HOLESHOT PR

What HOLESHOT PR does

Holeshot PR is a UK-based boutique communications and social media agency founded in 2009 by Harley Stephens, specializing exclusively in the motorcycle, powersports, and automotive sectors. The firm provides integrated PR, social media management, video and photography production, racing communications, and on-site event coverage for enterprise brand clients across OEM manufacturers (Kawasaki Motors Europe, Royal Enfield, Ducati UK), parts and accessories brands (R&G, Öhlins, Metzeler, Pirelli UK), electric two-wheeler manufacturers (Vmoto/Super Soco), insurance (Bennetts), and motorsport teams (Carl Cox Motorsport). Service delivery is anchored by deep embedded relationships with UK motorcycle journalists (Motor Cycle News editor testimonial), presence at 40+ annual race events including all British Superbike rounds, Isle of Man TT, WorldSBK, EICMA, and Motorcycle Live, plus an in-house video production capability that has delivered measurable outputs such as 60M+ views on a 2025 TT campaign and 100,000+ followers grown organically on the Öhlins Facebook page over a 15-year partnership.

Name

HOLESHOT PR

Legal name

Holeshot PR

Website

https://holeshotpr.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Holeshot PR is a UK-based, founder-owned boutique communications and social media agency founded in 2009, serving enterprise motorcycle, powersports, and automotive brands with integrated PR, social media, video production, and racing event coverage.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industry

Event PR & Communications Support (BPAFADAO)

Keywords

• Motorcycle public relations
• Automotive communications agency
• Motorsport PR services
• Social media management
• Racing event coverage

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Communications Services: Traditional PR services including press releases, media relations, and communications strategy for motorcycle and automotive clients. Revenue is generated through retainer fees and project-based engagements.
2. Social Media Management: Manages social media channels for clients including content creation, scheduling, community management, and performance analytics. Typically billed as part of retainer agreements.
3. Content Production: Video production, photography, and multimedia content creation for brand campaigns, product launches, and event coverage. Sold as standalone projects or part of ongoing retainer relationships.
4. Event Coverage Services: On-site PR and content capture at major industry events including BSB, Isle of Man TT, EICMA, and Motorcycle Live. Revenue generated through event-specific contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Holeshot PR is a UK-based B2B communications agency providing public relations, social media management, video production, photography, racing communications, and event coverage services to motorcycle, powersports, and automotive brands. Clients include major OEMs such as Kawasaki, Royal Enfield, Ducati, and Vmoto, as well as parts brands like R&G, Öhlins, Pirelli, and Metzeler. Engagement is delivered through retainers and project-based contracts anchored in journalist relationships and on-site presence at events including BSB, the Isle of Man TT, EICMA, and Motorcycle Live.

Product overview

Holeshot PR operates as a specialized motorcycle, powersports, and automotive communications and social media agency founded in 2009. The agency's service portfolio includes traditional PR (media liaison, press releases), social media management and content creation, video production, photography, racing communications for European motorsport programs, and event coverage at major industry events. The company manages social media channels and creates content for clients including Kawasaki Motors Europe, R&G, Pirelli, Metzeler, Öhlins, Royal Enfield, Vmoto, Bennetts, Ducati, and Carl Cox Motorsport.

Differentiator

Problem solved

Functional benefit

Products and services

• PR Services Traditional public relations services including media liaison, press release distribution, and coverage management across national newspapers and industry publications for motorcycle and automotive brand clients.
• Social Media Management Social media content creation, channel management, campaign development, scheduling, community management, and performance analytics for motorcycle and powersports brands.
• Video Production Professional video content creation including promotional videos, event coverage, social media reels, and branded documentary-style content for motorcycle and automotive clients.
• Photography Services Professional photography including dedicated photographic suites for marketing campaigns, product shots, and event photography for motorcycle and automotive clients.
• Racing Communications Specialized motorsport communications including European racing communications, social media management for racing programs, and internal communications for racing teams covering WorldSBK, MXGP, EWC, and British Superbike events.
• Event Coverage On-site PR and content capture at major industry events including British Superbike Championship rounds, Isle of Man TT, EICMA, Motorcycle Live, and other international motorcycle shows for client activation and content production.
• Digital Marketing Digital marketing services focused on content creation and brand promotion across digital channels to connect motorcycle and automotive brands with consumers.

