Robert J. Debry & Associates

What Robert J. Debry & Associates does

Robert J. DeBry & Associates is a Utah-based personal injury law firm founded in 1980 by Robert J. DeBry and headquartered in Salt Lake City. The firm represents individual Utah residents who have suffered injuries due to the negligence of others, with core practice areas spanning car accidents, wrongful death, dog bites, pedestrian accidents, slip and fall, DUI victim cases, semi-truck accidents, motorcycle accidents, and general personal injury claims. It serves clients exclusively within the state of Utah through three full-service offices in Salt Lake City, Sandy, and St. George, supplemented by mobile attorney visits to homes and hospitals, 24/7 phone intake (801-888-8888), and bilingual English/Spanish services.

The firm operates on a contingency fee model under a "no fees unless we win" guarantee, meaning clients face no upfront legal costs and the firm only collects fees upon successful recovery. Its go-to-market relies on content marketing (an extensive SEO-optimized blog covering Utah personal injury topics), community engagement (bike helmet distribution campaign at Sandy and St. George offices), and direct outreach through free consultations. Marketing is now formally led by a Head of Marketing (Marcus McReynolds), and the firm maintains a partnership with Adams Davis, another Utah personal injury practice. Recognized outcomes include over $750 million recovered for clients in a five-year window and over 10,000 Utahns served since 1981, with individual case results ranging from $625K to $1.35M.

The team comprises 50+ employees including a President (Mike Banks), partners (Darren Davis, Sam Adams), and additional attorneys (Peter Mifflin, Ricky Shelton, Christian Cueva, Travis Alkire, Bryce Kartchner, Hannah Roberts, Mike Edwards), with combined legal experience exceeding 250 years. The firm is privately held with no disclosed institutional or PE ownership, was founded by Robert J. DeBry (1935–2021), and holds external recognition including Super Lawyers, Martindale-Hubbell AV Preeminent, and Avvo ratings. There is no proprietary technology product, no AI/ML capability, and no disclosed revenue or funding figures.

Name

Robert J. Debry & Associates

Legal name

Robert J. DeBry & Associates

Website

https://robertdebry.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Robert J. DeBry & Associates is a Utah personal injury law firm founded in 1980, serving individual injury victims across car accidents, wrongful death, trucking, and other negligence cases on a contingency-fee basis from three offices in Salt Lake City, Sandy, and St. George.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110), Other Legal Services (54119)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Claims Advocacy & Loss Recovery Services (FSAEADAH)

Keywords

• Personal injury law
• Car accident attorney
• Wrongful death lawyer
• Contingency fee representation
• Premises liability claims

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Contingency Fee Legal Services: Personal injury legal representation on a contingency fee basis where clients pay no fees unless the firm wins their case. The firm also handles Personal Injury Protection (PIP) insurance claims and pursues settlements and verdicts from at-fault parties.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Robert J. DeBry & Associates is a Utah personal injury law firm providing legal representation for individuals injured due to the negligence of others. Core offerings include representation for car accidents, wrongful death, dog bites, pedestrian accidents, slip and fall incidents, drunk driving accidents, semi-truck accidents, motorcycle accidents, and general personal injury claims. The firm operates on a contingency fee basis with a no-fee guarantee, supplemented by free initial consultations and mobile attorney services.

Product overview

Robert J. DeBry & Associates is a personal injury law firm offering comprehensive legal services across multiple practice areas. The firm provides specialized legal representation for car accidents, wrongful death, dog bites, pedestrian accidents, slip and fall incidents, drunk driving accidents, truck accidents, motorcycle accidents, and general personal injury claims. The firm operates on a contingency fee basis with a 'no fees unless we win' guarantee, serving clients throughout Utah from offices in Salt Lake City, Sandy, and St. George.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over $750 million recovered for clients in 5 years
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Adams DaviscoreStrategic or Co-development PartnerPartnership with Adams Davis personal injury firm. Robert J. DeBry is partners with Adams Davis, another established Utah personal injury law firm, creating a collaborative relationship between two prominent personal injury practices in the state.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Adams Davis: Adams Davis is a Utah personal injury firm explicitly partnered with Robert J. DeBry & Associates. Same practice focus (car accidents, trucking, wrongful death), same Utah-only market, and same contingency fee model — making it the closest direct peer.
• Craig Swapp & Associates: Craig Swapp & Associates is a long-established Utah personal injury law firm competing in the same Salt Lake City and broader Utah market across car accidents, trucking, and wrongful death. Directly comparable in scope, geographic footprint, and contingency fee model.
• Hertz Hastings Personal Injury Lawyers: Hertz Hastings is a Utah-based personal injury firm operating in Salt Lake City with a contingency-fee model and similar case mix (auto, trucking, wrongful death). Comparable in practice focus, geography, and GTM (heavy advertising, free consultations).
• Christensen & Hymas: Christensen & Hymas is a Utah personal injury firm practicing in auto accidents, trucking, and wrongful death. Direct competitor in the same Salt Lake City market with the same contingency-based model and similar reliance on digital marketing.

Broad incumbents

• Morgan & Morgan: Morgan & Morgan is the largest U.S. personal injury firm with a national footprint that includes Utah. Competes head-to-head on the same case types but operates at vastly greater scale and marketing spend, representing a major national incumbent pushing into DeBry's market.
• Simmons Hanly Conroy: Simmons Hanly Conroy is a national mass tort and personal injury firm headquartered in Illinois. While its core strength is mass torts, it competes for high-value trucking and catastrophic injury cases and represents a broad incumbent in the PI space.
• The Barnes Firm: The Barnes Firm is a multi-state personal injury firm with offices across the western U.S. and a similar contingency fee model covering auto and trucking accidents. A broader incumbent competing on the same case types but at greater geographic scale.

Emerging players

• Labrode Earles Injury Lawyers: Labrode Earles is a personal injury firm operating in Louisiana with a similar contingency-fee model and focus on auto and trucking accidents. Comparable business model and case mix, though geographically focused on Gulf Coast markets rather than Utah.

Regional players

• Feller & Wendt Personal Injury Lawyers: Feller & Wendt is a personal injury firm based in Arizona serving the Phoenix metro. Comparable contingency-fee model and case mix (auto, trucking, motorcycle) but in a neighboring Intermountain West state rather than Utah, making it a regional comparable rather than a direct competitor.
• Gerash Steiner & Blanton, P.C. Gerash Steiner & Blanton is a Denver, Colorado personal injury firm with a similar contingency-fee model covering auto, trucking, and wrongful death cases. Comparable practice focus in a neighboring Intermountain West state rather than Utah.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RobertDeBry

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robert J. Debry & Associates