Open Soul Tarot

What Open Soul Tarot does

Open Soul Tarot is a sole proprietorship founded circa 2023 and operated by Renay from Tampa, Florida, delivering personalized tarot readings and spiritual consultations to individual consumers globally on a direct-to-consumer basis. The service portfolio consists of five paid offerings — a written 1 Question Quickie at $30, three progressively deeper video readings (Silver Arrow at $50, Bird's Eye View at $60, Mariana Trench at $111) delivered as private YouTube links, and Custom Spell Work at $45 — plus free top-of-funnel YouTube content and a voluntary PayPal donation stream. All purchases are transacted via PayPal through the company website, with no physical storefront, third-party distribution, or intermediary marketplaces.

The underlying technology stack is entirely off-the-shelf: a Wix-hosted website, PayPal Buy Now buttons for payments, YouTube private links for video delivery, email for written reading delivery, and Google reCAPTCHA on the contact form. There is no proprietary IP, no native mobile app, no integrations beyond the three named above, and no disclosed API or data infrastructure. The business explicitly describes itself as a 'one-woman business' with the founder personally producing every reading and piece of YouTube content, adhering to the American Tarot Association Code of Ethics and dis claiming that readings are spiritual rather than financial, legal, or medical advice.

The unit-economics model is straightforward: each reading is a one-time purchase at $30–$111, capacity is bounded by the founder's available hours, and there are no recurring subscriptions, institutional customers, or contractual obligations. The customer base consists of adult individual spiritual seekers purchasing on impulse or situational need rather than via enterprise procurement, with no named logo customers and no disclosed repeat-purchase mechanics. There is no external investment, parent company, or plan to scale beyond solo operation in the available data.

Name

Open Soul Tarot

Legal name

Open Soul Tarot

Website

https://opensoultarot.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Open Soul Tarot is a Tampa-based, one-woman sole proprietorship that sells personalized tarot readings (written and video) and custom spell work to individual adult consumers globally via its website, with payments processed through PayPal and video readings delivered via private YouTube links.

Ownership category

akta.pro rank

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tarot Readings: One-time purchase model for tarot readings delivered via email (written format) or private YouTube links (video format). Reading types range from quick single-question responses to comprehensive deep-dive sessions covering complex life situations.
2. Custom Spell Work: One-time purchase of personalized spell work services including manifestation spells, tailored to customer intention using natural materials with corresponding properties.
3. Donations: Voluntary donations accepted via PayPal as a support mechanism for the one-woman business.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Open Soul Tarot is a one-woman spiritual consultation practice that sells personalized tarot card readings and custom spellwork services directly to individual consumers via its website. Services range from a $30 written single-question reading delivered by email within 24 hours to a $111 in-depth personalized video reading on complex relationships, karmic patterns, and spiritual crossroads, delivered as a private YouTube link. All services are purchased online via PayPal and delivered digitally, with no physical storefront or third-party distribution.

Product overview

Open Soul Tarot offers a single-person tarot reading and spiritual consultation service operated by Renay. The product portfolio consists of five distinct reading services and one content offering: the entry-level 1 Question Quickie (written format, 24-hour delivery), three progressively deeper video readings (Silver Arrow, Bird's Eye View, and Mariana Trench, all delivered via private YouTube links), Custom Spell Work (manifestation and intention-based spellcasting), and free YouTube channel content providing behind-the-scenes and spiritual guidance videos. The reading services range from $30 to $111, with Custom Spell Work priced at $45. All services are personalized based on the customer's question, sun sign, and relevant context.

Differentiator

Problem solved

Functional benefit

Products and services

• 1 Question Quickie
• Silver Arrow Reading
• Bird's Eye View Reading
• Mariana Trench Reading
• Custom Spell Work

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Keen: One of the largest online psychic and tarot reading marketplaces, connecting customers with hundreds of advisors across tarot, astrology, and spiritual categories. Comparable as a direct-to-consumer tarot and spiritual consultation channel, but at vastly greater scale and platform breadth.
• Kasamba: Established online psychic and tarot reading platform offering live chat, email, and phone readings across multiple spiritual disciplines. Comparable as a digital tarot consultation service targeting similar individual spiritual seekers.
• California Psychics: Long-running online psychic and tarot reading service offering phone and chat consultations. Comparable target market (individual spiritual seekers) and product (personalized tarot/spiritual guidance) but operates as a multi-advisor platform rather than a solo practitioner.
• Oranum: Online psychic and tarot reading platform offering live video chat with spiritual advisors. Comparable delivery model (video-based readings) and target customer (individual spiritual seekers seeking personalized guidance).
• Psychic Source: Online psychic reading platform offering tarot, astrology, and mediumship readings via phone and video. Comparable business model and customer segment, but with a multi-reader platform versus Open Soul Tarot's solo practitioner model.

Direct peers

• Purple Garden: Mobile-first spiritual consultation app connecting users with tarot readers, psychics, and astrologers for live chat and video readings. Comparable as a digital tarot consultation channel serving individual spiritual seekers, with overlapping delivery format (video readings).
• Mysticsense: Online tarot and psychic reading platform with chat, voice, and video options connecting customers with independent readers. Comparable as a digital tarot consultation marketplace serving similar individual spiritual seekers.

Regional players

• Bitwine: Online psychic reading platform offering phone-based tarot and spiritual consultations with independent advisors. Comparable business model and customer segment, though primarily serves phone-based rather than written/YouTube-delivered readings.

Emerging players

• The Hoodwitch: Spiritual and metaphysical brand offering tarot readings, spell kits, and divination products through an owned e-commerce storefront. Comparable as a solo/founder-led spiritual brand with digital readings and ritual offerings, similar in size and bootstrapped feel to Open Soul Tarot.
• Nebula (spiritual platform): Astrology and spiritual self-discovery app offering personalized readings, horoscopes, and AI-assisted insights. Comparable as a digital-first spiritual consultation service targeting individual seekers, though positioned as technology rather than personal tarot readings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OpenSoulTarot
• Facebookfacebook.com/122251234305200
• LinkedInlinkedin.com/company/opensoultarot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Open Soul Tarot