Horecon B.v.
Horecon B.V. is a Dutch private hospitality operator running two themed pancake restaurants — De Ossenstal in Epe (Veluwe) and Klein Afrika in Oldenzaal — serving regional families and recreation-area visitors with on-site dining, nature activities, and a secondary hospitality advisory service.
- Company typePrivate
- Founded2006
- HeadquartersWarnsveld, Netherlands
- Headcount—
- GTM typeB2C
- OfferingServices
What Horecon B.v. does
Horecon B.V. is a privately-held Dutch hospitality management company headquartered in Warnsveld, Netherlands, that operates two themed pancake restaurants in the eastern Netherlands. Its core products are Restaurant De Ossenstal 'Pannenkoeken en natuurlijk meer!' in Epe, situated in the Veluwe forest nature area 't Eperholt, and Restaurant Klein Afrika 'Een stukje Afrika in eigen land' in Oldenzaal, co-located with the Het Hulsbeek recreation area and an animal park. Each concept combines standard lunch and dinner menus, broad pancake assortments, children's menus, and on-site activities (playgrounds, treasure hunts, hiking and cycling, and at Klein Afrika an adjacent animal park), targeting families and nature-seeking mid-market consumers.
The Epe restaurant is operated through a wholly-owned subsidiary, De Ossenstal Veluwe B.V., while Klein Afrika is operated directly under Horecon. The company also offers a hospitality advisory service line advising aspiring entrepreneurs on concept development, guest experience, and nature-linked hospitality differentiation. There is no proprietary technology platform; distribution is entirely physical walk-in service at the two locations, supported by dedicated restaurant websites and organic social media presence on Facebook and Instagram. The supply chain is built around a diversified partner stack including Bidfood, Grolsch, Vrumona, Unilever, Verbunt Wijnkopers, Jansma Versgroothandel, Epe Bier Collectief, and local producers.
Horecon generates revenue through on-premises restaurant operations (one-time consumer transactions at De Ossenstal and Klein Afrika) and a smaller professional services stream from hospitality advisory work. Pricing is not publicly disclosed at the corporate level and is set per restaurant menu. The company serves Dutch regional families, day-visitors to recreation areas, school and group outings, and a secondary segment of aspiring hospitality entrepreneurs seeking advisory support.
Horecon B.v. firmographics
Firmographics- Name
- Horecon B.v.
- Legal name
- Horecon B.V.
- Website
- https://horecon.nl
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Short description
- Horecon B.V. is a Dutch private hospitality operator running two themed pancake restaurants — De Ossenstal in Epe (Veluwe) and Klein Afrika in Oldenzaal — serving regional families and recreation-area visitors with on-site dining, nature activities, and a secondary hospitality advisory service.
- Ownership category
- akta.pro rank
Horecon B.v. industry classification
Industry- Product category
- Restaurant Services
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industry
- Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where Horecon B.v. is headquartered
LocationHeadquarters
- HQ city
- Warnsveld
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Horecon B.v. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Restaurant Operations: Horecon generates revenue by operating pancake restaurants and hospitality establishments. The company exploits and manages hospitality businesses linked to nature and unique stories, operating Restaurant De Ossenstal and Restaurant Klein Afrika.
- Advisory Services: The company provides advice, development, and entrepreneurship support in the hospitality sector to those looking to start their own business or learn about concepts, nature, or other necessities to make their business unique.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Horecon B.v. product offering
Product offeringCore offering
Horecon B.V. operates and manages two themed pancake restaurants in the Netherlands — Restaurant De Ossenstal "Pannenkoeken en natuurlijk meer!" in Epe (Veluwe nature area) and Restaurant Klein Afrika "Een stukje Afrika in eigen land" in Oldenzaal (recreation area Het Hulsbeek) — each combining dining with nature-based experiences and family activities. In addition, the company provides consulting, development, and entrepreneurship advisory services to individuals and organizations looking to start or refine a hospitality business.
Product overview
Horecon B.V. is a hospitality management company that operates a portfolio of two themed pancake restaurants in the Netherlands — Restaurant De Ossenstal "Pannenkoeken en natuurlijk meer!" in Epe (Veluwe) and Restaurant Klein Afrika "Een stukje Afrika in eigen land" in Oldenzaal — both targeting the mid-market segment with a focus on nature-based experiences and unique stories. Beyond operating its own establishments, the company offers advisory services to entrepreneurs seeking to develop their own concepts in the hospitality sector, with an emphasis on passion, guest experience, and employee development.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant De Ossenstal "Pannenkoeken en natuurlijk meer!"
Companies that use Horecon B.v.
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Horecon B.v. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Horecon B.v. partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor.
- BidfoodminorFoodservice wholesale supplier partner providing Horecon's restaurants with food and beverage products.
- GrolschminorBrewery partner supplying beer products to Horecon's restaurant locations.
