Law Firm of Daniela Labinoti PC

What Law Firm of Daniela Labinoti PC does

Law Firm of Daniela Labinoti PC is a privately-held professional corporation and regional plaintiff-side law firm operating across El Paso, Texas and Las Cruces, New Mexico. Founded in 2010 and led by attorney Daniela Labinoti with attorneys Omar Silva and Stephen Lucey, the firm focuses on personal injury and employment law litigation for individual consumers. Practice areas span motor vehicle accidents (cars, trucks, motorcycles, rideshare, buses, pedestrians), premises liability, dog bites, defective products, catastrophic injuries (traumatic brain injury, spinal cord, burns, chemical exposure), oilfield and refinery accidents, construction accidents, wrongful death, and a secondary employment law practice covering discrimination, harassment, wrongful termination, FMLA violations, and retaliation.

The firm runs three physical offices — two in El Paso (downtown at 707 Myrtle Avenue; westside at 6350 Escondido Dr) and one in Las Cruces (333 South Campo Street) — with an additional service area in Carlsbad, NM. It markets through an SEO-optimized website, a bilingual English/Spanish content strategy, video testimonials, a legal blog, and significant earned media across regional and national outlets including KINT, KTDO (Telemundo 48), Fox News, CNN, MSNBC, KVIA, ABC, and CBSN. The firm advertises a 24/7 phone and online intake operation, and operates exclusively on a contingency fee basis — clients pay no upfront fees, the firm advances case expenses, and is paid only on recovery. Marketing copy cites over 100 jury trials and an 87% trial success rate, plus recognition from Super Lawyers, NAOPIA, National Trial Lawyers Top 10, Elite Lawyer, American Institute of Personal Injury Attorneys 10 Best, and others.

There is no proprietary technology, AI/ML, or software product; the business is a traditional legal services practice. Distribution is direct-to-consumer via office consultations and phone/online intake, with no intermediary channels. The competitive position rests on attorney-led case management, multilingual service to a Hispanic-majority border market, and a courtroom track record rather than on technology, scale, or capital structure. The firm is not publicly traded, has no disclosed investors, parent company, subsidiaries, or funding rounds, and operates as an independent professional corporation.

Name

Law Firm of Daniela Labinoti PC

Legal name

Law Firm of Daniela Labinoti PC

Website

https://labinotilaw.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Law Firm of Daniela Labinoti PC is a privately-held regional plaintiff-side law firm serving individual injury victims and employment law claimants across El Paso, Texas and Las Cruces, New Mexico on a contingency fee basis.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Employment litigation
• Contingency fee representation
• Accident victim advocacy
• Legal consultation services

Headquarters

HQ city

El Paso

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Contingency Fee Legal Representation: The firm operates exclusively on a contingency fee basis for personal injury cases. Clients pay nothing upfront. The firm covers all case expenses (court filings, expert witnesses) and receives a percentage of the recovery only if the case is successful. If no compensation is secured, clients owe nothing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

The Law Firm of Daniela Labinoti PC provides plaintiff-side personal injury and employment law litigation services on a contingency fee basis across Texas and New Mexico. The firm represents individuals injured in vehicle accidents, oilfield and refinery incidents, workplace accidents, premises liability cases, and other negligence claims, and also handles employment matters such as discrimination, harassment, wrongful termination, FMLA violations, and retaliation. Clients pay no upfront fees and owe nothing if no compensation is recovered.

