Trogen Havet

What Trogen Havet does

Trogen Havet is a Stockholm-based sole proprietorship founded in 2020 by Annika Trogen that provides practical motorboat driving instruction and theoretical boat license (Förarintyg) preparation in the Stockholm archipelago. The business is operated from Saltsjö-Boo, Nacka, with a home port at Fridtorps brygga in Rörsundsviken, and serves individual consumers — primarily women and beginners — alongside families and experienced boaters seeking private coaching. Course formats include 16-hour weekend courses (8,900 SEK), 9-hour weekday evening courses (5,400 SEK), 16-hour theory courses (2,500 SEK), and customized private sessions starting at 5,500 SEK, with practical courses capped at 4 participants to ensure hands-on driving time. A premium weekend theory course at Grinda Wärdshus is bundled with accommodation and full board at 5,995 SEK.

The product surface also includes a 25-episode digital boat course co-developed with Skippo, Alandia, and Alukin (distributed via Skippo's platform on a royalty/licensing basis) and a year-round boat taxi and transport service using the Kerstin II (Alukin C750, 7.5 m). The training fleet comprises Kerstin II and a secondary Buster M (Britta). The technology layer is minimal: a Wix-based website, email booking ([email protected]), and third-party distribution via Skippo, with no proprietary platform, app, API, or AI/ML components identified.

Revenue is generated through one-time transactional course fees, per-trip boat taxi charges, gift card sales, and digital course royalties. Go-to-market is direct-to-consumer with earned media (TV4 Nyhetsmorgon, SVT Aktuellt, Dagens Industri) and Instagram as primary awareness channels, supported by partnerships with Alandia (mentorship in the Bryggan project) and archipelago hospitality venues. The company has no institutional funding, no parent company, no subsidiaries, and operates solely within Sweden.

Name

Trogen Havet

Legal name

Trogen Havet

Website

https://trogenhavet.se

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Trogen Havet is a Stockholm-based sole proprietorship founded in 2020 by Annika Trogen that delivers practical motorboat driving courses, Förarintyg theory preparation, and a digital boat course (via Skippo) to individual consumers — primarily women and beginners — in the Stockholm archipelago.

Ownership category

akta.pro rank

Product category

Boating Education and Training Services

NAICS

Coastal and Great Lakes Passenger Transportation (483114)

SIC

Water Transportation (4400)

akta.pro primary industry

Educational Cruises & Shipboard Learning Programs (THAKAGAM)

akta.pro secondary industry

Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)

Keywords

• Boat driving courses
• Motorboat training
• Boat license education
• Maritime instruction services
• Boat taxi services

Headquarters

HQ city

Saltsjö-Boo, Nacka

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Practical Boating Courses: Primary revenue stream from in-person practical and theoretical boat driving courses. Pricing varies by course format: weekend courses at 8,900 SEK per person, weekday evening courses at 5,400 SEK per person, theory courses at 2,500 SEK per person, and private courses starting at 5,500 SEK minimum. All courses are one-time transactional fees.
2. Boat Taxi & Transport (Kerstin II): Kerstin II, a 7.5m aluminium cabin boat, operates as a boat taxi and transport service year-round (when ice-free), serving up to 7 passengers. This is a service-based revenue stream for archipelago excursions, island access, and cargo transport. Revenue is earned per trip/service.
3. Gift Cards: Gift cards are sold for any of the available courses or for fully customized experiences, representing an advance booking revenue model.
4. Digital Course (via Skippo partnership): A 25-episode digital boat course developed in partnership with Skippo, Alandia, and Alukin. Trogen Havet co-created the content and earns revenue through course sales on the Skippo platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Trogen Havet is a Stockholm archipelago boat driving school that delivers practical and theoretical motorboat training courses — including weekend courses (16 hours), weekday evening courses (9 hours), and private/customized lessons — taught by founder Annika Trogen aboard an Alukin C750 aluminum cabin boat (Kerstin II). The company also provides a 16-hour theory course preparing students for the Swedish Förarintyg (boat driving license), a 25-episode digital boat course co-created with Skippo, Alandia, and Alukin, and a year-round boat taxi/transport service (up to 7 passengers) aboard the same vessel.

