What Jinyu Tire Group does

Jinyu Tire Group Co., Ltd. is a privately-held commercial tire manufacturer founded in 1995 (originally as Guangtong Rubber) and headquartered in Dongying, Shandong, China. The company designs, manufactures, and distributes all-steel radial tires for trucks, buses, coaches, and trailers under three brands (JINYU, BLACKLION, and GOLDEN ROAD), spanning six product use cases: Long Haul, Regional, On & Off Road, Off Road, Coach/Urban, and Winter. Core manufacturing technology is anchored in a digital factory with MES, RDM, and LIMS systems, IoT/big data integration, and automated production lines; proprietary technology includes China's first new steel-wire-rubber bonding technology co-developed with Bekaert, lightweight and low rolling resistance compounding, and 20% renewable-material inputs supporting retread-friendly carcass design. The company is also expanding into Passenger and Light Truck (PLT) semi-steel radial tires via its Vietnam facility targeting global Tier 1 and Tier 2 buyers.

Jinyu operates a dual-country manufacturing footprint: a long-standing TBR plant in Shandong, China, and a Vietnam facility in Tay Ninh Province that began TBR production in March 2021 and reached full commissioning of its 10 million PLT unit/year capacity in April 2025, supported by over USD 320 million in investment. Combined TBR capacity is stated at 10 million units/year with another 10 million PLT units planned, targeting total capacity of 20 million units. The revenue model is hardware sales of tires via direct B2B channels through wholly-owned regional sales companies in the USA, Germany, China, Hong Kong, and Vietnam, supplemented by a global distributor network reaching over 100 countries across North America, Latin America, Europe, the Middle East, Africa, Asia, and Australia. Pricing is quote-based and not publicly disclosed. End customers include commercial truck fleets (e.g., Wuxi Hongyun Logistics), heavy truck OEMs (CNHTC SITRAK), commercial vehicle manufacturers (Jingma/JMCG), and regional distributors covering 53+ cities (Turkey) and Queensland (Australia).

Strategic positioning emphasizes sustainability credentials (National Green Factory 2022, Energy Efficiency Leader 2022, 20% renewable inputs), regulatory compliance for EU markets (ETRTO membership from October 2020, TÜV Rheinland 20-year certification partnership renewed June 2024), and ecosystem integration (strategic cooperation with Xingda Group for steel cord and AI). The company is led by founder-Chairman Chang Xianxu with operational leadership distributed across R&D (Qingdao and EU R&D Centers), international sales, and quality management functions. Notable recognition includes a Top 50 Global Tire Businesses ranking earned in 2009.

Name

Jinyu Tire Group

Legal name

JINYU Tire Group Co., Ltd.

Website

https://jinyutires.com

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Jinyu Tire Group is a privately-held Chinese commercial tire manufacturer founded in 1995, producing all-steel radial TBR and PLT tires under JINYU, BLACKLION, and GOLDEN ROAD brands for global truck fleets, bus operators, and OEMs across 100+ countries via dual manufacturing in China and Vietnam.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Tire Manufacturing

NAICS

Tire Manufacturing (except Retreading) (326211)

SIC

Tires & Inner Tubes (3011)

akta.pro primary industry

Commercial Truck & Bus Tires Manufacturing (IMANAKAC)

akta.pro secondary industries

Light Truck/SUV Tires Manufacturing (IMANAKAB), Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD)

Keywords

• Commercial vehicle tires
• Radial tire manufacturing
• Truck and bus tires
• Tire OEM supply
• Green tire production

Headquarters

HQ city

Dongying

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tire Sales: Jinyu Tire Group generates revenue primarily through the manufacture and sale of all-steel radial tires, including TBR (Truck and Bus Radial) tires and PLT (Passenger and Light Truck) tires. Products are sold through direct sales channels and regional distributors across 100+ countries.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Jinyu Tire Group manufactures and sells all-steel radial tires for commercial vehicles, primarily Truck and Bus Radial (TBR) tires and Passenger and Light Truck (PLT) tires. The company operates a portfolio of six product categories (Long Haul, Regional, On & Off Road, Off Road, Coach/Urban, and Winter) under the JINYU, BLACKLION, and GOLDEN ROAD brands, distributed across 100+ countries via direct sales operations and regional distributors. Annual production capacity is 10 million TBR units across China and Vietnam facilities, with a planned additional 10 million PLT unit capacity from the new Vietnam PCR project.

