Make.org
Make.org is a Paris-headquartered civic technology company that operates a large-scale citizen participation platform, enabling governments, EU institutions, and large enterprises to run massive online consultations and link offline Citizens' Assemblies with online engagement through its proprietary methodology and Panoramic.AI analysis tools.
- Company typePrivate
- Founded2015
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Make.org does
Make.org is a Paris-headquartered civic technology company that operates a large-scale citizen participation platform enabling governments, EU institutions, municipalities, and large enterprises to run massive online consultations. Founded in 2015 and incorporated in Paris as MAKE.ORG (a French simplified joint stock company, SAS, with capital of 1,056,017 euros), the company serves three primary segments: Public Institutions and Government, Enterprise Businesses, and AI Research and Academia. Its core product, the Make.org Consultation Platform, lets citizens submit proposals beginning with the phrase "We should," vote on others' submissions, and reach consensus-based outcomes through algorithmic clustering of propositions. The company's signature methodology links offline Citizens' Assemblies (mini-publics of randomly selected participants) with online consultations (maxi-publics of thousands of additional participants), a process it has deployed with the European Commission (Citizens' Panels on Preparedness and Budget, building on the Conference on the Future of Europe which engaged 123,000 participants), the European Parliament, NATO, and US state government clients including Connecticut.
The technology stack centers on Panoramic.AI, an AI-powered platform launched in September 2024 that synthesizes citizen inputs and supports European Citizens' Panels through NLP-based analysis, knowledge retrieval for political information, and process automation across millions of submissions. Citizens' Insights is the dedicated research and analysis service that processes consultation outputs, while the Democratic Commons research program partners with Sciences Po, CNRS, and Sorbonne Université on AI-and-democracy research. Sub-brands include WahlCheck (an AI-powered election-information platform launched for the German federal elections in 2024), WeEuropeans, EurHope, and YouthDecide. The platform integrates MixPanel for analytics, Hotjar for behavioral analysis, CookieFirst for consent management, and Google and Facebook Connect for citizen login.
Make.org generates revenue primarily through professional-services contracts with institutional clients who commission consultation projects; citizen participation is free, and pricing for institutional clients is project-based and customized to scope, scale, and duration. The company operates regional offices in Berlin and Brussels in addition to its Paris headquarters, and notable enterprise clients include P&G, Accor, Unibail-Rodamco-Westfield, La Roche Posay, Danone, Bonduelle, Système U, LVMH, Axa, Orange, L'Oréal, La Poste, and Crédit Agricole. Across all consultations, the platform reports cumulative engagement of 12.1 million participants, 428,867 proposals submitted, and 1,265 associations and partners. The company has raised approximately $5 million across three funding rounds between 2016 and 2018 from investors including Citizen Capital, Financiere Saint James, Impactivist, OneRagtime, and SGH Capital; no external parent or controlling investor is disclosed.
Make.org firmographics
Firmographics- Name
- Make.org
- Legal name
- MAKE.ORG
- Website
- https://make.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Make.org is a Paris-headquartered civic technology company that operates a large-scale citizen participation platform, enabling governments, EU institutions, and large enterprises to run massive online consultations and link offline Citizens' Assemblies with online engagement through its proprietary methodology and Panoramic.AI analysis tools.
- Ownership category
- akta.pro rank
Make.org industry classification
Industry- Product category
- Civic Engagement Software
- NAICS
- Social Advocacy Organizations (8133), Civic and Social Organizations (813410)
- SIC
- Services-Management Consulting Services (8742), Services-Social Services (8300)
- akta.pro primary industry
- Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK)
Keywords
Where Make.org is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Make.org business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Institutional Consultation Services: Make.org generates revenue by providing its consultation platform and methodology to public institutions (governments, municipalities, EU bodies) for citizen participation projects. Clients commission consultations on policy questions, electoral processes, and participatory budgeting. The company also provides analysis and reporting services based on consultation outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free citizen participation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Make.org product offering
Product offeringCore offering
Make.org operates an online citizen participation platform that enables governments, EU institutions, and large enterprises to conduct large-scale consultations in which citizens submit proposals (typically starting with "We should"), vote on others' proposals, and reach consensus through algorithmic clustering. The platform connects offline Citizens' Assemblies (mini-publics) with online consultations (maxi-publics) and is supplemented by AI-powered analysis tools such as Panoramic.AI and the Citizens' Insights research service.