Quantifiable outcome

• 60 million+ views for combined brand TT project in 2025
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Kawasaki (Tour de France)coreGTM or Marketing Partner · 25 October 2024Kawasaki appointed as official motorcycle supplier for Tour de France 2025-2027 (22 events total). Holeshot PR handles communications for Kawasaki UK's involvement in this prestigious cycling event partnership.
• Pirelli (British Superbike Championship)coreGTM or Marketing PartnerPirelli remains Presenting Sponsor and Sole Tyre Supplier to British Superbike Championship through 2030-2031. Holeshot PR manages Pirelli UK social media channels, event coverage, and VIP activation at all BSB rounds.
• R&G (MotoAmerica)coreGTM or Marketing PartnerR&G appointed as Official Protection Partner for MotoAmerica series and Technical Partner to inaugural Parts Unlimited Talent Cup. Holeshot PR handles all R&G PR communications.
• R&G (Oceania Junior Cup)minorGTM or Marketing PartnerR&G official partner of Oceania Junior Cup (bLU cRU) for 2025. Supporting young rider development programme in the Asia-Pacific region.
• Royal Enfield (Busted Knuckles Build-Off)coreStrategic or Co-development PartnerLarge-scale video project for Royal Enfield Global Custom and Motorsports Team covering the 'Busted Knuckles Build-Off' competition across Europe from Czech Republic to Portugal, culminating at Bike Shed Show.
• BennettsminorGTM or Marketing PartnerMotorcycle insurance specialist working with Holeshot PR on rider projects including John McGuinness collaborations, Searles2Dakar rally support, and customer competitions.
• Carl Cox MotorsportminorGTM or Marketing PartnerDJ Carl Cox's motorsport team entering women's circuit racing. Holeshot PR handles communications and content for the team including New Zealand riders Avalon Lewis and Billee Fuller.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Performance Communications: UK automotive and motorsport PR agency serving vehicle manufacturers, parts brands, and racing series. Comparable on account of overlapping automotive client base and motorsport event activation capabilities.
• Impression Communications: UK lifestyle, sports, and automotive PR agency. Overlaps with Holeshot in motorsport and consumer brand communications, particularly around event-driven campaigns and social content.
• Influence Associates: UK-based PR agency with automotive, motorsport, and cycling clients. Comparable in targeting enthusiast-driven two-wheel and four-wheel brands for media and influencer engagement.
• Speed Communications: London-based PR agency with dedicated automotive, mobility, and motorsport practice. Comparable as a specialist consumer-facing automotive PR firm targeting OEMs and tier-one suppliers.
• Two Wheels Marketing: UK-based motorcycle marketing and PR specialist serving OEM and aftermarket brands with communications, social media, and event support. Closest direct peer given shared motorcycle-only vertical focus and B2B agency model.
• Bayer Media: UK automotive and motorsport PR and content agency. Direct peer offering media relations, social, and event coverage to automotive and powersports brands across the UK and Europe.

Emerging players

• BikeWorldNews: Motorcycle industry content and PR platform reaching OEM and aftermarket audiences. Adjacent player offering editorial and content services to motorcycle brands, overlapping with Holeshot's media-relations and content production remit.

Broad incumbents

• MSL Group (Publicis): Global communications network with consumer and automotive practices. Competes for larger OEM PR mandates where Holeshot's specialist niche does not apply.
• Edelman UK: Global top-tier PR firm with a UK automotive and mobility practice serving OEMs and Tier 1 suppliers. Broader portfolio but competes for the same enterprise automotive PR retainers at the upper end of the market.

Others

• MoreBikes: UK motorcycle media outlet that frequently publishes OEM and aftermarket press releases. Not a PR competitor but a media channel Holeshot targets for client coverage, useful as ecosystem context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/holeshot-pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOLESHOT PR