Helm Do Brasil
Helm Do Brasil (HELM Crop Solutions BR) is the Brazilian subsidiary of Hamburg-based HELM AG, selling crop protection chemicals, plant nutrition, and biological inputs to agricultural producers and distributors through prescription-only channels and expanding into digital agriculture via its majority-owned Plantix platform.
- Company typePrivate
- Founded1900
- HeadquartersSão Paulo, Brazil
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Helm Do Brasil does
Helm Do Brasil, operating as HELM Crop Solutions BR, is the Brazilian subsidiary of Hamburg-based HELM AG, a family-owned multinational chemical and agricultural inputs distributor founded around 1900. The Brazilian business markets crop protection chemicals (acaricides including PREDADOR NEO; fungicides including HELMSTAR PLUS, MOFOTIL, OZEAN, PREVINIL MAX, PRISMA PLUS, PROTEUS, SPORANE; insecticides including ASLAN SL, CIFRÃO, DIFLUMAX, GALEÃO, KANOPUS, RECORD, SENSEI; herbicides including ALLUS, HELMOQUAT, HELVA, BREAKDOWN), a plant nutrition line (HARVANCE family and the premium SCYON foliar fertilizer developed over more than 10 years), and biological inputs (BANTON biological insecticide/acaricide, NEMESIS bionematicide with a proprietary four-Bacillus-strain formulation, and THEA biological fungicide).
The company sells one-time-purchase crop inputs under mandatory agronomist prescription (receituário agronômico) through a network of authorized Brazilian agricultural input distributors and direct enterprise engagement with large producers; it operates a dedicated Client Portal and markets via its helmcrop.com.br site. Brazil is identified by HELM's global leadership as a priority market and "fundamental pillar," with the executive board having relocated its strategic planning for the global crop protection unit to Brazil in May 2023.
In 2020 HELM invested in, and in May 2023 acquired a majority stake in, Plantix (legal entity PEAT GmbH), a Berlin-based digital agriculture startup whose image-recognition app is used by 15+ million farmers across 18 languages and 30 crops. The Plantix platform — and its Indian ecosystem of approximately 60,000 connected distributors — is positioned as a digital agriculture layer that HELM intends to scale globally through its distribution network, including into Brazil.
Helm Do Brasil firmographics
Firmographics- Name
- Helm Do Brasil
- Legal name
- HELM AG
- Website
- https://helmcrop.com.br
- Company type
- Private
- Founded year
- 1900
- Operating status
- Operating
- Short description
- Helm Do Brasil (HELM Crop Solutions BR) is the Brazilian subsidiary of Hamburg-based HELM AG, selling crop protection chemicals, plant nutrition, and biological inputs to agricultural producers and distributors through prescription-only channels and expanding into digital agriculture via its majority-owned Plantix platform.
- Ownership category
- akta.pro rank
Helm Do Brasil industry classification
Industry- Product category
- Agricultural Crop Protection
- NAICS
- Pesticide and Other Agricultural Chemical Manufacturing (32532), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Fertilizer and Compost Manufacturing (32531)
- SIC
- Agricultural Chemicals (2870)
- akta.pro primary industry
- Pest Control Product Supply (Fumigants, Traps, Lures, Applicator Equipment) (AFAOAIAN)
- akta.pro secondary industries
- Biological Pest Control (Beneficial Insects, Nematodes, Microbials) (AFABAKAB), Grain Protectants & Post-Harvest Insecticide Application (AFAOAIAF)
Keywords
Where Helm Do Brasil is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Helm Do Brasil business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Others
Revenue model
- Crop Protection Products: Sale of agricultural protection products including acaricides, fungicides, insecticides, and herbicides for crop protection. Products sold under prescription (receituário agronômico) through distributors and direct engagement with farmers.
- Plant Nutrition Products: Sale of foliar fertilizers and plant nutrition solutions under the HARVANCE and SCYON brands for agricultural crop nutrition.
