Coffea

What Coffea does

Coffea (legal name: Cofféa) is a privately held French specialty food and beverage company founded in 1968 in Le Havre and headquartered operationally in St Vigor d'Ymonville (registered office: CS 61003 – 76700 Harfleur, France). The company curates and distributes premium teas, coffees, gourmet treats, and gift solutions through an omnichannel model combining a franchise boutique network (33-35 locations across 11 French regions including Guadeloupe), a direct e-commerce storefront (coffea.fr), a dedicated B2B gifting site (coffea.shop), and a mobile application. Its catalog spans 300+ references of teas and coffees sourced from global origins, with an in-house roastery (Brûlerie des Ternes) supplying the network and a proprietary Blend Venitien anchoring its 2025 takeaway beverage service.

The company's core technology stack consists of standard e-commerce and POS infrastructure: the coffea.fr storefront with editorial/blog content, iOS/Android mobile applications integrated with the loyalty program, secure payment processing through partner banks (LCL / Banque Populaire) with 3D Secure authentication, and logistics integrations with Colissimo and Chronopost. GDPR and CCPA compliance are documented, and a Data Protection Officer (Claire NICOT) is named. The company has not disclosed any AI/ML capabilities, proprietary models, or data flywheel mechanics; analytics runs on Google Analytics with OneTrust consent management.

Coffea's revenue model rests on four streams: retail e-commerce sales through coffea.fr, in-store retail across the franchise boutique network, wholesale product sales to franchisees (under a 5-year franchise contract with exclusive territories, no revenue royalties, and 3-week initial training), and corporate/B2B gifting via coffea.shop. Pricing is unit-based and transactional, with loyalty-program discounts ranging from 5% to 20% based on cumulative customer spend. Primary customers are individual tea and coffee enthusiasts; secondary customers are corporate buyers sourcing premium gifts. The company employs 11-50 people at the corporate level.

Name

Coffea

Legal name

Cofféa

Website

https://coffea.fr

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Coffea is a privately held French specialty tea, coffee, and gourmet gift retailer founded in 1968, serving individual consumers and corporate clients through 33-35 franchise boutiques, an e-commerce storefront, a mobile app, and a B2B gifting platform across France.

Ownership category

akta.pro rank

Product category

Specialty Coffee & Tea Retail

NAICS

Other Specialty Food Retailers (44529), Coffee and Tea Manufacturing (311920), Specialty Food Retailers (4452)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Specialty coffee retail
• Premium tea sales
• Gourmet gift boxes
• Corporate gift solutions
• Coffee boutique franchise

Headquarters

HQ city

Saint-vigor-d'ymonville

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales - Online: E-commerce sales of coffees, teas, gourmet products, accessories, and gift items through coffea.fr website.
2. Retail Sales - In-store: Physical boutique sales across the Coffea store network in France, including take-away beverages.
3. Franchise Revenue: Revenue from franchise network through product sales to franchisees; no royalty on franchisee revenue.
4. Corporate/Business Gifts: Business gifting solutions through coffea.shop for corporate clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Cofféa is a specialty French retailer that curates, roasts and sells more than 300 references of premium coffees, teas, gourmet treats, accessories and gift sets through 33-35 boutiques in France, the coffea.fr e-commerce site, a mobile app and the coffea.shop corporate gifting platform. Its in-house Brûlerie des Ternes roastery and proprietary Blend Venitien support both packaged coffee sales and the Cofféa à Emporter takeaway beverage service.

Product overview

Cofféa operates as an integrated boutique offering specializing in premium teas, coffees, and gourmet products through both physical boutiques (33 locations across France) and an e-commerce platform. The product portfolio centers on Cafés (origin coffees, blends, flavored varieties, capsules, organic, and instant options), Thés & Infusions (origin teas, scented teas, iced teas, and herbal infusions), Gourmandises (chocolate, biscuits, nougat, and spreads), and Cadeaux (gift boxes, bouquets, and gift cards). Complementary services include takeaway beverages under the 'Cofféa à Emporter' brand, the Carte Privilège loyalty program, a mobile application, the Brûlerie des Ternes in-house roastery, and corporate gift solutions via Cofféa Shop. The offering is distributed through owned boutiques, franchise locations, and an online store with delivery via Colissimo and Chronopost.