Product overview
Make.org operates a citizen engagement platform that enables massive online consultations for democratic participation. The core offering consists of the Make.org Consultation Platform, supplemented by Panoramic.AI for AI-powered citizen-institution connectivity, Citizens' Insights for analyzing consultation data, and the Democratic Commons research program. The company serves Public Institutions, Businesses, and A.I. Research sectors with solutions for policy-making processes, citizen participation, strategic processes, and CSR initiatives. Key methodologies include mini-public and maxi-public linkage connecting Citizens' Assemblies with online consultations.
Differentiator
Problem solved
Functional benefit
Brands
- Panoramic.AI: AI platform bridging the gap between citizens and institutions
- Citizens' Insights
- WahlCheck
- WeEuropeans
- EurHope
- YouthDecide
Products and services
- Make.org Consultation Platform Core citizen engagement platform that enables governments, EU institutions, and large enterprises to run large-scale public consultations in which citizens submit proposals and vote on others' ideas, with results analyzed through proprietary clustering and consensus algorithms. The platform also connects offline Citizens' Assemblies with online consultations.
- Panoramic.AI AI-powered platform that increases accessibility of political and institutional information, connects online citizen discussions with offline citizen deliberations, and supports European Citizens' Panels by automating analysis of large volumes of citizen input.
- Citizens' Insights
Quantifiable outcome
- 12.1 million total participants across all consultations
- +4 more outcomes
Companies that use Make.org
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Make.org technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature4 records
Make.org partnerships and signals
Strategic signalPartnerships
45 partnerships are on record, tiered core and minor.
- European CommissioncoreOngoing cooperation with the European Commission for Citizens' Panels including Preparedness, Budget, and other EU policy topics. Make.org provides Citizens' Insights by researching online citizens' inputs and connecting digital discussions with offline Citizens' Panels. Partnership dates back to Conference on the Future of Europe (2020-2022) where 123,000 participants were engaged.
- European ParliamentcorePartner in citizens' engagement initiatives, European Democracy Shield activities, and democracy strengthening programs. Make.org participated in panel discussions at the European Parliament on democracy and civic tech.
- European Committee of the RegionscoreCooperation on regional democracy initiatives, supporting the ECON Commission with AI tools for accessibility, and collaboration on democratic resilience projects.
- NATOminorPartner listed on Make.org's institutional partnerships page, suggesting collaboration on societal engagement topics.
- WWFminorPartner in environmental and sustainability consultations, bringing NGO perspective to citizen engagement initiatives.
- OpenSourcePoliticscoreTechnical partner implementing and moderating the European Commission's Citizens' Engagement Platform. Make.org cooperates with OpenSourcePolitics for EU-level democratic engagement.
- Cronos EuropaminorEvent partner for Political Communication Summit in Brussels, bringing together EU officials, journalists, and communication experts for democratic dialogue discussions.
- Action Global CommunicationsminorPartner in organizing events and communications around democratic engagement initiatives.
- YouGovminorResearch partner for political communication and democracy-related events and studies.
- Worldwide Alliance for AI and DemocracycoreMake.org is a founding member of the Worldwide Alliance for AI and Democracy, launched in early 2025 to ensure AI development aligns with democratic values. Make.org co-authored the manifesto calling for this global alliance.
- Sciences PocoreAcademic partner for AI and democracy research, providing research data and analytical expertise on citizen participation and democratic processes.
