Jimmy Loves Food

What Jimmy Loves Food does

Jimmy Loves Food B.V. is a Netherlands-based B2B fresh food supplier founded in 2020 and headquartered in Amersfoort. The company consolidates the role of butcher, fishmonger, greengrocer, baker, and dairy specialist into a single supply relationship for professional chefs, serving restaurants, hotels, and caterers across the Netherlands. It sources meat, fish, produce, bread, and dairy from over 63 named local Dutch makers, distributing approximately 1,204 SKUs through daily fresh delivery six days per week.

The core operating product is a B2B ordering portal at bestellen.jimmylovesfood.nl, where authenticated customers browse the catalog, view seasonal availability, and place orders for next-day delivery. The portal is integrated with an editorial platform called Lokale Verhalen (Local Stories) that presents detailed producer profiles and culinary applications linked directly to orderable SKUs, providing provenance transparency for premium ingredients. The technology stack is conventional web-based commerce with account-based login gating pricing; no proprietary AI, machine learning, or automation infrastructure is disclosed.

Jimmy Loves Food sells fresh food at premium price points (self-described as the Audi of fresh suppliers, explicitly not the cheapest, not the most expensive) with account-based pricing negotiated individually and billed monthly. The go-to-market is a high-touch enterprise field-sales motion: a free in-kitchen taste session (smaaksessie) conducted by culinary advisor Niels Blokker leads to a customized annual agreement managed by key account manager Marlot van Loenen. The company is privately held by co-founders Michiel Slegt (previously founder of culinary platform Smulweb) and Mikel Pouw (former owner of butcher shop Nice to Meat), with no disclosed external funding or institutional investors.

Name

Jimmy Loves Food

Legal name

Jimmy Loves Food B.V.

Website

https://jimmylovesfood.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Jimmy Loves Food is a Netherlands-based B2B supplier that consolidates fresh meat, fish, produce, bread, and dairy sourcing from 63+ local makers into a single ordering portal and daily delivery service for professional chefs, restaurants, hotels, and caterers.

Ownership category

akta.pro rank

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fresh food product sales: Jimmy Loves Food generates revenue through the sale of premium fresh food products (meat, fish, vegetables, dairy, cheese, bread) sourced from local Dutch makers. Products are delivered six days per week. Pricing is account-based and not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Jimmy Loves Food is a B2B supplier of fresh, locally sourced food for professional chefs in the Netherlands. It consolidates meat, fish, vegetables, fruit, dairy, cheese, bread and specialty exclusives from 63+ named Dutch makers into a single ordering relationship with one delivery, one invoice and one contact person. Chefs order via the online portal and receive next-day fresh deliveries six days a week, with account-based pricing visible only after login.

Product overview

Jimmy Loves Food is a B2B fresh food supplier for professional chefs, operating as a unified platform that consolidates multiple specialty categories — Vlees (meat), Vis (fish), AGF (vegetables and fruit), Zuivel & Kaas (dairy and cheese), Brood (bread), and Exclusives — into a single ordering portal. The company sources from 63+ named local Dutch makers, offering approximately 1,204 products with delivery six days per week. The core product is the Jimmy Loves Food Ordering Portal (bestellen.jimmylovesfood.nl), where chefs browse cataloged products linked to maker stories. The company positions itself as a premium single-partner alternative to managing 5+ fragmented suppliers, providing one delivery, one system, one invoice, and one contact person. Pricing is available only after login, indicating a B2B account-based model.