- VrumonaminorBeverage company partner supplying soft drinks and other beverages to Horecon's restaurants.
- UnileverminorConsumer goods company partner supplying food service products to restaurant operations.
- ZorgnatuurminorNature care/organization partner shown on Horecon's partners page.
- Aardbeientuin Bronsink v.o.f.minorLocal strawberry farm supplier providing fresh local produce to Horecon's restaurants.
- Jansma VersgroothandelminorFresh produce wholesale supplier serving Horecon's restaurant locations.
- HesselinkminorPartner/supplier featured on Horecon's partners page.
- De Klok DrankenminorBeverage distributor supplying drinks to Horecon's restaurants.
- Verbunt WijnkopersminorWine merchant partner supplying wines to Horecon's restaurant operations.
- Heeren van LoosdrechtminorBrand/partner featured on Horecon's partners page.
- Epe Bier CollectiefminorLocal beer collective in Epe supplying regional craft beers to Restaurant De Ossenstal.
- PureminorPartner brand featured on Horecon's partners page.
- Fleur de CafeminorPartner brand featured on Horecon's partners page.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Horecon B.v. competitors and assessment
Company assessmentBroad incumbents
- De Efteling: Dutch theme park with extensive themed on-site F&B and family experiences. Comparable in combining immersive themed concepts with family dining, though in a ticketed attraction rather than a public-access restaurant format.
- Fletcher Hotels: Dutch hotel-restaurant group with multiple nature-area locations offering dining and family amenities. Comparable as a multi-site Dutch hospitality operator with locations in recreational areas.
- Landal GreenParks: Dutch holiday park operator with nature-based resorts and on-site dining. Comparable in combining nature/family positioning with F&B operations, though at resort scale rather than standalone restaurants.
- Van der Valk: Largest independent Dutch hospitality group operating hotels, restaurants, and leisure venues nationwide. Comparable as a Dutch multi-site restaurant operator, though far larger and broader in scope than Horecon's nature-themed niche.
- Center Parcs: Major operator of nature-based family leisure resorts in the Netherlands with on-site dining and activity programming. Comparable in the family-outdoor-dining intersection, though at significantly larger scale and as a resort operator rather than standalone restaurant.
Regional players
- Plopsaland De Panne: Belgian family theme park with themed dining. Comparable in the themed family-leisure-with-dining category; operates primarily in Belgium but shares the Dutch/Flemish family demographic.
Direct peers
- Apenheul: Dutch animal park (monkeys) co-located with nature and family amenities. Comparable to Klein Afrika in combining a themed animal-park attraction with adjacent food service for families.
- Pannenkoekenhuis De Vier Winden: Dutch pancake restaurant operator with multiple themed locations. Direct peer in pancake-specialty full-service dining with a focus on family-friendly experiences.
- De Holle Walle: Family-oriented pancake restaurant located in nature areas of the Netherlands. Comparable as a pancake-specialty operator combining dining with outdoor activities and family attractions.
- Duinrell: Dutch amusement park/resort in nature setting with on-site themed restaurants and family activities. Comparable in the integration of nature-based leisure with family dining experiences in the Netherlands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Horecon B.v. social profiles
Digital presenceHorecon B.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Horecon B.v. leadership team
Management profileNumber of profiles
Horecon B.v. subsidiaries and ownership
Company hierarchySubsidiaries1 record
Horecon B.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Horecon B.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Horecon B.v.
What does Horecon B.v. do?
Horecon B.V. operates and manages two themed pancake restaurants in the Netherlands — Restaurant De Ossenstal "Pannenkoeken en natuurlijk meer!" in Epe (Veluwe nature area) and Restaurant Klein Afrika "Een stukje Afrika in eigen land" in Oldenzaal (recreation area Het Hulsbeek) — each combining dining with nature-based experiences and family activities. In addition, the company provides consulting, development, and entrepreneurship advisory services to individuals and organizations looking to start or refine a hospitality business.
Is Horecon B.v. a public or private company?
Horecon B.v. is a private company. It is classified as unknown and is currently operating.
When was Horecon B.v. founded?
Horecon B.v. was founded in 2006.
Where is Horecon B.v. based?
Horecon B.v. is headquartered in Warnsveld, Netherlands, in the Europe region.
How does Horecon B.v. make money?
Two revenue lines are on record. Restaurant Operations are the primary driver. The others are advisory Services.
Who are Horecon B.v.'s main competitors?
Broad incumbents on record are De Efteling, Fletcher Hotels, Landal GreenParks, Van der Valk and Center Parcs. Plopsaland De Panne is listed as a regional player. Direct peers are Apenheul, Pannenkoekenhuis De Vier Winden, De Holle Walle and Duinrell.
Does Horecon B.v. have an API?
No public API is recorded for Horecon B.v..
What industry is Horecon B.v. in?
Horecon B.v.'s product category is Restaurant Services. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722511 and its SIC code is 5810.