- CNRS (Centre National de la Recherche Scientifique)coreFrench national research partner for AI and democratic resilience studies, contributing academic rigor to Make.org's research programs.
- Sorbonne UniversitécoreAcademic partner for AI research programs focused on democratic values and social sciences applications.
- P&G (Procter & Gamble)minorCorporate partner engaging stakeholders in CSR processes and Great Causes programs using Make.org's consultation platform.
- Unibail-Rodamco-WestfieldminorReal estate corporation partner for stakeholder engagement and consultation on operational and CSR processes.
- AccorminorHospitality group partner for CSR initiatives and Great Causes programs using citizen consultation methodology.
- La Roche PosayminorL'Oréal brand partner for CSR and stakeholder engagement initiatives.
- Système UcoreFounding partner of 'Better Eating' (Mieux Manger) Grande Cause consultation with 460,000 participants. Retail partner engaged in food sustainability and healthy eating initiatives.
- DanonecoreFounding partner of 'Better Eating' Grande Cause, contributing to food system sustainability and citizen dialogue on nutrition.
- BonduellecoreFounding partner of 'Better Eating' Grande Cause, bringing agricultural and food production perspective to citizen consultations.
- ArecominorPartner in 'Better Eating' Grande Cause and environmental initiatives through Make.org Foundation.
- Fleury MichonminorFood company partner in the 'Better Eating' Grande Cause consultation.
- LVMHminorLuxury goods group partner for CSR and stakeholder engagement initiatives.
- AxaminorInsurance company partner for societal engagement and CSR programs.
- OrangeminorTelecommunications partner for digital inclusion and societal engagement initiatives.
- L'OréalminorCosmetics company partner for CSR and responsible business initiatives.
- La PosteminorFrench postal service partner for societal engagement and territorial initiatives.
- Crédit AgricoleminorBanking group partner for CSR and regional development initiatives.
- Radio FranceminorFrench public broadcaster and media partner for consultation dissemination and citizen engagement awareness.
- TF1minorFrench TV network partner for media coverage and consultation promotion.
- France TVminorFrench public broadcaster partner for consultation media coverage and citizen outreach.
- ARTEminorEuropean TV channel partnered for the '27' show, integrating massive online citizen consultations with television programming.
- APF France HandicapcoreMajor disability rights organization, co-initiator of 'Action Handicap' consultation with 274,600 participants on inclusive society.
- KlesiaminorPension and insurance institution, co-initiator of 'Action Handicap' consultation.
- Fondation OCIRPminorFoundation partner for 'Action Handicap' consultation on disability inclusion.
- AgefiphminorOrganization supporting disabled workers, partner in 'Action Handicap' consultation.
- Degroof Petercam FoundationcoreBelgo-Luxembourg private banking foundation, initiator of 'Parenthood and Work in Belgium' consultation with 11,356 participants.
- Schüler Helfen LebencoreGerman youth organization, initiator of 'Ukraine's Future Voices' consultation engaging 19,668 young Ukrainians (ages 13-30) on their future priorities.
- НУМО (Ukrainian youth organization)coreUkrainian partner organization for 'Ukraine's Future Voices' consultation, helping reach displaced youth both in Ukraine and abroad.
- Entreprises pour la CitéminorCorporate inclusion organization, partner in 'Diversity & Inclusion' Grande Cause action plan.
- Signes de SensminorAccessibility organization, partner in 'Diversity & Inclusion' Grande Cause action plan.
- DesCodeusesminorCoding school for women, partner in 'Diversity & Inclusion' Grande Cause action plan.
- EntourageminorSocial inclusion NGO, partner in 'Diversity & Inclusion' Grande Cause action plan.
- MavoieminorOrganization, partner in 'Diversity & Inclusion' Grande Cause action plan.
- State of ConnecticutcoreUS state government partnered with Make.org for Citizen Assembly on Property Taxes, combining a mini-public (100 residents) with maxi-public online consultation (May-June 2026).