Differentiator

Problem solved

Functional benefit

Products and services

• Jimmy Loves Food Ordering Portal B2B online ordering platform (bestellen.jimmylovesfood.nl) for professional chefs at restaurants, hotels and caterers. Customers log in to browse the catalog, check seasonal availability, view producer stories and place orders for next-day fresh delivery six days a week. Pricing is visible only after login, reflecting the account-based B2B model.
• Vlees (Meat) Fresh meat assortment including veal, beef, pork and specialty cuts from local Dutch farms such as Farm Fields (ros\u00e9 veal from Veluwe), Beemsterlant's Varken, Buitengewone Varkens and Creekstone Farms. Supplied to professional kitchens as part of the consolidated fresh delivery.
• Vis (Fish) Fresh seafood assortment including Dutch Yellowtail kingfish from Zeeland, shellfish and over 130 fish varieties from suppliers such as Koninklijke Schmidt Zeevis, Jan Kruijsse and Seafarm. Delivered fresh to professional kitchens across the Netherlands.
• AGF (Groenten & Fruit) Fresh vegetables and fruit from over 60 local producers including Wim Bijma (heritage vegetables from Amsterdam), Josse en Thias (circular farming), Voedselbos Amersfoort and Beekers Berries (soft fruit from Made). Largest category in the assortment by SKU count (696 vegetables, 135 fruit).
• Zuivel & Kaas (Dairy & Cheese) Dairy products and artisan cheeses including Biltse Boer yogurt from De Bilt, Oudwijker Italian-inspired Dutch cheeses, and Renkema Kaas. 74 cheese varieties available as part of the consolidated fresh assortment.
• Brood (Bread) Artisan breads and baked goods including Broodheeren sourdough from Raamsdonksveer, Louf Amsterdam neighborhood bread and assorted pastries and brioches.
• Exclusives Premium specialty items not available from standard suppliers, including Choucroute Wagner raw Alsatian sauerkraut, Dutch Wasabi and other exclusive products positioned for chefs seeking differentiated menu ingredients.
• Smaaksessie (Tasting Session) Free, no-commitment in-kitchen tasting session run by culinary advisor Niels Blokker in a prospect chef's own kitchen. Used as the primary sales acquisition tool, leading into a customized annual agreement.

Quantifiable outcome

• Replaces 5+ separate suppliers with one partner
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hanos: Major Dutch foodservice wholesaler operating multiple formats (cash & carry, delivery) for HORECA and institutional customers. Directly comparable as a multi-category fresh and dry goods B2B supplier to restaurants and hotels in the Netherlands.
• Sligro Food Group: Largest Dutch foodservice wholesaler serving HORECA nationwide with broad assortment across fresh, frozen, and dry goods. Most direct competitor to JLF on B2B HORECA supply, though with significantly broader assortment and scale rather than specialty/local-maker curation.
• Bidfood Netherlands: Part of the global Bidcorp group, Bidfood Netherlands distributes food and related products to HORECA and foodservice operators across the country. Same B2B distribution model to Dutch restaurants, hotels, and caterers.
• METRO Cash & Carry Netherlands: Wholesale cash-and-carry and delivery business serving HORECA and small businesses in the Netherlands. Overlap with JLF in multi-category B2B supply to professional kitchen buyers, though with self-service format alongside delivery.

Regional players

• Fresca Group: UK-based specialist fresh produce and foodservice supplier with focus on premium fruit, vegetables, and fresh categories to restaurants and retailers. Closely comparable specialty fresh-food B2B positioning, but operating in the UK rather than the Netherlands.

Broad incumbents

• US Foods: One of the largest US foodservice distributors serving restaurants and hospitality operators. Comparable B2B foodservice model at massive scale, but focused on broad assortment rather than JLF's local/specialty curation.
• Gordon Food Service: Family-led North American broadline foodservice distributor serving restaurants and institutions. Overlapping B2B foodservice model at much larger scale with broader assortment rather than local/specialty curation.
• Sysco Corporation: Global foodservice distribution leader serving restaurants, healthcare, and hospitality. Broad incumbent with overlapping B2B foodservice distribution but vastly larger scale and a US-centric model rather than specialty/local curation.
• Brakes Group: Major European foodservice distributor (part of Sysco) operating across the UK, Ireland, France, and Nordic markets. Comparable in B2B foodservice distribution to hospitality, though broader geographic footprint and larger scale than JLF.
• Dole plc: Global fresh produce grower and supplier operating across retail and foodservice channels. Comparable in fresh produce distribution to foodservice customers, though at massive scale with vertically integrated farming rather than curated local sourcing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jimmy-loves-food

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jimmy Loves Food