AFMD

What AFMD does

AFMD (Association Fran\u00e7aise des Managers de la Diversit\u00e9) is a French non-profit association (loi 1901) founded in 2007 by managers committed to workplace diversity management. Headquartered at 7 rue Pasquier, 75008 Paris, it operates as a professional community and knowledge production center for equality, diversity, equity, and inclusion (EDI) practitioners in France, serving ~180\u2013200 member organizations including major French corporates (Orange, L'Or\u00e9al, La Poste, SNCF, Sanofi, Schneider Electric, Bouygues, BNP Paribas, Air France, AXA, Accor), public institutions, higher education bodies, and associations, with an engaged network of ~4,477 EDI professionals.

Its core offerings are organized around a portfolio of programs and resources rather than a unified technology product. Central assets include the Docuth\u00e8que (487+ publications: books, guides, toolkits, research reports, podcasts, video series), the #StOpE initiative against ordinary sexism at work (303 signatory organizations as of January 2026), the Observatoire de l'Inclusion (ODI, launched 2025 with 23,351 employee responses), the biennial Barom\u00e8tre #StOpE (132,000 respondents in 2025), annual research-action working groups, three-tier member journeys (Tremplin, Booster, Innovation), the SERI annual event co-organized with MEDEF, and an EDI ecosystem mapping tool (400+ actors). The association also holds the AFNOR Label Alliance (\u00c9galit\u00e9 Professionnelle + Diversit\u00e9), is signatory to the Charte de la Diversit\u00e9, Charte d'engagement LGBT+, and Charte de la Parentalit\u00e9, and maintains institutional relationships with the D\u00e9fenseur des droits, DILCRAH, MEDEF, Universit\u00e9 de Lorraine, Futuribles International, and others.

AFMD is funded almost entirely through annual membership dues, tiered by member organization headcount from \u20ac1,050/year (under 50 employees) to \u20ac8,700/year (150,000+ employees), with a \u20ac3,500/year reduced rate for some public establishments; 60% of dues are tax-deductible under the association's general-interest status. Go-to-market is community-led and direct: organizations join via a formal adhesion process, receive a member portal, recurring events (Caf\u00e9 AFMD, webinaires, workshops), a helpline, thematic newsletters, and working-group participation. The association is managed day-to-day by a permanent team of 9 under General Delegate Maya Hagege, with strategic direction set by a 21-member Board of Directors (co-presidents from Orange and L'Or\u00e9al for the 2026-2029 mandate). No equity funding, subsidiaries, or M&A activity are indicated.

Name

AFMD

Legal name

AFMD - Association Française des Managers de la Diversité

Website

https://afmd.fr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

AFMD is a French non-profit association founded in 2007 that supports ~180\u2013200 member organizations \u2014 including major corporates, public bodies, and universities \u2014 in developing workplace equality, diversity, and inclusion (EDI) policies through research, publications, working groups, and community programs.

Ownership category

akta.pro rank

Product category

Workplace Diversity, Equity & Inclusion (EDI) Professional Association Services

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Business Associations (81391)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

DEI, Equity & Inclusion Advisory (BPACAJAJ), Safeguarding, Accountability & Compliance (ESG, Gender/GBV, Do No Harm) (BPADAEAM)

Keywords

• Diversity management consulting
• Workplace inclusion programs
• Discrimination prevention services
• EDI professional association
• Equality professional network

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: AFMD's primary revenue stream is annual membership fees paid by organizations (companies, institutions, public sector bodies, higher education institutions, associations). Fees are tiered by headcount of the member organization, ranging from €1,050 (under 50 employees) to €8,700 (over 150,000 employees). Some public establishments may qualify for a reduced rate of €3,500. The association is recognized as being of general interest (d'intérêt général), making 60% of membership dues tax-deductible.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

AFMD is a French non-profit professional association that supports organizations in developing workplace diversity, equity, and inclusion (EDI) policies and preventing discrimination. It operates a membership-based community of approximately 180-200 organizations, providing research-grounded publications, working groups, professional development programs, peer exchange events, and large-scale measurement instruments such as the Baromètre #StOpE and the Observatoire de l'Inclusion. The association animates the #StOpE anti-sexism initiative with 303 signatory organizations and co-organizes the SERI annual event with MEDEF.

