Zaviro
Zaviro is a Dutch coaching firm offering integrated mental, medical, and lifestyle coaching to employees, teams, managers, and elite athletes via subscription (Zaviro Inclusief) and custom programs.
- Company typePrivate
- Founded2012
- HeadquartersHenxel, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Zaviro does
Zaviro is a Netherlands-based coaching and consultancy firm founded in 2012 by Baukje Rondeel and Dennis Rondeel, operating from Landgoed Zelle, a rural estate in Hengelo (Gelderland) that also serves as the primary in-person coaching venue. The company delivers integrated mental, medical, and lifestyle coaching to Dutch employees, teams, managers, executives, entrepreneurs, and elite athletes. Service delivery rests on a multidisciplinary team that combines certified Brainspotting therapists, physicians acting as medical coaches, lifestyle coaches, and mental coaches.
The core technical and methodological assets are the proprietary Zaviro Personality Analysis — a scientifically validated online assessment based on the Belbin social-psychological model covering coping mechanisms, interpersonal behavior, self-regulation, career anchors, and collaboration patterns — and Brainspotting, a therapeutic method developed from EMDR that targets limbic and deep-brain blockages. A differentiated walking-consultation method is also offered. The commercial portfolio spans individualized coaching trajectories (4, 6, or 8 sessions of 2 hours), 1–2 day team coaching engagements, and the Zaviro Inclusief subscription product pitched at Dutch employers on three tiers (Basis €8, Extra €10, Premium €12 per employee per month), with rapid (1 business day) access to medical, mental, and lifestyle coaches. Topsport Coaching, formalized in conjunction with a 2024 partnership with KNWU (Royal Dutch Cycling Union), addresses elite athletes including TeamNL cyclists.
Zaviro's revenue mechanics combine project-based professional services (coaching trajectories and team sessions priced on quote) with per-employee subscription recurring revenue (Inclusief). Distribution is direct sales-led, supported by inbound content marketing (blog, newsletter), customer referrals, and the credibility generated by the KNWU partnership. Operations are exclusively Netherlands-based with no disclosed geographic expansion, no external investors, and no M&A or funding activity. Founded as a lifestyle coaching practice, the company has over 12 years grown into a multi-disciplinary bureau with an extensive enterprise and mid-market client base including Univé Oost, Vitens, Mitsubishi Logisnext Europe B.V., Te Kloeze, Bullit Digital, Maatschap Gelre Dierenartsen, Stichting Accent, TTL Group, and professional cyclist Chantal van den Broek-Blaak.
Zaviro firmographics
Firmographics- Name
- Zaviro
- Legal name
- Zaviro
- Website
- https://zaviro.nl
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zaviro is a Dutch coaching firm offering integrated mental, medical, and lifestyle coaching to employees, teams, managers, and elite athletes via subscription (Zaviro Inclusief) and custom programs.
- Ownership category
- akta.pro rank
Zaviro industry classification
Industry- Product category
- Professional Coaching Services
- NAICS
- Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate/Workplace Wellness Coaching (HSADAGAL)
- akta.pro secondary industries
- Stress Management & Burnout Prevention Coaching (HSADAGAD), Behavior Change & Motivational Coaching (HSADAGAF), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)
Keywords
Where Zaviro is headquartered
LocationHeadquarters
- HQ city
- Henxel
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Zaviro business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Zaviro Inclusief Subscription: Monthly subscription service priced per employee per month. Three tiers (Basis €8, Extra €10, Premium €12) providing access to coaching services, personality analyses, and support resources.
- Coaching Trajectories: Individual coaching programs of 4, 6, or 8 sessions of 2 hours each. Custom pricing based on trajectory length and specific needs.
- Team Coaching: Team coaching delivered in 1 or 2 day sessions with team-wide analyses included.
- Personality Analysis: Standalone personality analysis service, also included in coaching trajectories and subscription tiers. Worth €695 per analysis in Extra and Premium packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic subscription with core coaching access |
| Subscription | Monthly | Mid-tier with additional personality analyses |
| Subscription | Monthly | Premium subscription with maximum personality analyses |
| Other | Multi-year contract | Individual coaching trajectory |
| Other | Multi-year contract | Team coaching |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Zaviro product offering
Product offeringCore offering
Zaviro is a Dutch coaching consultancy providing mental, medical, and lifestyle coaching services for individuals, teams, managers, executives, entrepreneurs, and professional athletes. Core offerings include individual coaching trajectories, team coaching days, leadership development, and a subscription-based preventive employee support program (Zaviro Inclusief) delivered by a multidisciplinary team of mental coaches, physicians, and lifestyle coaches.
Product overview
Zaviro is a coaching consultancy offering a unified portfolio of mental, medical, and lifestyle coaching services centered on employee and organizational vitality. The core product is Zaviro Coaching, which provides individual and team coaching for employees, managers, executives, entrepreneurs, and top athletes. Zaviro Inclusief is a subscription-based preventive support service with three tiers (Basis, Extra, Premium) offering rapid access to medical coaching, mental coaching, lifestyle coaching, and leadership support for employees and their families. Topsport Coaching delivers specialized mental performance coaching for elite athletes, including the partnership with KNWU (Dutch Cycling Union) for TeamNL. The offerings are anchored by the proprietary Zaviro Persoonlijkheidsanalyse (personality analysis tool) and Brainspotting therapeutic method. Services are delivered at Landgoed Zelle, a rural estate in Hengelo (Gld), and supported by a multidisciplinary team of mental coaches, medical coaches, and lifestyle professionals.
