Hull 4 Heroes
Hull 4 Heroes is a UK-registered charity, founded in 2016, that delivers housing, employment, welfare, mental health, and peer support services to military veterans and their families across Hull, Yorkshire, and North Lincolnshire as the VALOUR-recognised centre for Yorkshire and Humber.
- Company typePrivate
- Founded2016
- HeadquartersKingston upon Hull, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hull 4 Heroes does
Hull 4 Heroes is a UK-registered charity (charity number 1170056), founded in 2016 by former British Military serviceman Paul Matson and headquartered in Kingston upon Hull. It provides practical welfare, housing, employment, education, health, and peer support services to military veterans, their families, and transitioning serving personnel in the Hull, East Riding of Yorkshire, and North Lincolnshire region, with stated expansion into the broader Yorkshire and the North East. The organisation operates as the VALOUR-recognised centre for Yorkshire and Humber, anchoring it within a government-backed network of veteran support centres and coordinating referrals with DMWS, Forces Transition Group, Hull City Council, Op Courage (NHS), and Combat Stress.
Core service delivery is built around five operational anchors: a Drop-in Centre at Princes Quay (Unit F27) offering welfare, employment, housing, and mental health support Monday to Saturday; GEO & LISA peer-led Military Talking Groups running across multiple towns; a Community Shop at Princes Quay (Unit LG9) generating retail revenue and operating an embedded veterans food bank; the Armed Forces Mobile Outreach Unit delivering face-to-face welfare services into rural communities including weekly clinics in Bridlington and Goole; and the Hull Armed Forces Hub delivered in partnership with Hull City Council. Programme-level offerings include the Veterans Career Transition Accelerator (VCTA) at Hull University Business School, the Family Resilience and Wellness Circles for families of wounded veterans, and a Health & Wellbeing programme featuring yoga, meditation, cold-water therapy, and craft sessions.
The revenue model is grant- and donation-led rather than commercial. Confirmed income streams include a three-year National Lottery Community Fund grant (Mobile Outreach Unit), an 18-month Armed Forces Covenant Fund Trust grant (Family Resilience and Wellness Circles), individual donations via PayPal and bank transfer, corporate partnerships, ticketed fundraising events, community shop retail sales, and legacy giving via a Kwil online will-writing partnership. Distribution is community-led through a 24/7 helpline, online referral form, drop-in access, and mobile outreach. Technology is operational rather than productised: WordPress website, Mailchimp email, SumUp Store retail, PayPal donations, and Kwil will-writing, with no proprietary software, AI, or data products.
Hull 4 Heroes firmographics
Firmographics- Name
- Hull 4 Heroes
- Legal name
- Hull 4 Heroes
- Website
- https://hull4heroes.org.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hull 4 Heroes is a UK-registered charity, founded in 2016, that delivers housing, employment, welfare, mental health, and peer support services to military veterans and their families across Hull, Yorkshire, and North Lincolnshire as the VALOUR-recognised centre for Yorkshire and Humber.
- Ownership category
- akta.pro rank
Hull 4 Heroes industry classification
Industry- Product category
- Veteran and Armed Forces Welfare Services
- NAICS
- Civic and Social Organizations (8134), Community Housing Services (62422), Vocational Rehabilitation Services (62431), Emergency and Other Relief Services (624230)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Veterans Affairs & Military Family Services (BPAIAHAL)
- akta.pro secondary industries
- Veterans & Military Family Benefits Administration (BPAIAKAI), Domestic Violence & Abuse Support Services (BPAGAEAD)
Keywords
Where Hull 4 Heroes is headquartered
LocationHeadquarters
- HQ city
- Kingston upon Hull
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Hull 4 Heroes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Donations: Direct financial donations from individuals via online payment (PayPal), bank transfer, and in-person. Donors can give one-time or recurring contributions.
- Corporate Partnerships: Partnerships with businesses including being chosen as Charity of the Year, receiving pro bono support, one-off donations, and setting yearly fundraising goals. Companies benefit from social responsibility alignment while providing financial support.
- Fundraising Events: Revenue generated from ticketed events including skydives, adventure weekends, dinner dances, clairvoyance evenings, and other community fundraising activities.
- Community Shop Sales: The community shop sells furniture, clothing, bric-a-brac, and affordable food. Proceeds support veterans and their families. The shop also operates a veterans food bank.
- Legacy Giving: Partnership with Kwil for online will writing, encouraging supporters to leave gifts to the charity in their wills.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Event ticket pricing varies by event type |
| Unit Pricing | Pay-as-you-go | Community Shop - affordable goods |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Hull 4 Heroes product offering
Product offeringCore offering
Hull 4 Heroes is a UK registered charity (charity number 1170056) that provides holistic, free support services to military veterans and their families in the Kingston upon Hull / East Yorkshire area. Its core offerings include a drop-in centre, a community shop, a mobile outreach unit, GEO & LISA talking groups, family resilience programmes, and practical assistance with housing, employment, education, and health & wellbeing.
Product overview
Hull 4 Heroes is a UK veterans charity offering a comprehensive suite of support services for Armed Forces serving personnel, veterans, and their families. The organisation operates as the VALOUR-recognised centre for Yorkshire and Humber, providing a no-wrong-door approach to veteran support. Core services include GEO & LISA Military Talking Groups for peer support, a Drop In Centre at Princes Quay offering housing, welfare, employment, and mental health assistance, the Hull Armed Forces Hub in partnership with Hull City Council, a Community Shop with veterans food bank, the Veterans Career Transition Accelerator Course at Hull University Business School, Health & Wellbeing programmes including yoga resources, an Armed Forces Mobile Outreach Unit for rural communities, and Family Resilience and Wellness Circles for families of wounded veterans. These services work together to provide housing support, education, job placement, mental health care, and community connection to prevent homelessness and honour veterans' service.
Differentiator
Problem solved
Functional benefit
Brands
- GEO & LISA: GEO and LISA Military Talking Groups - local initiative providing a supportive and empowering environment for individuals with military backgrounds, offering open discussions, shared experiences, and connections within the military community across Hull and North Lincolnshire.
- VALOUR
Products and services
- Drop-in Centre
Companies that use Hull 4 Heroes
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Hull 4 Heroes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Hull 4 Heroes partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- VALOUR (Government-backed Veteran Support Network)coreVALOUR is a government-backed network of recognised veteran support centres across England. Hull 4 Heroes serves as the recognised VALOUR centre for Yorkshire and Humber, providing joined-up support by working with local, regional and national organisations to simplify the veteran support journey.
- DMWS (Defence Medical Welfare Service)coreDMWS provides welfare support to veterans and their families. Listed as a partner organization on the VALOUR page, working together to deliver comprehensive veteran support services.
- Forces Transition Group (FTG)coreFTG supports veterans in their transition to civilian life. Partnered through the VALOUR network to provide comprehensive support services.
- Woodland Xperiences CICminorPartner for quarterly wellness retreats in North Yorkshire and the Lake District as part of the Family Resilience and Wellness Circles project. Retreats include yoga, meditation, cold-water therapy, art and craft sessions, nature walks, and peer support groups.
- Fort Paull Battery Heritage SiteminorPartnership to host the Armed Forces Festival at The Fort, a family day out celebrating armed forces and blue light services. Proceeds shared between Hull 4 Heroes and Fort Paull.
- Kwil (Online Will Writing)minorPartnership offering free online will writing service. Users enter code HULL4HEROES at checkout with nothing to pay, encouraging legacy giving to support future veterans.
- Op Courage (Veterans Mental Health Service)coreNHS mental health service for veterans. Hull 4 Heroes collaborates with Op Courage to ensure individuals receive appropriate specialist care, support, and treatment for mental health needs.
- Combat StresscoreUK's leading charity for veterans' mental health. Combat Stress Helpline (0800 138 1619) available 24 hours as an additional resource for Hull 4 Heroes clients.
- Veterans VillageminorLinked as a related service on the Hull 4 Heroes website, providing additional veteran housing and support resources.
- Hull City CouncilcoreHull 4 Heroes runs the Hull City Council Armed Forces Hub, providing services tailored to the Hull Armed Forces Community including housing support, welfare, employment, and wellness programs.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
Hull 4 Heroes competitors and assessment
Company assessmentDirect peers
- Veterans Aid: Veterans Aid operates the London-based Stoll Centre providing housing, welfare, and resettlement support to veterans, with a 24-hour helpline and outreach model. It is comparable to Hull 4 Heroes because both focus on holistic veteran welfare (especially homelessness), 24/7 access points, and partner referrals, but Veterans Aid operates in London rather than Yorkshire and Humber.