Product overview

Jinyu Tire Group is a commercial tire manufacturer specializing in all-steel radial tires for trucks, buses, and trailers, with a portfolio spanning six major product categories (Long Haul, Regional, On & Off Road, Off Road, Coach/Urban, and Winter tires) and three brands (JINYU, BLACKLION, and GOLDEN ROAD). The company operates dual production lines for Truck and Bus Radial (TBR) tires (10 million units/year capacity) and Passenger and Light Truck (PLT) tires (10 million units/year planned capacity in Vietnam), distributing products to over 100 countries and regions worldwide. The product architecture centers on the primary JINYU brand supplemented by the premium BLACKLION sub-brand, with tires categorized by application use case from highway long-haul to heavy-duty off-road and winter conditions.

Differentiator

Problem solved

Functional benefit

Brands

• BLACKLION: Premium tire brand under Jinyu Tire Group, featured alongside JINYU brand at exhibitions
• GOLDEN ROAD

Products and services

• Long Haul Tires Tires designed for extended highway transportation, optimized for fuel efficiency, wear resistance, and high-speed performance. Models include JT599, JT530, JT560, JT578, JF518, JD565, JD577.
• Regional Tires

Quantifiable outcome

• Tire retread capability enabling multiple retreads, significantly extending full life cycle and reducing carbon emissions per unit mile
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• TÜV RheinlandcoreTechnology or Integration · 18 June 202420-year anniversary celebration held June 18, 2024 marking two decades of cooperation. New strategic cooperation framework agreements signed for UN ECE regulatory certification, tire performance testing, and chemical testing. TÜV Rheinland has 100+ years of technology in automotive testing and certification.
• Xingda GroupcoreStrategic or Co-development Partner · 15 December 2020Strategic cooperation agreement signed December 15th. Xingda Group is a Hong Kong Stock Exchange listed company, drafting director of New National Standard of steel cord for automobile tires, and largest steel cord manufacturer in China ranking top 2 worldwide. The partnership focuses on informatization, AI, and internationalization with joint development of community of interest in industrial value chain.
• Jingma Motor Co., Ltd (JMCG)strategicTechnology or Integration · 13 June 2019Full range OEM audit performed June 13, 2019 and passed with excellent result. JMCG is one of Jiangling Auto Group holding subsidiaries, ranking top 7 OEM factory in China. The audit covered production equipment, process flow, quality control, and quality management systems.
• BekaertcoreTechnology or IntegrationJoint development achieving major breakthrough in China's first new steel wire rubber bonding technology. Bekaert's Ultra strong steel cord technology enables single steel cord to lift an Airbus A380, significantly improving tire life and enabling multiple retreads.
• Kaiwoo GroupstrategicStrategic or Co-development PartnerJoint development and launch of new energy special tires for heavy truck industry. Products show significant improvements compared to traditional fuel truck tires in load resistance, wear resistance, and low energy performance, gaining first-mover advantage in electric heavy truck segment.

Scale indicators10 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Sailun Group: Chinese commercial tire manufacturer producing TBR and PCR tires with global distribution. Highly comparable as another large Chinese-origin tire maker competing in commercial truck and passenger tire segments globally.
• Prometeon Tyre Group: Italian-headquartered commercial vehicle tire specialist focused exclusively on TBR and OTR. Comparable as pure-play commercial tire competitor targeting similar fleet and OEM customers in global markets.
• Triangle Tire: Major Chinese commercial tire manufacturer with TBR and OTR focus and global distribution. Direct competitor in commercial vehicle tire segments with similar geographic footprint and OEM pursuits.
• Linglong Tire: Chinese tire manufacturer with TBR, PCR, and OTR production, with growing international manufacturing footprint including Thailand and Serbia plants. Directly comparable in TBR scale and global expansion strategy.
• Aeolus Tire: Chinese commercial vehicle tire specialist focusing on TBR, OTR, and agricultural tires. Highly comparable as a Chinese competitor in commercial tire segments with similar global distribution approach.
• Giti Tire: Singapore-headquartered but Chinese-origin commercial tire manufacturer producing TBR, PCR, and OTR tires globally. Direct competitor in commercial tire replacement markets and OEM supply.

Broad incumbents

• Bridgestone Corporation: World's largest tire manufacturer with comprehensive commercial and passenger tire portfolio. Comparable as the dominant global incumbent Jinyu competes against in OEM and replacement channels.
• Continental AG: Global tire and automotive technology leader with strong commercial vehicle tire business. Comparable as incumbent competitor with deeper R&D resources, stronger brand, and established European OEM relationships.
• Hankook Tire: Korean global tire manufacturer producing TBR, PCR, and racing tires with strong presence in commercial and passenger segments worldwide. Comparable as global commercial tire competitor with broader brand recognition.
• Sumitomo Rubber Industries (Dunlop/Falken): Japanese tire maker producing Dunlop and Falken brand commercial and passenger tires globally. Comparable as another established global tire competitor with similar TBR/PCR product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jinyu Tire Group