- Biological Inputs (Bioinsumos): Sale of biological pesticides, nematicides, and fungicides for sustainable pest management in agriculture.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Helm Do Brasil product offering
Product offeringCore offering
HELM Crop Solutions Brazil develops and sells a comprehensive portfolio of agricultural chemical inputs including acaricides, fungicides, insecticides, and herbicides for crop protection, foliar fertilizers and plant nutrition products under the HARVANCE and SCYON lines, and biological inputs (bioinsumos) including bionematicides and biological insecticides. Products are sold under agronomist prescription (receituário agronômico) through authorized distributors and direct engagement with agricultural producers in Brazil.
Product overview
HELM Crop Solutions is a German-headquartered agricultural inputs company operating in Brazil with over 120 years of history. The company offers a comprehensive portfolio of crop protection products and plant nutrition solutions organized under two main divisions: Proteção de Culturas (Crop Protection) and Plant Advantage. The Crop Protection division includes acaricides (PREDADOR® NEO), fungicides (HELMSTAR PLUS®, MOFOTIL®, OZEAN®, PREVINIL® MAX, PRISMA® PLUS, PROTEUS®, SPORANE®, CIMOX®, Perenion®), insecticides (ASLAN SL®, CIFRÃO®, DIFLUMAX®, GALEÃO®, KANOPUS®, RECORD®, SENSEI®), and herbicides (ALLUS®, HELMOQUAT®, HELVA®, BREAKDOWN®). The Plant Advantage division offers premium fertilizers (SCYON®), plant nutrition products (HARVANCE® line: BMo, CoMo-Plus, COMPLEX, K, Mn, MZ+), and biological inputs (BANTON®, NEMESIS®, THEA®). HELM is also expanding into digital agriculture through its acquisition of Plantix, an agritech startup offering image-based disease recognition technology.
Differentiator
Problem solved
Functional benefit
Brands
- Plant Advantage: Product line category including fertilizers premium, plant nutrition, and biological inputs (bioinsumos) for agricultural applications.
- Proteção de Culturas
Products and services
- PREDADOR® NEO An intelligent acaricide solution designed to optimize protection and boost productive potential of crops, featuring advanced formulation for prolonged plant protection against mites.
- HELMSTAR PLUS® A systemic fungicide combining Triazole and Strobilurin classes, delivering dual inhibitory action against fungi for comprehensive crop protection.
- MOFOTIL® A systemic fungicide serving as a protective shield for the productive potential of crops, providing elevated phytosanitary protection.
- OZEAN® Combines Azoxystrobin (Group C3) and Difenoconazole (Group G1) offering broad disease control across multiple crops including soybean, corn, cotton, and beans.
- PREVINIL® MAX High-performance protective fungicide developed to shield crops and maximize productive potential.
- PRISMA® PLUS A triazole-based fungicide solution with predominantly preventive action, crucial for preventing fungal diseases from establishing in crops.
- PROTEUS® Advanced fungicide designed for flexible and strategic approach to disease management, supporting crop resilience and maintaining productive potential.
- SPORANE® Strategic fungicide focusing action at the origin of disease cycles by targeting spore proliferation interruption, supporting crop health and preventing disease establishment.
- ASLAN SL® Foliar insecticide formulated to offer broad spectrum action for pest control affecting crop growth and productivity.
- CIFRÃO® Versatile insecticide combining Imidacloprid and Lambda-cyhalothrin for dual action (contact and ingestion) against major pests in soybean, sugarcane, corn, tomato, potato, and wheat crops. Offers shock effect and prolonged protection, reducing need for frequent reapplication.
- DIFLUMAX® Differentiated insecticide representing an advance in pest management by focusing on essential biological processes of insects.
- GALEÃO® Insecticide developed to offer robust and comprehensive protection against sucking insects that can seriously compromise plant development.
- KANOPUS® Strategic insecticide and acaricide based on Chlorfenapyr (Arylpyrrole chemical group, Group 13), developed for defense against pest and mite threats.
- RECORD® Insecticide formulated to offer robust support in phytosanitary management against chewing and sucking insects affecting crop aerial parts.