Product overview

AFMD (Association Française des Managers de la Diversité) is a membership-based association founded in 2007 that serves as a knowledge production center and professional network for diversity, equity, and inclusion (EDI) practitioners in France. Rather than offering a unified software product, AFMD provides a portfolio of programs and resources including the Docuthèque (resource center with 480+ publications), the #StOpE anti-sexism initiative, the Observatoire de l'Inclusion (ODI) for measuring workplace inclusion, the biennial Baromètre #StOpE survey, annual working groups, member journey programs (Tremplin/Booster/Innovation), the SERI annual conference, and an EDI ecosystem mapping tool. AFMD connects approximately 180-200 member organizations with researchers and practitioners to advance diversity management practices through collective intelligence.

Differentiator

Problem solved

Functional benefit

Products and services

• Docuthèque
• #StOpE Initiative (Stop au Sexisme dit Ordinaire en Entreprise)
• Observatoire de l'Inclusion (ODI)
• Baromètre #StOpE (Ordinary Sexism Barometer)
• Working Groups (Groupes de Travail)
• Member Journey Programs (Parcours Tremplin, Booster, Innovation)
• Semaine de l'Entreprise Responsable et Inclusive (SERI)
• Cartographie des acteurs de l'écosystème EDI

Quantifiable outcome

• 132,000 employees surveyed through the 2025 Barometer #StOpE — 77% of women regularly confronted with sexist remarks or behaviors
• +3 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered notable, minor and core.

