Mornington Green Legacy Garden

What Mornington Green Legacy Garden does

Mornington Green Legacy Garden, operating under legal entity Forest Conservation Australia Pty Ltd (ABN 59 639 330 617) and branded within the Living Legacy parent network, runs a memorial botanical garden on a former golf course at 125 Tyabb-Tooradin Road, Somerville, on the Mornington Peninsula in Victoria, Australia. The company transforms cremated ashes into living memorial trees by applying its patented Living Legacy Formula, a biological treatment that neutralises the high alkalinity (pH approximately 12) of untreated cremation remains and converts them into nitrogen, potassium, and micronutrients that memorial trees can safely absorb. Each tree receives fixed GPS coordinates shared with the family, and the land is protected by a conservation covenant that prevents sale, development, or logging, supported by over 4 kilometres of integrated sprinkler systems drawing from on-site dam and bore water capacity.

The core product is the Living Legacy Tree, sold as one-price perpetual packages including tree selection, ash treatment, planting ceremony, bronze plaque, and lifetime horticultural maintenance, with Founders Packages starting at A$8,000 including GST and full-service Life Celebration Packages also offered. The portfolio spans individual Tree Memorials (22 species across five size categories), Family Memorial Trees accommodating up to 12 people over time, Pet Memorials, Pre-Plan services, and At-Need services for families already holding ashes. Customer segments include healthy individuals planning ahead, bereaved families holding ashes, multi-generational and blended families, pet owners, and geographically dispersed families seeking a single fixed place to return to.

The go-to-market combines sales-led consultation through Legacy Sales Planners with event-driven acquisition via free Open Days held every Wednesday and Saturday, community Flower Planting Days, and the annual World's Largest Sunflower festival. Supporting channels include a content blog on grief and living legacies, video testimonials, an email newsletter, and active organic social media on Facebook, Instagram, LinkedIn, and YouTube. The patented formula has been adopted as the recognised industry standard by leading Australian cemetery operators including Centennial Park Adelaide, Metropolitan Cemeteries NSW, and Living Legacy Conservation Forest Wellington Dam, creating a parallel B2B licensing pathway alongside the consumer memorial garden business. The company's stated mission is to plant 6,000 memorial trees across the Mornington Peninsula, with expansion of the Living Legacy network into Western Australia, Sydney, and Queensland currently underway.

Name

Mornington Green Legacy Garden

Legal name

Forest Conservation Australia Pty Ltd

Website

https://morningtongreen.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Mornington Green Legacy Garden operates a protected botanical memorial garden on Victoria's Mornington Peninsula where cremated ashes are infused into living memorial trees using a patented biological formula. It serves individuals, families, and pet owners through one-price perpetual memorial packages.

Ownership category

akta.pro rank

Product category

Memorial Services

NAICS

Landscaping Services (561730), Zoos and Botanical Gardens (712130)

akta.pro industry

PRIMARYHSAIABAG

Native & Pollinator Garden Design/Install

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Landscape Design & Installation

SECONDARYHSAIAFAB

Garden Bed Installation & Planting (Annuals, Perennials, Shrubs)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Garden & Planting Services (Beds, Mulching, Seasonal Color)

SECONDARYHSAIAFAL

Native, Pollinator & Drought-Tolerant Garden Installations

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Garden & Planting Services (Beds, Mulching, Seasonal Color)

Keywords

• Memorial tree services
• Cremation ash treatment
• Botanical memorial gardens
• Living legacy trees
• Pet memorial services

Headquarters

HQ city

Somerville

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Memorial Tree Sales: One-time purchase of a memorial tree with perpetual care included. Package includes tree selection, Living Legacy Formula treatment, planting ceremony, bronze plaque, and lifetime maintenance by horticulturists. Founders packages start at $8,000 including GST.
2. Ceremony Services: Personalised memorial ceremonies conducted by in-house celebrant, including venue hire, floral arrangements, catering for up to 15 guests, and photography.
3. Family Tree Additions: Adding additional family members or pets to existing Family Memorial Tree over time, with each addition including ash treatment, ceremony, and plaque name update.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mornington Green Legacy Garden operates a botanical memorial garden on the Mornington Peninsula where treated cremation ashes are infused into living memorial trees using its patented Living Legacy Formula. The company sells individual, family, and pet memorial trees across 22 native species, with one-time packages that include ash transformation, planting, personalised commemorative ceremonies, bronze plaques, and perpetual horticultural care on conservation-covenanted land.

