Pet Stylista

What Pet Stylista does

Pet Stylista is a single-location pet grooming salon and cat boarding facility operating from 2717 Broadway in Sacramento, California's Oak Park neighborhood. Founded in November 2013 by Peni Wilson — a UC Davis Design graduate and former interior designer with professional training from the NY School of Dog Grooming — the business operates as a boutique spa employing approximately 7 staff, including 6 groomers, a lead bather, and a salon manager. The core service offering spans dog grooming (haircuts, shed-less baths, bath plus groom, nail and ear services, color treatments, and brushouts), cat grooming (nail trims, ear cleaning, nail caps, sanitary trims, baths, and haircuts), and cat boarding in a three-level condo configuration with daily cleaning, caregiver interaction, and roaming time at $35 per night. All services use eco-friendly, organic all-natural grooming products and a positive-reinforcement approach.

The business runs on a direct-to-consumer, appointment-based model with phone and text booking, online appointment requests, and walk-in nail trim availability during defined daily windows (Monday through Saturday, 9-9:45am and 4-4:45pm, $22 per pet). A new client waitlist for shed-less baths and haircuts is managed through Google Forms, indicating demand currently exceeds available capacity for certain services. Full-groom pricing is not publicly disclosed and varies by breed, coat condition, and pet temperament, requiring individual quotes. Add-on services are transparently priced: Paw Plus at $31, brushouts starting at $20, and color services ranging from $25 to $30 depending on body area.

Marketing is conducted primarily through organic channels: a Facebook page, an Instagram account, a blog covering pet care and company news, a Google Maps presence, and on-site customer testimonials. The company does not offer APIs, software, or any technology products; it is purely a service business with no AI, automation, or proprietary technology stack disclosed. Pet Stylista is privately held and founder-owned, with no external funding, no parent company, and no subsidiaries, operating as an independent neighborhood salon in a single Sacramento geography.

Name

Pet Stylista

Legal name

Pet Stylista

Website

https://petstylista.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Pet Stylista is a Sacramento-based, single-location pet grooming salon and cat boarding facility founded in 2013 by Peni Wilson. Serving local pet owners with dog grooming, cat grooming, and three-level condo cat boarding using eco-friendly products, the business operates with a team of seven staff.

Ownership category

akta.pro rank

Product category

Pet Grooming and Boarding Services

NAICS

Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Haircut & Styling (Breed-Specific/Custom) (HSANAAAD)

akta.pro secondary industries

Bath & Brush Packages (HSANAAAC), Nail Care (Trim/Grind/Paw Care) (HSANAAAF), Cat Handling/Behavior-Sensitive (Fear-Free) Grooming (HSANAHAK), Cat Spa & Specialty Coat/Skin Treatments (HSANAHAG), Senior & Special-Needs Cat Grooming/Boarding (HSANAHAJ)

Keywords

• Pet grooming services
• Dog grooming
• Cat grooming
• Cat boarding
• Pet spa

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dog Grooming Services: Full-service dog grooming including haircuts, shed-less baths, bath plus groom, nail/ear services, color treatments for hair and nails, and brushouts between grooms. Pricing varies by breed, coat condition, and pet temperament.
2. Cat Grooming Services: Cat-specific services including nail trim and ear cleaning, nail caps, sanitary trims, bath and brush groom, and full haircuts. Pricing varies by breed, coat condition, and temperament.
3. Cat Boarding: Three-level condo cat boarding with daily litterbox, food bowl, water bowl, and bedding cleaning; food and treats per routine; caregiver interaction and kennel free roaming time; socialization with other cats when appropriate.
4. Walk-in Nail Trims: Quick nail trim and ear cleaning service available during walk-in hours, priced at $22 per pet with discounts for additional pets or cash payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pet Stylista is a Sacramento-based boutique pet spa offering full-service dog grooming (haircuts, shed-less baths, baths plus groom, nail and ear care, color treatments, and brushouts) and cat grooming (nail and ear care, nail caps, sanitary trims, bath and brush, and full haircuts) using organic all-natural products. The business also operates a three-level condo cat boarding service priced at $35 per night with daily cleaning, food, caregiver interaction, and supervised free-roam time.

