Skippo

What Skippo does

Skippo is a Stockholm-based digital boating platform founded in 2022 that serves recreational boaters across the Nordic region. The core product is a mobile navigation app offering digital nautical charts (Sjökort), automatic route planning calibrated to boat specifications, depth, hazards, locks and bridges, offline chart downloads, weather forecasts integrated into the chart view, saved places with tagging and photos, automatic trip logging, and environmental layers such as sewage stations, HVO100 fuel stations, and protected fishing areas. The platform also includes a web destination (Skippo.se) combining navigation with an editorial portfolio — boat tests, destination guides, knowledge articles, and news — built on the acquired Sweden's leading digital boat magazine, Hamnen.se. The company has expanded beyond navigation into broader boating lifestyle services, including the Miljøpakten (Environmental Pact) sustainability initiative and a strategic investment in Sjöassistans, Sweden's largest recreational boat assistance platform.

Name

Skippo

Legal name

Skippo

Website

https://skippo.se

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Skippo is a Stockholm-based digital boating platform providing a navigation app, nautical charts, trip planning, and editorial content for nearly one million recreational boaters across Sweden, Norway, Denmark, and Finland.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. App Subscriptions (Skippo Plus): Premium subscription service offering advanced navigation features, extended functionality, and enhanced trip planning capabilities. Available as both free version with limited features and paid Skippo Plus subscription.
2. Advertising: Digital advertising services including display advertising, video ads, native articles/editorial partnerships, and newsletters. Skippo operates an advertising platform for brands targeting the Nordic boating audience.
3. Fiskeguiden Subscription: Premium fishing guide feature with protected fishing area information. Free first year, then 199 SEK/year subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Skippo is a digital boating platform for Nordic recreational boaters, built around a mobile navigation app that provides nautical charts, automatic route planning, weather forecasts, offline charts, and automatic trip logging. The platform extends to a content website (Skippo.se) carrying boat tests, destination guides, and editorial coverage acquired from Hamnen.se, plus a paid Fiskeguiden fishing-guide subscription and advertising placements sold to marine-industry brands.

Product overview

Skippo is a digital boating platform consisting of a mobile navigation app (the core product), a content website (Skippo.se combining editorial and navigation), and advertising products. The flagship Skippo App provides nautical navigation with route planning, offline maps, and automatic trip logging. The Skippo.se website combines this with editorial content including boat tests, news, knowledge articles, and destination guides. The Fiskeguiden add-on provides fishing regulation information on charts. Skippo has also invested in Sjöassistans for marine assistance services and acquired Hamnen.se for editorial content.

Differentiator

Problem solved

Functional benefit

Products and services

• Skippo App Nordic-region navigation app for iOS and Android providing digital nautical charts, automatic route planning optimized for boat specifications, weather forecasts displayed on charts, offline chart downloads, saved places, and automatic trip logging for recreational boat owners.
• Skippo.se Website Sweden's largest online destination for boating lifestyle content, featuring boat tests, destination guides, knowledge articles, news, and trip planning content. Editorial team merged from Hamnen.se provides over 100 years of combined boating journalism experience.
• Fiskeguiden (Fishing Guide) Subscription-based fishing guide layer integrated into the nautical charts, displaying protected fishing areas with species restrictions, seasonal dates, and regulatory information. Free for the first year, then 199 SEK per year.
• Display Advertising (Displayannonsering)

Quantifiable outcome

• Nordic boating market of approximately 50 billion SEK with significant digitalization opportunity
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Sjöassistans (NMSS AB)coreStrategic or Co-development Partner · 23 August 2023Skippo invested in Sweden's largest assistance company for recreational boats. Sjöassistans has over two decades of boat assistance experience across Sweden with a nationwide network of assistance boats, cooperating shipyards, and insurance partners. Together they develop services for safety and assistance on the water.
• EnirocoreStrategic or Co-development Partner · 8 March 2023Acquired the navigation app 'På Sjön' from Eniro, giving Skippo immediate access to nearly one million users in the Nordic region. Eniro remains as an owner and Hosni Teque-Omeirat (Eniro CEO) joined Skippo's board.
• KSSS (Kungliga Svenska Segelsällskapet) & Gotland RuntflagshipGTM or Marketing Partner · 1 January 2023Skippo became Official Navigation Partner to KSSS and Gotland Runt Offshore Race, developing custom map functions for the race to provide participants with navigation support.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Båtnytt: Swedish boat magazine and content brand covering recreational boating — directly comparable to Skippo.se's editorial offering and overlapping with Skippo's recruited editorial talent.
• Savvy Navvy: Smart marine navigation app with auto-routing, weather, and tidal data aimed at recreational boaters; competes directly with Skippo's automatic route planning and weather-in-charts features.
• Wavve Boating: Consumer marine navigation app combining charts, routing, and social features for boaters; a direct competitor to Skippo's freemium app model targeting recreational boaters.
• Hamnen.se: Sweden's leading digital boat magazine prior to its acquisition by Skippo — directly comparable to Skippo's editorial / boating-lifestyle content layer.
• Navionics: Global marine navigation app with detailed nautical charts, route planning, and offline maps — directly overlapping Skippo's core nav-app functionality, though operating worldwide rather than Nordic-only.

Broad incumbents

• Garmin (ActiveCaptain / Navionics integration): Garmin owns Navionics and integrates marine charts with chartplotters and the ActiveCaptain app — a broad incumbent offering hardware + nav app, dwarfing Skippo's Nordic nav offering.
• C-MAP (Navico / Brunswick): Major marine chart and navigation provider across chartplotters and apps; competes with Skippo in the underlying nautical-chart layer even though distribution is hardware-centric.

Others

• Ocast: Nordic advertising platform used by Skippo to monetize its audience; an enabling technology partner rather than a direct competitor.

Emerging players

• MarineTraffic: Vessel-tracking and maritime data platform with a consumer-facing app; overlaps with Skippo's boating/location-based data utility for Nordic boaters.

Regional players

• Havsguiden / Kryssarklubben: Swedish Cruising Association (Kryssarklubben) and associated cruising guides — regional Nordic player covering boating knowledge, harbors, and routing relevant to Skippo's audience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/skippo-boatlife

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skippo