Hoch

What Hoch does

hochton GmbH, operating as hoch|ton, is a privately held German event services company headquartered in Balve, North Rhine-Westphalia, providing full-service event management under the slogan 'Alles aus einer Hand' (everything from one source). The company organizes corporate events, private celebrations, and public gatherings across the Sauerland region and broader NRW, bundling event management, event technology, event gastronomy coordination, and event logistics through a single primary brand.

Its service portfolio is structured around four core competencies and five sub-brands. Core competencies cover consulting/conception/execution of events, technical event production (DJ, sound, lighting, video, stage) using equipment from brands such as Shure, Sennheiser, Sony, Panasonic, Robe, Martin, and Stumpfl, catering coordination via a formal partnership with Westfälischer Gastronomieservice, and logistics supported by an owned fleet and warehouse at the Balve headquarters. The sub-brands are Sauerlandzelte (tent and canopy rental), Sauerlandrent (event equipment and furniture rental), Sauerlandkino (mobile open-air cinema initiative in cooperation with SG Balve/Garbeck), and h|t digital (live streaming, hybrid events, and studio installations for corporate communications). A customer cloud portal at cloud.hoch-ton.de supports client collaboration.

The business operates on a custom quote-based, pay-as-you-go pricing model with no standardized public tiers. Go-to-market is relationship-driven and consultation-led, anchored by Managing Director Jonas Korbel and a small core team of approximately 6–10 staff plus a flexible network of technicians, service staff, and assembly helpers. Customers include regional and mid-market enterprises across manufacturing, engineering, fitness, and leisure, plus private individuals using the rental sub-brand. Marketing relies on the company website, German social networks (Facebook, Instagram, LinkedIn, Xing), direct consultation, and published customer testimonials. No external funding, no public revenue disclosure, and no institutional investors are noted.

Name

Hoch

Legal name

hochton GmbH

Website

https://hoch-ton.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

hoch|ton is a privately held German event services firm in Balve, Sauerland, delivering full-service event management, technology, gastronomy, logistics, tents, equipment rental, mobile cinema, and digital streaming to corporate and private clients across North Rhine-Westphalia.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Tour Operators (56152), General Warehousing and Storage (49311)

akta.pro primary industry

Venue Sourcing & Site Coordination (HSACAAAD)

akta.pro secondary industries

Virtual, Hybrid & Livestream Event Coordination (HSACAAAO), Contract Warehousing / Dedicated Warehousing (Dry) (TLALAAAB)

Keywords

• Event management services
• Event technology rental
• Event logistics
• Tent rental solutions
• Digital event streaming

Headquarters

HQ city

Balve

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Event Management Services: Full-service event management including consulting, conception, planning, and execution. Covers organization, logistics, handling, location selection, equipment, furnishing, technology, decoration, floristry, catering, personnel, and transfer services.
2. Event Equipment Rental: Rental of event equipment through Sauerlandrent brand including furniture, tents, event catering supplies (dishes, glasses, bars, refrigerators, dispensing equipment), infrastructure (cables, WC wagons), event technology (lighting and sound), decorations, and attractions (bouncy castles, giant table football).
3. Event Technology Services: Technical event services including DJ services, sound reinforcement, lighting, video technology, stage construction. Also includes consultation-oriented solutions for private or public events, exhibition construction, media technology, sales, or permanent installations.
4. Tent Solutions: Tent and canopy rental and installation services through Sauerlandzelte brand, offering adaptable solutions for weddings, corporate anniversaries, or music festivals with weather-resistant designs and aesthetic customization.
5. Digital Event Services: Digital event services including studio installation at customer premises or in-house facilities, live streaming, on-demand content production, and hybrid event solutions.
6. Event Catering Coordination: Catering coordination services in collaboration with local caterers and gastronomers, plus official partnership with Westfälischer Gastronomieservice for beverage services and equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

hoch|ton is a regional event services provider offering end-to-end event management — from initial consultation and conception through to realization — combined with event technology (sound, lighting, video, stage), event catering coordination, and own event logistics. The company operates sub-brands for tent solutions (Sauerlandzelte), equipment rental (Sauerlandrent), mobile open-air cinema (Sauerlandkino), and digital/hybrid events (h|t digital), delivering complete single-source event solutions for corporate and private buyers across the Sauerland region.

Product overview

hoch|ton is an event management company offering comprehensive event services organized under a main brand with several specialized sub-brands. The core services include Eventmanagement (consulting, conception, and execution), Eventtechnik (technical solutions with DJ, sound, lighting, video, stage), Eventgastronomie (catering partnerships), and Eventlogistics (procurement, storage, transport). These are complemented by sub-brands: Sauerlandzelte (tent rentals with over 5 years experience), Sauerlandrent (equipment and furniture rental including furniture, catering supplies, infrastructure, decorations, and attractions), Sauerlandkino (mobile open-air cinema in the Sauerland region), and h|t digital (digital/hybrid events, streaming, and studio services). The company operates its own rental park and fleet from Balve, Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Sauerlandkino: Mobile open-air cinema service touring the Sauerland region, bringing cinema experiences to various locations between valleys, forests, and lakes.
• Sauerlandrent
• Sauerlandzelte
• h|t digital