Product overview

Trogen Havet is a Stockholm-based boat driving school offering practical and theoretical boat education. The core offering consists of hands-on practical courses (weekend courses, weekday evening courses, and private customized lessons) that teach boat handling, navigation, and docking in Stockholm's archipelago. The company also provides theoretical courses for obtaining the Swedish boat license (Förarintyg), and has partnered with Skippo, Alandia, and Alukin to offer a 25-part digital boat course. Additional services include a boat taxi and transport service (Kerstin II) for archipelago excursions and cargo transport, plus gift cards. The training fleet consists of two aluminum boats: Kerstin II (Alukin C750, 7.5m) as the primary education vessel, and Britta (Buster M, ~5m) as a secondary training boat.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Båtkurs: A 25-part digital boat course developed in collaboration with Skippo, Alandia and Alukin, featuring video episodes, practical exercises and knowledge tests.

Products and services

• Helgkurs (Weekend Course) A 16-hour practical motorboat driving course conducted over a weekend in Stockholm's archipelago, limited to a maximum of 4 participants. Covers theory, low- and high-speed maneuvering, docking (dock, y-bom, mooring line), and navigation in fairways. Includes 2 lunches at archipelago restaurants and 4 fika sessions. Priced at 8,900 SEK per person.
• Kvällskurs Vardagar (Weekday Evening Course) A 9-hour practical motorboat driving course held across three weekday evenings (17:00–20:00), limited to a maximum of 4 participants. Covers theory, low-speed maneuvering and docking, high-speed maneuvering, natural harbor docking, and refueling, with approximately 6 hours of practical driving. Priced at 5,400 SEK per person.
• Privat Kurs (Private Course) Customized one-on-one or group boat driving lessons tailored to specific needs, such as difficult harbor docking, navigating Waxholm traffic, or becoming comfortable with a newly purchased boat. Minimum 3 hours at 5,500 SEK; additional hours at 1,550 SEK per hour. Fuel cost added when using Kerstin II; travel time added when using the customer's own boat. Private group courses priced on request.
• Teorikurs Förarintyg (Theory Course for Boat License) A 16-hour theoretical course (max 10 participants) preparing students for the Swedish Förarintyg (boat driver's license). Covers navigation, maritime safety, waterway rules, and chart-work; curriculum follows the knowledge requirements of Nämnden för Båtlivsutbildning. Priced at 2,500 SEK per person; examination fee (650 SEK) and course literature not included.
• Digital Båtkurs (Digital Boat Course) A 25-episode digital boat course developed by Annika Trogen in collaboration with Skippo, Alandia and Alukin, containing video episodes, practical exercises and knowledge checks completed at the participant's own pace. Targeted at newcomers to boating or those wanting to become confident behind the wheel. Sold via the Skippo platform.
• Kerstin II Båttaxi & Transport (Boat Taxi Service) A year-round (weather/ice permitting) boat taxi and transport service aboard the 7.5 m Alukin C750 aluminum cabin boat 'Kerstin II', accommodating up to 7 passengers plus bulky cargo. Used for archipelago excursions with picnics on rocks, dining at archipelago restaurants, property inspections, summer-house access, and cargo transport in the Stockholm archipelago. Priced per trip.
• Grinda Wärdshus Förarintyg Course A weekend theory course preparing students for the Swedish Förarintyg, delivered on-site at Grinda Wärdshus in the archipelago. Includes shared double-room accommodation, full board with a seafood evening, and sauna access. Priced at 5,995 SEK per person; exam and literature not included.
• Presentkort (Gift Cards) Gift certificates that can be redeemed against any of Trogen Havet's standard courses or against a customized experience, sold via the company website for occasions such as Christmas, birthdays and Mother's Day.

Quantifiable outcome

• Max 4 participants per practical course session ensures individual hands-on driving time
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Grinda WärdshusminorStrategic or Co-development Partner · 19 September 2026Grinda Wärdshus is a venue partner for the Förarintyg (boat driving license) theory course held on 19–20 September 2026. The course package includes shared accommodation, full board (including a seafood evening), and sauna access. This partnership provides a unique immersive learning experience in the archipelago setting.
• SkippocoreStrategic or Co-development PartnerTrogen Havet collaborated with Skippo, Alandia, and Alukin to create a digital boat course consisting of 25 video episodes with practical exercises and knowledge checks. Trogen Havet contributed instructional content drawing on thousands of hours of on-water experience. The course is sold through Skippo's platform, providing Trogen Havet with digital distribution and revenue through course sales.
• AlandiacoreStrategic or Co-development PartnerAlandia is a boat insurance company that partnered with Trogen Havet and Skippo to co-develop the digital boat course. Additionally, Annika Trogen is a mentor in Alandia's Bryggan project, an initiative supporting women in maritime activities. This partnership enhances Trogen Havet's credibility and provides access to Alandia's customer base.
• AlukinminorStrategic or Co-development PartnerAlukin is the manufacturer of the Kerstin II training boat (model C750, 7.5m aluminium cabin cruiser). Trogen Havet co-developed the digital boat course with Alukin as a partner, and Alukin's boat is the primary training vessel. This relationship highlights the boat's suitability for training purposes.
• Archipelago Hotels and HostelsminorGTM or Marketing PartnerTrogen Havet partners with various archipelago hotels and hostels to offer customized weekend courses that include overnight accommodation. This allows the company to provide multi-day immersive experiences for groups without needing to arrange accommodation directly.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• NauticEd: International online boating education and certification platform. Comparable as a digital-first alternative to in-person boating schools, competing for the same theory / preparatory learner that Trogen Havet's Skippo digital course targets, though broader in geographic reach.
• Boat-Ed.com (Kalkomey): Leading US provider of state-approved online boating safety and certification courses. Comparable to Trogen Havet's theory/Förarintyg offering as a digital, self-paced boating education alternative, illustrating how online providers can compete with brick-and-mortar schools at lower price points.

Broad incumbents

• US Powerboating: US-based powerboat training organization offering certified powerboat handling courses nationwide. Directly comparable product (motorboat driving instruction with capped class sizes) but operating at much greater scale and with a broader geographic footprint than Trogen Havet.
• Royal Yachting Association (RYA): UK national body for boating training, certification and instructor standards across sail, powerboat and personal watercraft. A much larger incumbent that defines competency frameworks analogous to Sweden's Förarintyg, representing the type of scale and authority Trogen Havet operates beneath in its niche.

Direct peers

• Sjövärnskåren: Swedish Sea Cadet Corps, a long-established Swedish organization delivering practical boating and seamanship education. Comparable as a domestic provider of hands-on boat-handling instruction with curriculum-led certification, though structured as a youth/defence-oriented organization rather than a consumer school.
• KSSS (Kungliga Svenska Segelsällskapet): Royal Swedish Yacht Club, headquartered in Saltsjöbaden in the Stockholm archipelago and one of the world's oldest yacht clubs. Operates sailing and powerboat education programs in the same geographic market as Trogen Havet, competing for the same beginner/owner customer base but with broader club-based offerings.
• Svenska Seglarförbundet: Swedish Sailing Federation, the national body for sailing instruction in Sweden. Comparable as a curriculum-setting and certifying organization for recreational boating education with nationwide reach and formal certification pathways similar to the Förarintyg offered by Trogen Havet.

Others

• Skippo: Swedish digital boating platform and Trogen Havet's digital course distribution partner. Not a direct competitor but an adjacent platform that could expand into on-water instruction itself, and an ecosystem participant that mediates customer access for the company's digital product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/trogenhavet
• LinkedInlinkedin.com/company/trogenhavet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trogen Havet