- SENSEI® Physiological action insecticide and insect growth regulator (IGR) based on Buprofezin in Suspension Concentrate (SC) formulation, acting by contact on nymphs and young pest forms and interfering with chitin formation.
- ALLUS® Pre-emergent herbicide for soybean crops, providing effective weed control during initial crop establishment by competing for light, water, and nutrients.
- HELMOQUAT® Non-selective contact herbicide and desiccant based on Diquat Dibromide (Group D). Versatile tool with rapid action for vegetation control and harvest preparation.
- HELVA® Conditional selective pre-emergent herbicide combining S-metolachlor and Sulfentrazone for dual mechanism of action (Groups K3 and E), controlling weeds like Capim-amargoso, Caruru, Corda-de-viola, and Picão-preto.
- BREAKDOWN® Innovative pre-emergent herbicide for protecting soybean productive potential. Essential for ensuring crops start free from weed competition, suitable for both no-till and conventional planting systems.
- SCYON® Foliar fertilizer developed over more than 10 years backed by research and proven results in Brazil. Features balanced formulation between metabolites and nutrients, using nutrigenomic stimulation approach to redefine plant physiology.
- HARVANCE® BMo Foliar fertilizer developed to optimize crop progress at crucial moments, providing essential nutrients for high-performance agricultural production.
- HARVANCE® CoMo-Plus Innovative formulation providing essential nutrients for crop establishment combined with organic compounds enabling better culture establishment.
- HARVANCE® COMPLEX Solution redefining agricultural nutrition with strategic approach for high-performance producers seeking to overcome challenges and achieve new levels of excellence.
- HARVANCE® K Fundamental ally in vital plant processes acting as a catalyst that drives intrinsic cultivation excellence through optimized enzymatic activation, photosynthesis efficiency, and cellular integrity maintenance.
- HARVANCE® Mn Foliar fertilizer developed to boost vitality and development of crops, providing essential nutrients for healthy growth and crop productivity.
- HARVANCE® MZ+ High-performance foliar fertilizer enriched with compounds that stimulate plant development. Offers balanced nutritional support and singular ability to promote plant recovery, especially during stress periods.
- BANTON® Biological insecticide and acaricide redefining pest management in the field. Acts in synergy with traditional management, optimizing costs and contributing to greater farmer profitability. Controls whitefly, banana weevil, spider mite, corn leafhopper, sugarcane weevil, and coffee berry borer.
- NEMESIS® Innovative bionematicide protecting crops from nematode threats sustainably and effectively. With exclusive pool of four Bacillus strains, NEMESIS offers six simultaneous modes of action including protective biofilm formation, nematode disorientation, nematicidal metabolite production, ISR activation, and root stimulation.
- THEA® Biological fungicide acting as a protective shield ensuring plant longevity and soil vitality. Highly efficient in controlling a wide range of fungi causing diseases with special focus on White Mold (Sclerotinia sclerotiorum). Features four distinct mechanisms of action including predatory action against pathogenic fungi.
Quantifiable outcome
- CIFRÃO insecticide provides effective control of sucking and chewing insects in soybean, sugarcane, corn, tomato, potato, and wheat, with prolonged protection reducing the need for frequent re-applications.
- +2 more outcomes
Companies that use Helm Do Brasil
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Helm Do Brasil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Helm Do Brasil partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Plantix (PEAT GmbH)coreHELM acquired majority stake in Plantix (PEAT GmbH), a digital agriculture startup. HELM had initially invested in Plantix in 2020 based on shared ambition to enable smallholder farmers worldwide to farm more efficiently and sustainably. Plantix provides image-based disease recognition app and a platform for agricultural best practices. The app covers 30 agricultural crops, detects 500+ plant symptoms, is available in 18 languages, and has 15+ million downloads globally.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
Helm Do Brasil competitors and assessment
Company assessmentRegional players
- Ihara (Ishihara Sangyo Kaisha Brazil): Japanese-Brazilian crop protection player (fungicides, insecticides, acaricides) focused exclusively on the Brazilian market — comparable regional peer in crop protection chemistry.