• Fédération des Particuliers Employeurs (FEPEM)notableStrategic or Co-development Partner · 1 January 2026AFMD and FEPEM partnered in 2026 to extend EDI topics to individual employers (particuliers employeurs) and to strengthen social commitment regarding work-life balance, caregiving, parenthood, and disability.
• Université de Lorraine / UNYS / MEDEF Meurthe et MoselleminorGTM or Marketing Partner · 1 January 2026AFMD partnered with Université de Lorraine, UNYS, and MEDEF Meurthe et Moselle to launch the SERI2026 regional tour at Nancy (Grand Est), focused on territorial CSR and EDI challenges for SMEs and ETIs.
• Futuribles InternationalcoreStrategic or Co-development Partner · 1 January 2024AFMD partnered with Futuribles International in 2024 for a prospective study on the futures of EDI policies in France at the 2035 horizon. The project analyzes current trends to determine possible evolutions and establish strategic recommendations for policymakers and EDI professionals.
• Sciences PonotableStrategic or Co-development Partner · 1 January 2024AFMD participated in the stakeholder committee of Sciences Po's LIEPP project PRESPOL (Promoting the economic autonomy of disabled people through employment and social policy), intervening multiple times within this project.
• DILCRAHminorGTM or Marketing Partner · 1 January 2024AFMD received support from DILCRAH (Délégation Interministerielle à la Lutte Contre le Racisme, l'Antisémitisme et la Haine anti-LGBT) for the production of its podcast 'Pourquoi tu t'énerves' on resistance to inclusion policies.
• Réseau GERMEnotableGTM or Marketing Partner · 1 January 2023AFMD partners with GERME, an associative network that trains managers and executives, to deliver twenty workshops across France on inclusive management as part of AFMD's dissemination of its 'Le Management inclusif' tool.
• Make.orgnotableGTM or Marketing Partner · 1 January 2023AFMD is a network partner of the Grande Cause 'Diversité et Inclusion dans le monde du travail' launched by Make.org, bringing together various actors to co-construct projects on inclusion in companies and society.
• Rework (Erasmus+ project consortium)notableStrategic or Co-development Partner · 1 January 2023AFMD participates in the Rework Erasmus+ project (with IPAG, UNIR, GISA, CEFI, ITKAM) to better understand biases and discrimination related to new forms of work (remote work) and to create tools and training for more inclusive companies.
• ONDES (Observatoire National des Discriminations et de l'Égalité dans le Supérieur)notableStrategic or Co-development Partner · 1 January 2022AFMD sits on the steering committee of ONDES (Observatoire National des Discriminations et de l'Égalité dans le Supérieur), created in 2022 and carried by Université Gustave Eiffel and France Universités, which conducts research on equality and discrimination in higher education.
• Défenseur des droitscoreStrategic or Co-development Partner · 1 January 2021AFMD has collaborated with the Défenseur des droits for over 15 years, notably co-producing in 2021 a discrimination prevention kit for higher education (with CPED and the Ministry of Higher Education and Research).
• MEDEFcoreStrategic or Co-development Partner · 1 January 2020AFMD and MEDEF co-organize the Semaine de l'Entreprise Responsable et Inclusive (SERI), a major annual event since 2020 bringing together organizations committed to CSR, diversity, and inclusion. In 2026, SERI adopts a decentralized regional format with encounters across France.
• Groupe Les Échos-Le ParisiennotableGTM or Marketing Partner · 1 January 2020AFMD is a partner of the Inclusiv'Day salon organized by Les Échos-Le Parisien since 2020, a professional event dedicated to inclusive organizations with conferences, workshops, and exhibitions.
• Femmes@NumériquenotableStrategic or Co-development Partner · 1 January 2020AFMD is a founding member of Femmes@Numérique, a collective of ~50 associations working with the French Government and 40+ companies to promote gender mix in IT. AFMD holds a seat on the association's Board of Directors.
• Clermont School of BusinesscoreStrategic or Co-development Partner · 1 January 2019AFMD partners with Clermont School of Business and the Conférence des Grandes Écoles (CGE) to conduct the biennial Baromètre des stéréotypes de genre des étudiant·es des grandes écoles, measuring gender stereotypes among students in France's elite schools. The survey has been conducted in 2019, 2021, 2023, and 2025.
• Conférence des Grandes Écoles (CGE)coreStrategic or Co-development Partner · 1 January 2019AFMD partners with CGE and Clermont School of Business on the gender stereotypes barometer for grandes écoles students, examining how stereotypes influence study and career choices.
• AlterNegocoreStrategic or Co-development Partner · 1 January 2016AFMD has worked with AlterNego since 2016 on defining, understanding, and promoting the concept of workplace inclusion. This partnership produced the book 'L'inclusion dans les organisations: de la posture à la pratique' (2018), the Baromètre des Organisations Inclusives (BOI), and the Observatoire de l'Inclusion (ODI) launched in 2025. AlterNego is a key co-development partner in AFMD's inclusion measurement work.
• Just DifferentcoreStrategic or Co-development Partner · 1 January 2016AFMD collaborates with Just Different (alongside AlterNego) since 2016 on workplace inclusion research and the Observatoire de l'Inclusion (ODI). Just Different contributes expertise in inclusion methodology and training.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cercle InterElles: French network of women's professional networks across major French corporates; comparable to AFMD in serving a similar cross-company community structure focused on workplace gender equality, with overlapping member base.
• Workplace Pride: Netherlands-based foundation promoting LGBT+ inclusion in workplaces across Europe; operates a similar membership-driven professional community model for inclusion practitioners as AFMD, with comparable research outputs and corporate member base.
• L'Autre Cercle: French association promoting LGBT+ inclusion in the workplace; AFMD is a signatory of L'Autre Cercle's charter and the two organizations operate in the same French EDI professional community, serving overlapping member organizations on a parallel inclusion theme.
• Business Disability Forum: UK-based membership business-led forum on disability inclusion; comparable to AFMD as a national-level EDI professional membership association providing research, tools, and peer exchange to corporate members, with a disability-specific focus.
• European Women's Management Development (EWMD): European network for women in management with national chapters; AFMD's professional women's network and EDI community functions map closely to EWMD's cross-company women's leadership mission, though operating at a broader European scale.
• Observatoire de la Parentalité en Entreprise: French organization promoting workplace parenthood policies; co-founded the Charte de la Parentalité alongside L'Oréal, with AFMD as a signatory. Operates in the same French EDI/thematic-charter space as AFMD with a narrower parenthood focus.

Broad incumbents

• Catalyst: Global nonprofit advancing women in the workplace with research, benchmarks, and corporate advisory services; overlaps with AFMD on workplace gender equality research, publications, and Fortune 500 member base, but operates at a much larger global scale.

Others

• Fédération des Particuliers Employeurs (FEPEM): French federation representing individual employers and personal-services employers; recently partnered with AFMD (2026) to extend EDI topics to individual employers. Related mission space through workforce/social-inclusion themes.
• Charte de la Diversité: French diversity commitment charter secretariat co-created by Claude Bébéar and Yazid Sabeg; AFMD is itself a signatory. Operates as a sister ecosystem organization in the French EDI landscape rather than a direct competitor.

Regional players

• Diversity Charter (Charta der Vielfalt): Germany's diversity charter association promoting workplace diversity via a corporate signatory model similar to France's Charte de la Diversité and #StOpE; analogous to AFMD's role in France but focused on the German market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AFMD_France
• LinkedInlinkedin.com/company/afmd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFMD