Two Wheels Marketing

What Two Wheels Marketing does

Two Wheels Marketing is a private, boutique digital marketing agency headquartered at 875 North High Street, 4th Floor, Columbus, Ohio (614-440-4020), founded in 2010 by Mark Subel. The firm sells managed services across an integrated growth stack organized around its proprietary 'Three-Phase Growth Formula' (Expand through SEO/PPC/Paid Social, Persuade through marketing automation and lead generation, Optimize through conversion rate optimization), with additional offerings in lead tracking and an emerging GEO/AI Optimization practice targeting AI-generated search surfaces such as ChatGPT, Gemini, and Claude.

Core services include Search Engine Optimization, Pay Per Click management (Google Ads and Bing Ads), Paid Social Advertising across Facebook, Instagram, LinkedIn, and TikTok, Lead Generation, Marketing Automation, Conversion Optimization, and Lead Tracking. A proprietary lead tracking system attributes closed revenue back to specific campaigns, ads, and keywords. The firm operates in a Google Premier Partner (top 3% in the USA) and Bing Partner capacity, displaying both badges on its site, and extends its execution capability to two specialist channels: 'TWM for Agencies' (white-label back-office execution for other marketing agencies) and 'TWM for eCommerce' (vertical-specific program for online retail brands).

The business model is managed-services retainer-based with quote-based, scope-dependent pricing (industry SEO references of $1,000-$5,000/month), sold through a consultative, direct-sales motion with inside-sales funnels, eBook lead magnets, and content marketing. The customer base skews to SMBs across verticals such as legal, fertility/surrogacy, florist, home remodeling, e-commerce, healthcare, and higher education, augmented by a smaller set of mid-market and enterprise accounts (WorthPoint, World Emblem, Gimbal, The Fertility Agency, Mammoth Packaging, CCAD). The firm is bootstrapped, founder-led, boutique in scale (1-10 employees, ~5 named individuals), and operates with no external investment or parent entity.

Name

Two Wheels Marketing

Legal name

Two Wheels Marketing

Website

https://twowheelsmarketing.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Boutique Columbus, Ohio digital marketing agency providing SEO, PPC, paid social, lead generation, and conversion optimization to SMBs. A Google Premier Partner, the firm also offers white-label services to other agencies and emerging GEO/AI search optimization.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)

Keywords

• Search engine optimization
• Pay per click management
• Paid social advertising
• Lead generation services
• Conversion rate optimization

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Managed Digital Marketing Services: Two Wheels Marketing provides ongoing digital marketing services on a retainer/managed services basis. Clients engage the agency for continuous SEO, PPC, paid social, marketing automation, conversion optimization, and lead tracking. The revenue model is recurring in nature as campaigns require ongoing management, optimization, and reporting. Pricing is typically quote-based and customized to client scope and goals.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Two Wheels Marketing is a boutique digital marketing agency that sells and delivers managed digital marketing services on a recurring basis to businesses. Its core offerings span SEO, PPC (Google Ads and Bing Ads), Paid Social Advertising (Facebook, Instagram, LinkedIn, TikTok), Lead Generation, Marketing Automation, Conversion Rate Optimization, Lead Tracking, and GEO/AI Optimization for AI-driven search platforms. The agency packages these within a proprietary Three-Phase Growth Formula (Expand + Persuade + Optimize) and also offers white-label programs for other agencies.

Product overview

Two Wheels Marketing is a Columbus, Ohio-based digital marketing agency offering a comprehensive suite of professional marketing services rather than a software product. Their core Growth Formula combines three pillars: Expand (Generate More Traffic through SEO, PPC, and Paid Social Ads), Persuade (Convert Visitors into Customers through Marketing Automation, Lead Generation, and Lead Tracking), and Optimize (Refine the Conversion Process through Conversion Rate Optimization). They also specialize in GEO/AI SEO Optimization to help clients appear in AI-generated search results. The agency serves various industries including e-commerce, legal, healthcare, home services, and higher education, and offers specialized programs for other agencies and e-commerce brands. Resource offerings include educational eBooks on Google Ads and search engine marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO) Organic search optimization services including keyword research, on-page optimization, technical SEO, content marketing, and link building to improve website rankings on search engine results pages, intended for businesses seeking long-term organic traffic and lead growth.
• Pay Per Click (PPC) Google Ads and Bing Ads campaign management including keyword research, ad creation, landing page optimization, and ongoing campaign monitoring and optimization for lead and sales generation, delivered as a managed service for businesses seeking immediate paid search results.
• Paid Social Advertising Social media advertising management across TikTok, Facebook, Instagram, and LinkedIn, including customized strategy, platform selection, ad creation, audience targeting, and campaign tracking and optimization, targeted at businesses seeking brand awareness and lead generation on social platforms.
• Lead Generation Comprehensive lead generation services providing scalable, repeatable systems to attract potential customers, build brand awareness, and generate qualified leads through integrated digital campaigns, intended for businesses seeking a steady pipeline of prospects.
• Marketing Automation Marketing automation services including email automation, social media posting automation, lead nurturing automation, customer segmentation, and SMS automation to streamline repetitive marketing tasks and improve conversion, targeted at businesses seeking to scale marketing execution.
• Conversion Optimization Landing page design and conversion rate optimization services focusing on user experience optimization, compelling calls-to-action, data-driven analysis, and sales process review to improve website visitor-to-customer conversion rates, intended for businesses seeking to improve the yield from existing traffic.
• Lead Tracking Digital marketing analytics and ROI tracking services that monitor leads from first interaction through final sale, providing visibility into which campaigns, ads, and keywords drive the best leads and sales and tying spend back to actual dollar value.
• GEO Optimization (Generative Engine Optimization / Answer Engine Optimization / AI Optimization) Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Optimization (AIO) services that help businesses appear in AI-generated answers from platforms like ChatGPT, Gemini, and Claude, including AI search visibility audits, structured data and schema implementation, content optimization for AI-generated answers, FAQ and answer-focused content development, knowledge graph and citation enhancement, topic authority building, and AI visibility monitoring.
• TWM for Agencies (White-Label Digital Marketing) White-label digital marketing services for other agencies, including SEO, PPC, lead tracking, paid social advertising, conversion optimization, and marketing automation, intended for marketing agencies that want to expand their service offerings without building in-house capability.
• TWM for E-Commerce Digital marketing services tailored for e-commerce brands including SEO, PPC, paid social advertising, conversion rate optimization, and lifetime value optimization to increase online sales and customer retention, targeted at e-commerce operators seeking measurable ROAS improvements.