- Combat Stress: Combat Stress is the UK's leading charity specialising in veterans' mental health, providing specialist clinical treatment for PTSD and complex trauma. Hull 4 Heroes partners with Combat Stress (and lists its 24-hour helpline as a referral resource), making it a directly adjacent peer: both serve the same veteran population but Combat Stress focuses on clinical mental health while Hull 4 Heroes offers broader welfare and triage support.
- Walking With The Wounded: Walking With The Wounded supports veterans with mental health, employment, and care coordination needs through programmes such as Head Start and employment programmes. It is comparable to Hull 4 Heroes because both target the military-to-civilian transition with multi-domain support (employment, mental health, welfare) and overlap on the employment facilitation use case served by Hull 4 Heroes' VCTA course.
Broad incumbents
- SSAFA: SSAFA is the UK's oldest national military charity, providing lifelong support to serving personnel, veterans, and their families across welfare, housing, and mental health. It is comparable to Hull 4 Heroes because both provide no-wrong-door social support to veterans and families, but SSAFA operates through a nationwide branch network versus Hull 4 Heroes' single-region hub-and-outreach model.
- Help for Heroes: Help for Heroes is one of the largest UK military charities, providing recovery and welfare support to wounded veterans and their families. It is a broad comparator because both organisations deliver holistic veteran support (physical, mental, welfare), but Help for Heroes operates nationally with significantly larger resources, donor base, and recovery centres than Hull 4 Heroes' regional focus.
- Royal British Legion: The Royal British Legion is the UK's largest military charity, providing lifelong welfare, housing, employment, and remembrance support to the Armed Forces community. Both Hull 4 Heroes and the Legion deliver welfare, housing, and employment support to veterans, but the Legion operates at national scale with a much larger fundraising footprint and the annual Poppy Appeal.
Emerging players
- Blesma: Blesma supports limbless veterans and those with multiple limb loss, providing welfare, rehabilitation, and family support. It is comparable to Hull 4 Heroes because both serve wounded/injured/sick veterans and their families with welfare and wellbeing support, but Blesma is specialised in a specific injury cohort versus Hull 4 Heroes' broader transition support remit.
Others
- Forces in Mind Trust: Forces in Mind Trust is a grant-making trust funding research and programmes that support the transition of UK Armed Forces personnel to civilian life. It is comparable to Hull 4 Heroes because it is a funder and thought leader in the same veteran transition space that Hull 4 Heroes operates in, and is a potential funding source for Hull 4 Heroes' expansion plans.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Hull 4 Heroes social profiles
Digital presenceHull 4 Heroes compliance and trust
Trust signalCompliance1 record
Hull 4 Heroes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hull 4 Heroes leadership team
Management profileNumber of profiles
Profiles1 record
Hull 4 Heroes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hull 4 Heroes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hull 4 Heroes
What does Hull 4 Heroes do?
Hull 4 Heroes is a UK registered charity (charity number 1170056) that provides holistic, free support services to military veterans and their families in the Kingston upon Hull / East Yorkshire area. Its core offerings include a drop-in centre, a community shop, a mobile outreach unit, GEO & LISA talking groups, family resilience programmes, and practical assistance with housing, employment, education, and health & wellbeing.
Is Hull 4 Heroes a public or private company?
Hull 4 Heroes is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hull 4 Heroes founded?
Hull 4 Heroes was founded in 2016. It employs 1 to 10 people.
Where is Hull 4 Heroes based?
Hull 4 Heroes is headquartered in Kingston upon Hull, United Kingdom, in the Europe region.
How does Hull 4 Heroes make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships, fundraising Events, community Shop Sales and legacy Giving.
Who are Hull 4 Heroes's main competitors?
Direct peers on record are Veterans Aid, Combat Stress and Walking With The Wounded. Broad incumbents are SSAFA, Help for Heroes and Royal British Legion. Blesma is listed as an emerging player. Forces in Mind Trust is listed as an others.
Does Hull 4 Heroes have an API?
No public API is recorded for Hull 4 Heroes.
What industry is Hull 4 Heroes in?
Hull 4 Heroes's product category is Veteran and Armed Forces Welfare Services. Its primary akta.pro industry code is BPAIAHAL, Veterans Affairs & Military Family Services, with a secondary code of BPAIAKAI, Veterans & Military Family Benefits Administration. Its NAICS code is 8134 and its SIC code is 8300.