group is a Denver-based experiential training firm co-founded by Bix Firer and Patrick Brehm that delivers organizational consulting and licensed wilderness medicine courses to corporate, non-profit, government, and athletic clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Training and Facilitation Services: Direct delivery of leadership training, team-building workshops, and professional development programs to organizations. Revenue generated through professional service fees for training engagements.
2. Wilderness Medicine Courses: Licensed provider of Wilderness Medicine Training Center International courses including Wilderness First Aid, Wilderness Advanced First Aid, Hybrid Wilderness First Responder, and related recertification programs.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Headwall Group delivers organizational consulting and training services covering hiring, training, risk management, curriculum development, and assessment, with an emphasis on experiential and outdoor-classroom delivery models. The firm also delivers licensed Wilderness Medicine Training Center International courses (Wilderness First Aid, Wilderness Advanced First Aid, Hybrid Wilderness First Responder, Wilderness EMT Upgrade, and WFR/WEMT recertifications). Digital curriculum products are additionally distributed through the Gumroad marketplace.

Product overview

Headwall Group offers two main service lines: (1) Wilderness Medicine courses licensed through Wilderness Medicine Training Center International, including Wilderness First Aid, Wilderness Advanced First Aid, Hybrid Wilderness First Responder, Wilderness EMT Upgrade, WFR Recertification, and WEMT Recertification; and (2) Organizational Training Services covering hiring, training, risk management, curriculum, and assessment. The company supports clients in implementing best practices across the full program cycle or individual components.

Differentiator

Problem solved

Functional benefit

Products and services

• Wilderness First Aid
• Wilderness Advanced First Aid
• Hybrid Wilderness First Responder
• Wilderness EMT Upgrade
• WFR Recertification
• WEMT Recertification
• Organizational Training Services
• Curriculum and Digital Products

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• Eagle's Flight: Eagle's Flight is a dedicated experiential learning company that delivers leadership, team, and culture training programs to corporate clients globally, competing with Headwall for the same experiential corporate training wallet.
• SOLO (Stonehearth Open Learning Opportunities): SOLO is one of the longest-standing wilderness medicine training providers, offering WFA, WFR, and EMT-level certifications; Headwall directly competes with SOLO in the licensed wilderness medicine course market.
• Outward Bound USA: Outward Bound's professional and leadership development programs use outdoor experiential learning to build team and leadership skills for corporate and organizational clients, directly mirroring Headwall Group's outdoor-classroom methodology.
• NOLS (National Outdoor Leadership School): NOLS provides wilderness-based leadership education and runs a professional training division that delivers leadership and team development to organizations, overlapping closely with Headwall's experiential corporate training and wilderness education offerings.
• Project Adventure: Project Adventure develops experiential education curricula and delivers adventure-based team and leadership training, sharing Headwall's core model of using adventure/challenge activities to teach facilitation, communication, and group dynamics.
• Wilderness Medical Associates: WMA International provides wilderness medicine certification courses (WFA, WFR, EMT) to outdoor professionals and guides worldwide, competing head-to-head with Headwall's WMTCI-licensed wilderness medicine line.

Emerging players

• Remote Medical International: RMI delivers wilderness and remote medical training (WFR, WEMT, wilderness EMT upgrade) to professionals working in austere environments, overlapping Headwall's wilderness medicine course offering for outdoor and remote workers.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm with a substantial leadership and professional development practice; it addresses the same leadership and team training needs Headwall targets but serves enterprise-scale clients.
• Center for Creative Leadership: CCL is a large, established leadership development provider offering executive education and training programs; it competes for the same organizational leadership training budget as Headwall but at a much larger scale and broader scope.
• REI Co-op (Education Programs): REI runs outdoor education and outdoor skills programming for members and the public; while not a direct training services peer, it competes for the same experiential outdoor learning mindshare and partnership opportunities.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/headwall-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Headwall Group