Quantifiable outcome

• 600%+ Return on Ad Spend for a fertility agency generating over $600k in NET revenue in 1 year
• +7 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and secondary.

• Google Partners ProgramcoreGTM or Marketing PartnerTwo Wheels Marketing participates in the Google Partners program and has achieved Premier Partner status — the highest tier — placing them among the top 3% of Google Partners in the USA. This partnership provides access to Google's advertising platforms, tools, certifications, and support, enabling the agency to deliver Google Ads and search marketing services to clients.
• Microsoft Advertising / Bing AdssecondaryTechnology or IntegrationTwo Wheels Marketing is a Bing partner, managing Bing Ads campaigns alongside Google Ads for clients. The Bing Partner badge is displayed on their website footer, indicating their certified partnership status with Microsoft Advertising.
• Agency Partners (White-Label)secondaryChannel Partner/ Reseller/ DistributorTwo Wheels Marketing partners with other marketing agencies to provide white-label digital marketing services. These agency partners lack in-house digital marketing capabilities and engage Two Wheels to manage campaigns for their end clients. This arrangement allows agencies to expand their service offerings without hiring full-time employees.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KlientBoost: Digital marketing agency specializing in PPC, paid social, and conversion rate optimization with a strong conversion-focused methodology. Comparable to Two Wheels Marketing's paid-media and CRO-led service mix.
• Power Digital Marketing: Full-service digital marketing agency offering SEO, paid media, content, and CRO for mid-market and enterprise clients. Comparable to Two Wheels Marketing's integrated service model and outcome-led reporting.
• Disruptive Advertising: PPC, paid social, and lifecycle marketing agency focused on revenue-driven outcomes for e-commerce and SaaS brands. Comparable to Two Wheels Marketing in its paid-media-led approach and outcome attribution focus.
• Ignite Visibility: Performance-driven digital marketing agency specializing in SEO, paid media, social media advertising, and CRO. Closely comparable to Two Wheels Marketing in offering, target customer (mid-market), and outcome-based positioning.
• LYFE Marketing: Digital marketing agency focused on social media management, paid social, and SEO for SMB clients. Comparable to Two Wheels Marketing in its SMB orientation and paid social/SEO emphasis.
• SEO Inc. Established SEO and digital marketing agency with a long history of serving mid-market and enterprise clients. Comparable to Two Wheels Marketing in its organic-led service heritage and 15+ year operating history.
• Coalition Technologies: SEO, PPC, and web design agency with a focus on e-commerce and retail brands. Comparable to Two Wheels Marketing's e-commerce vertical work and paid media/SEO service structure.
• WebFX: Full-service digital marketing agency offering SEO, PPC, paid social, and CRO services to SMB and mid-market clients across the U.S. Directly comparable to Two Wheels Marketing in service mix, customer segment, and revenue model (managed services retainers).
• Big Leap: Full-service digital marketing agency providing SEO, PPC, content marketing, and conversion optimization with a strong SMB-to-mid-market focus. Comparable to Two Wheels Marketing's service mix and customer profile.
• Thrive Internet Marketing Agency: Full-service digital marketing agency providing SEO, PPC, social media, and web design with a strong SMB and mid-market customer base. Directly comparable to Two Wheels Marketing across service lines and client profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/twowheelsmark
• Facebookfacebook.com/twowheelsmarketing
• LinkedInlinkedin.com/company/two-wheels-marketing-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two Wheels Marketing