Ngu Hanh Game Company Limited
- Company typePrivate
- Founded2019
- HeadquartersHo Chi Minh City, Vietnam
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Ngu Hanh Game Company Limited firmographics
Firmographics- Name
- Ngu Hanh Game Company Limited
- Legal name
- Ngu Hanh Game Company Limited
- Website
- https://nguhanhgames.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Ngu Hanh Game Company Limited industry classification
Industry- Product category
- Tabletop Board Games
- NAICS
- Hobby, Toy, and Game Retailers (45912), Doll, Toy, and Game Manufacturing (33993)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Family/Party Board Games Retail (CRALALAB)
Keywords
Where Ngu Hanh Game Company Limited is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
Ngu Hanh Game Company Limited business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Others
Revenue model
- Board Game Product Sales: One-time sales of physical board game products including strategic thinking games, cooperative games, and party games. Revenue is generated through individual product purchases at fixed price points.
- Accessory Sales: Sales of board game accessories including tote bags, badges, art tiles, and other merchandise complementing the core board game products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual board game products |
| Other | Pay-as-you-go | Promotion campaign - Gift with purchase |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Ngu Hanh Game Company Limited product offering
Product offeringCore offering
Ngũ Hành Game Company Limited is a Vietnamese tabletop board game publisher that designs, develops, and self-publishes original board games inspired by Vietnamese history, folklore, and cultural themes, including cooperative, strategic, and party-style game formats. The company sells its games directly to end customers through its own branded e-commerce website and a physical retail store in Ho Chi Minh City, Vietnam.
Product overview
Ngũ Hành Games is a Vietnamese board game publisher offering a portfolio of original tabletop games. The product line includes cooperative and strategic board games such as Du Ký (Dream Adventure), Phục Dựng (Restoration), Sáng Đèn (Onstage), Thiên Mệnh, Phản Gián, Lên Mâm, Ăn Ý, and their variants, along with accessories like custom tote bags and Du Ký-themed merchandise. The company focuses on integrating Vietnamese culture and art into board game experiences, with products available in Vietnamese and English languages.
Differentiator
Problem solved
Functional benefit
Products and services
- Vietnamese culture-themed board games
Companies that use Ngu Hanh Game Company Limited
Customer profileSegments3 records
Ideal customer profiles1 record
Ngu Hanh Game Company Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ngu Hanh Game Company Limited partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Ngu Hanh Game Company Limited competitors and assessment
Company assessmentDirect peers
- Stonemaier Games: US-based independent board game publisher behind Wingspan, Scythe, and other high-quality Eurogame-style titles. Comparable as a small/independent publisher building original IP with premium production values and direct-to-consumer emphasis, though operating at materially larger scale.
- Awaken Realms: Polish independent publisher of Tainted Grail, This War of Mine, and other premium narrative/strategy games. Comparable as an indie European publisher competing with larger publishers on production quality and distinctive themed IP.
- Portal Games: Polish indie publisher known for Detective, Imperial Settlers, and other Eurogame titles. Comparable as a smaller-region independent publisher creating premium original strategy games and selling internationally.
- Leder Games: US-based indie publisher of Root, Oath, and other strategy-heavy tabletop games with distinctive art and theme. Directly comparable as a small-team independent publisher focused on premium strategy/Eurogame titles with cultural/imaginary theming.
Broad incumbents
- Asmodee: French-headquartered global tabletop gaming giant and the largest board game publisher worldwide. Comparable as the dominant incumbent in the same industry segment; the long-term competitive backdrop for independent publishers like Ngũ Hành.
- CMON (Cool Mini Or Not): Global publisher of high-production strategy, miniature, and hobby board games (Zombicide, Blood Rage). Comparable as a leading publisher of premium tabletop games with strong hobbyist positioning.
Emerging players
- Mixlore: Asian-heritage independent publisher (Hong Kong-based) focused on culturally-themed tabletop games including Coral. Comparable as a regional independent publisher bringing local cultural aesthetics to the global tabletop market.
- Japanime Games: Independent publisher that brought Japanese-themed titles to the global market. Comparable as a culturally-themed indie publisher attempting to translate regional aesthetics into international tabletop products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Ngu Hanh Game Company Limited social profiles
Digital presenceNgu Hanh Game Company Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ngu Hanh Game Company Limited leadership team
Management profileNumber of profiles
Ngu Hanh Game Company Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ngu Hanh Game Company Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ngu Hanh Game Company Limited
What does Ngu Hanh Game Company Limited do?
Ngũ Hành Game Company Limited is a Vietnamese tabletop board game publisher that designs, develops, and self-publishes original board games inspired by Vietnamese history, folklore, and cultural themes, including cooperative, strategic, and party-style game formats. The company sells its games directly to end customers through its own branded e-commerce website and a physical retail store in Ho Chi Minh City, Vietnam.
Is Ngu Hanh Game Company Limited a public or private company?
Ngu Hanh Game Company Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ngu Hanh Game Company Limited founded?
Ngu Hanh Game Company Limited was founded in 2019. It employs 1 to 10 people.
Where is Ngu Hanh Game Company Limited based?
Ngu Hanh Game Company Limited is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Ngu Hanh Game Company Limited make money?
Two revenue lines are on record. Board Game Product Sales are the primary driver. The others are accessory Sales.
Who are Ngu Hanh Game Company Limited's main competitors?
Direct peers on record are Stonemaier Games, Awaken Realms, Portal Games and Leder Games. Broad incumbents are Asmodee and CMON (Cool Mini Or Not). Emerging players are Mixlore and Japanime Games.
Does Ngu Hanh Game Company Limited have an API?
No public API is recorded for Ngu Hanh Game Company Limited.
What industry is Ngu Hanh Game Company Limited in?
Ngu Hanh Game Company Limited's product category is Tabletop Board Games. Its primary akta.pro industry code is CRALALAB, Family/Party Board Games Retail. Its NAICS code is 45912 and its SIC code is 5945.