What Money Ready does

Money Ready is a UK-registered financial education charity (Charity No. 1123791 in England and Wales; SC050175 in Scotland) that delivers free money-management programmes to learners across all four UK nations. Founded in 2005 as MyBnk and rebranded to Money Ready in June 2025, the organisation serves learners aged 4 to 40 following its September 2025 merger with RedSTART Educate. Its core portfolio comprises School Age Programmes (primary and secondary), Young Adult and Adult Programmes (18-40, including an accredited Level 1 Money Management qualification), Tailored Programmes for vulnerable populations (visually impaired learners, refugees and asylum seekers, young offenders, care leavers, SEN/EAL/ESOL students, NEETs), and workplace financial wellbeing workshops. Supplementary products include Money Ready Mondays (monthly webinars), Moneycast (a YouTube video series), Freddie's Programme (a six-week paid financial-services work-experience initiative), and The Cost of Not Knowing campaign with the Money Ready MOT quiz as its public-facing diagnostic tool.

The charity operates without a proprietary technology platform. Programmes are delivered in-person at partner venues by in-house expert trainers, with virtual delivery available for some sessions, and supported by a network of 650 delivery organisations across the UK. Distribution uses a WordPress website, YouTube, standard social channels (X, Facebook, Instagram, LinkedIn, Bluesky), email/newsletter, and policy-advocacy campaigns. The RedSTART merger inherited a long-running research partnership with King's College London, which now anchors Money Ready's evidence base.

Money Ready's income is entirely charitable: individual donations (online, cheque, payroll giving, Easyfundraising, Monzo in-app), corporate donations and Charity of the Year partnerships, grants, cause-related marketing, event-based fundraising (National Three Peaks, skydives, firewalks, runs, cycling, sleep-outs), and in-kind corporate volunteering. Programmes are delivered at no charge to learners or delivery partners. Named corporate supporters include Experian, Wells Fargo, Pimco, Rathbones, SJP, Quilter, Hymans Robertson, and Aberdeen, with Gallagher, Royal London Asset Management, and Insight Investment as flagship Freddie's Programme partners. Revenue is not publicly disclosed.

Name

Money Ready

Legal name

Money Ready

Website

https://moneyready.org

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Money Ready is a UK financial education charity delivering free money-management programmes to learners aged 4 to 40 across all four UK nations, reaching 58,867 learners via 650 delivery organisations in 2024-25.

Ownership category

akta.pro rank

Product category

Financial Education Services

NAICS

Educational Support Services (611710)

akta.pro primary industry

Personal Finance & Financial Literacy for Students (EDAMAIAH)

akta.pro secondary industries

Budgeting & Cash-Flow Management (EDAAAJAA), Banking & Payments (Accounts, Cards, Digital Payments) (EDAAAJAD)

Keywords

• Financial education
• Money management workshops
• Financial literacy programmes
• Youth financial education
• Charity education services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: Money Ready operates as a registered charity (No. 1123791 in England and Wales, SC050175 in Scotland) and raises funds through online donations, cheque donations, payroll giving, Easyfundraising, and Monzo in-app donations. Donations support the delivery of free financial education programmes to learners across the UK.
2. Corporate Support and Partnerships: Corporate donations, Charity of the Year partnerships, cause-related marketing, and corporate volunteering arrangements provide revenue and in-kind support. Employers can also sponsor workplace financial education workshops.
3. Event-based Fundraising: Fundraising events including National Three Peaks, skydives, firewalks, running events, cycling, and sleep-outs raise money from participants who secure sponsorship. A booking deposit applies for some events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

Money Ready is a UK financial education charity that designs and delivers expert-led, in-person and virtual financial literacy workshops for learners aged 4 to 40, covering budgeting, saving, debt management, investing, pensions, and credit. Programmes are fully funded and distributed free to learners through schools, councils, charities, and employer partners across all four UK nations, supplemented by accredited Level 1 Money Management qualifications, monthly webinars, and a YouTube video series.