Product overview

Law Firm of Daniela Labinoti PC is a regional personal injury and employment law firm operating across Texas and New Mexico. The firm offers a unified legal services portfolio centered on personal injury litigation and employment law matters. Personal Injury Legal Services form the core offering, covering vehicle accidents (cars, trucks, motorcycles, buses, rideshare), premises liability (slip and falls), animal attacks (dog bites), product liability (defective products), workplace injuries, and catastrophic injuries (burns, traumatic brain injuries, spinal cord injuries). The firm specializes in complex cases involving oil and gas refinery accidents and commercial trucking collisions. Employment Law Services address workplace discrimination, harassment, wrongful termination, and FMLA violations. The Free Consultation Service enables access to contingency fee representation with no upfront costs to clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Comprehensive plaintiff-side legal representation for victims of personal injury cases, covering truck/18-wheeler accidents, car accidents, motorcycle accidents, bus accidents, rideshare accidents, pedestrian accidents, slip and falls, dog bites, defective products, fire and burn injuries, traumatic brain injuries, spinal cord injuries, construction accidents, wrongful death, chemical exposure, drunk driving accidents, and catastrophic workplace injuries. Service area includes El Paso, TX, Las Cruces, NM, and Carlsbad, NM.
• Oil and Gas Refinery Accident Legal Services
• Employment Law Services
• Free Legal Consultation Service No-cost initial consultation entry point for prospective clients, available 24/7 by phone or online contact form. Introduces clients to the firm's contingency fee representation model in which the firm covers all case expenses and clients pay nothing if no compensation is recovered.

Quantifiable outcome

• 87% success rate in jury trials

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Jacoby & Meyers Law Offices: National plaintiff personal injury firm with offices across multiple states, operating on contingency fee and emphasizing access-to-justice positioning. Comparable to Labinoti in core practice and contingency model, with broader geographic reach.
• Thomas J. Henry Injury Attorneys: Large Texas-based plaintiff personal injury firm headquartered in San Antonio with offices across the state. Directly comparable to Labinoti in practice areas (vehicle accidents, workplace injuries, oilfield injuries) and contingency model, but operates at substantially greater scale and marketing budget.
• Morgan & Morgan: Largest plaintiff personal injury law firm in the United States, operating a national network with heavy TV/digital advertising spend. Comparable to Labinoti as a contingency-fee plaintiff PI firm targeting individual injury victims, but at vastly greater scale and geographic breadth.

Regional players

• Robert J. DeBry & Associates: Personal injury law firm with offices across multiple states including New Mexico, handling vehicle accidents and workplace injuries on contingency. Comparable to Labinoti in contingency-fee PI practice and New Mexico regional presence, though focused on a different core market.

Direct peers

• Simmons and Fletcher, P.C. Texas-based plaintiff personal injury firm handling vehicle accidents, premises liability, and workplace injuries on contingency. Comparable to Labinoti in regional Texas focus, contingency fee model, and plaintiff-side personal injury practice areas.
• Begum Law Group: Texas-based personal injury firm operating on contingency with bilingual services and a focus on serious injury cases. Comparable to Labinoti in plaintiff PI practice mix, contingency model, and bilingual outreach to Hispanic communities in Texas.
• Abraham, Watkins, Nichols, Sorrels, Agosto & Friend: Houston-based plaintiff personal injury firm with a strong record in catastrophic injury, trucking, and industrial accident cases. Comparable to Labinoti in plaintiff PI practice, contingency fee model, and emphasis on catastrophic and industrial injury cases.
• John K. Zaid & Associates: Houston-based plaintiff personal injury and trucking accident firm handling 18-wheeler and commercial vehicle cases on contingency. Comparable to Labinoti in trucking/18-wheeler specialization, contingency fee model, and Texas regional focus.
• Carabin Shaw - Personal Injury Lawyers: Texas and New Mexico plaintiff personal injury firm with multiple offices handling car, truck, and workplace injury cases on contingency. Comparable to Labinoti in regional Texas/New Mexico focus, contingency fee structure, and bilingual outreach to Hispanic communities.
• The Carlson Law Firm: Texas-based plaintiff personal injury firm with offices across the state, handling car accidents, truck accidents, and workplace injuries on contingency. Highly comparable to Labinoti in practice mix, contingency model, and Texas regional focus, with similar bilingual and community-marketing strategies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/labinotilawfirm
• LinkedInlinkedin.com/company/law-firm-of-daniela-labinoti-pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Law Firm of Daniela Labinoti PC