- Ouro Fino Agronegócio: Brazilian crop protection and specialty fertilizer company with a strong domestic distribution footprint; directly comparable as a Brazilian-focused mid-market peer in crop protection and plant nutrition.
Emerging players
- Plantix competitors — xFarm Technologies: European digital farming platform offering image-based crop scouting and agronomic advisory to farmers; comparable to Plantix as a competing digital ag platform HELM is leveraging for farmer engagement.
Broad incumbents
- BASF Agricultural Solutions: Global crop protection and seeds major with significant Brazilian market share in fungicides and insecticides; comparable to HELM in chemical crop protection distribution and product breadth.
- Syngenta: Global crop protection and seeds major with a deep portfolio of insecticides, fungicides and herbicides sold in Brazil through its own channels and distributors — directly comparable as a competitor to HELM's Brazilian crop protection portfolio.
- Corteva Agriscience: U.S.-based crop protection and seed company with strong Brazilian presence in herbicides (e.g., Enlist) and insecticides; competes with HELM across crop protection categories.
- Bayer Crop Science: Owns Crop Science (formerly Monsanto) and is the largest crop input player in Brazil across chemistry, seeds and digital ag (Climate FieldView); competes head-on with HELM across crop protection and increasingly in biologicals.
Direct peers
- FMC Corporation: Crop-focused chemical company with a strong insecticide/acaricide portfolio (Diamides, Rynaxypyr) sold in Brazil through distributors — directly comparable mid-sized crop protection specialist.
- UPL Limited: Indian-headquartered global crop protection company with strong Latin American presence and a growing biologicals portfolio — directly comparable to HELM's positioning as a mid-tier global player emphasizing both synthetics and bioinsumos.
- ADAMA: Israel-headquartered global generic crop protection company with a deep off-patent portfolio in Brazil, distributed through ag retailers — the closest pure-play comparables in size and model to HELM do Brasil.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Helm Do Brasil social profiles
Digital presenceHelm Do Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Helm Do Brasil leadership team
Management profileNumber of profiles
Profiles9 records
Helm Do Brasil subsidiaries and ownership
Company hierarchySubsidiaries2 records
Helm Do Brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Helm Do Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Helm Do Brasil
What does Helm Do Brasil do?
HELM Crop Solutions Brazil develops and sells a comprehensive portfolio of agricultural chemical inputs including acaricides, fungicides, insecticides, and herbicides for crop protection, foliar fertilizers and plant nutrition products under the HARVANCE and SCYON lines, and biological inputs (bioinsumos) including bionematicides and biological insecticides. Products are sold under agronomist prescription (receituário agronômico) through authorized distributors and direct engagement with agricultural producers in Brazil.
Is Helm Do Brasil a public or private company?
Helm Do Brasil is a private company. It is classified as family owned and is currently operating.
When was Helm Do Brasil founded?
Helm Do Brasil was founded in 1900.
Where is Helm Do Brasil based?
Helm Do Brasil is headquartered in São Paulo, Brazil, in the Latin America region.
How does Helm Do Brasil make money?
Three revenue lines are on record. Crop Protection Products are the primary driver. The others are plant Nutrition Products and biological Inputs (Bioinsumos).
Who are Helm Do Brasil's main competitors?
Regional players on record are Ihara (Ishihara Sangyo Kaisha Brazil) and Ouro Fino Agronegócio. Plantix competitors — xFarm Technologies is listed as an emerging player. Broad incumbents are BASF Agricultural Solutions, Syngenta, Corteva Agriscience and Bayer Crop Science. Direct peers are FMC Corporation, UPL Limited and ADAMA.
Does Helm Do Brasil have an API?
No public API is recorded for Helm Do Brasil.
What industry is Helm Do Brasil in?
Helm Do Brasil's product category is Agricultural Crop Protection. Its primary akta.pro industry code is AFAOAIAN, Pest Control Product Supply (Fumigants, Traps, Lures, Applicator Equipment), with a secondary code of AFABAKAB, Biological Pest Control (Beneficial Insects, Nematodes, Microbials). Its NAICS code is 32532 and its SIC code is 2870.