Product overview

Money Ready (formerly MyBnk) is a financial education charity offering a unified suite of programmes spanning ages 4 to 40, following the September 2025 merger with RedSTART Educate. The core portfolio consists of School Age Programmes (primary and secondary), Young Adult Programmes (18-40), and Adult Programmes (including accredited Level 1 qualifications), all delivered through a network of UK hubs. Supplementary offerings include Money Ready Mondays (monthly webinars), Moneycast (video series on YouTube), and Money Ready for the Workplace (employer partnerships). Specialised Tailored Programmes serve vulnerable groups including visually impaired learners, refugees, and prison populations. The organisation also runs Freddie's Programme — a paid work experience initiative in partnership with financial services firms — and the advocacy campaign The Cost of Not Knowing, which includes the Money Ready MOT quiz as a public-facing tool. All programmes are delivered in-person or virtually by expert trainers using educational resources. The portfolio is unified under the Money Ready brand with no separate technology platform, API, or SaaS product.

Differentiator

Problem solved

Functional benefit

Products and services

• School Age Programmes Financial education workshops delivered to primary and secondary school students across the UK, covering saving, budgeting, spending wisely, and understanding how money works in the real world, tailored to each age group.
• Young Adult Programmes Financial education workshops for 18-40 year olds covering debt prioritisation, money management, digital finance skills, housing, employment, and accredited Level 1 Money Management qualifications, delivered through councils, charities, and non-mainstream education institutions.
• Adult Programmes Financial education workshops for adults aged 18-40 providing real-world money skills to navigate key life moments from investing to applying for a mortgage, including accredited Level 1 Money Management qualification options.
• Tailored Programmes Adapted versions of Money Ready's financial education programmes for specific vulnerable learner groups including visually impaired learners, refugees and asylum seekers, young offenders, prison inmates, care leavers, young parents, SEN/EAL/ESOL students, NEETs, and sheltered housing residents.
• Money Ready Mondays Free monthly online webinar series for adults aged 18-40 covering practical financial topics including budgeting, debt management, cost of living, and seasonal financial planning, expert-led and held on Mondays.
• Moneycast 30-minute personal finance video series focusing on practical money topics with explainers, special guests, and Q&As, hosted on the Money Ready YouTube channel.
• Money Ready for the Workplace Financial wellbeing workshops delivered to UK employers and their teams covering financial resilience, budgeting, credit and debt avoidance, planning for the future, payslips, pensions, and benefits, available as one-off sessions or longer employer partnership programmes.
• Freddie's Programme Six-week paid work experience initiative created in memory of Freddie Ewer, delivered in partnership with Gallagher, Royal London Asset Management, and Insight Investment, helping young people build confidence and career opportunities in financial services through rotations across partner organisations, structured sessions, mentoring, and bursaries.
• Money Ready MOT Interactive financial readiness quiz that enables individuals to discover their 'cost of not knowing', receiving a personalised financial readiness score and tailored learning pathways.

Quantifiable outcome

• 87% of learners said they felt confident with managing their money after a Money Ready programme
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

26 partnerships are on record, tiered flagship, core and minor.