Products and services

• Eventmanagement Full-service event management including consulting, conception, organization, planning, execution, budget planning, cost control, logistics, handling, location selection, equipment, furnishing, technology, decoration, floristry, catering, personnel, and transfer services. Plus guest management, framework program (moderation, artists, DJ/VJ, live music), and communication services (graphic, web, online, social media, print, photography, film/video). For corporate and private event buyers.
• Eventtechnik Technical event solutions including DJ services, sound reinforcement, lighting, video technology, and stage construction. Equipment portfolio includes Shure, Sennheiser, Pioneer, Yamaha, Blackmagic Design, Sony, Panasonic, Robe, Martin, and Stumpfl brands. Used at corporate events, public events, exhibition construction, and permanent installations.
• Eventgastronomie Event catering coordination offering flexible and individualized culinary concepts in partnership with local caterers. Official partner of Westfälischer Gastronomieservice (W-GS) for beverage distribution, cooling and dispensing equipment delivery, and complete gastronomy accessories. For corporate and private event buyers.
• Eventlogistik Event logistics including procurement, storage, loading, and transport services. Operates with own fleet and storage capacity at the Balve location to ensure timely delivery, setup, and teardown as part of complete event logistics solutions.
• Sauerlandzelte Tent rental and structure solutions for events, offering adaptable designs for weddings, corporate anniversaries, and music festivals. Weather-resistant and aesthetically customizable to support event themes or corporate identity. Over 5 years of experience with own rental park. For private and corporate event buyers.
• Sauerlandrent Equipment rental service offering furniture (tables, chairs, lounge setups), tent construction, event catering supplies (dishes, glasses, bars, refrigerators, draft systems), infrastructure (cables, WC wagons), event technology (lighting and sound), decoration, and attractions (bouncy castles, giant table football). For private event buyers and small businesses.
• Sauerlandkino Mobile open-air cinema experience touring the LEADER region in Sauerland. Brings cinema entertainment to cities around the Sorpe, serving all age groups with films in outdoor locations between valleys, forests, lakes, and caves. Operated in cooperation with SG Balve/Garbeck football club.
• h|t digital Digital event services including installation, digital events, hybrid events, live streaming, and studio setup. Offers in-company studio installation or use of hoch|ton's own studio spaces for panel discussions, product presentations, employee training, and on-demand streaming productions. Supports multilingual content and on-demand production for corporate communications.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Westfälischer GastronomieservicecoreStrategic or Co-development PartnerOfficial partner of Westfälischer Gastronomieservice (W-GS) for beverage distribution, delivery of cooling and dispensing equipment, and organization of complete gastronomy accessories for events. This partnership enables hoch|ton to offer comprehensive catering equipment solutions as a direct contact for customers.
• Sauerlandkino InitiativeminorOthersSauerlandkino is a mobile open-air cinema initiative launched in cooperation with SG Balve/Garbeck football club. Hoch|ton serves as reliable partner for high-quality events and tours with the Sauerlandkino through the region. The initiative targets Sauerland communities with cinema experiences in unique outdoor locations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Röder HTS (Röder Zelt- und Veranstaltungsservice GmbH): German manufacturer and renter of event tents and temporary structures serving festivals, corporate events and weddings. Directly comparable to the hoch|ton sub-brand Sauerlandzelte for tent rental and installation services.
• POOL Group: German event production group combining event technology, content production and live event execution for corporate clients. Directly comparable in offering a one-stop-shop of technology, staging and event management for B2B events.
• Gahrens + Battermann: German event technology and AV rental specialist serving corporate events, conferences and live productions. Comparable to hoch|ton's Eventtechnik service line including premium-brand equipment inventory and rental/operator model.
• Lang AG: German specialist in event video, LED, lighting and projection technology with deep inventory of premium screens and projectors. Highly comparable technology stack to hoch|ton's premium-brand AV equipment portfolio (Sony, Panasonic, Stumpfl).
• Losberger De Boer: Global (HQ Germany) provider of temporary structures and tents for events, exhibitions and sports. Comparable to hoch|ton's tent and event structure capabilities under the Sauerlandzelte sub-brand.
• satis&fy Group: German full-service event technology and live communication company offering sound, lighting, video, rigging and event production across Europe. Closest direct comparable to hoch|ton's bundled event technology, logistics and live production offering, though at significantly larger scale.

Broad incumbents

• Production Resource Group (PRG): Global event production services company offering AV equipment rental, staging and production. Overlaps with hoch|ton's event technology and logistics services but at global scale; PRG is the dominant incumbent in concert/event production technology.
• DEAG Deutsche Entertainment AG: Listed German live entertainment producer and promoter with concerts, tours and event production. Operates in the broader German event services space overlapping with hoch|ton's event management and touring capabilities, but at much larger scale and as a publicly listed entity.
• MCI Group: Global association, congress and corporate event management agency with strong European presence. Comparable strategic tier to hoch|ton's Eventmanagement offering but with global footprint and far broader scope.
• Stage Entertainment GmbH: German live entertainment producer operating musical theatres and shows with substantial event technology and touring infrastructure. Adjacent incumbent in the German live events market, overlapping with hoch|ton's event technology and touring capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hoch-ton

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoch