Melé Beach

What Melé Beach does

Melé Beach is a privately held, Spain-based fashion brand that designs and sells women's summer clothing and accessories under a tie dye and bohemian aesthetic. The product range spans long and short dresses, tops, blouses, jumpsuits, pants, skirts, jackets, kimonos, crochet bags, and pareos, sold at price points of roughly $19-$147 USD across 8+ signature sub-collections (Wabisabi, Lovely, Yuanfen, Essentials, Murumuru, Akari, Mandala, Pragma) plus a Mom & Mini mother-daughter line and a gift card product. Garments are designed in the company's studio on the Costa Dorada in Spain, while production is executed in small family artisan workshops in Bali, Indonesia, using hand tie dye, embroidery, and crochet techniques on natural fabrics (primarily 100% viscose).

The core technology is artisanal rather than digital: proprietary in-house tie dye processes and exclusive print/embroidery patterns designed in Spain, executed by hand in Bali so that each piece is unique and not mass-replicable. There is no proprietary software, AI, or platform stack disclosed; the commercial technology layer is a standard Shopify storefront (melebeach.com) with multi-currency support (~35 currencies) and standard payment integrations.

Melé Beach operates a hybrid go-to-market combining direct-to-consumer e-commerce, company-owned physical retail stores ('Nuestras Tiendas'), and a wholesale/professional channel for multi-brand retailers. Marketing is concentrated on Instagram organic content, an email newsletter with a -10% welcome discount, a brand blog/Diary, and on-site customer reviews. The company ships to the Iberian Peninsula and Balearic Islands with a €55 free-shipping threshold and to the rest of Europe at an €80 threshold, with no disclosed enterprise customers, institutional funding, or revenue figures.

Name

Melé Beach

Legal name

Melé Beach

Website

https://melebeach.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Melé Beach is a privately held Spanish fashion brand that designs and sells women's bohemian summer clothing, including hand-dyed tie dye dresses, tops, and accessories, via DTC e-commerce, own retail stores, and wholesale.

Ownership category

akta.pro rank

Product category

Women's Bohemian Summer Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Swimwear & Beachwear Cut & Sew (IMAOAEAH)

akta.pro secondary industry

Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

Keywords

• Women's summer clothing
• Tie dye fashion
• Bohemian apparel
• Artisan beachwear
• Handcrafted clothing

Headquarters

HQ city

Lleida

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through melebeach.com, selling women's summer fashion including dresses, tops, pants, skirts, blouses, kimonos, and accessories. Products are sold at various price points ranging from approximately $19 to $147 USD.
2. Physical Retail Stores: Sales through company-owned physical retail stores under the 'Nuestras Tiendas' (Our Stores) concept.
3. Wholesale/Professional Channel: Wholesale distribution through professional access channel 'acceso-profesional', allowing retailers to stock Melé Beach products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Melé Beach designs and sells women's bohemian summer clothing and accessories featuring self-designed tie dye and exclusive print collections. The product line includes long and short dresses, tops, jumpsuits, kimonos, pants, skirts, jackets, crochet bags, and beach pareos made primarily from lightweight viscose, with designs created in Spain and handcrafted in small family artisan workshops in Bali, Indonesia.

Product overview

Melé Beach is a Spanish fashion brand specializing in artisanal bohemian summer clothing, primarily sold through its Shopify e-commerce platform (melebeach.com). The product portfolio centers on women's summer fashion including long dresses (vestidos largos), short dresses (vestidos cortos), tops, blouses (blusones), jumpsuits (monos), pants, skirts, jackets, kimonos, crochet bags, and beach pareos. The brand's signature artisan technique is hand-dyed tie-dye, with designs created in Spain and production based in Bali, Indonesia. Key collections include the SS26 Spring-Summer 2026 line, the Wabisabi tie-dye collection (celebrating 5 years), the Lovely best-seller collection featuring heart-shaped tie-dye prints, the Yuanfen exclusive print collection, the Essentials solid-color basics line, the Murumuru embroidery collection, the Akari minimalist collection, the new Mandala palm print collection, and the Pragma archive collection. Additional offerings include the Mom & Mini coordinating mother-daughter collection, gift cards, and a special prices outlet section. All garments feature natural fabrics (primarily 100% viscose), hand-crafted production in Bali, and exclusive proprietary prints designed in Spain.

Differentiator

Problem solved

Functional benefit

Brands

• Wabisabi: Tie-dye collection featuring the brand's most iconic patterns, described as emblematic and celebrating 5 years.
• Lovely
• Yuanfen
• Essentials
• Murumuru
• Akari
• Mandala
• Crochet

Products and services

• Long Dresses (Vestidos Largos) Long flowing dresses made from lightweight viscose with tie-dye artisan techniques, smocked bodices, halter necklines, and tiered ruffle skirts, intended for women seeking boho beach summer wear.
• Short Dresses (Vestidos Cortos) Short dresses with asymmetric cuts, smocked necklines, adjustable puff sleeves, and lightweight fluid silhouettes designed for women shopping for versatile boho summer looks.
• Tops Bandeau-style elastic smock tops, strapless designs with decorative fringe edges, and crochet crop tops intended for women seeking boho summer separates.
• Blouses and Tunics (Blusones) Fluid blouse-coats and caftan-style garments made from lightweight fabrics, featuring palm applications, embroidered details, and bohemian designs for women seeking versatile summer layering pieces.
• Jumpsuits (Monos) Jumpsuits and one-piece garments with fluid fits, elastic waists, and relaxed silhouettes for women seeking comfortable boho one-piece summer looks.
• Pants and Shorts (Pantalones) Wide-leg fluid pants and shorts featuring elastic waists, ruffle details, and lightweight viscose construction for women seeking boho summer bottoms.
• Skirts (Faldas) Skirts ranging from mini to maxi lengths with fluid silhouettes, sold for women seeking flowy boho summer separates.
• Jackets and Cardigans (Chaquetas) Lightweight jackets and cardigans sold as basic wardrobe staples for women seeking light layering pieces for cool summer evenings.
• Kimonos Flowing kimono cover-ups with tie-dye artisan prints and crochet details, intended for women as beach cover-ups or evening summer layering.
• Crochet Bags and Accessories (Bolsos y Accesorios Crochet) Handmade crochet bags and small accessories crafted individually combining tradition and modern charm, intended as boho summer accessories for women.
• Beach Wraps and Pareos Beach wraps and pareos featuring hand-dyed tie-dye techniques intended for women as versatile beach and summer accessories.
• Mom & Mini Coordinated Collection Coordinating mother-daughter summer wear collection enabling matching looks for women and girls, targeting mothers shopping for family summer outfits.
• Gift Card (Tarjeta Regalo) Gift card product enabling purchase of monetary gift values for recipients to select their own Melé Beach items, intended as a gifting option for the brand's customers.
• Outlet and Special Prices Section Discounted previous-season merchandise section featuring archive collections and exclusive prints at reduced prices up to -60%, targeting value-oriented returning customers.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Anthropologie: Multi-category boho-leaning women's lifestyle retailer (part of URBN) that stocks resort dresses, kimonos, and artisan accessories — a much larger incumbent competing for the Melé Beach shopper.
• Roxy: Quiksilver-owned women's beach/surf lifestyle brand spanning apparel, swimwear, and accessories; overlaps with Melé Beach in women's beach dresses, kimonos, and cover-ups at a broader, more performance-rooted positioning.
• Billabong: Established surf/beach lifestyle apparel brand with a women's line of summer dresses, kimonos, and cover-ups — competes in the same casual beachwear category as Melé Beach but with global retail scale.
• Free People: Large-scale boho and contemporary women's apparel brand within the URBN portfolio; overlaps with Melé Beach in flowy dresses, kimonos, and beachwear but at much greater scale and a wider price tier.

Direct peers

• Cleobella: Boho women's brand built on globally sourced artisan craftsmanship (block printing, embroidery, crochet), with a similar handmade-aesthetic positioning and resort/beach catalog overlap.
• Faithfull the Brand: Australia-origin, Bali-produced boho women's label with hand-dyed prints, viscose dresses, and resort/beachwear — almost identical production model, aesthetic, and target customer to Melé Beach.
• Farm Rio: Brazilian women's fashion brand famous for colorful prints, bold patterns, and bohemian resort dresses — competes for the same vacation/boho customer with a comparable own-D2C-plus-wholesale model.
• L*Space: California-based women's beachwear and lifestyle label mixing swimwear with cover-ups, kimonos, and dresses in signature prints and handmade-feeling artisanal finishes.
• Spell & The Gypsy Collective: Australian bohemian women's fashion brand known for tie-dye, floral prints, and flowing dresses aimed at the same free-spirited, festival-to-beach customer segment.
• Seafolly: Australian heritage beachwear and resort-wear brand selling women's swim, cover-ups, and summer dresses with artistic prints — directly adjacent product category to Melé Beach's pareos, kimonos, and beach dresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/melebeach
• LinkedInlinkedin.com/company/melebeach

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melé Beach