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Make.org competitors and assessment
Company assessmentDirect peers
- Consul Democracy: Open-source citizen participation platform originating from the City of Madrid and now used by over 150 institutions worldwide. Closely comparable functionality (proposals, voting, debates) targeting the same municipal and government buyer.
- Pol.is: Open-source, real-time deliberation platform for large-scale opinion mapping. Conceptually close to Make.org's consensus-clustering methodology and used in similar civic and policy contexts.
- Ethelo: Canadian civic engagement and group decision-making platform used by municipalities and organizations to run consultations and participatory processes. Comparable use cases in policy consultation and stakeholder prioritization.
- Citizenlab: Belgian-headquartered civic engagement SaaS platform for governments and cities. Most direct competitor in the European civic participation space, offering comparable citizen consultation, ideation, and voting modules to municipalities and public institutions.
- Bang the Table (EngagementHQ): Australia-headquartered civic engagement platform with global deployment, including North American municipal and government clients. Comparable product offering in online consultations, surveys, and participatory budgeting for public-sector buyers.
- Delib: UK-based provider of citizen engagement and consultation tools to local and national governments. Competes directly for UK and European local-authority consultation budgets with a similar B2G SaaS model.
- Decidim: Open-source participatory democracy platform used by hundreds of municipalities across Europe and Latin America. Directly competes in the digital participatory-democracy category, with a free, community-driven model that pressures pricing across the segment.
Broad incumbents
- Qualtrics: Large-scale experience management and survey platform owned by Silver Lake/CPPIB. While not specialized in civic deliberation, it competes for stakeholder and citizen survey budgets in government and enterprise accounts.
Emerging players
- Remesh: AI-powered qualitative research and audience insights platform for real-time group conversation at scale. Comparable in combining AI/NLP with large-scale deliberation but serves market research and enterprise insight buyers rather than democratic consultation.
- Loomio: Cooperative-governed, open-source decision-making platform for groups and organizations. Overlaps with Make.org on collective deliberation but operates at smaller organizational scale rather than mass citizen consultations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Make.org social profiles
Digital presenceMake.org compliance and trust
Trust signalCompliance2 records
Make.org financial estimates
Financial estimateRevenue estimate
Valuation estimate
Make.org leadership team
Management profileNumber of profiles
Profiles4 records
Make.org subsidiaries and ownership
Company hierarchySubsidiaries1 record
Make.org funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Make.org M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Make.org
What does Make.org do?
Make.org operates an online citizen participation platform that enables governments, EU institutions, and large enterprises to conduct large-scale consultations in which citizens submit proposals (typically starting with "We should"), vote on others' proposals, and reach consensus through algorithmic clustering. The platform connects offline Citizens' Assemblies (mini-publics) with online consultations (maxi-publics) and is supplemented by AI-powered analysis tools such as Panoramic.AI and the Citizens' Insights research service.
Is Make.org a public or private company?
Make.org is a private company. It is classified as venture growth investor backed and is currently operating.
When was Make.org founded?
Make.org was founded in 2015. It employs 11 to 50 people.
Where is Make.org based?
Make.org is headquartered in Paris, France, in the Europe region.
How does Make.org make money?
One revenue line is on record: institutional Consultation Services.
Who are Make.org's main competitors?
Direct peers on record are Consul Democracy, Pol.is, Ethelo, Citizenlab, Bang the Table (EngagementHQ), Delib and Decidim. Qualtrics is listed as a broad incumbent. Emerging players are Remesh and Loomio.
Does Make.org have an API?
No public API is recorded for Make.org.
What industry is Make.org in?
Make.org's product category is Civic Engagement Software. Its primary akta.pro industry code is BPAAADAK, Political/GOTV & Advocacy Calling (Campaigns). Its NAICS code is 8133 and its SIC code is 8742.