Product overview

Pet Stylista is a Sacramento-based pet grooming and boarding service offering a unified portfolio of spa-like grooming and boarding services for dogs and cats. The core offerings consist of Dog Grooming, Cat Grooming, and Cat Boarding services, supported by specialized add-on treatments including the Shed-less Bath Treatment, Paw Plus Service, Haircut Groom, Bath Plus Groom, and color services. The company operates from a boutique spa environment using eco-friendly, organic all-natural products.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Grooming Full-service dog grooming delivered in a spa-like environment using organic all-natural products, including haircuts, shed-less bath treatments, baths plus groom, nail and ear care, color treatments for hair and nails, and brushout services between full grooms. Pricing varies by breed, coat condition, and pet temperament. Targeted at individual dog owners in the Sacramento area.
• Cat Grooming Professional cat grooming services using organic all-natural shampoos, including nail trim and ear cleaning ($20), nail caps starting at $28, sanitary trims, bath and brush groom, and full haircuts. Pricing varies by breed, coat condition, and temperament. Targeted at individual cat owners in the Sacramento area, including owners of senior or anxious cats needing gentle handling.
• Cat Boarding Three-level condo cat boarding priced at $35 per night, including daily litterbox, food bowl, water bowl, and bedding cleaning; food and treats per routine; caregiver interaction; kennel-free roaming time; and optional socialization with other cats when appropriate. Targeted at Sacramento-area cat owners needing supervised overnight or multi-day care for their cats.

Quantifiable outcome

• Pet Stylista was voted Best Pet Groomer of Sacramento in Sacramento Magazine's 2022 online survey

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Dogtopia: National dog daycare, boarding, and spa franchise with a sizable salon-grooming program. Comparable to Pet Stylista on the daycare/boarding-plus-grooming combination and on socialization angles, though its scale and franchise model differ materially from a single-location boutique operator.
• Petco: National pet retail chain that operates in-store dog and cat grooming salons across the U.S. Overlaps with Pet Stylista on the same core offering (full-service grooming, nails, ear care, baths) but operates at much higher scale and as part of a wider retail/feed/vet portfolio.
• PetSmart: Largest U.S. specialty pet retailer offering in-store grooming salons, dog training, and PetsHotel boarding. Competes with Pet Stylista on full-service dog grooming and on cat boarding (boarding/kennel footprint), but at vastly larger scale with broader retail and veterinary overlap.
• Camp Bow Wow: Premier dog daycare and overnight boarding franchise that also offers full-service bathing and basic grooming. Comparable to Pet Stylista on dog boarding + grooming overlap, but franchise-scaled versus a single independent salon.

Others

• Pawfinity: Independent day-to-day pet care software used to manage spa/boarding/grooming appointments, reminders, and client comms. Adjacent because it competes for the operational software layer of a grooming+boarding business like Pet Stylista, rather than serving the same customers directly.
• Rover: Online marketplace connecting pet owners with pet sitters, dog walkers and boarding hosts. Related to Pet Stylista as a competing channel for pet-care discretionary spend, but uses a marketplace model rather than a staffed brick-and-mortar salon.

Emerging players

• Hounds Town USA: Dog daycare, boarding, and grooming franchise. Comparable to Pet Stylista on the daycare-boarding-plus-grooming combination and on a small-format footprint model, but without the cat-specific focus that differentiates Pet Stylista.
• Splash and Dash Groomerie & Barkyard: Self-service dog wash plus full-service grooming franchise with a small-box store format. Comparable to Pet Stylista on the walk-in nail trim / à la carte add-on menu model and on price-pointed a-la-carte services (analogous to the Paw Plus Service).
• Wag'N Wash Natural Pet Outfitters & Salon: Pet wash, grooming and retail franchise emphasizing natural/eco-friendly products and a boutique spa-style atmosphere — highly comparable to Pet Stylista's organic, spa-like positioning and small-format salon model, though operating under a franchise structure.

Regional players

• Dogtopia (typo: Healthy Spot): Los Angeles-based boutique pet retail, grooming and daycare operator with a strong natural/organic positioning analogous to Pet Stylista's eco-friendly brand. Comparable on premium-positioning and organic product standards, but operates primarily in Southern California rather than Sacramento.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/petstylista
• Instagraminstagram.com/petstylista/?hl=en
• LinkedInlinkedin.com/company/pet-stylista

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Stylista