• GallagherflagshipStrategic or Co-development Partner · 9 July 2026Gallagher is one of three partner organisations (alongside Royal London Asset Management and Insight Investment) in Freddie's Programme, a six-week paid work experience initiative for young people created in memory of Freddie Ewer. Gallagher employees knew Freddie as a mentor and friend, and the firm provides placement opportunities across operations, technology, compliance, client services, and investment consulting.
• Royal London Asset ManagementflagshipStrategic or Co-development Partner · 9 July 2026Royal London Asset Management is one of three partner organisations in Freddie's Programme, providing paid work experience placements and mentoring for young people who may otherwise never access careers in financial services.
• Insight InvestmentflagshipStrategic or Co-development Partner · 9 July 2026Insight Investment is one of three partner organisations in Freddie's Programme, offering internships and career exposure to young people. The team was keen to honour memories of Freddie Ewer and supports the initiative alongside the other two firms for whom Freddie worked.
• Teamspirit (now VCCP Roar)coreStrategic or Co-development Partner · 1 December 2025Teamspirit (now VCCP Roar) provided pro bono support for The Cost of Not Knowing campaign, contributing expertise that made the campaign's research possible and supporting ongoing campaign development and delivery.
• Digital FootprintscoreStrategic or Co-development Partner · 1 December 2025Digital Footprints created the animated film for The Cost of Not Knowing campaign, bringing the campaign to life in a powerful, human way that helps communicate the issue of financial illiteracy to the public.
• Be NigelcoreOthers · 1 December 2025Listed as a supporter of the Cost of Not Knowing open letter campaign, along with Quilter and Quilter Foundation.
• RedSTART EducateflagshipStrategic or Co-development Partner · 1 September 2025RedSTART Educate merged with Money Ready on 1st September 2025, joining the Money Ready family. RedSTART brought over a decade of primary school financial education programmes, a research partnership with King's College London, and a team led by Sarah Marks. This created a unified organisation covering learners aged 4 to 40.
• King's College LondoncoreStrategic or Co-development PartnerKing's College London has been RedSTART's long-term research partner, producing compelling research into early financial education. This evidence base now informs Money Ready's national impact framework following the merger.
• VOYPICminorStrategic or Co-development PartnerRepresented at Money Ready Voices roundtable on care-experienced young people in Northern Ireland, discussing financial education needs for this population.
• Barnardo's NIminorStrategic or Co-development PartnerAttended the Money Ready Voices NI roundtable event alongside other practitioners working with care-experienced young people.
• Money and Pensions Service (MaPS)minorStrategic or Co-development PartnerParticipated in the Money Ready Voices roundtable in Northern Ireland focused on financial futures for care-experienced young people.
• The Innovation Factory (Belfast)minorOthersVenue partner for the Money Ready Voices roundtable event held on 19th June in Belfast, hosting the discussion on care-experienced young people.
• QuiltercoreOthersListed as a supporter of Money Ready, appearing in the supported by section on the website. Quilter Foundation also supports the Cost of Not Knowing open letter campaign.
• ExperiancoreOthersCorporate supporter of Money Ready, listed in the supported by section on the website.
• Wells FargocoreOthersCorporate supporter of Money Ready, listed in the supported by section on the website.
• PimcocoreOthersCorporate supporter of Money Ready, listed in the supported by section on the website.
• RathbonescoreOthersCorporate supporter of Money Ready, listed in the supported by section on the website.
• SJPcoreOthersCorporate supporter of Money Ready, listed in the supported by section on the website.
• Hymans RobertsoncoreOthersCorporate supporter of Money Ready, listed in the supported by section on the website. Also partnered on a Birmingham case study programme.
• One FamilycoreOthersCorporate supporter of Money Ready, listed in the supported by section on the website.
• AberdeencoreOthersCorporate supporter of Money Ready, listed in the supported by section on the website.
• BerkeleycoreOthersCorporate supporter of Money Ready, listed in the supported by section on the website.
• Hampden BankcoreOthersCorporate supporter of Money Ready, listed in the supported by section on the website.
• PAcoreOthersCorporate supporter of Money Ready, listed in the supported by section on the website.
• SaffroncoreOthersCorporate supporter of Money Ready, listed in the supported by section on the website. Also partnered on a case study with a young adult learner in Essex.
• WWUcoreOthersCorporate supporter of Money Ready, listed in the supported by section on the website.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Young Enterprise: UK charity delivering enterprise and financial education programmes to young people in schools and colleges, with similar age-group focus, partner-led distribution and a donation-funded non-profit model.
• The Money Charity: UK financial education charity delivering workshops, training and resources on money management, debt and budgeting to schools, workplaces and community groups; directly comparable in mission, target beneficiaries and donor-funded delivery model.
• Just Finance Foundation: UK charity working to improve financial resilience and education in underserved communities through partnerships with faith groups, schools and community organisations; comparable target audiences and community-led delivery approach.

Emerging players

• GoHenry: UK-based kids' prepaid card and financial education app for 6-18 year olds; overlaps in financial literacy for young people but competes via a commercial digital product rather than free workshop delivery.
• RoosterMoney: Digital pocket money and financial education app for children; partial overlap with Money Ready's primary-age financial literacy mission but delivered through a consumer SaaS app rather than classroom workshops.

Broad incumbents

• Money and Pensions Service (MaPS): UK statutory body set up by Government to improve financial capability across the UK; overlaps heavily in mission (financial literacy for young people and adults) and is a key sector funder/partner, but operates at a national-policy scale rather than a programme-delivery niche.

Others

• Barclays LifeSkills: Barclays' free employability and financial education programme for young people in the UK; addresses overlapping curriculum topics (budgeting, saving, banking) for similar school-age and young-adult audiences via bank-supported content.
• NatWest MoneySense: Bank-run free financial education programme for UK schools and young adults; covers the same financial literacy topics and audiences but is funded and delivered as a corporate social responsibility initiative rather than as an independent charity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/moneyreadyuk
• YouTubeyoutube.com/@moneyreadyuk?si=N10rzIPHxS-TeLzA
• Facebookfacebook.com/moneyreadyuk
• LinkedInlinkedin.com/company/getmoneyready
• Instagraminstagram.com/moneyreadyuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Money Ready