Product overview

Mornington Green Legacy Garden operates as a botanical memorial garden offering a portfolio of living memorial tree services. The core offering is the Living Legacy Tree concept, which uses a proprietary patented Living Legacy Formula to transform cremated ashes into tree-nourishing nutrients. Services span individual memorial trees (22 species across 5 size categories), family memorial trees (allowing multi-generational additions), pet memorials, pre-planning services, and at-need arrangements. The company also operates community events including Open Days, Flower Planting Days, and the annual World's Largest Sunflower celebration. The business model centers on one-price perpetual care with no ongoing fees, including tree maintenance, ceremonies, and bronze plaques.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre Plan Service Advance memorial planning service that allows individuals to shape every detail of their living legacy tree before it is needed, including tree species selection, ceremony design, and price locking.
• At Need Service Memorial arrangement service for families already holding cremated ashes, guiding them through the process from first conversation to tree planting ceremony.
• Family Memorial Tree Shared memorial tree service allowing multiple family members and pets to be added to one tree over time, with sizes ranging from Small (1 person) to Accent (12 people). One price covers every family member added over time, with each addition including ash treatment, ceremony, and plaque name update.
• Pet Memorial Tree Individual memorial tree service for pets including dogs, cats, birds, rabbits, and small animals, with option to combine with existing family memorial trees.
• Tree Memorial Individual memorial tree selection service offering 22 native tree species across five size categories (Small, Medium, Large, Extra Large, Accent) with varying ash infusion capacities. Includes species selection, Living Legacy Formula treatment, planting ceremony, bronze plaque, and perpetual horticultural care.
• Living Legacy Tree Patented memorial tree offering using the Living Legacy Formula to transform cremated ashes into nutrients that feed trees, planted in protected botanical gardens on the Mornington Peninsula.
• Living Legacy Formula (Licensed Technology) Patented biological treatment that transforms cremated ashes (pH 12) into micronutrients (nitrogen, potassium) that trees can safely absorb. Licensed and adopted as industry standard by Centennial Park Adelaide, Metropolitan Cemeteries NSW, and Living Legacy Conservation Forest Wellington Dam.

Quantifiable outcome

• Over 1,500 Legacy Trees planted since 2020
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Centennial Park AdelaidecoreStrategic or Co-development PartnerAdopted the Living Legacy Formula as the recognised industry standard for ash infusion into living trees. Uses the patented treatment process for their memorial services.
• Metropolitan Cemeteries NSWcoreStrategic or Co-development PartnerAdopted the Living Legacy Formula for their memorial services. Industry partner implementing the patented ash treatment process.
• Living Legacy Conservation Forest Wellington DamcoreStrategic or Co-development PartnerUses the Living Legacy Formula for their conservation forest memorial services. Part of the Living Legacy network of memorial forests.
• Somerville Football ClubminorOthersLocal community sports club sponsorship. Mornington Green is a proud sponsor of the club.
• Hastings Football ClubminorOthersLocal community sports club sponsorship. Mornington Green is a proud sponsor of the club.
• Living LegacycoreStrategic or Co-development PartnerParent company that developed the Living Legacy Formula and operates the network of memorial forests including Mornington Green, Western Australian forest, and upcoming Sydney and Queensland locations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Springvale Botanical Cemetery: Melbourne-area cemetery operated with a botanical-park aesthetic, combining memorialisation with curated gardens. Most direct Australian incumbent peer combining cemetery services and botanical-park presentation, overlapping with Mornington Green's garden-led positioning.
• Metropolitan Cemeteries NSW: Major NSW government-linked cemetery trust that has adopted the Living Legacy Formula. Large, established Australian death-care operator offering the full spectrum of burial, cremation, and now living-memorial services.
• Eden Memorial Park: US cemetery operator with mission-aligned gardens and family-service orientation. Comparable as an incumbent garden-style cemetery operator offering premium family experiences rather than a pure living-memorial concept.
• Forest Lawn Memorial Park: Large US memorial-park operator with extensive botanical landscaping and celebrity memorials. Comparable as a large, garden-led death-care operator with scale advantages in marketing and ceremonies, though not focused on tree-from-ashes offerings.
• Centennial Park Cemetery Adelaide: Large South Australian cemetery operator that has adopted Mornington Green's Living Legacy Formula as the industry standard for ash infusion. Broad incumbent in Australian death care with a wider service portfolio including traditional burial and cremation.
• Rookwood Cemetery & Crematorium: One of the largest cemeteries in the Southern Hemisphere, located in western Sydney. Provides the closest Australian incumbent scale benchmark for burial and cremation services, with growing eco-memorial options overlapping Mornington Green's positioning.

Direct peers

• Bios Urn: Biodegradable urn product designed to integrate cremated remains into soil so a tree can be planted. Closest product analogue to Mornington Green's ash-infusion process, operating globally through direct-to-consumer channels.
• Living Legacy Conservation Forest Wellington Dam: Sister conservation-forest site under the same Living Legacy parent network, applying the patented Living Legacy Formula to a Western Australian forest setting. Most directly comparable operating unit to Mornington Green.
• Better Place Forests: US-based company that operates dedicated memorial forests where families can select a tree to commemorate a loved one with ashes. Closest international peer to Mornington Green's living-memorial concept, with comparable tree-selection ceremonies and one-time pricing.
• The Living Urn: US company selling a patented bio-urn and root system designed to turn cremated ashes into a tree. Comparable product-level mechanism to Mornington Green's Living Legacy Formula, targeting the same end-of-life tree-memorial outcome.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@morningtongreen7446
• Facebookfacebook.com/MorningtonGreen
• LinkedInlinkedin.com/company/mornington-green-legacy-garden
• Instagraminstagram.com/mornington_green

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mornington Green Legacy Garden