What Lactation Education Resources does

Lactation Education Resources (LER) is a privately held, for-profit online education company founded in 1997 and headquartered in Annapolis, Maryland, that specializes in lactation consultant training and International Board Certified Lactation Consultant (IBCLC) exam preparation. Its core product is a comprehensive learning management system (LMS) delivering self-paced video-based courses, including a 52+ hour Core Lactation Consultant Course and a 95+ hour Enriched Training Program, supplemented by a Bridge Course, a proprietary 575+ question QBank exam preparation tool, a 500-hour clinical internship, and a LER HOURS clinical-hours tracking program. The product portfolio is completed by a 122-course continuing education catalog, dedicated physician CME programs, online conferences, Spanish and Portuguese language offerings, FirstLatch baby-friendly hospital training, and the TieLER physical infant mouth model.

LER serves healthcare professionals and career changers globally, including aspiring IBCLCs, physicians, nurses, doulas, and hospitals, with a horizontal segmentation approach. The business model is direct-to-consumer, transactional, and self-serve via the lactationtraining.com storefront, with one-time course license pricing ranging from $17 to $1,025, recurring clinical internship enrollment, and a distinctive four-tier international equity pricing structure aligned to World Bank country income classifications that provides discounts up to 90% in low-income countries. Marketing is content-led (a blog with multiple posts exceeding 39,000 views), community-led (LER Live! webinars and student testimonials), and social-led across Facebook, LinkedIn, YouTube, Instagram, Pinterest, and X.

Name

Lactation Education Resources

Legal name

Lactation Education Resources

Website

https://lactationtraining.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Lactation Education Resources is a privately held online education company founded in 1997, providing self-paced lactation consultant training, IBCLC exam preparation, and clinical internship programs to healthcare professionals and career changers worldwide, with multilingual courses and international equity pricing.

Ownership category

akta.pro rank

Product category

Healthcare Professional Education and Certification

NAICS

Exam Preparation and Tutoring (611691), Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Healthcare & Medical Licensure Exam Prep (USMLE/COMLEX, NCLEX, Dentistry, Pharmacy, PA) (EDANAIAA)

akta.pro secondary industries

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ), Test Item Banks, Question Authoring & Assessment Design Tools (EDAFADAC)

Keywords

• Lactation consultant training
• IBCLC exam preparation
• Breastfeeding education courses
• Continuing medical education
• Healthcare professional certification

Headquarters

HQ city

Annapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Online Course Sales: One-time purchase model for individual courses and bundled programs. Customers pay upfront for course access (typically 365 days). Course prices range from $17 for individual courses to $1,025 for comprehensive programs.
2. CME/CERP Credits: Continuing education credits bundled with courses. Physicians, nurses, and IBCLCs purchase courses to earn required continuing education credits for recertification.
3. International Equity Pricing: Tiered pricing structure based on country income level (High/Upper Middle/Lower Middle/Low income) with discounts up to 90% off standard pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Lactation Education Resources (LER) delivers self-paced online education and certification preparation for healthcare professionals pursuing the International Board Certified Lactation Consultant (IBCLC) credential and Certified Breastfeeding Specialist (CBS) certification. The platform combines 52+ and 95+ hour lactation training courses, a 575+ question QBank exam prep tool, clinical internship placement, and continuing education credits (CME, L-CERP, Nursing Contact Hours) under a single learning management system, with courses delivered in English, Spanish, and Portuguese.