Differentiator

Problem solved

Functional benefit

Products and services

• Cofféa Online Boutique French e-commerce boutique selling premium teas, coffees, gourmet treats, gifts, accessories and gift cards, with loyalty program, takeaway drink service and national delivery for French consumers.
• Coffés (Coffees) Range of roasted coffees including origin coffees, prestige blends, flavored coffees, capsules, organic coffees, instant coffees and decaffeinated options.
• Thés & Infusions (Teas & Infusions) Collection of teas and herbal infusions including origin teas, scented teas, iced teas and bio/organic options, sourced from around the world.
• Gourmandises (Treats & Sweets) Gourmet treats including chocolate boxes, snacks, tablets, spreads, biscuits, dragées, nougat and chocolate powder.
• Cadeaux (Gifts) Gift selections featuring coffee gifts, tea and infusion gifts, bouquets and gourmet gift sets for various occasions, including curated coffrets.
• Accessoires (Accessories) Tea and coffee accessories including items for tea preparation, coffee accessories, tea infusers, mugs and travel tumblers (e.g., porcelain mugs from €19.90).
• Cartes Cadeaux (Gift Cards) Electronic and plastic gift cards valid for 1 year, usable in all network boutiques and online, redeemable multiple times until balance is exhausted.
• Cofféa à Emporter (Takeaway Drinks) Takeaway beverage service with seasonal author drinks and classic menu, featuring the proprietary Blend Venitien pure arabica as the base with unique toppings for seasonal creations.
• Carte Privilège (Loyalty Program) Free, unlimited loyalty card valid in all participating Cofféa boutiques and on coffea.fr, with discounts ranging from 5% at €25 cumulative spend to 20% at €10,000 cumulative spend, plus birthday bonuses.
• Terres du Brésil Collection Brazil-themed product collection featuring Brazilian coffees, teas and gourmet products with exotic flavors such as Bahia mango black tea.
• Cofféa Mobile Application Mobile app for iOS and Android enabling online ordering, loyalty program access, order history, special offers, news content and a 5% first-order discount for registered users.
• Brûlerie des Ternes In-house coffee roastery providing freshly roasted beans to the Cofféa boutique network, with a dedicated Parisian roastery location and standalone web presence.
• Cofféa Business Gifts Corporate gift solutions via coffea.shop for colleagues, employees and business partners with customizable premium gift selections.
• Voyage Estival Spring-Summer Drink Menu Seasonal spring-summer drink collection featuring four refreshing beverages: sparkling espresso, gourmet latte, iced tea and reinvented matcha.

Quantifiable outcome

• Loyalty program tiered discounts ranging from 5% to 20% based on cumulative purchases

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Terres de Café: Independent French specialty coffee micro-roaster and boutique operator with single-origin and direct-trade focus, overlapping Coffea's origin-coffee assortment and boutique tasting experience.
• Cafés Richard: Historic French specialty coffee house with boutique retail and foodservice distribution across France, very comparable in heritage, premium positioning and range of coffees/Teas/sweets.
• Palais des Thés: French premium tea retailer with boutiques and an e-commerce platform offering origin teas, infusions and curated gift assortments, closely mirroring Coffea's tea/gift assortment and boutique experience.
• Kusmi Tea: French premium tea and infusion brand with boutique stores, e-commerce and gifting ranges, directly competing with Coffea on premium teas, infusions and corporate gifting channels.
• Lobodis: French organic and fair-trade specialty coffee brand selling online and in retail, comparable to Coffea's organic/bio coffee and tea ranges and direct-to-consumer positioning.
• MaxiCoffee: Leading French online and multi-channel specialty coffee retailer with a comparable product breadth (coffees, teas, machines, accessories) and similar take-away/gifting positioning, directly competing with Coffea's e-commerce and loyalty model.
• Malongo: French premium coffee roaster and boutique brand with direct-sourcing and a network of branded stores in France, structurally similar to Coffea in combining in-house roasting, retail boutiques and B2B distribution.

Broad incumbents

• Nespresso: Global premium coffee capsule brand owned by Nestlé with a strong French retail and boutique footprint; competes with Coffea on capsule SKUs and premium positioning but at vastly larger scale.
• Lavazza: Global Italian coffee manufacturer with a wide portfolio spanning retail capsules, foodservice and branded cafés in France, representing the broad incumbent pressure on small French specialty players.

Emerging players

• Ethical Coffee Company: French specialty coffee roaster focused on organic, fair-trade and direct-trade offerings sold through selective retail and online, an emerging niche competitor to Coffea's premium/origin assortment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/coffeafr
• Facebookfacebook.com/coffea.france
• LinkedInlinkedin.com/company/coffea-sas

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coffea