Differentiator
Problem solved
Functional benefit
Brands
- Zaviro Inclusief: Preventive medical and mental coaching subscription service for employees, including medical coaching, mental coaching, lifestyle coaching, and leadership support. Offers rapid access to professionals within 1 business day.
- Zaviro Coaching
Products and services
- Zaviro Coaching Individual and team coaching service offering mental, medical, and lifestyle coaching for employees, managers, executives, entrepreneurs, and top athletes. Includes personal development trajectories of 4, 6, or 8 two-hour sessions and team coaching days.
- Zaviro Inclusief Preventive subscription service providing rapid access (within one business day) to medical, mental, and lifestyle coaching for employees and their families. Offered in three tiers (Basis €8, Extra €10, Premium €12 per employee per month) to prevent unnecessary absenteeism and long-term sick leave.
- Topsport Coaching Specialized mental performance coaching program for professional top athletes and their coaches and staff, including the partnership with KNWU for TeamNL cyclists, helping them perform under pressure and develop mental resilience.
- Zaviro Persoonlijkheidsanalyse (Personality Analysis)
Quantifiable outcome
- Measurable decrease in stress-related absenteeism
- +3 more outcomes
Companies that use Zaviro
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
Zaviro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Zaviro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KNWU (Royal Dutch Cycling Union)flagshipPartnership with KNWU for mental coaching of TeamNL athletes preparing for Paris 2024 Olympics and other international competitions. Coaching program includes periodic team sessions and individual coaching for athletes. Also provides coaching for coaches and staff, focusing on leadership and personal development.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Zaviro competitors and assessment
Company assessmentBroad incumbents
- Lyra Health: US-headquartered mental health benefits platform providing employer-sponsored therapy, coaching, and wellbeing services. Comparable on the B2B mental-health-as-employee-benefit value proposition but operates at significantly larger scale and across a wider service mix.
- Modern Health: Global mental health platform combining coaching, therapy, and self-guided content for employer customers. Comparable to Zaviro Inclusief as a B2B mental wellbeing subscription, but with broader geographic reach and a technology-led delivery model.
- Calm Business: Workplace division of Calm offering mindfulness, meditation, and mental resilience subscriptions to employers. Comparable on the employer-funded mental wellness subscription model and stress-management use cases, though Zaviro differentiates via in-house human coaches rather than self-guided digital content.
- Headspace (Headspace for Work): Global mindfulness and mental health platform with a dedicated B2B workplace offering targeting employer-sponsored wellbeing benefits. Comparable to Zaviro Inclusief on the corporate mental-wellness subscription use case, but at much larger scale and with a digital-first delivery model.
Direct peers
- iPractice: Dutch psychology practice combining online and in-person mental health treatment, including workplace-focused offerings. Overlaps with Zaviro on mental health coaching delivered to Dutch consumers and organizations.
- OpenUp: Amsterdam-based mental wellbeing platform offering B2B subscriptions for employee mental health support across the Netherlands and Europe. Closely comparable to Zaviro Inclusief as a Dutch employee-mental-wellness subscription product.
- Wellster: Dutch corporate wellness platform providing employee benefits across mental, physical, and lifestyle health via subscription. Directly comparable to Zaviro Inclusief on the B2B workplace-wellness subscription model.
- Mentaal Beter: One of the largest Dutch mental health care organizations providing outpatient psychology, coaching, and workplace mental health programs. Comparable in target customer (Dutch employers) and core mental-coaching service delivery.
Emerging players
- De Closure (sports psychology practice): Dutch sports psychology practice providing mental coaching for athletes and teams, including elite performers. Comparable to Zaviro's Topsport Coaching offering and KNWU-adjacent positioning, but smaller in scale and without Zaviro's broader workplace coaching footprint.
- Open.coach: Dutch coaching marketplace and platform connecting individuals and organizations with professional coaches. Comparable in coaching services for professionals and teams, but more platform/aggregator oriented than Zaviro's in-house delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Zaviro social profiles
Digital presenceZaviro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zaviro leadership team
Management profileNumber of profiles
Profiles8 records
Zaviro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zaviro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zaviro
What does Zaviro do?
Zaviro is a Dutch coaching consultancy providing mental, medical, and lifestyle coaching services for individuals, teams, managers, executives, entrepreneurs, and professional athletes. Core offerings include individual coaching trajectories, team coaching days, leadership development, and a subscription-based preventive employee support program (Zaviro Inclusief) delivered by a multidisciplinary team of mental coaches, physicians, and lifestyle coaches.
Is Zaviro a public or private company?
Zaviro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zaviro founded?
Zaviro was founded in 2012. It employs 1 to 10 people.
Where is Zaviro based?
Zaviro is headquartered in Henxel, Netherlands, in the Europe region.
How does Zaviro make money?
Four revenue lines are on record. Zaviro Inclusief Subscription is the primary driver. The others are coaching Trajectories, team Coaching and personality Analysis.
Who are Zaviro's main competitors?
Broad incumbents on record are Lyra Health, Modern Health, Calm Business and Headspace (Headspace for Work). Direct peers are iPractice, OpenUp, Wellster and Mentaal Beter. Emerging players are De Closure (sports psychology practice) and Open.coach.
Does Zaviro have an API?
No public API is recorded for Zaviro.
What industry is Zaviro in?
Zaviro's product category is Professional Coaching Services. Its primary akta.pro industry code is HSADAGAL, Corporate/Workplace Wellness Coaching, with a secondary code of HSADAGAD, Stress Management & Burnout Prevention Coaching. Its NAICS code is 621112 and its SIC code is 8090.