Product overview

Lactation Education Resources (LER) operates a comprehensive online learning platform providing lactation consultant education and certification preparation. The core portfolio consists of the 52+ Hour Core Lactation Consultant Course and the 95+ Hour Lactation Consultant Training Program Enriched (both LEAARC approved), the Lactation Consultant Bridge Course for those with existing training, and the Exam Review Enriched with LER QBank (575+ practice questions). LER also offers a Physicians' Lactation Consultant Training Program with 97.75 CMEs, a 25 CME Lactation Medicine Bundle, Clinical Skills Online Workshop, Baby Friendly Hospital Initiative training through FirstLatch, the Clinical Lactation Internship Program (500 hours), and the HOURS Program for clinical hours tracking. Additional offerings include Online Conferences featuring expert instructors, Spanish-language courses (LER Español), specialized courses like Feeding Issues in Congenital Torticollis, and the TieLER infant mouth model. The platform provides courses in multiple languages (English, Spanish, Portuguese, Mandarin) with international equity pricing tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• The 52+ Hour Core Lactation Consultant Course
• Lactation Consultant Training Program Enriched (95+ Hours) Comprehensive 95+ hour self-paced online course that awards the Certified Breastfeeding Specialist (CBS) certificate and fully meets the lactation training requirement for the IBCLC exam.
• Lactation Consultant Bridge Course Advanced 45+ hour LEAARC-approved course for learners who already have 45+ hours of basic lactation training, completing the education hours required to sit for the IBCLC exam.
• Lactation Consultant Exam Review Enriched Six-month exam preparation package combining QBank access with 575+ questions, 32 video lessons, 27 case reviews, an exam skills webcast, a self-study schedule, and interactive flashcards.
• Full 75 Hour Recertification Bundle Bundle of continuing education courses delivering the 75 CERPs required to recertify as an IBCLC, intended for currently certified lactation consultants.
• Physicians' Lactation Consultant Training Program Comprehensive 95+ hour lactation training program for physicians awarding 97.75 CME credits, 100 L-CERPs, and 100 Nursing Contact Hours and conferring the Certified Breastfeeding Specialist (CBS) credential.
• Physicians' Core Lactation Consultant Course 52+ hour physician-focused course awarding 52.75 CMEs and 52.75 Nursing Contact Hours and conferring CBS certification, for physicians exploring lactation support.
• Lactation Medicine 25 CME Bundle Bundle of 13 physician- and pharmacist-taught courses covering 25.5 CMEs and 25.5 Nursing Contact Hours on lactation topics spanning late-preterm infants to toddlerhood.
• Clinical Skills Online Workshop Hands-on virtual skills workshop that builds proficiency in clinical lactation skills, available with nursing contact hours.
• Feeding Issues in Congenital Torticollis Specialized course on the recognition and management of torticollis in breastfeeding infants, awarding 2.5 nursing contact hours and 2.5 L-CERPs.
• LER QBank Standalone practice exam tool offering 575+ instant-feedback questions aligned to the IBCLC exam, with custom practice tests, discussion threads, and LER staff moderation.
• LER HOURS Program Clinical hours tracking and mentorship program for CBS holders who are not healthcare providers, providing documentation tools, community support, and IBLCE-approved endorsement of clinical hours.
• LER Clinical Lactation Internship Program 500-hour supervised internship meeting the Pathway 3 requirement for IBCLC exam eligibility, pairing students with lactation professionals for hands-on clinical experience; 100-hour internship options also available.
• TieLER Infant Mouth Model Physical hands-on educational model for practitioners working with tethered oral tissues, used to educate parents and enhance infant oral examination skills.
• LER Español (Spanish-language Courses) Spanish-language version of LER's lactation training and certification courses delivered via capacitacionenlactancia.com, with localized pricing for Spanish-speaking professionals.
• Baby Friendly Hospital Initiative (BFHI) Training Training program delivered through the FirstLatch subsidiary for healthcare facilities pursuing Baby-Friendly designation by implementing the 10 Steps of the Baby Friendly Hospital Initiative.
• Online Conferences Library On-demand library of virtual conference recordings featuring expert-led sessions such as the Clinical Skills Online Workshop, Comprehensive Review of Infant Suck, Full Spectrum TOT Conference, and topic-specific events.
• Breastfeeding Resource Nurse Online Course Onsite training course for hospital-based nurses seeking the Breastfeeding Resource Nurse certification, supporting inpatient breastfeeding care.
• Inpatient Breastfeeding Specialist Course Onsite training course for inpatient breastfeeding specialists working with hospitalized mothers and infants.
• Customized Training Programs Bespoke onsite lactation training programs tailored to the specific needs and protocols of healthcare facilities.

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Walden UniversitycoreStrategic or Co-development PartnerPartnership with Walden University allows students to complete required health sciences courses at reduced tuition rates. LER directs students to Walden for the 8 accredited college courses needed for IBCLC exam eligibility, while providing the lactation-specific education separately.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GOLD Lactation: Online lactation conference and CE provider serving the same IBCLC/CERP market. Competes with LER for continuing-education wallet share among lactation professionals and exam-prep audiences.
• Lactation Education Consultants: Long-standing lactation education provider (90-hour course) targeting IBCLC exam candidates; overlaps directly with LER's 95+ Hour Training Program and the bridge-course segment.
• Healthy Children Project, Inc. Direct competitor offering the Lactation Counselor Training Course and other lactation education/certification programs. Most comparable to LER in target learner, content depth, and IBCLC pathway focus.
• Lactation Consultant Services: Direct peer offering lactation courses designed to fulfill the IBCLC 95-hour requirement and exam preparation, with similar pricing and audience targeting.

Emerging players

• Breastfeeding USA: Peer support and educational organization with overlap in aspiring lactation professionals; complements but also competes for some of LER's first-time learner audience.
• Childbirth International: Online training in lactation, childbirth, and postpartum for doulas and aspiring specialists. Overlaps with LER's doula and early-career segments with comparable self-paced delivery model.
• Birth Arts International: Online certification provider for doulas and postpartum/lactation specialists. Competes with LER for the doula and entry-level lactation learner with a similar self-paced, online-first delivery model.

Others

• Medela: Major breastfeeding equipment manufacturer that operates Medela Academy for healthcare provider education. Comparable because it shares the IBCLC-targeted continuing-education audience, though Medela's core business is products.
• International Lactation Consultant Association (ILCA): Industry association offering conferences and CE opportunities for IBCLCs. Functions as a complementary/competing CE distribution channel rather than a paid training provider.

Broad incumbents

• InJoy Health Education: Larger maternal-infant education content provider with broader portfolio (childbirth, NICU, postpartum). Competes for the broader perinatal CE market but does not specialize narrowly in IBCLC pathway education.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ibclc_training
• YouTubeyoutube.com/user/LactationTraining
• Facebookfacebook.com/LactationEducationResources
• LinkedInlinkedin.com/school/lactation-education-resources
• Instagraminstagram.com/lactationtraining
• Pinterestpinterest.com/ibclctraining

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lactation Education Resources